The FangledCast

video version  https://youtu.be/l2EgXfECxSM

Do you jump to tactics or take the time to do the proper research and work to build a core strategy rior?  One of the most common causes for failure when doing a post mortem of a failed company reveals a lack of true strategy based on facts that matter to the target audiences.  Join our chat to get some quality tips from the expert, Karl Hindle from WellSpring Digital  https://wellspringdigital.com/

So many coaches banging on your LinkedIn door and it leaves one to wonder if any of them are worth knowing or working with.  

Join the chat with one who has incredible accomplishments as a business coach to help you sort through the masses of unqualified self-proclaimed experts to find someone who may be able to help you take your career or business to the next level.

Video version: https://youtu.be/euQMROqHDB0

video version: https://youtu.be/ndatuNl4vYU

Should you build your Go-to-market strategy based on Qualitative or Quantitative research or a balance of both?  How do you know if either is providing you with usable data?    Join our  conversation and let us know your thoughts.. We think you will find the conversation fascinating and thought provoking.  It may change the way you see data.,

check out:  https://proofpositioning.com/

video version:  https://youtu.be/_eCWtiwIkh4

Join our guest David Goodman as he explains the benefit to you, your organization, the community, and the world from implementing a sustainability program now and becoming certified.  

He has created a way of accomplishing this in your company without the exorbitant costs associated with sustainability certifications.  

Sustainability is a true value and can be your differentiator in a crowded market so be proud not only for doing the right thing, but also for doing it economically.

Video version:  https://rb.gy/aw4osf

Join the conversation with Richard Messing of the Kotel Group LLC for a discussion about how positive ethics not only are a source of pride for companies but in many cases can provide a true competitive advantage for your company.

You can learn more about running an ethical business and how it can become one of your competitive advantages by visiting:

kotelgroup.com
kotelbusiness.org


Please also check out the Virtual Presenter Course:

https://virtualpresentercourse.com/impact25/aff/5/
&
Viddyoze:  https://bit.ly/3pujKvh

Video version  https://youtu.be/6cHRwX2MlNc

The days of seeing the role of CEO in manufacturing as a strictly boys club are long past. Join the conversation today to hear how Susanne took the reigns of Obsidian Manufacturing Industries and with the confidence of her team continued its growth and sees great things in their future. 

The conversation stops being about female CEOs quickly though and digs into a successful CEO's views of the use of marketing in heavy industry both from the application of internal resources and when it makes sense to seek outside help. The most impactful part of this conversation may get you to rethink marketing for B2B manufacturers beyond the old days of sell sheets and a box of donuts. 

It instead focuses on the need for a clear brand story, value proposition, and a total in depth understanding of the true needs, pains, and desires of what potential customers need to solve. 

Please let us know your thoughts. 

Please also check out 

the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ 

& 

Viddyoze: https://bit.ly/3pujKvh

Join in the conversation with my guest Greg Mischio to learn what a digital twin is and how it can help you to boost your ability to grow your company.  

Imagine being able to replicate yourself in a way to get far more bang for your buck.  Greg is a true leader in the realm of social media marketing and content creation.    

He is the Owner and Founder of Winbound, a marketing agency that provides content marketing for small marketing departments with a focus on manufacturing and industrial verticals. Winbound provides a content + marketing approach, creating content that’s mapped to the customer journey and marketing for distribution via search, social and niche-based paid advertising. Winbound’s clients have enjoyed double and triple digit increases in traffic and leads.  

Check out:  

website 

https://winbound.com/?utm_medium=guest%20podcast&utm_source=fangled&utm_campaign=digital%20twin  

digital twin info 

https://winbound.com/manufacturing-marketing/?utm_medium=guest+podcast&utm_source=fangled&utm_campaign=digital+twin  

LinkedIn: https://www.linkedin.com/in/gregmischio/    

Stream and video Conference Like A Pro 

• Canon EOS M50 Mark II  https://amzn.to/37oexzp 
• Canon EOS M6 Mark II  https://amzn.to/37oexzp 
• Power Source for camera streaming  https://amzn.to/3airBIG 
• Stream Deck https://amzn.to/3ag0TQN 
• Yeti Microphone  https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE 
• LED Light Kit https://amzn.to/34jQ8cl 
• Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO   

BOOKS WE LOVE   

• 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 
• Leading Beyond a Crisis  https://amzn.to/2IS2els 
• Stop Being the Best Kept Secret  https://amzn.to/3gQje8t 
• Selling with a Noble Purpose https://amzn.to/3gUzepG 
• How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 
• 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM 
• What Got You Here Won’t Get You There https://amzn.to/3r0zisT

There is a difference between Strategic Marketers and Tactical Marketers.  

More so, there is also a cast difference between B2B specialists and Consumer specialists.    

There is real power in building a positive brand and a strategic go-to-market playbook in the industrial space.  

The days of thinking of marketing as some sell sheets, a magazine add, and trade show is all you need to be a goliath in business are over.    

IMPORTANT MESSAGE:  Your company brand is far more than just the product it makes  

Please join in the conversation and find ways to re-imagine how strategy is built and implemented turning industrial interests into thriving companies converting every touch into voracious advocates for your brand.   

You can find Christopher at:  

linkedin.com/in/christopher-nesbit 

www.nesbitmarketing.com    

Stream and Video Conference Like A Pro 

Canon EOS M50 Mark II  https://amzn.to/37oexzp

Canon EOS M6 Mark II  https://amzn.to/37oexzp

Power Source for camera streaming  https://amzn.to/3airBIG

Stream Deck https://amzn.to/3ag0TQN

Yeti Microphone  https://amzn.to/2KsnRtg

Green Screen Starter https://amzn.to/38aBeGE

LED Light Kit https://amzn.to/34jQ8cl

Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO  

BOOKS WE LOVE   

7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3Leading 

Beyond a Crisis  https://amzn.to/2IS2els

Stop Being the Best Kept Secret  https://amzn.to/3gQje8t

Selling with a Noble Purpose https://amzn.to/3gUzepG

How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686100 

Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM

What Got You Here Won’t Get You There https://amzn.to/3r0zisT

After interviewing multiple HR directors off-line asking reasons they hear from others preventing companies from hiring veterans, 

I was able to ask my friend Retired Lieutenant Commander Ron Higgs to help me bust these myths.  

This interview will help clarify all the benefits veterans offer any organization and why you may choose to put them at the top of the resume pile when you are recruiting new employees.    

I'm sure you will get some great insights from this interview.  Please enjoy the conversation, like the video, and of course subscribe to future interviews.

Matt Rogers and I have a great conversation about being competitive in a market that seems to become more anti-competitive every year.  

How do you compete in a market where large corporations spend more profits on lobbyists to create barriers to competition and privilege than  they do on improving their products and services, delivery and implementation, customer service or anything else that a capitalist free-market model would obligate you to do?  

As we continue to muddy the water with inaccurate or deceptive definitions of words in the business world, one that seems to have almost totally changed its meaning is the word capitalism.  

As the world drifts more towards a model of anti-competitive corporatism putting a free market in check, new businesses have greater challenges in competing with the incumbents.  While corporatism rewards those who lobby, cheat, and deceive, capitalism rewards those who innovate and simply perform better in every way than their competition.  Join us to share ideas to help compete in this treacherous market and grow your business. 

In the interview, Matt Rogers referenced open-source technology that can help startups and small businesses scale and innovation rapidly and affordably.   

1- https://snyk.io/learn/open-source-licenses/

2- https://red.ht/38sMzUm

3- https://www.wired.com/story/wired-guide-open-source-software/

4. https://www.designrush.com/trends/open-source-software-examples

5. https://sourceforge.net/6. https://www.synopsys.com/glossary/what-is-open-source-software.html 

Thanks for joining the conversation and please consider subscribing to this channel for more thought provoking interviews.

Many talk the talk about brand but to they live their brand's story?    

Yes, it sure is cheap to find an offshore vendor who can make a "cool" logo for your company but does cost savings get expensive when you replace a logo that is part of your overall brand strategy with something you find "cool"?  Cheap almost always becomes extremely expensive and rarely impactful.  

Just because a person has designers software on their computer, does not mean they are a designer any more than a person with tons of woodworking tools is not necessarily a master craftsman.  

Join our conversation with Burns Brady to understand the skill sets, experiences, and accomplishments that set a software owner from a true artist who can create imagery and materials that live your brand story and help convert every touch into a voracious advocate for your brand.  

You can find out more about Burns Brady and his company, Brandocity by checking out these links  

https://brandocity.com/ 

https://www.linkedin.com/in/burns-brady-66312/

If you don't know Ron Tite, it is my pleasure to introduce you to him.  He is one of the most respected leaders in the marketing and advertising space known for his concepts of unifying contet and advertising.

We discuss several topic to help identify honest and clear ways to use language to promote your products and services to grow your business.  We also discuss the power of building brand advocates for your brand and a number of other important concepts we think can help hone your skills as kings and queens of marketing.  

Angela Cusack, founder of "Igniting Success"  discusses practical ways to collaborate in partnership with companies to unleash their hidden potential.    

Our discussion focuses on the power of recognizing the elephants in the room, understanding what they  represent, and calling them out intelligently to accelerate not only internal communications but also unlocking the potential for cultural growth leading to healthier and more profitable organizations.  

Please enjoy the lively conversation as you learn new approaches to better your own team by identifying "the spaces between".  

Igniting Success supports people and organizations to prosper by imagining the possibilities, inspiring choice, igniting hidden potential, and innovating a new future together.

Post Covid, LinkedIn was seemingly flooded with millions members changing their title to include the word coach or consultant leaving the question, " Are they qualified or just seeking a pivot port in a tsunami of unemployment?"  

Also, we discussed the nuances that separate the function of coaches from mental health professionals like psychologists, psychiatrists, social workers, etc,  Berta Medina and I had a frank conversation outlining the power of coaching when working with qualified coaches and the benefits it can bring.  

We also looked at the best ways to seek out a coach that is right for you and how to properly engage to get the most out of the experience.    Please let us know what you think and also share your experiences both positive and negative about your experiences with coaches in your life.

Monte Clark of Relevant Marketing Solutions joins the Fangledcast conversation to discuss how coaches can help you to grow your business through Social Media.

We invited him to the conversation based on his vast experience and accomplishments as a coach mixed with his excellent teaching and coaching skills.  We hope you enjoy the conversation and it helps you grow your personal brand and leverage LinkedIn and other social media platforms to grow your business.  Social media should always be a component in your overall strategy to turn every touch into a voracious advocate for your brand.

Join our conversation about professional photography and video production and its impact on professional marketing and your brand.

Not every guy with a camera is a photographer.  Years of experience and accomplishments as well a a professional approach to getting exactly what your marketing projects need are what you should seek when your brand matters.

Come join Fangled Technologies in a wide variety of discussions that can help enhance your Marketing, Business Development and Sales skills leading you and your company beyond next level performance.