The Profluence Pod 🌐

The Cynosure | Checketts Sports Capital Fund is a newly launched $1.2B private equity fund focused on investing in sports franchises and related assets around the world. Led by longtime sports executive Dave Checketts and backed by the Eccles family of Utah, the fund aims to shape the next generation of global sports ownership, operations, and media engagement.

Dave Checketts has spent a lifetime in sports leadership—from serving as team president of the New York Knicks and Utah Jazz to founding the WNBA’s New York Liberty and MLS’ Real Salt Lake. He’s now a part-owner of multiple global franchises, including Burnley FC, and brings a strategic, long-term perspective to sports investing and private equity.

Chapters:

00:00 Introduction to Dave Checketts and His Journey in Sports03:25 Investments in Sports Teams and the Impact of Major Events08:32 The Future of Sports Leagues and Investment Strategies13:27 Valuations in Sports and the Role of Private Equity18:35 Challenges in College Sports and the Evolution of NIL21:44 The Disruption of Sports Television and Emerging Technologies

Rob Thompson, the creator of Punch Bowl Social, is launching his next venture—Valhalla SC Arena. Designed to merge the energy of live sports with immersive technology and social experience, Valhalla marks a bold step into the future of sports entertainment.

Rob brings decades of experience in hospitality and experiential spaces, now applying that playbook to a new category: sports-driven social arenas. With the first public reveal of Valhalla SC Arena happening here, Rob shares his vision, the inspiration behind the concept, and how he plans to scale it into a cultural phenomenon. 

From his evolution as a founder to the role of smart capital and community-building in sports, this episode captures the launch of something big.

Chapters 00:00 – Introduction to Rob Thompson and Valhalla SC Arena 02:33 – The Evolution of Punch Bowl Social 04:48 – Identifying Market Opportunities 07:25 – The Concept of Valhalla SC Arena 10:07 – Target Demographics and Revenue Streams 12:31 – The Future of Sports Entertainment 14:55 – Scaling and Expansion Strategies 17:13 – The Role of Smart Capital in Sports

Robert Thompson

Nic Sulsky is the Co-Founder and CEO of The Curling Group, a bold new venture on a mission to modernize and globalize the sport of curling. With a background in entrepreneurship and media, Nic is bringing fresh energy and innovation to a sport rich in tradition but ripe for reinvention.

In 2024, The Curling Group acquired the Grand Slam of Curling—an elite series featuring the top men’s and women’s teams from around the world. With a focus on storytelling, athlete branding, and equal prize purses, they’re aiming to elevate curling to new heights across global markets and streaming platforms.

From engaging fans beyond the Winter Olympics to building out crossover audiences, Nic shares how The Curling Group is reimagining curling as a media-forward, modern sport with massive untapped potential.

Chapters:

00:00 - Introduction to Curling and Its Potential

02:56 - Nic's Journey and Entrepreneurial Background

05:46 - Market Insights and Global Appeal of Curling

08:55 - Sustaining Interest Beyond the Olympics

11:54 - Crossover Audiences and Streaming Success

15:00 - Innovating the Sport and Engaging Fans

18:07 - Building Athlete Profiles and Brand Recognition

21:07 - The Future of Curling and Upcoming Events

23:57 - Conclusion and Call to Action

Nic Sulsky: 

Cory Heitz is the founder of PREP Athletics, a company dedicated to helping basketball players find the right-fitting prep schools. With over 15 years of experience coaching, scouting, and working with international and domestic athletes, Cory has placed players in over 55 prep schools across 35+ countries. His mission is to guide athletes through the complex prep school landscape, ensuring they maximize their exposure and opportunities for college recruitment.

PREP Athletics specializes in bridging the gap between athletes and prep schools, offering a pathway for players seeking better competition, academics, and overall development. Unlike traditional high schools or AAU programs, prep schools provide a structured environment to help athletes refine their skills and gain critical exposure to college programs.

Beyond basketball, Cory is also an entrepreneur and partner at Garrett LLC, where he focuses on brownfield redevelopment, commercial revitalization, and solar energy projects. His work in transforming contaminated industrial sites into thriving properties showcases his commitment to long-term growth—whether in sports or business.

Chapters:

06:01 - Cory Heitz's Journey to Founding Prep Athletics

11:56 - Understanding Prep Schools vs. Basketball Academies

17:55 - The Impact of NIL on Prep School Choices

20:12 - Incentive Models in Sports Contracts

23:19 - Innovative Ideas in Athlete Sponsorship

26:46 - The Evolution of Prep Schools

30:38 - Navigating the Prep School Landscape

34:55 - Business Opportunities in Prep Schools

Cory Heitz: 

Ryan Weldon, the founder of 13th Bridge Games Studio, is a life-long gamer and sports fanatic with an extensive background in marketing, sales, and management. He previously served in high-level roles at Bausch Health and Johnson & Johnson, overseeing multi-billion dollar transactions. Ryan also worked as a consultant for major brands like Nike, bringing his expertise in sports marketing and brand building to the table. His passion for both gaming and sports led him to create 13th Bridge Games Studio, a company focused on revolutionizing the sports gaming experience.

13th Bridge Games Studio’s flagship product, Run The Court, is an arcade-style basketball battler designed for mobile devices. The game allows players to engage in 1v1 and 2v2 tournaments, inspired by the excitement of March Madness. With this mobile-first approach, Ryan and his team are offering a fresh and engaging experience for the next generation of gamers, blending competitive basketball with the convenience of mobile play.

An interesting fact about 13th Bridge is that their game Run The Court not only captures the excitement of basketball tournaments but also includes a unique blend of real-life athletes and fictional elements, creating a dynamic experience that appeals to both sports fans and mobile gamers alike. As mobile gaming continues to rise in popularity, 13th Bridge is poised to make a significant impact in the world of sports gaming.

Chapters: 

(1:09) - How 13th Bridge Came to Life

(4:34) - Trends in Mobile Gaming and Gen Z

(9:48) - The Evolution of March Madness and College Sports

(13:26) - Game and Athlete Affiliation: Blending Fiction with Real Life

(19:08) - Overcoming Challenges in the Gaming Industry

(23:13) - Community and Fan Engagement

Ryan Weldon:

Elite 7 Sports Medicine is redefining athlete care by providing innovative, on-site medical services at sports events nationwide. With a team of experts boasting over 100 years of combined experience, Elite 7 ensures athletes receive seamless, sport-specific treatment—whether competing, recovering, or returning home.

Kelly Morgan, CEO and Medical Director, is an emergency physician and former athlete dedicated to improving access to high-quality sports medicine. With experience as an athletic trainer for the Women’s Rugby World Cup, medical director for USA Taekwondo, and a leader in emergency medical services, she is breaking barriers in both sports and healthcare.

From filling critical gaps in athlete care to building a business that prioritizes safety and accessibility, Kelly shares her entrepreneurial journey and vision for the future of sports medicine.

Chapters:

1:09 - Introduction to Elite 7 Sports Medicine

4:06 - The Origin Story of Kelly and Elite 7 Sports Medicine

8:49 - Addressing Gaps in Athletic Care

13:37 - Proactive Approaches to Injury Prevention

18:00 - The Entrepreneurial Journey in Sports Medicine

22:47 - The Vision for the Future of Athletic Care

Dr. Kelly Morgan: 

Lucra Sports is redefining gamification in sports, entertainment, and media. As a venture-backed startup, Lucra provides innovative engagement solutions for consumer platforms, live events, and media companies, transforming the way fans interact with their favorite sports.

Michael, the company’s Chief Operating Officer, brings a wealth of experience from Goldman Sachs, where he worked in investment banking and corporate strategy. He played a key role in launching GS Accelerate, the firm’s global incubator, and has a strong background in scaling startups and driving business growth.

Lucra has raised over $25 million to revolutionize social betting and fan engagement, positioning itself at the forefront of the rapidly evolving sports tech landscape.

Chapters:

5:51 - Fundraising Insights and Strategies

11:12 - Product Evolution and User Engagement

14:30 - Industry Trends in Fan Engagement

25:09 - Entity Structure and Investor Preferences

27:08 - Team Growth: Full-time vs. Fractional Employees

32:04 - Partnership Development and Networking

38:10 - Pricing Strategies and Market Positioning

Michael Madding: 

This month’s panel explored the rapidly evolving landscape of racquet sports, highlighting key investment trends, technological advancements, and the growing influence of community-driven initiatives. As racquet sports like padel, pickleball, and tennis continue to surge in popularity, industry leaders are shaping the future with innovative strategies and bold investments.

Key topics included the rise of padel and its investment potential, technological innovations in racquet sports, the role of community and social engagement, market trends, and the revitalization of sports infrastructure.

The panel featured insights from:
🎙️ CiCi Bellis – Former Professional Tennis Player
🎙️ Robyn Duda – Co-founder, RacquetX
🎙️ Marcus Jansson-Ryan – CEO, EEP Capital

Chapters:
6:02 - The Rise of Padel and Investment Opportunities
8:58 - Technological Advances in Racquet Sports
12:12 - Community and Social Aspects of Racquet Sports
14:52 - Market Trends and Brand Collaboration
21:15 - Public Access and Local Government Involvement
27:39 - Revitalizing Racquet Sports Infrastructure
33:09 - Exploring Emerging Racquet Sports
39:05 - Investment Trends in Racquet Sports
46:04 - Innovations in Racquet Sports Technology
48:06 - Global Perspectives on Racquet Sports Adoption

🔗 Connect with the Panelists:
CiCi Bellis: https://www.linkedin.com/in/cici-bellis-750926182/
Robyn Duda: https://www.linkedin.com/in/robynduda/
Marcus Jansson-Ryan: https://www.linkedin.com/in/jansson-ryanmarcus/

IMG Academy is the world’s leading sports education brand, serving over 150,000 student-athletes and 40,000 coaches annually through its boarding school, camps, online coaching, and recruiting services. Under the leadership of CEO Brent Richard, IMG Academy has evolved from a campus-based institution into a global powerhouse shaping the next generation of elite athletes.

Brent Richard’s vision is to make IMG Academy’s life-changing experiences accessible to student-athletes worldwide, ensuring that sports remain a platform for growth, education, and opportunity. In 2023, he spearheaded IMG Academy’s acquisition by Nord Anglia & EQT for $1.25B, securing a future of expanded resources, scholarships, and digital scale. 

From leading $5 billion+ in sports deals at Endeavor to co-founding The Raine Group, Brent Richard has been at the forefront of sports, media, and entertainment investments. In this episode, we dive into the future of youth sports, NIL’s impact on student-athletes, and how AI & women’s sports are shaping the next era of sports education.

Chapters:

(01:10) - Introduction to IMG Academy

(03:32) - Brent's Journey & Evolution

(08:55) - The Evolution of IMG Academy

(16:13) - Youth Sports Landscape & Trends

(21:55) - NIL & Its Impact on Student-Athletes

(27:21) - Future Trends: AI & Women's Sports

Brent Richard:

Brandon McCaghren is a pioneer in the Jiu-Jitsu world, being the first to introduce the 10th Planet Jiu-Jitsu system in the Southeastern United States. A well-respected instructor and content creator, Brandon has built a significant online following, with over 150,000 subscribers on both YouTube and Instagram. His influence extends beyond coaching—he’s a color commentator for major Jiu-Jitsu promotions, including ADCC, EBI, and CJJ.

As the creator of the Professional Grappling Federation (PGF), Brandon is transforming Jiu-Jitsu into a structured league, bringing a new level of organization and entertainment to the sport. His mission is to blend professionalism with high-level grappling, creating a competitive ecosystem that appeals to both athletes and fans alike.

Beyond his impact on the competition scene, Brandon runs 10th Planet Jiu-Jitsu Decatur, an academy recognized as one of the best in the 10th Planet system. He’s also a sought-after seminar instructor, sharing his knowledge with practitioners worldwide.

Chapters:

(01:00) - The Birth of the Professional Grappling Federation

(08:12) - Storytelling in Combat Sports

(12:34) - The Global Expansion & Popularity of Jiu-Jitsu

(15:30) - Educating Newcomers to Jiu-Jitsu

(20:08) - The Pipeline of Jiu-Jitsu Athletes

(22:49) - Understanding the Family of Combat Sports

(24:54) - The Practicality of Jiu-Jitsu in Real Life

(26:46) - Future Trends & Opportunities in Jiu-Jitsu

Brandon McCaghren:

💼 LinkedIn: https://www.linkedin.com/in/brandon-mccaghren-55568332/

A Baseball Life: Player, GM, Coach, and Innovator

Few people have seen the game of baseball from as many angles as Ruben Amaro Jr.—big league player, general manager, coach, and now, co-founder of Sluggball, a brand-new take on the sport he’s dedicated his life to.

Baseball runs deep in Amaro’s family. His father, Ruben Amaro Sr., was a major leaguer, coach, and scout. After playing eight seasons in MLB, Amaro Jr. transitioned into front-office leadership, becoming GM of the Philadelphia Phillies, where he played a key role in their 2008 World Series championship and led them to another World Series appearance in 2009. He later moved into coaching with the Red Sox and Mets before stepping into broadcasting with NBC Sports and MLB Network.

Now, Amaro is launching Sluggball, a 4-vs-4 situational hitting challenge that removes running and fielding, putting the focus squarely on strategy, precision, and power. With games set to debut in minor league stadiums across multiple states, Sluggball is designed to keep the competitive spirit alive for baseball fans and former players alike.

In this episode, we dive into Amaro’s incredible baseball journey, the evolution of the game, and how Sluggball is introducing a fresh way to experience America’s pastime.

Chapters:

(01:27) - Ruben Amaro Jr.'s Baseball Journey

(04:26) - The Evolution of Baseball and Its Challenges

(06:36) - Introducing Sluggball: A New Baseball Experience

(13:13) - How to Get Involved with Sluggball

(15:11) - Technology Integrated with Sluggball

(18:54) - Event Structures and Spectator Experience

(22:03) - Future Aspirations and Community Engagement

Ruben Amaro Jr.:

FlingGolf is transforming golf—making it more active, more fun, and more accessible. Instead of using traditional golf clubs, players use the New Swarm FlingStick to hurl the ball, shaping every shot from tee to hole. The best part? You can play on any golf course, and over 2,000 courses in 37 countries have already embraced it.

The sport was created by Alex Van Alen, Founder & CEO of New Swarm Sports, who has spent his career promoting outdoor recreation and innovative sports experiences. His mission is to bring new energy to the game of golf and make it more inclusive.

Joining him is John Pruellage, President of New Swarm Sports, a seasoned entrepreneur with experience in business development and scaling startups. Formerly a CFO at Navic Networks (acquired by Microsoft) and Founder at Integral Reach (acquired by Tivo), John is now helping to expand FlingGolf worldwide—turning it into a competitive sport with its own league, community, and business model.

Chapters:

(01:50) - The Origin Story of FlingGolf

(06:00) - Building the Community and League

(09:29) - Developing Talent and Competition

(14:23) - Creating a Competitive Experience

(17:28) - The Culture and Attire of FlingGolf

(19:44) - Betting and Engagement in FlingGolf

(21:49) - FlingGolf Business Model

(28:53) - Challenges and Growth as a Founder

(33:35) - Future Plans for the League

Alex Van Alen & John Pruellage: 

At SportsVisio, we are a team of passionate AI-driven software engineers and sports enthusiasts committed to transforming the way athletes and coaches engage with game data. Our technology makes pro-level stat tracking and highlight generation accessible without the need for expensive hardware or complex setups.

Founded by Jason Syversen, a tech entrepreneur, investor, and former DARPA program manager, SportsVisio is at the forefront of AI-powered sports analytics. With a background in cybersecurity, AI, and scaling startups, Jason is leading the charge in bringing cutting-edge AI technology to sports tracking and performance analysis.

As the sports analytics market surges toward $4.6 billion by 2025, AI is playing a major role in automated coaching, recruiting, and player development. SportsVisio is leading this transformation, providing athletes, coaches, and teams with instant, data-driven insights to elevate their game.

Chapters:

(00:40) - Update Progress from Our Last Conversation

02:52) - Evolution of SportsVisio and AI Tech

(05:38) - Expanding into Volleyball: Strategy and Demand

(08:38) - Sales Strategy and Market Relationships

(11:33) - Building Relationships and Networking in Sports Tech

(14:16) - Fundraising Strategies and Investor Relations

(17:17) - Key Elements of a Successful Pitch

(20:04) - Current Trends in Sports Tech

(23:01) - Future Plans and Balancing Focus

Jason Syversen:

ALT Sports Data was founded in 2021 to revolutionize alternative sports betting through exclusive data rights, AI-driven trading models, and cutting-edge analytics. As CEO and Founder, Joe Dunnigan leads the company’s mission to provide sportsbooks with new betting markets while unlocking engagement, revenue, and fan growth for emerging sports leagues.

ALT Sports Data is tackling the supply and demand challenges that have limited profitability in the sports betting industry. By leveraging proprietary software, league partnerships, and a growing database of alternative sports, the company is creating new betting opportunities and tapping into an audience of over 83 million potential bettors in the U.S. and more than 1 billion globally.

Joe’s leadership draws from years of experience in corporate strategy, marketing, and the betting industry. His work is reshaping how sports properties and sportsbooks collaborate, offering fresh insights into data-driven decision-making, fan engagement, and the future of sports wagering.

Chapters:

(00:26) - The Genesis of ALT Sports Data

(02:39) - The Demand for Alternative Sports Betting

(04:25) - The Tech Stack Behind Sports Betting

(06:59) - Future Trends in Sports Betting

(08:50) - Emerging Sports and Market Opportunities

(11:23) - Balancing New and Derivative Sports

(13:39) - Affiliate Marketing in Sports Betting

(15:37) - Lessons from Corporate to Startup

(17:17) - Global Perspective on Sports Betting

(19:00) - Leveraging Data Across Sports

(21:25) - The Role of AI in Sports Data

(24:07) - Targeting New Sports Leagues

(25:58) - Structuring Partnerships with Leagues

Joe Dunnigan:

Pete Nakos is a leading College Sports Business Reporter at On3 Sports, where he covers the evolving landscape of NIL, the transfer portal, and private equity's impact on college athletics.

On3 is a premier sports media and technology company dedicated to delivering trusted news, analysis, and data across youth, high school, and college sports. Since its launch in 2021, On3 has played a crucial role in educating fans, athletes, schools, and brands about the rapidly changing world of NIL and college athletics.

With years of experience covering college sports, Pete has developed a deep understanding of how NIL is reshaping the industry. He closely follows the power shifts in recruiting, the financial incentives driving decisions, and the role of private equity in shaping the future of college athletics. His insights help athletes, coaches, and industry leaders navigate this complex and ever-changing landscape.

Chapters:

(00:26) - Introduction to College Sports and NIL

(02:55) - Evolution of College Sports from 2019 to 2025

(05:40) - Navigating the Transfer Portal and NIL Deals

(08:34) - Key Stakeholders in College Sports

(11:09) - Challenges in the Current College Sports Landscape

(14:07) - Predictions and Insights(16:54) - The Future of College Sports and Player Eligibility

(19:48) - The Impact of Private Equity on NIL

(22:46) - The Role of Education in College Athletics

(28:28) - Advice for Aspiring Sports Media Professionals

Pete Nakos:

Maxx MGMT, founded in 2018, is a boutique agency disrupting the athlete representation industry by offering tailored, off-the-field management services. From endorsements and marketing to lifestyle and business opportunities, Maxx MGMT connects its clients with global brands while helping them explore equity deals, real estate, and diversified partnerships. The agency’s mission is to provide 24/7 representation with a personable approach, empowering athletes to reach their full potential beyond the game.

Maxx Lepselter, the founder and president of Maxx MGMT, created the agency to address the shortcomings of traditional representation. Inspired by his father’s legacy and his deep understanding of the sports and entertainment industries, Maxx has built a reputation for integrity, innovation, and excellence. His focus on personalized client relationships and his ability to navigate the evolving sports marketing landscape have positioned Maxx MGMT as a trusted name in the industry.

In this episode, Maxx dives into his entrepreneurial journey, the rise of equity opportunities for athletes, and the trends shaping brand collaborations. He shares how Maxx MGMT has remained boutique while managing high-profile clients and global partnerships. Tune in for insights into the agency’s approach and advice for aspiring agents aiming to make a difference in sports management.

Chapters:(02:42) - The Founding of Maxx MGMT(05:25) - Navigating the Changing Sports Landscape(08:33) - Trends in Athlete Marketing and Brand Collaborations(11:10) - The Rise of Equity Opportunities for Athletes(14:10) - Developing Talent in a New Era(16:49) - Building Relationships in the Brand Ecosystem(19:33) - The Future of Maxx MGMT and Advice for Aspiring Agents

Maxx Lepselter

This month’s panel explored the evolving trend of multi-club ownership in sports—a transformative model shaping the future of sports investments. The discussion delved into opportunities, challenges, and strategic insights in this dynamic space. Key topics included the rise of alternative leagues, the influence of celebrities in ownership, real estate and stadium development, and sustainability in sports investments.

The panel featured insights from:

Brett Johnson, Founder & CEO of Benevolent Capital, a leader in sports investments.

Sandford Loudon, Partner at Oakvale Capital LLP, an expert in investment banking and sports advisory.

The discussion offered valuable perspectives on the current landscape and the future of sports ownership strategies.

Chapters:

(02:52) Brett Johnson's Journey in Soccer Ownership

(05:31) Sandford Loudon's Insights on Investment Banking in Sports

(08:14) The Rise of Alternative Leagues and Their Appeal

(11:18) The Role of Celebrities in Sports Ownership

(14:03) Real Estate and Stadium Development in Sports

(16:44) The Multi-Club Ownership Model: Opportunities and Challenges

(19:47) The Future of USL and Player Development

(28:43) Investing in Women's Football

(33:14) Sustainability in Sports Investments

(38:22) Minority Stakes in Sports Teams

(42:37) Future Opportunities in Sports Investment

Connect with the Panelists:

Brendan Doyle, President of US Sports Camps (USSC), has been at the forefront of youth sports in the USA for over 30 years. A seasoned leader with deep roots in the soccer industry, Brendan oversees the largest sports camp network in America and the licensed provider of Nike Sports Camps. Since 1975, USSC has been dedicated to fostering a lifelong love of athletics through high-quality sports education and skill enhancement programs.

Under Brendan’s leadership, USSC has expanded its impact by partnering with top coaches across the nation, providing essential operational and marketing support to deliver exceptional camp experiences. As part of Youth Enrichment Brands (YEB), Brendan also oversees initiatives in academic and creative enrichment, empowering kids through diverse programs like i9 Sports, Streamline Brands, and School of Rock.

In this episode, Brendan shares his journey in youth sports, insights into USSC’s operations and partnership model, and his vision for the future of youth enrichment. We also explore the evolving landscape of youth camps and how Brendan’s innovative approach is shaping the next generation of athletes.

Chapters:

(02:52) - Brendan's Journey in Youth Sports

(05:32) - Overview of US Sports Camps Operations

(08:21) - Partnership Model and Camp Management

(11:11) - Youth Enrichment Brands Portfolio

(14:03) - Evaluating and Onboarding New Partners

(16:46) - Changes in the Camp Space Over the Years

(19:57) - Future Plans and Expansion for US Sports Camps

Brendan Doyle:

Vasu Kulkarni, the self-proclaimed biggest basketball fan in the world, turned his passion for the game into a groundbreaking career. After playing on the JV Basketball squad at the University of Pennsylvania, where he also earned a BS in Engineering, Vasu founded Krossover, a sports analytics company that sold video and data tools to sports teams globally. Pioneering the industry, Vasu eventually sold Krossover to Stack Sports in 2017.

His entrepreneurial journey led him to found Courtside Ventures, a leading early-stage venture fund investing in tech and media companies at the intersection of sports, lifestyle, and gaming. Under his leadership, Courtside Ventures has become a trailblazer, backing innovative companies shaping the future of these spaces.

In this episode, Vasu shares his journey from founder to investor, insights on evaluating early-stage companies, and the evolving definition of sports investments. We also dive into his passions for sports memorabilia, independent watches, and pickup basketball on the Upper West Side of Manhattan, where he lives with his three cats: Swaggy, Bonsai, and Honkeyburger.

Chapters:

(01:08) - Vasu’s Journey from Engineer to Sports Entrepreneur

(04:40) - Transitioning to Venture Capital: Lessons from Krossover

(09:25) - Key Investment Insights: Market Size and Founder Qualities

(13:11) - Redefining Sports Investments: Tech, Media, and Gaming

(18:10) - Navigating Crypto and Web3 in the Sports World

(21:13) - Consumer Behavior: How Courtside Ventures Spots Trends

(24:03) - Emerging Leagues and Innovative Business Models

(29:40) - Future Directions for Courtside Ventures

Vasu Kulkarni:

Full Pull Entertainment was founded in 2021 to transform the niche sport of truck and tractor pulling. Co-founded by Chase Richardson, a passionate entrepreneur, the company is reshaping the pulling experience with innovative fan engagement platforms, a cutting-edge content portal, and Real Money Gaming initiatives. Through partnerships with leading organizations in the pulling space, Full Pull is on a mission to bring this motorsport—rooted in rural American culture for over 75 years—to new, mainstream audiences.

Chase’s journey is a testament to blending entrepreneurial vision with a deep appreciation for niche sports. From the adrenaline-filled roar of engines to the cheers of loyal fans, truck and tractor pulling offers a unique experience. Under Chase's leadership, Full Pull is revolutionizing the sport with new ways for fans to connect, interact, and engage.

In this episode, Chase shares insights on his path to becoming a sports entrepreneur, the challenges of building a platform in a niche space, and how Full Pull is positioning the sport for long-term growth. Whether you’re a motorsport enthusiast or a budding entrepreneur, this conversation will inspire you to think differently about sports and fan engagement.

Chapters:

(2:28) - Understanding Track and Tractor Pulling

(5:29) - Chase's journey from Basketball to Pulling

(8:23) - The Media and Gaming Landscape of Pulling

(11:27) - Building a Streaming Platform for Pulling

(14:34) - Targeting new Audiences and Fans

(17:43) - The Impact of Legalizing Gambling and Niche Sports

(20:25) - Future Plans and Expansion Strategies

Chase Richardson

SailGP was founded in 2019 by Oracle’s Larry Ellison and legendary sailor Sir Russell Coutts to bring the excitement of high-performance sailing to mainstream audiences. Known as "The F1 of the Water," SailGP features 10 national teams racing F50 foiling catamarans at speeds of up to 60 mph in stadium-style events near shorelines worldwide.

Mike Buckley, a two-time world champion sailor, is the CEO of the United States SailGP Team. Last year, he led the largest team acquisition in league history with co-owners Ryan McKillen and Margaret McKillen. Under their leadership, the U.S. SailGP Team has attracted a diverse group of investors, including Issa Rae, Deontay Wilder, Marc Lasry, and more.

In this episode, Mike discusses his journey from athlete to entrepreneur and how SailGP is redefining sailing as a media and entertainment platform. He shares insights on building a competitive team, navigating challenges, and the innovative strategies fueling SailGP's rapid growth. Don’t miss this exciting conversation about the future of sailing and sports entrepreneurship.

Chapters:

0:50 - Sailing Culture Shift: Making it Cool

2:50 - The Role of Athletes and Team Dynamics

6:11 - Marketing and Education: Growing the Audience

9:02 - Sailing vs. Other Sports: A Unique Perspective

12:10 - Building a Competitive Team: Strategies and Challenges

14:59 - Behind the Scenes: Organizational Structures and Community Engagement

17:56 - Team Development in Sailing

20:59 - The Future of Sailing

24:00 - Engaging with Fans: Social Media and Interaction

Mike Buckley:

🌐 Website: https://sailgp.com/

🔗LinkedIn: https://www.linkedin.com/in/mike-buckley-aa947a1a9/

Andrew Petcash:

Shamrock Capital recently closed $1.6B for its sixth flagship fund and inaugural small cap fund to continue investing across sports media and entertainment. Shamrock Capital, with over 45 years of deep sector expertise, is a premier private equity firm specializing in media, entertainment, sports, content, communication, and education. Built on legendary roots and a reputation for excellence, Shamrock has cultivated lasting partnerships with creators, management teams, and entrepreneurs. The firm is committed to strategically investing in businesses that are poised to shape the future of their industries. Shamrock’s portfolio spans a variety of high-impact companies, from content creators and sports organizations to media platforms and marketing agencies.

With a 23-year track record, Shamrock Capital has consistently identified opportunities in high-growth sectors. Notable investments include Religion of Sports, FanDuel, and Excel Sports Management. The firm is also behind landmark deals with organizations such as The Lede Company, Ad Results Media, and Boardwalk Pictures. By leveraging decades of expertise and fostering innovation, Shamrock has positioned itself as a key player in driving transformation across its focus areas.

Michael LaSalle, a Partner and member of Shamrock’s Executive Committee, has been instrumental in guiding the firm’s investments and strategy. A veteran with over two decades of experience, Mike serves on the boards of several portfolio companies, including The Lede Company, Iyuno, and Linden. His background includes key roles in mergers and acquisitions at Putnam Lovell Securities and board leadership at Seven Arrows Elementary. A magna cum laude graduate of the University of Notre Dame, Mike also earned an MBA from the UCLA Anderson School of Management, where he was a Venture Fellow. His expertise and leadership continue to shape Shamrock’s contributions to the media, sports, and entertainment industries.

Chapters:

(2:58) - The Dynamic of Fundraising in Private Equity

(6:09) - Understanding Shamrock’s Structures and Strategies

(9:02) - Evolving Strategies in Media, Entertainment, and Sports

(12:08) - Identifying Opportunities in the Content Landscape

(15:06) - The Power of Talent in the Entertainment Industry

(18:04) - Navigating Exits and Investment Timelines

(21:07) - Current Trends in Media and Sports Investments

(23:48) - Advice for Aspiring Private Equity Professionals

(26:53) - Looking Ahead: Trends for 2025 and Beyond

Michael LaSalle

Matt Joyce, a 17-year professional baseball player, made his mark in Major League Baseball with 14 seasons, most notably with the Tampa Bay Rays. A 2011 MLB All-Star, Matt earned a reputation as a consistent and versatile outfielder during his career from 2008 to 2021.

Now retired from professional baseball, Matt has seamlessly transitioned into the business world. He is the owner and operator of five F45 Training gyms across the Tampa Bay area, focused on high-intensity interval training (HIIT) workouts. Additionally, Matt is a partner in Guardian Baseball, an e-commerce brand providing accessible baseball equipment, and co-owner of the Empire League, an independent baseball league supporting rising talent. Beyond business, Matt serves as a broadcaster for Bally Sports, sharing his expertise with a broader audience.

With a proven history of success in sports industries and business, Matt is highly skilled in entrepreneurship, athlete development, fitness, marketing, and public speaking. In this episode, he discusses his journey from pro athlete to business leader, the importance of culture and community, and his approach to providing value and making an impact.

Chapters:
(1:00) - Intro to Matt Joyce and his story
(5:15) - Navigating life after baseball
(10:29) - The role of community and giving back
(15:30) - The importance of culture and community in sports and business
(18:50) - Learning to provide value to others

Graham Leveston, Co-Founder of College Properties Group (CPG), is redefining athlete experiences through world-class event management and brand development. With over 25 years of leadership experience, Graham has earned recognition for his expertise in strategy, brand marketing, and operations.

During his 20+ years at Nike, Graham held senior roles in sales, licensing, marketing, and product development, managing $100M in annual revenue. At CPG, he brings this experience to life by creating unforgettable sports events. CPG operates over 80 elite camps and tournaments, partnering with top-tier academic institutions such as Harvard, Stanford, and MIT. These events have helped over 1,000 athletes achieve their recruiting goals.

CPG is also known for initiatives like the Intercollegiate Men’s Lacrosse Coaches Association (IMLCA) Game of the Week and the Girls High School Lacrosse National Championship, which draw national attention and elevate the youth sports ecosystem.

Chapters:

(2:56) - The Unique Structure of the NIL Tournament

(6:13) - Evolution and Scaling of Sports Camps

(9:02) - Navigating NCAA Compliance and Camp Operations

(12:00) - Lessons Learned from Yearly Events

(15:06) - Trends in NIL and Brand Engagement

(17:52) - Future Directions and New Initiatives

(20:55) - Information and Resources for Families Interested

Graham Leveston

i9 Sports®, under the leadership of Matt Kurowski, is America’s leading multi-sport league provider, known for its innovative approach to youth sports. With programs for kids ages 3 to 14, i9 Sports emphasizes fun, convenience, and sportsmanship, helping children succeed in life through sports. The organization recently celebrated 5 million player registrations and was recognized as one of the Most Profitable Franchises of 2024.

Since its founding, i9 Sports has created leagues, camps, and clinics for popular sports such as flag football, soccer, basketball, and volleyball. Its unique focus on age-appropriate instruction and teaching sportsmanship values has garnered accolades, including a ranking on Entrepreneur's Top 500 Franchises list and recognition as a Project Play Champion by the Aspen Institute for promoting multi-sport participation.

Matt Kurowski, President of i9 Sports®, brings decades of experience in marketing, franchising, and operations. Before joining i9 Sports in 2023, he held leadership roles at Franworth and Soccer Shots, where he helped shape franchise systems and operational excellence. As a former Senior Brand Manager at Under Armour, Matt combines his expertise with a passion for youth enrichment to drive i9 Sports’ growth and impact in communities nationwide.

(3:00) - Introduction to i9 Sports®
(6:07) - Addressing Youth Sports Dropout Rates
(11:50) - Franchising and Community Impact
(18:08) - Staying Relevant as a Leader
(24:12) - Insights on the Future of Youth Sports

Old Tom Capital is an early-stage investment group dedicated to fostering innovation and growth within the golf industry. By combining decades of entrepreneurial experience with hands-on mentorship, Old Tom Capital supports startups in redefining the future of golf through strategic investments.

The golf industry is evolving rapidly, attracting new audiences and creating opportunities in content, tech, and consumer engagement. Old Tom Capital is at the forefront of helping these ventures thrive in a rapidly evolving market.

Matthew Erley scaled startups like Drizly (sold to Uber for $1.1B) and advised over 100 companies on growth. Evan Roosevelt founded Random Golf Club, building a thriving golf community and leading investments in early-stage ventures. Both bring extensive expertise as personal angel investors and advisors to the golf sector.

Chapters:

2:53 – The investment strategy in the golf industry

6:02 – The changing landscape of venture capital

9:06 – Lessons from Drizly: Growth and distribution

12:00 – Identifying opportunities in golf startups

14:50 – The rise of golf-curious consumers

18:02 – The evolving golf content and IP landscape

20:50 – The future of golf: New formats and engagement

23:59 – Building in golf

26:54 – The future outlook for golf investments

Evan Roosevelt

💼 LinkedIn: https://www.linkedin.com/in/evan-roosevelt

Matthew Erley

💼 LinkedIn: https://www.linkedin.com/in/matthewerley/

Andrew Petcash:

GMTM (pronounced Gametime) is a social network connecting athletes, organizations, and brands to maximize opportunities. By offering tools to increase reach and engagement, GMTM ensures equitable access for athletes to share their stories and pursue their goals.

The platform works with partners like DIII colleges, National Governing Bodies, NFL teams, and brands such as Sports Illustrated. It’s helping reshape recruitment, amplify initiatives, and address the impact of Name, Image, and Likeness (NIL) policies.

Joey Grant, a former UCF team captain and Lake Brantley Patriot, founded GMTM to empower athletes and transform their careers. In this episode, he shares his journey from the football field to building a platform that’s redefining opportunities in sports.

Chapters:

0:30 – Joey's background and history as an athlete

5:18 – The evolution of GMTM

11:17 – The importance of balancing digital with in-person experiences

17:16 – How GMTM is connecting athletes to opportunities

20:11 – The impact of Name, Image, and Likeness (NIL)

23:06 – The future vision for GMTM and athlete development

Joey Grant:

Adeel Yang, MD, Co-founder and CEO of Dryvebox, is reshaping the game of golf by making it more accessible to everyone, regardless of age or skill level. Dryvebox is a unique mobile golf experience that brings the game directly to communities, allowing people to improve their swing, have fun, and engage with golf in new ways. Adeel is also the Co-founder and CEO of Medumo, a healthcare tech company acquired by Philips, and Co-founder of Picmonic, an education platform focused on visual storytelling that was acquired by TrueLearn.

Adeel shares his entrepreneurial journey, including the origins of Dryvebox and his previous ventures. He provides insights into the fundraising process for startups, navigating both B2B and B2C markets, and how technological advancements in golf simulators are changing the industry. We explore the future of off-course golf and Adeel’s vision for Dryvebox as well as trends in sports and community engagement.

Chapters:

(0:30) - The Genesis of Dryvebox

(2:45) - Adeel's Entrepreneurial Journey

(5:56) - Fundraising Insights for Startups

(9:01) - Navigating B2B and B2C Markets

(11:49) - The Golf Industry Landscape

(14:55) - Evolution of Off-Course Golf

(18:01) - Technological Advancements in Golf Simulators

(20:51) - Dryvebox’s Vision and Future Insights

(23:59) - Trends in Sports and Community Engagement

Adeel Yang: