Analytive Podcast

Ladies and gentlemen, welcome to the Analytive Podcast! Today on the show I have Todd Cornell. Todd has a long history of working with and in China and boasts over 30 years’ experience in US-China business communications. He runs Cultur668 and is the Executive Director of the Northern Colorado branch of the Global Chamber. In this interview we dig deep into Chinese culture. We look at what businesses and individuals need to understand about Chinese worldview and how we should approach doing business in China in a way that builds trust and rapport. We also look at some of the pros and cons of working in China - especially with recent developments in the political space. Hang on, because if you’ve ever wanted how Chinese business culture works and how it’s different than the US, this is a conversation you want to take notes on. So without further ado, here’s my conversation with Todd Cornell. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Bryan Kimbell is an experienced branding and marketing professional who is currently consulting and acting as fractional head of marketing for clients in a variety of industries. Through the years he has managed every aspect of marketing and brand development, advertising strategy and placement, in addition to growing international markets and working alongside engineers through product development. He’s worked with clients as diverse as the LA Kings, Sphero, Lifestraw, and many others. In this conversation, we discuss marketing sports teams and specifically dive deep into how companies can create social impact. If you’ve wondered how to create and empower social impact within your business, this is the podcast for you. So without further ado, here’s my conversation with Bryan Kimbell. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Retargeting ads: you know, those annoying ads that follow you around the web after you’ve looked at something online? What if there was a better way to do retargeting? A way that was less annoying, more profitable in the long run, and managed to build your brand? That’s what Shoelace does. And I hope today’s conversation with Reza Khadjavi will give you tons of ideas on Reza is the CEO at Shoelace and helps DTC brands generate more revenue and build brand equity with Customer Journey Retargeting. If you’ve never used retargeting ads or just do some “set it and forget it” type retargeting, this is a conversation you’ll want to take notes on. So without further ado, please welcome Reza Khadjavi. Link  ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Today on the show, I have a friend of mine, Chris Mullenberg. Chris and his wife, Ashley, are both real estate agents here in Northern Colorado. Their company: The Mullenberg Team was founded in 2013, and we are now in the top 3% in sales volume in the Northern Colorado market. When it comes to sales, Chris is one of the hardest workers I know. He grew his business largely through cold calling (which we discuss) as well as through traditional relationship building. In this podcast, we discuss sales (especially cold calling) and how to do it genuinely. We also break down how Chris has replaced lead development with relationship development during the sales process. If you work in sales or you need to get better at sales, this is an amazing conversation. So without further ado, here’s Chris Mullenberg. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Hello! Welcome to the Analytive Podcast. Today on the podcast, I have Dennis Lewis. Dennis is an experienced marketer in the ICO and blockchain space. We chat about marketing blockchain projects and how to evaluate ICO and blockchain companies to avoid scams. He recently released his book: Behold the Cryptopreneurs. You can find it on Amazon. Without further ado, I hope you enjoy this conversation with Dennis Lewis. ****************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

My guest today is a man who wears many hats. Travis Lee has worked for Silicon Valley software development companies, startups, built and advised e-commerce stores, is a Facebook ads expert, and currently runs parkour gyms as a passion project. In today’s podcast Travis and I talk about entrepreneurship, Facebook ads strategy, building great businesses, and some guerrilla marketing tactics used in e-commerce today. If you sell physical products on the internet, or are thinking about ways to build a side-hustle and an additional source of income, then this podcast is for you. I love chatting with Travis because I always leave feeling energized to tackle new ideas and opportunities as well as get better at my own craft. I hope you feel the same. So without further ado, I’d like to welcome Travis Lee to the Analytive Podcast.

Today, I’m super excited to have Colin Day on the Podcast. Colin is a Project Manager for the Institute for the Built Environment. As a PM, Colin’s focus is on civic resilience as well as district and city scale sustainability solutions. He is a graduate of the Master’s in Landscape Architecture program at Colorado State University, with a focus on redesigning environmentally compromised landscape for educational and community uses. In this conversation we discuss urban development, how entrepreneurs can help in urban development, how to influence government and civic entities, how to grow and market a community advocacy organization, and we also take a brief foray into the challenges surrounding affordable housing. If you’ve ever wondered how designers think about the urban environment and how you (as an entrepreneur or marketer) might play a part, this podcast is for you. Without further ado, here’s my interview with Colin Day. This is Tyler, and you are listening to the Analytive Podcast. ************************************* About Analytive You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? That’s what good marketing should do for business. And that’s how we want to help you. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.

Ladies and Gentlemen, I'm super excited for today’s podcast. I sit down with Seamus Nally of OTL Ventures. We discuss building great software, how to manage a remote team, and the three core roles needed to build a great software tool. As a Product Manager turned CEO & Founder, Seamus designs and builds software to solve problems for people. At his company OTL Ventures, Seamus works with his team of Product Managers, Designers, and Developers to build digital products that move the needle for the startups and their users. Please enjoy this conversation with Seamus Nally. ************************************* About Analytive You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? That’s what good marketing should do for business. And that’s how we want to help you. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.

Today on the podcast we have Eric Gemelli. For those of you unfamiliar with him, let me give you a brief bio. Mr. Gemelli started working in finance in 1987 and has served in many positions in the insurance and mortgage banking industries. He has traded commodities for a living and raised venture capital. These experiences gave him the ability to write a syndicated finance column with millions of readers, including his column predicting the market crash that correlated to the September 11 crash. While living in Chicago, home to the S&P pits at the Mercantile Exchange, Gemelli had an office in a bank, across the hall from one of the country’s top S&P traders. His mentor was rich, old and bored and enjoyed having an eager student to pass on a lifetime of experience and knowledge. Gemelli used the patterns taught him by his mentor to predict the market crash that corresponded to September 11th. Mr Gemelli just released a new book, Velocity Money Machine, which is available on Amazon. In it, he breaks down the strategies he uses to make a living as a trader. In this podcast, we discuss trading, investing, forecasting, whether you can really predict the future using math, and take a Segway into wisdom and living well. You can find more about Eric at Learn2Invest.co. ********************************************************* About Analytive You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? That’s what good marketing should do for business. And that's how we want to help you. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.

Today on the Podcast: Curt Bear Curt Bear founded Loco Think Tank in early 2014 after 15 years in banking. While in banking, Curt experienced Peer Advisory in his own life and decided that this brilliant concept was the ideal opportunity for personal and professional growth for business owners.  “LoCo” stands for Local Community. LoCo Think Tanks put together groups of highly accomplished business people so they can learn from and help each other. Curt is truly generous and kind as he shares with us his amazing background of successes and failures. We cover why he left banking, what it's like running small businesses, and how business owners can think about Peer Advisory even if you’re not near a LoCo Think Tank Connect with Curt on LinkedIn ************************************* About Analytive Analytive is the type of marketing company you dream of working with. You’ve likely worked with marketing agencies in the past.And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing.But at the end of the day, were you getting fresh sales leads? Did you have people interacting with your brand, handing over their email address, or requesting quotes? That’s what good marketing should do for business. Neither of us works for Coca-Cola. They may have billions of dollars to pour into ads every year, but you don’t. And you need to get leads from your efforts.Our systems and processes have worked successfully for dozens of clients in the B2B space. And what we do isn’t some sort of voodoo or magic. It’s simply building on a few core principles of digital marketing to help you find, attract, and connect with customers. We want to help move money from your customer’s pocket to yours. And we want your customers to be happy about it. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.

Imagine a dating site only for Kanye fans? It existed. And today I’m interviewing the man who built it.  In this wide ranging conversation we talk about marketing, going viral, fear, art, growth, and so much more.  Harry Dry is a master at getting in front of media, influencers, and building audiences. We talk about some of his failures as well as his successes in business and entrepreneurship.  Harry now runs Marketing Examples, a website showcasing the finest marketing techniques used by successful startups. Marketing Examples is full of detailed, tactical advice on how to do better marketing.  It was an honor to have Harry on this episode. If you own or launch a company and need exposure, then this is the episode for you.  ************************************* About Analytive Analytive is the type of marketing company you dream of working with. You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? Did you have people interacting with your brand, handing over their email address, or requesting quotes? That’s what good marketing should do for business. Neither of us works for Coca-Cola. They may have billions of dollars to pour into ads every year, but you don’t. And you need to get leads from your efforts.Our systems and processes have worked successfully for dozens of clients in the B2B space. And what we do isn’t some sort of voodoo or magic. It’s simply building on a few core principles of digital marketing to help you find, attract, and connect with customers. We want to help move money from your customer’s pocket to yours. And we want your customers to be happy about it. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.

Today on the Analytive Podcast, we do a deep dive with two LinkedIn ads ninjas. In this episode we cover: Why Businesses Should Consider Advertising on LinkedIn What Your Company Should Do Before Launching Your First Ad How to Reach the Best Audience for Your Product or Service What Key Metrics to Look For How to Think about Using Your LinkedIn Budget How Use the Algorithm to Your Advantage And a ton more. Buckle up, because this episode is full of great content. ********************************************* About Our Guests: AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.  Matthew Milantoni works at LinkedIn Marketing Solutions in their new Detroit office where he advises and consults with tech companies who deploy digital campaigns on the world's largest professional platform. As one of the first 50 hires in the newly constructed space, Milantoni is on a mission to help companies scale lead generation and target audiences that matter most. Prior to LinkedIn, Milantoni worked as the director of sales for a residential service company, where he oversaw an operation that generated nearly $1 million in net new revenue. ************************************* About Analytive Analytive is the type of marketing company you dream of working with. You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? Did you have people interacting with your brand, handing over their email address, or requesting quotes? That’s what good marketing should do for business. Neither of us works for Coca-Cola. They may have billions of dollars to pour into ads every year, but you don’t. And you need to get leads from your efforts.Our systems and processes have worked successfully for dozens of clients in the B2B space. And what we do isn’t some sort of voodoo or magic. It’s simply building on a few core principles of digital marketing to help you find, attract, and connect with customers. We want to help move money from your customer’s pocket to yours. And we want your customers to be happy about it. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.

Today on the Podcast: Daniel Fischer. Daniel Fischer does LinkedIn outreach and customer support at Wooly. Wooly reveals who your customers really are so you can build lasting relationships with your most important influencers. Daniel grew up on an Orchard in Mt. Hood, Oregon. He’s also an amazing cross-country skier. When applying to Harvard, he was advised to strengthen his resume by getting an internship in business. So through LinkedIn he ended up reaching out to Scott Paul at Wooly. Now he helps drive sales through LinkedIn outreach. Connect with Daniel on LinkedIn ************************************* About Analytive Analytive is the type of marketing company you dream of working with. You’ve likely worked with marketing agencies in the past.And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing.But at the end of the day, were you getting fresh sales leads? Did you have people interacting with your brand, handing over their email address, or requesting quotes? That’s what good marketing should do for business. Neither of us works for Coca-Cola. They may have billions of dollars to pour into ads every year, but you don’t. And you need to get leads from your efforts.Our systems and processes have worked successfully for dozens of clients in the B2B space. And what we do isn’t some sort of voodoo or magic. It’s simply building on a few core principles of digital marketing to help you find, attract, and connect with customers. We want to help move money from your customer’s pocket to yours. And we want your customers to be happy about it. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.

In this episode, I sit down with Lucas Casarez of LevelUP Financial Planning. We talk starting your own business, financial planning for entrepreneurs, and Lucas gives an insightful answer to my question, "When should entrepreneurs invest in their business vs. use traditional investment instruments." If you're in the process of launching a business, are successfully running a business, or just want to start getting your financial life in shape, this is the interview for you. Lucas can be reached at: http://www.levelupfinancialplanning.com ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measureable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Pricing is an indicator of your business' value. When it comes to displaying pricing on your website, does it help or hurt your potential business? We'll discuss in this week's podcast. For fresh weekly email content on marketing, join our free Analytive newsletter: http://analytive.com/email

This week's podcast was recorded live at Tech Stars' 2019 Start Up Week in Fort Collins, Colorado.  Keynote speaker and owner of Analytive Tyler Brooks shares his insight and expertise into how you can market to your dream clients in this special 45 minute episode.  For fresh weekly email content on marketing, join our free Analytive newsletter: http://analytive.com/email

Algorithms and AI are working 24/7, 365. Can we, as humans outwork computers? Definitely not.  In this podcast, we discuss how to work WITH advances in machine learning to benefit business and overall life efficiency. For fresh weekly email content on marketing, join our free Analytive newsletter: http://analytive.com/email

Before someone is willing to buy, there are three things your customers need. In this week's podcast, we break down these needs and discuss why ultra-persuasive copywriting isn't the end-all to strong client relationships. For fresh weekly email content on marketing, join our free Analytive newsletter: http://analytive.com/email

As a Coloradan, I take full advantage of my proximity to the ski slopes. When I ride, I spend tons of time climbing out of snowdrifts. Why? Because I run at the edge of what I’m able to do. In this week's podcast, I am going to share what snowboarding taught me about failure.  For fresh weekly email content on marketing, join our free Analytive newsletter: http://analytive.com/email

Why do we feel so connected to successful people? Most times, it's because they are presenting their journey authentically. In this week's podcast, we will why sharing your human side with your audience will actually strengthen your brand story. For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email

In order to attract critters (leads) to your business, you must offer the right bait (content). In this week's podcast episode, we discuss how to create the ultimate offering that will both attract and be valuable for your potential clients.  For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email

Similar to the dynamic nature of a parade, people are always moving in and out of your market. As a marketer, your audience is not static.  In this week's podcast, we will discuss why is so important to be constantly in-market to continuously captivate your crowd.  For fresh weekly content on marketing, join our newsletter at https://analytive.com/email

When it comes to lead generation, use a spear, not a net. In this week's episode, we have an exciting announcement as well as FULL audio from our webinar about Analytive's latest initiative, XABM. Listen now and let's start getting your business more value with less waste. Learn more about XABM at http://xabm.io

The truth is: the quickest way to blow your marketing budget is to be “creative." Your advertising needs to sell. In this week's podcast, we discuss how to avoid the "creative advertising" trap. For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email

Learn how to create a killer offer and then sweeten by providing valuable content as part of the offering. It's a low cost, high impact way to create more value for your customers.

The Hidden Benefit may be the number one thing missing in your sales copy. Learn how to leverage The Hidden Benefit for your business. For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email

What happens when you actually look at the way some of the top conversion marketers build their own brands? Do their actions line up with their talk? Let's find out.

For those of you who follow boxing or MMA, you'll remember August 26th, 2017. Connor McGregor took on Floyd Mayweather in a boxing match. Mayweather is the best of this generation when it comes to boxing. McGregor wasn’t even a boxer, he was an MMA fighter. On paper McGregor lost the fight. But for McGregor's career, it changed everything. For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email

When we look at marketing data and analytics, it's so easy to focus on the precise numbers and metrics. In this Podcast, we talk about how precision is an illusion and what we should focus on instead.

I was about five years old when I got my first bike. It was a Christmas present. Like all good Christmas presents, it required a bit of assembly. I remember my dad putting it together and then putting on the training wheels. I loved that bike. There were thee houses on our block, and I used to ride it back and forth for hours at a time. Once I started to understand how to ride, the day came where Dad took off the training wheels. This led to a few crashes and skinned knees, but as I got the hang of it, I learned one of the most important lessons in my life. I just didn’t know it at the time. When you’re riding a bike, it’s not difficult to stay upright as long as you’re moving forward. But staying upright after you stop is almost impossible. Hear past Analytive Podcasts: analytive.com/podcast/ For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email

I hold in my hand a corporate marketers dream piece. It’s a check in the box. It’s enough for someone to say “Look what we created!” and then forget about it the next moment. In a word, it’s boring. But here’s the truth: boring doesn’t attract attention. Boring doesn’t sell. Boring doesn’t make a difference. Boring doesn’t change the world. Boring doesn’t drive engagement. Boring doesn’t build the future. Boring isn’t even read. It’s skimmed, then dropped. Do you have to be over-the-top crazy? No. Do you have to be offensive? No. But do you have to be boring? Absolutely not. In this podcast, we break out five ways you can avoid creating boring content. It's easier than you think.

We all consume content. We listen to podcasts. We watch YouTube. We watch TV. Content marketing isn't just a fad. It is the way you'll get discovered online. In this podcast we talk about why content matters and whether this strategy will change over the next 5-10 years. Listen on itunes: https://itunes.apple.com/us/podcast/analytive-podcast/ Listen on our website: https://analytive.com/podcast For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email

In this episode, I download all the data Facebook has collected on me over the past 10-15 years. Here's what we discuss: - How much data was correct? - How much data was incorrect? - What data was missing? - Do I trust Facebook's marketing data? If you'd like to download your own data, you can click the link below for instructions on how to do that. Once you do that, I'd love to know how accurate you think your own Facebook data is on you. Download your data: https://www.facebook.com/help/302796099745838  Hear past Analytive Podcasts: https://analytive.com/podcast/ For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email

Welcome to Episode 2 of the Analytive Podcast! In this episode, we talk about bitcoin, blockchain, and the impact that it could have on the marketing industry. Will blockchain fundamentally change the way we do marketing? Or is it just a bunch of hype? In this episode, we do our best to give answers to those questions.  To get alerted of new emails, join our mailing list by going to http://analytive.com/email

In the first episode of the Analytive Podcast, we discuss how two companies (a roofer and a mechanic) gave me a *very* different brand experience on the same day. And how branding is more than just logos and colors. For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email