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Analytive Podcast

Analytive Podcast

By Tyler Brooks
In the Analytive Podcast we break down actionable marketing strategies, discuss trends, provide tips, tricks, and hacks, and interview business owners and business consultants.

We want to help make you a better marketer, better leader, better business person, and improve your life.

This podcast is hosted by Tyler Brooks of Analytive.
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Currently playing episode

How to Effectively Use Pricing on Your Website 🌐🌐 - Episode 21

Analytive Podcast

How to Effectively Use Pricing on Your Website 🌐🌐 - Episode 21

Analytive Podcast

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Social Media Marketing for Local Businesses, Being an Influencer, and Building Business Relationships Online - Emily Drage of Drage Media
Emily Drage runs Drage media, a video production and promotion house designed to serve small businesses. On top of that, (and I how I connected with her), she runs the LifeInNoCo Instagram handle, where she's built a loyal and engaged following focused on a specific geographic area of Northern Colorado. In this podcast, we talk about what is working right now for local businesses on social media as well as how local influencers are slowly replacing traditional media sources. This is an awesome podcast if you or local your business users social media. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measureable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
40:54
November 5, 2020
How This Company Is Turning Extra Space into Passive Income - Carmelo Mannino of STOW IT
Carmelo Mannino is the co-founder and CEO of STOW IT, an online marketplace for vehicle storage. Upon graduating from Colorado State University with an MBA, Carmelo became the Head of Growth, at BillGO a consumer-facing mobile bill pay application that helped roommates share bills. During his tenure at BillGO, users grew from 0 to 10,000 within 3 months before BillGO shifted their focus to a B2B focus. Carmelo then helped to cofound STOW IT. Today STOW IT is one of the largest providers of vehicle storage in the country and helps thousands of companies and individuals find and book storage for their cars, boats, and RVs. On this podcast we discuss, StowIt, the vehicle storage industry, how storage as an industry is faring during the COVID-19 event, and what Carmelo has learned about growing and managing a startup. This is an awesome conversation and I’m grateful to Carmelo for his time. If you’ve wanted to see under the hood for a high-growth startup, this is your chance. This is Tyler and you are listening to the Analytive Podcast. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measureable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
52:23
October 19, 2020
How To Introduce Change to Your Nonprofit Organization - Erin Zimmermann and Rebecca Toll of Periscope Theory
Welcome to the Analytive Podcast! So good to be back. On the episode today, I have two people who are amazing, non-profit experts as well as the founders of Periscope Theory - a consultancy designed to help non-profits grown and become more efficient. Erin Zimmermann has over a decade of nonprofit and volunteer experience. Some of her highlights include helping corporations develop and evaluate their employee volunteer programs, developing high-performing board and CEO partnerships, launching Colorado Reading Corps in two school districts, and securing several federal grants for various nonprofits. Rebecca Toll's portfolio includes business development and revitalization projects, fundraising, building state and local government partnerships, and leading organizational change. Rebecca seeks the opportunity to apply critical thinking skills and diverse perspectives to address challenges within your organization. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measureable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
50:57
October 12, 2020
How to Ask for Money, Relationship Building, and Supporting Female Entrepreneurs - Mel Ulle
Today on the podcast we have Melanie Ulle! Visionary and Founder of Philanthropy Expert, Melanie views philanthropy as a true vocation. She previously worked as Senior Development Director at one of the largest foundations in the country. Her many years of professional experience include philanthropic development, political fundraising and nonprofit management. Throughout her career she has raised tens of millions of dollars, resulting in a significant impact for a broad range of candidates and organizations. She currently mentors mid-level development professionals through a university-led leadership program, the Institute for Leadership in Development.  She has been featured on the Today Show, Fox News, the Associated Press, the Denver Post, the Wall Street Journal, Martha Stewart, and dozens of other national and international news outlets.  Melanie received her Bachelor of Art in international political economy from Colorado College. In today’s podcast, we cover fundraising, asking for money, how “major gifts” programs work, how to develop relationships through curiosity, and so much more. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
53:30
August 5, 2020
Angel Investing Post COVID and Raising Money for Entrepreneurs - Denny Otsuga
Hello! Welcome to the Analytive Podcast. Today on the podcast we have Deniciro “Denny" Otsuga. Denny is a Japanese transplant to Colorado. He was initially trained as a Ph. D. molecular geneticist, and decided to use his scientific knowledge to help translate scientific discoveries to the marketplace to create a tangible benefit to society. After earning his doctoral degree, Denny worked in the technology transfer field. Technology transfer (which we talk a bit about in this podcast) is the process of taking inventions from the lab or university to deploying them into the marketplace through products or services. Denny used his science background to assess innovation from university research, patent them, and then find industry partners interested in developing it into a product. Denny then went to work for a biotech startup (putting him on the other side of the negotiation table) to license patents from university researchers. He was then recruited to take executive positions in technology transfer at several universities. Eventually, Denny left the comfortable university position to start a company that ended up being acquired for more than 20x the initial investment in just 18 months. Denny has since been on the venture capital and angel investment side of the ecosystem helping entrepreneurs and developing a venture ecosystem in Fort Collins, Colorado. In today’s episode, we talk about angel investing, venture capital, fundraising, technology transfer, and a host of other topics. Huge thank you to Denny for coming on the Analytive Podcast. Click here to learn more about the Rockies Venture Club. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measureable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
01:01:33
July 24, 2020
Navigating PPP and EIDL Small Business Stimulus & Strategic Planning for Nonprofits - Kim Fisher
EIDL loans, PPP, Stimulus, what does it all mean for you!? If you’re a sole proprietor, a small LLC, or in the non-profit space, this podcast is for you. Kim Fisher is the Chief Strategist at Vision Catalyst. With over 30 years' experience as a nonprofit executive and business coach, Kim's extensive experience in both domestic and international organizations enables her to create and implement the financial, administrative and fundraising infrastructure that ensures an organization's long-term success. Kim has worked at the director level in the areas of business development, training, marketing, and program development. Her favorite role was serving as the CEO of Arms of Love International where she is still known as "mommy Kim" to the children of her heart in the Philippines and Nicaragua. Kim has earned degrees in Psychology and Business from the University of California, Santa Barbara and in BIble and Theology from William Jessup University.  She holds certificates in counseling, coaching, and spiritual direction. In this conversation, we talk about the Paycheck Protection Program (PPP) and the Economic Injury Disaster Loan (EIDL). If you’re a non-profit this is super relevant to you, but I also have her work through the small business implications for small businesses and independent contractors.
58:26
April 10, 2020
Running a Nonprofit During Chaos - Art Bavoso - The Analytive Podcast
If you run, volunteer with, give to, or serve on the board of a nonprofit organization, you’re likely feeling the pressure right now. As someone who has supported and been a part of several important nonprofit organizations, I wanted to reach out to a friend of mine who has tons of experience in helping nonprofits navigate the chaos. Art Bavoso (MS.Ed) is the founder, owner and President of Third Sector Enterprises, Inc., His professional experience in the nonprofit field spans many decades and includes senior-level positions at Partners Mentoring Youth, Larico Youth Homes, United Way, Colorado State University and the Health District of Northern Colorado. Art is a specialist in strategic planning, group facilitation and all aspects of fundraising (including donor qualification, capital campaigns and planned giving). Art Bavoso was also the recipient of the Administrator of the Year Award from the Colorado Juvenile Council and the Service to Mankind Award from the Overland Sertoma Club. As we discuss the impact of Coronavirus on nonprofits, I knew I had to have Art on the podcast. In this episode, he gives boards, directors, and non-profit managers sage advice on how to deal with this combination of health crisis and recession. So without further ado, here’s Art Bavoso. This is Tyler and you are listening to the Analytive Podcast. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
52:53
March 27, 2020
Staying Sane During COVID-19, Mental Health Plans, and Maintaining Strong Relationships - Emily Altman - The Analytive Podcast
Wow! What a crazy world we live in. We’re releasing this episode in the middle of the Corona Virus lockdown. With all the craziness in the world, I reached out to my friend Emily Altman and invited her to this podcast. Emily is a therapist with a focus on marriage, couples, and family counseling. I wanted to bring her on to get her perspective on how each of us: as entrepreneurs, marketers, and business people can stay sane during this time In this episode, she gives us some practical tools and exercises that you can do literally today to help deal with some of the stress you may be feeling. Plus, we discuss how to keep your relationships healthy whether you’re stuck apart or (sometimes even more challenging) stuck together during this time. She takes us through outlining your own mental health plan so you can be engaged through this chaos. I’m humbly presenting this to you guys in the hope it helps some of you. We’re living in a history book right now, and things change by the day. I pray that this interview helps in some small way to equip you to be the best businessperson, parter, parent, employee, or whomever you need to be right now. If you love this podcast, please give us five stars on your favorite podcast platform and share it with those who you may think need it. With that, I present my interview with Emily Altman. This is Tyler, and you are listening to the Analytive Podcast. Books Noted During Our Conversation: The Seven Principles of Making Marriage Work - https://www.gottman.com/product/the-seven-principles-for-making-marriage-work/ The Man's Guide to Women - https://www.gottman.com/the-mans-guide-to-women/  ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
55:09
March 23, 2020
Digital Ads 201: Stop Spending Money without Getting Results - Tyler Brooks // Analytive // Fort Collins Startup Week 2020
Tyler's presentation for the 2020 Fort Collins Startup Week. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
37:04
March 10, 2020
Using Entrepreneurship and Collaboration to Solve Community Problems - Mike Walker
Hello! Welcome back to the Analytive Podcast. Back in 2013, the Northern Colorado area was hit with massive flooding. Experts called it a “500-year flood”. In fact, Estes Park which is only about 45 minutes from where I lived, was virtually impossible to get into or out of. In fact, getting people out of Estes was the largest airlift since hurricane Katrina. And in the middle of all of this was one organization: Serve 68. Serve 68 is born out of a collection of local churches in Northern Colorado where we’re based. They take unique approaches to solve problems using creative solutions. One of my favorite stories was told after I’d stopped the recording. There’s a widow here in town who is battling cancer. For that reason, she is unable to make a real income and traditional support structures didn’t provide the level of help she needed. Serve 68 went out and partnered with a bunch of local businesses and came up with a solution. Instead of just giving her money to live on, they helped her finish her basement (including installing a bathroom and kitchenette) that she can rent out. That rental is currently providing enough for her to live off of. I’ve been involved with Serve68 officially and unofficially for many years and love the work they do. If you’re looking to be inspired by creative solutions to community problems, you’ll love this interview. So without further ado, here’s my interview with the founder and executive director of Serve 68 - Mike Walker. ******************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
52:59
March 5, 2020
Doing Business in China, Understanding Chinese Culture, and Bridging the Cultural Divide - Todd Cornell
Ladies and gentlemen, welcome to the Analytive Podcast! Today on the show I have Todd Cornell. Todd has a long history of working with and in China and boasts over 30 years’ experience in US-China business communications. He runs Cultur668 and is the Executive Director of the Northern Colorado branch of the Global Chamber. In this interview we dig deep into Chinese culture. We look at what businesses and individuals need to understand about Chinese worldview and how we should approach doing business in China in a way that builds trust and rapport. We also look at some of the pros and cons of working in China - especially with recent developments in the political space. Hang on, because if you’ve ever wanted how Chinese business culture works and how it’s different than the US, this is a conversation you want to take notes on. So without further ado, here’s my conversation with Todd Cornell. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
01:14:35
December 9, 2019
How to Build Companies That Make Positive Impact - Bryan Kimbell
Bryan Kimbell is an experienced branding and marketing professional who is currently consulting and acting as fractional head of marketing for clients in a variety of industries. Through the years he has managed every aspect of marketing and brand development, advertising strategy and placement, in addition to growing international markets and working alongside engineers through product development. He’s worked with clients as diverse as the LA Kings, Sphero, Lifestraw, and many others. In this conversation, we discuss marketing sports teams and specifically dive deep into how companies can create social impact. If you’ve wondered how to create and empower social impact within your business, this is the podcast for you. So without further ado, here’s my conversation with Bryan Kimbell. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
58:38
November 16, 2019
Retargeting Masterclass with Reza Khadjavi - The Analytive Podcast
Retargeting ads: you know, those annoying ads that follow you around the web after you’ve looked at something online? What if there was a better way to do retargeting? A way that was less annoying, more profitable in the long run, and managed to build your brand? That’s what Shoelace does. And I hope today’s conversation with Reza Khadjavi will give you tons of ideas on Reza is the CEO at Shoelace and helps DTC brands generate more revenue and build brand equity with Customer Journey Retargeting. If you’ve never used retargeting ads or just do some “set it and forget it” type retargeting, this is a conversation you’ll want to take notes on. So without further ado, please welcome Reza Khadjavi. Link  ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
57:58
November 8, 2019
Cold Calling, Relationship Building, and Being Genuine in Sales with Chris Mullenberg - The Analytive Podcast
Today on the show, I have a friend of mine, Chris Mullenberg. Chris and his wife, Ashley, are both real estate agents here in Northern Colorado. Their company: The Mullenberg Team was founded in 2013, and we are now in the top 3% in sales volume in the Northern Colorado market. When it comes to sales, Chris is one of the hardest workers I know. He grew his business largely through cold calling (which we discuss) as well as through traditional relationship building. In this podcast, we discuss sales (especially cold calling) and how to do it genuinely. We also break down how Chris has replaced lead development with relationship development during the sales process. If you work in sales or you need to get better at sales, this is an amazing conversation. So without further ado, here’s Chris Mullenberg. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
55:27
October 24, 2019
Marketing Blockchain Companies and ICOs with Dennis Lewis - The Analytive Podcast
Hello! Welcome to the Analytive Podcast. Today on the podcast, I have Dennis Lewis. Dennis is an experienced marketer in the ICO and blockchain space. We chat about marketing blockchain projects and how to evaluate ICO and blockchain companies to avoid scams. He recently released his book: Behold the Cryptopreneurs. You can find it on Amazon. Without further ado, I hope you enjoy this conversation with Dennis Lewis. ****************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
48:38
October 21, 2019
Facebook Ads for Ecommerce, Running Lean Businesses, and Starting a Side Hustle - Travis Lee
My guest today is a man who wears many hats. Travis Lee has worked for Silicon Valley software development companies, startups, built and advised e-commerce stores, is a Facebook ads expert, and currently runs parkour gyms as a passion project. In today’s podcast Travis and I talk about entrepreneurship, Facebook ads strategy, building great businesses, and some guerrilla marketing tactics used in e-commerce today. If you sell physical products on the internet, or are thinking about ways to build a side-hustle and an additional source of income, then this podcast is for you. I love chatting with Travis because I always leave feeling energized to tackle new ideas and opportunities as well as get better at my own craft. I hope you feel the same. So without further ado, I’d like to welcome Travis Lee to the Analytive Podcast.
01:05:39
September 26, 2019
Building Great Spaces, Running Civic Organizations, and Influencing Government - Colin Day
Today, I’m super excited to have Colin Day on the Podcast. Colin is a Project Manager for the Institute for the Built Environment. As a PM, Colin’s focus is on civic resilience as well as district and city scale sustainability solutions. He is a graduate of the Master’s in Landscape Architecture program at Colorado State University, with a focus on redesigning environmentally compromised landscape for educational and community uses. In this conversation we discuss urban development, how entrepreneurs can help in urban development, how to influence government and civic entities, how to grow and market a community advocacy organization, and we also take a brief foray into the challenges surrounding affordable housing. If you’ve ever wondered how designers think about the urban environment and how you (as an entrepreneur or marketer) might play a part, this podcast is for you. Without further ado, here’s my interview with Colin Day. This is Tyler, and you are listening to the Analytive Podcast. ************************************* About Analytive You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? That’s what good marketing should do for business. And that’s how we want to help you. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.
52:19
September 16, 2019
Building Great Products, Managing a Remote Team, and Scaling Startups - Seamus Nally of OTL Ventures - Episode 28 of the Analytive Podcast
Ladies and Gentlemen, I'm super excited for today’s podcast. I sit down with Seamus Nally of OTL Ventures. We discuss building great software, how to manage a remote team, and the three core roles needed to build a great software tool. As a Product Manager turned CEO & Founder, Seamus designs and builds software to solve problems for people. At his company OTL Ventures, Seamus works with his team of Product Managers, Designers, and Developers to build digital products that move the needle for the startups and their users. Please enjoy this conversation with Seamus Nally. ************************************* About Analytive You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? That’s what good marketing should do for business. And that’s how we want to help you. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.
01:01:44
August 22, 2019
Forecasting, Understanding Human Nature, and Living Well - Eric Gemelli
Today on the podcast we have Eric Gemelli. For those of you unfamiliar with him, let me give you a brief bio. Mr. Gemelli started working in finance in 1987 and has served in many positions in the insurance and mortgage banking industries. He has traded commodities for a living and raised venture capital. These experiences gave him the ability to write a syndicated finance column with millions of readers, including his column predicting the market crash that correlated to the September 11 crash. While living in Chicago, home to the S&P pits at the Mercantile Exchange, Gemelli had an office in a bank, across the hall from one of the country’s top S&P traders. His mentor was rich, old and bored and enjoyed having an eager student to pass on a lifetime of experience and knowledge. Gemelli used the patterns taught him by his mentor to predict the market crash that corresponded to September 11th. Mr Gemelli just released a new book, Velocity Money Machine, which is available on Amazon. In it, he breaks down the strategies he uses to make a living as a trader. In this podcast, we discuss trading, investing, forecasting, whether you can really predict the future using math, and take a Segway into wisdom and living well. You can find more about Eric at Learn2Invest.co. ********************************************************* About Analytive You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? That’s what good marketing should do for business. And that's how we want to help you. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.
01:18:56
July 29, 2019
The Power of Peer Advisory, Building a Network, and The Power of Community - Curt Bear of LoCo Think Tank
Today on the Podcast: Curt Bear Curt Bear founded Loco Think Tank in early 2014 after 15 years in banking. While in banking, Curt experienced Peer Advisory in his own life and decided that this brilliant concept was the ideal opportunity for personal and professional growth for business owners.  “LoCo” stands for Local Community. LoCo Think Tanks put together groups of highly accomplished business people so they can learn from and help each other. Curt is truly generous and kind as he shares with us his amazing background of successes and failures. We cover why he left banking, what it's like running small businesses, and how business owners can think about Peer Advisory even if you’re not near a LoCo Think Tank Connect with Curt on LinkedIn ************************************* About Analytive Analytive is the type of marketing company you dream of working with. You’ve likely worked with marketing agencies in the past.And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing.But at the end of the day, were you getting fresh sales leads? Did you have people interacting with your brand, handing over their email address, or requesting quotes? That’s what good marketing should do for business. Neither of us works for Coca-Cola. They may have billions of dollars to pour into ads every year, but you don’t. And you need to get leads from your efforts.Our systems and processes have worked successfully for dozens of clients in the B2B space. And what we do isn’t some sort of voodoo or magic. It’s simply building on a few core principles of digital marketing to help you find, attract, and connect with customers. We want to help move money from your customer’s pocket to yours. And we want your customers to be happy about it. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.
44:39
July 11, 2019
Going Viral, Getting Attention, and Building Hype with Harry Dry - The Analytive Podcast
Imagine a dating site only for Kanye fans? It existed. And today I’m interviewing the man who built it.  In this wide ranging conversation we talk about marketing, going viral, fear, art, growth, and so much more.  Harry Dry is a master at getting in front of media, influencers, and building audiences. We talk about some of his failures as well as his successes in business and entrepreneurship.  Harry now runs Marketing Examples, a website showcasing the finest marketing techniques used by successful startups. Marketing Examples is full of detailed, tactical advice on how to do better marketing.  It was an honor to have Harry on this episode. If you own or launch a company and need exposure, then this is the episode for you.  ************************************* About Analytive Analytive is the type of marketing company you dream of working with. You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? Did you have people interacting with your brand, handing over their email address, or requesting quotes? That’s what good marketing should do for business. Neither of us works for Coca-Cola. They may have billions of dollars to pour into ads every year, but you don’t. And you need to get leads from your efforts.Our systems and processes have worked successfully for dozens of clients in the B2B space. And what we do isn’t some sort of voodoo or magic. It’s simply building on a few core principles of digital marketing to help you find, attract, and connect with customers. We want to help move money from your customer’s pocket to yours. And we want your customers to be happy about it. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.
59:18
July 1, 2019
Dominating on LinkedIn Ads - The Analytive Podcast
Today on the Analytive Podcast, we do a deep dive with two LinkedIn ads ninjas. In this episode we cover: Why Businesses Should Consider Advertising on LinkedIn What Your Company Should Do Before Launching Your First Ad How to Reach the Best Audience for Your Product or Service What Key Metrics to Look For How to Think about Using Your LinkedIn Budget How Use the Algorithm to Your Advantage And a ton more. Buckle up, because this episode is full of great content. ********************************************* About Our Guests: AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.  Matthew Milantoni works at LinkedIn Marketing Solutions in their new Detroit office where he advises and consults with tech companies who deploy digital campaigns on the world's largest professional platform. As one of the first 50 hires in the newly constructed space, Milantoni is on a mission to help companies scale lead generation and target audiences that matter most. Prior to LinkedIn, Milantoni worked as the director of sales for a residential service company, where he oversaw an operation that generated nearly $1 million in net new revenue. ************************************* About Analytive Analytive is the type of marketing company you dream of working with. You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? Did you have people interacting with your brand, handing over their email address, or requesting quotes? That’s what good marketing should do for business. Neither of us works for Coca-Cola. They may have billions of dollars to pour into ads every year, but you don’t. And you need to get leads from your efforts.Our systems and processes have worked successfully for dozens of clients in the B2B space. And what we do isn’t some sort of voodoo or magic. It’s simply building on a few core principles of digital marketing to help you find, attract, and connect with customers. We want to help move money from your customer’s pocket to yours. And we want your customers to be happy about it. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.
56:18
June 21, 2019
How to do LinkedIn Outreach without being Spammy - Daniel Fischer of Wooly
Today on the Podcast: Daniel Fischer. Daniel Fischer does LinkedIn outreach and customer support at Wooly. Wooly reveals who your customers really are so you can build lasting relationships with your most important influencers. Daniel grew up on an Orchard in Mt. Hood, Oregon. He’s also an amazing cross-country skier. When applying to Harvard, he was advised to strengthen his resume by getting an internship in business. So through LinkedIn he ended up reaching out to Scott Paul at Wooly. Now he helps drive sales through LinkedIn outreach. Connect with Daniel on LinkedIn ************************************* About Analytive Analytive is the type of marketing company you dream of working with. You’ve likely worked with marketing agencies in the past.And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing.But at the end of the day, were you getting fresh sales leads? Did you have people interacting with your brand, handing over their email address, or requesting quotes? That’s what good marketing should do for business. Neither of us works for Coca-Cola. They may have billions of dollars to pour into ads every year, but you don’t. And you need to get leads from your efforts.Our systems and processes have worked successfully for dozens of clients in the B2B space. And what we do isn’t some sort of voodoo or magic. It’s simply building on a few core principles of digital marketing to help you find, attract, and connect with customers. We want to help move money from your customer’s pocket to yours. And we want your customers to be happy about it. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.
34:42
May 30, 2019
Meet Lucas Casarez, CFP - Analytive Podcast - Episode 22
In this episode, I sit down with Lucas Casarez of LevelUP Financial Planning. We talk starting your own business, financial planning for entrepreneurs, and Lucas gives an insightful answer to my question, "When should entrepreneurs invest in their business vs. use traditional investment instruments." If you're in the process of launching a business, are successfully running a business, or just want to start getting your financial life in shape, this is the interview for you. Lucas can be reached at: http://www.levelupfinancialplanning.com ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measureable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
55:03
May 10, 2019
How to Effectively Use Pricing on Your Website 🌐🌐 - Episode 21
Pricing is an indicator of your business' value. When it comes to displaying pricing on your website, does it help or hurt your potential business? We'll discuss in this week's podcast. For fresh weekly email content on marketing, join our free Analytive newsletter: http://analytive.com/email
07:01
April 12, 2019
How To Market To Your Dream Clients 🗂️🗂️Tyler Brooks at Fort Collins Startup Week - Episode 20
This week's podcast was recorded live at Tech Stars' 2019 Start Up Week in Fort Collins, Colorado.  Keynote speaker and owner of Analytive Tyler Brooks shares his insight and expertise into how you can market to your dream clients in this special 45 minute episode.  For fresh weekly email content on marketing, join our free Analytive newsletter: http://analytive.com/email
49:46
March 11, 2019
How To Use Algorithms To Your Advantage 🖥️ 🖥️ - Episode 19
Algorithms and AI are working 24/7, 365. Can we, as humans outwork computers? Definitely not.  In this podcast, we discuss how to work WITH advances in machine learning to benefit business and overall life efficiency. For fresh weekly email content on marketing, join our free Analytive newsletter: http://analytive.com/email
13:09
February 25, 2019
How to Make Your Crappy Copywriting Get Better Conversions 🤝🤝 - Episode 18
Before someone is willing to buy, there are three things your customers need. In this week's podcast, we break down these needs and discuss why ultra-persuasive copywriting isn't the end-all to strong client relationships. For fresh weekly email content on marketing, join our free Analytive newsletter: http://analytive.com/email
12:07
February 21, 2019
How Failure Makes You Better 🏂🏂 - Episode 17
As a Coloradan, I take full advantage of my proximity to the ski slopes. When I ride, I spend tons of time climbing out of snowdrifts. Why? Because I run at the edge of what I’m able to do. In this week's podcast, I am going to share what snowboarding taught me about failure.  For fresh weekly email content on marketing, join our free Analytive newsletter: http://analytive.com/email
12:42
February 4, 2019
How to Share Your Success Authentically 🏆🏆 - Episode 16
Why do we feel so connected to successful people? Most times, it's because they are presenting their journey authentically. In this week's podcast, we will why sharing your human side with your audience will actually strengthen your brand story. For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email
07:31
January 23, 2019
How to Match Bait to Critter in Marketing 🦌🦌 - Episode 15
In order to attract critters (leads) to your business, you must offer the right bait (content). In this week's podcast episode, we discuss how to create the ultimate offering that will both attract and be valuable for your potential clients.  For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email
07:13
January 15, 2019
How to Market to Your Audience Like a Parade 🥁🥁 - Episode 14
Similar to the dynamic nature of a parade, people are always moving in and out of your market. As a marketer, your audience is not static.  In this week's podcast, we will discuss why is so important to be constantly in-market to continuously captivate your crowd.  For fresh weekly content on marketing, join our newsletter at https://analytive.com/email
07:21
January 8, 2019
How to Generate Sales from the Largest Clients in Your Industry 📈📈 - Episode 13
When it comes to lead generation, use a spear, not a net. In this week's episode, we have an exciting announcement as well as FULL audio from our webinar about Analytive's latest initiative, XABM. Listen now and let's start getting your business more value with less waste. Learn more about XABM at http://xabm.io
33:20
December 3, 2018
How to Blow Your Entire Marketing Budget 💨💨 - Episode 12
The truth is: the quickest way to blow your marketing budget is to be “creative." Your advertising needs to sell. In this week's podcast, we discuss how to avoid the "creative advertising" trap. For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email
11:08
November 20, 2018
How to Sweeten Your Offer with Content 🍭🍭 - Episode 11
Learn how to create a killer offer and then sweeten by providing valuable content as part of the offering. It's a low cost, high impact way to create more value for your customers.
08:42
October 15, 2018
The Power of Hidden Benefits to Sell 🌚🌚 - Episode 10
The Hidden Benefit may be the number one thing missing in your sales copy. Learn how to leverage The Hidden Benefit for your business. For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email
10:26
July 10, 2018
The Secret Conversion Marketers Don’t Want You To Know 🙊🙊- Episode 9
What happens when you actually look at the way some of the top conversion marketers build their own brands? Do their actions line up with their talk? Let's find out.
10:50
June 18, 2018
Losing the Fight (Literally) And Still Winning Big 🥊🥊 - Episode 8
For those of you who follow boxing or MMA, you'll remember August 26th, 2017. Connor McGregor took on Floyd Mayweather in a boxing match. Mayweather is the best of this generation when it comes to boxing. McGregor wasn’t even a boxer, he was an MMA fighter. On paper McGregor lost the fight. But for McGregor's career, it changed everything. For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email
07:52
June 6, 2018
The Illusion of Precision 🌀🌀 - Episode 7
When we look at marketing data and analytics, it's so easy to focus on the precise numbers and metrics. In this Podcast, we talk about how precision is an illusion and what we should focus on instead.
07:24
June 4, 2018
What Bicycle Riding Taught Me About Marketing and Life 🚲 🚲 - Episode 6
I was about five years old when I got my first bike. It was a Christmas present. Like all good Christmas presents, it required a bit of assembly. I remember my dad putting it together and then putting on the training wheels. I loved that bike. There were thee houses on our block, and I used to ride it back and forth for hours at a time. Once I started to understand how to ride, the day came where Dad took off the training wheels. This led to a few crashes and skinned knees, but as I got the hang of it, I learned one of the most important lessons in my life. I just didn’t know it at the time. When you’re riding a bike, it’s not difficult to stay upright as long as you’re moving forward. But staying upright after you stop is almost impossible. Hear past Analytive Podcasts: analytive.com/podcast/ For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email
07:07
April 19, 2018
How Not to Be Boring 😴😴 - Episode 5 - The Analytive Podcast
I hold in my hand a corporate marketers dream piece. It’s a check in the box. It’s enough for someone to say “Look what we created!” and then forget about it the next moment. In a word, it’s boring. But here’s the truth: boring doesn’t attract attention. Boring doesn’t sell. Boring doesn’t make a difference. Boring doesn’t change the world. Boring doesn’t drive engagement. Boring doesn’t build the future. Boring isn’t even read. It’s skimmed, then dropped. Do you have to be over-the-top crazy? No. Do you have to be offensive? No. But do you have to be boring? Absolutely not. In this podcast, we break out five ways you can avoid creating boring content. It's easier than you think.
09:47
April 9, 2018
Why Content Matters❗❗ - Episode 4
We all consume content. We listen to podcasts. We watch YouTube. We watch TV. Content marketing isn't just a fad. It is the way you'll get discovered online. In this podcast we talk about why content matters and whether this strategy will change over the next 5-10 years. Listen on itunes: https://itunes.apple.com/us/podcast/analytive-podcast/ Listen on our website: https://analytive.com/podcast For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email
07:10
April 4, 2018
The Episode Where I Download and Analyze My Own Facebook Data😱 😱 - Episode 3
In this episode, I download all the data Facebook has collected on me over the past 10-15 years. Here's what we discuss: - How much data was correct? - How much data was incorrect? - What data was missing? - Do I trust Facebook's marketing data? If you'd like to download your own data, you can click the link below for instructions on how to do that. Once you do that, I'd love to know how accurate you think your own Facebook data is on you. Download your data: https://www.facebook.com/help/302796099745838  Hear past Analytive Podcasts: https://analytive.com/podcast/ For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email
15:22
April 3, 2018
Intro to Blockchain and How It Might Impact Marketing ⛓💸 - Episode 2
Welcome to Episode 2 of the Analytive Podcast! In this episode, we talk about bitcoin, blockchain, and the impact that it could have on the marketing industry. Will blockchain fundamentally change the way we do marketing? Or is it just a bunch of hype? In this episode, we do our best to give answers to those questions.  To get alerted of new emails, join our mailing list by going to http://analytive.com/email
13:11
March 30, 2018
How A New Roof and a Flat Tire Taught Me Branding 🏠🚗 - Episode 1
In the first episode of the Analytive Podcast, we discuss how two companies (a roofer and a mechanic) gave me a *very* different brand experience on the same day. And how branding is more than just logos and colors. For fresh weekly email content on marketing, join our newsletter: http://analytive.com/email
07:45
March 29, 2018