Skip to main content
App Marketing by App Masters

App Marketing by App Masters

By Steve Young

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Available on
Apple Podcasts Logo
Overcast Logo
Pocket Casts Logo
Spotify Logo
Currently playing episode

753: Insights from a Mobile Gaming CFO with Peter Hansen-Chambers

App Marketing by App MastersOct 15, 2019

00:00
26:38
Surprisingly This Running Tracker App Makes $80K a Month
Apr 16, 202409:04
BetterSleep Founder on Bootstrapping An App to Over 60M Downloads
Apr 15, 202401:13:22
Use This UA Framework for App Installs

Use This UA Framework for App Installs

Dive into the intricacies of campaign optimization as we explore strategies to attract the most valuable users. Discover how prioritizing high-value users impacts your cost per install (CPI) and unlocks the potential for top-tier paying users.

The Setup Phase: Mobilizing Machine Learning with Mobile App Campaigns

Learn the cost-effective approach of kickstarting machine learning with mobile app campaigns. Understand the significance of importing events from your mobile measurement partner (MMP) or Firebase into platforms like Google Ads to pinpoint user-triggered events and strategically detect drop-offs.

Evolution to App Event Optimization Campaigns

Explore the transition to advanced app event optimization campaigns, focusing on specific high-engagement events. Delve into the analysis of campaign performance against profitability goals and the importance of streamlining event selection for clarity and effectiveness.

Simplicity is Key: Streamlining Event Selection

Uncover the power of simplicity in event selection, with a spotlight on essential events like purchases. Avoid the pitfalls of unnecessary complexity to maintain campaign clarity and enhance profitability.

Instagram Ads Effectiveness: Target Audience Insights

Get insights into the effectiveness of Instagram ads by considering the age demographics of your target audience. Understand why Facebook might outperform Instagram for an older audience and how static banners influence algorithmic targeting.

In Conclusion: Navigating Complexity for Optimal Performance

Wrap up the discussion with a holistic view of navigating campaign optimization. From mobile app campaigns to sophisticated event-based strategies, learn how to refine your campaigns and achieve optimal performance.

You can also watch the video: https://youtu.be/9G_lK37G6Ys

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Apr 09, 202409:09
Decoding Google Play ASO & UAC: Insider Secrets Revealed!
Apr 08, 202401:36:16
The Anatomy of a High-Performing UGC Ad

The Anatomy of a High-Performing UGC Ad

Unlock the potential of User-Generated Content (UGC) with insights from an industry expert. In this video, delve into the core elements that elevate UGC ads to top-performing status, providing valuable strategies for ad creation and optimization.

Discover the 4 most critical elements that can make or break your ad creatives

Explore UGC ad effectiveness on various platforms, including TikTok, Instagram, YouTube, and insights on Meta's (Facebook and Instagram) comprehensive tools.

Leverage Google Ads for UGC, focusing on app install campaigns and gain insights into the effectiveness of vertical videos within UGC ad content.

Optimize UGC campaigns with strategies such as testing different hooks while maintaining consistent development and CTAs.

Receive practical advice on budget considerations for newcomers, including the recommended daily budget for effective testing.

Delve into key metrics such as CTR, cost per click, and the importance of monitoring these metrics for campaign success.

Explore audience testing and creative variation insights, testing different audiences and creatives within the same campaign.

Gain insights into common queries about ads running on Apple Search, determining budgets for ad testing, and the role of Facebook SDK in intelligent ad targeting.

Explore strategies for determining top-performing ads using TikTok Ads Library, Facebook Ads Library, and Google Ads Library.

Unlock the full potential of your UGC ads with expert tips, real-world examples, and actionable strategies. Watch now and take your advertising game to the next level!

You can also watch the video: https://youtu.be/hR6KvOhUgWU

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Apr 02, 202414:26
ASO and ASA Tricks on a Budget

ASO and ASA Tricks on a Budget

Yash Gupta, Lead App Growth expert at App Masters shares another round of ASO and ASA tricks that you can use if you are on a budget.

You will discover:

The localization that works just as well as the Spanish-Mexico

Why you need to add 'app' and 'free' in your keywords

Do you need subtitles?

Experimenting with long-tail keywords

Crafting screenshot marketing copies that work

Can’t make it on iPhone? Here’s another way to move keywords in

Going beyond ASA Basic

You can also watch the video: https://youtube.com/live/uqwrOCySl3Q

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Apr 01, 202401:38:53
Conversion Rate Optimization (CRO): 7 Ways To Get Started

Conversion Rate Optimization (CRO): 7 Ways To Get Started

Looking for ways to increase your revenue without breaking the bank? While user acquisition often comes with a price tag, conversion rate optimization (CRO) focuses on making data-driven psychological adjustments to your interface to encourage desired actions from users.

Conversion rate optimization is a marketing strategy aimed at increasing the percentage of visitors who take specific actions on your website. In this video, we'll delve into seven key strategies to kickstart your CRO efforts:

First-Time User Experience (Onboarding Experience): Enhance the initial interaction with your platform to ensure users have a smooth and engaging onboarding process, setting a positive tone for their journey.

Homepage / Main Screen: Optimize your homepage or main screen to effectively communicate your value proposition, guiding visitors towards desired actions and reducing bounce rates.

Leads / Flows: Streamline the user journey by optimizing lead generation forms and user flows, minimizing friction and encouraging conversions at each touchpoint.

Call to Action: Fine-tune your calls to action (CTAs) to be clear, compelling, and strategically placed, prompting users to take the next step in their journey.

Pricing Page: Improve transparency and value communication on your pricing page to alleviate user concerns and increase confidence in making purchasing decisions.

Blog Posts: Utilize content optimization techniques within blog posts to not only drive traffic but also guide visitors towards conversion-focused actions, such as newsletter sign-ups or product trials.

Landing Pages: Craft high-converting landing pages tailored to specific campaigns or target audiences, ensuring alignment between user expectations and the offered value proposition.

By implementing these CRO strategies, you can enhance user engagement, increase conversion rates, and ultimately boost your revenue without significant upfront costs.

You can also watch the video: https://youtu.be/rTb_OehAcH8

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Mar 26, 202420:14
Mastering Meta Ads 2024: A 10-Step Blueprint for App Install Success

Mastering Meta Ads 2024: A 10-Step Blueprint for App Install Success

Ready to skyrocket your app installs?

Join our exclusive live stream where we unveil the 10-step approach to making meta ads work for app installs. Dive into a comprehensive guide designed to transform your app marketing strategy.

Topics covered:

- SKAN vs Aggregated Event Measurement (AEM)

- The creative test framework for Facebook ads

- The right approach to creative testing

- And how to finally make Meta work for you if you’ve been struggling with it

Juan David is a Senior Performance Marketing Manager at Admiral Media. He has +8 years of experience in digital marketing for web and app clients across the globe. He is a Colombian, living in Portugal.

Learn more:

Juan’s website: https://juan-david.vercel.app

Admiral website: https://admiral.media/

Juan's LinkedIn: https://www.linkedin.com/in/juan-david-guti%C3%A9rrez-olarte-09b63698/

Meet Admiral Crew at MAU Vegas!: https://calendar.app.google/J7kiRzQAPdjRuSUm9

App Audits:

https://apps.apple.com/us/app/cvium-cv-templates-resume/id6444014999

https://apps.apple.com/app/id1611434405

You can also watch the video: https://youtube.com/live/6MGc4qkgxvo

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Mar 25, 202401:16:46
How The NBA's Timberwolves Increased Open Rates by 60%

How The NBA's Timberwolves Increased Open Rates by 60%

Discover how the renowned NBA team, the Timberwolves, boosted their open rates by an impressive 60% through the implementation of custom emojis.

Dive into the video to explore:

Understanding Custom Emojis: Delve into the world of custom emojis and their significance in modern communication.

Functionality: Uncover the mechanics behind custom emojis and how they operate effectively.

Timberwolves' Strategy: Gain insights into the specific strategies employed by the Timberwolves in leveraging custom emojis to enhance engagement.

Versatility: Explore the diverse platforms and contexts where custom emojis can be effectively utilized to captivate audiences.

You can also watch the video: https://youtu.be/xKU09-NIu2E

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Mar 19, 202410:15
6-Figure Exit Within 12 Months

6-Figure Exit Within 12 Months

Bechir Arfaoui has been building apps since 2010. He has spent the last decade doing growth and marketing automations for e-commerce and apps. Today, he shares his very last experience with exiting apps, specifically his last 6-figure iOS app exit.

You will discover:

- How to spot profitable apps idea as an indie developer

- Build it yourself vs buying

- How to prioritize cash generating features.

- How to decide where (channel) to promote your app

- How to know that your app is ready for a 6 figure exit

- Best practices during exit/sale process

Learn More:

https://www.skool.com/devgrowexit-2399/

https://www.instagram.com/bechir

https://www.linkedin.com/in/bechirarfaoui/

https://www.youtube.com/channel/UCFNAiNdpgsVXIOsrI3QiJfA

App Audits:

https://play.google.com/store/apps/details?id=com.astraledgestudios.MagicForestAdventure

https://apps.apple.com/us/app/grocery-list-list-maker/id1561754760

You can also watch the video: https://youtube.com/live/If7VBqsw7Q0

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Mar 18, 202401:18:11
ASO & ASA Tricks to Help You Grow Downloads

ASO & ASA Tricks to Help You Grow Downloads

In this video, Steve is joined by Yash Gupta who is the Lead App Growth expert at App Masters.

You will discover:

- The ASO tricks working today

- How to make low traffic keywords work on ASA

- And Steve will answer all your app marketing questions live

Learn More:

https://www.linkedin.com/in/yash04/

App Audits:

https://gratitudeplus.app.link/download

https://apps.apple.com/us/app/nce-exam-ez-prep-2023/id1664527804

You can also watch the video: https://youtube.com/live/uwlrkK4I6UI

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Mar 11, 202401:13:57
How SEO Helped Cupla Get Its First 100 Users

How SEO Helped Cupla Get Its First 100 Users

Discover how a blog post about the top calendar apps helped Cupla drive its first initial users and why she was NOT afraid to highlight her competitors in that post.

Plus you'll discover:

- The surprising feature that users loved and helped the app grow

- The ideal traffic split between paid vs organic

- Why higher prices lead to higher conversions

- How to avoid feature creep

- And so much more

You can also watch the video: https://youtu.be/wyic06aPwOU

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Mar 05, 202408:46
Stop Burning Cash: Tips to Optimize Your Paid Marketing Budget

Stop Burning Cash: Tips to Optimize Your Paid Marketing Budget

David Vargas is an experienced UA & ASO expert having managed 85+ apps across all the categories, with more than $10M in ad spend.

You will discover:

- How to set-up campaigns to maximize your ROI

- How to test out new ad channels

- The 3 layers of testing new ad creatives

- The disconnect between product and UA

- And so much more!

Learn More:

https://www.linkedin.com/in/davidvargasmontiel/

App Audits:

https://play.google.com/store/apps/details?id=com.video.downloader.hd.downloder.converter.music.backup&hl=fa&gl=GB

https://apps.apple.com/bg/app/coffee-break-quotes-daily/id6449391056

You can also watch the video: https://youtube.com/live/LGpQi1AhrqI

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Mar 04, 202401:06:27
Product-Led Growth Strategies From 100M Users

Product-Led Growth Strategies From 100M Users

Any company that's sort of building a freemium type of product needs to figure out a monetization strategy sooner or later, whether it's going to be for advertising or subscriptions.

Join us for an exclusive interview with Lomit Patel, Chief Growth Officer at Tynker, a leading code learning platform for kids boasting over 100 million users. In this engaging video, Patel shares his invaluable insights into the world of app growth, drawing from his wealth of experience.

Topics Covered:

Onboarding Strategies: Explore effective onboarding techniques that set the stage for a seamless user experience. Patel delves into the strategies that have proven successful in ensuring users navigate effortlessly through the initial stages of their interaction with the app.

Product-Led Growth Strategies: Uncover the secrets behind Tynker's product-led growth journey.

Product-Market Fit: Gain a deep understanding of the critical concept of product-market fit. Learn when the optimal time is to consider product-led growth and how achieving product-market fit can serve as a solid foundation for organic business growth.

Retention Secrets: Patel shares valuable insights into retaining users, addressing common concerns during free trials, and how Tynker has successfully navigated challenges in ensuring user satisfaction and prolonged engagement.

You can also watch the video: https://youtu.be/BAnRsnAxEmc

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Feb 27, 202410:09
Ad Creatives That Convert: Lessons From Millions in Spend

Ad Creatives That Convert: Lessons From Millions in Spend

Whether you’re running paid ads on Meta or TikTok, the ad creative is the most important piece of your campaign.

You will discover the essential ingredients for top performing ads including hooks, call-to-actions, types of footage, and more!

Plus, you will discover how to maximized user generated content (UGC) to take your ads to the next level.

Benoit St-Laurent is an ex-world traveler & digital nomad. He worked as a consultant and in an agency for years having worked with some of the biggest brands and managing millions of dollars in ad spend.

Learn more:

https://performancemarketing.academy/

https://www.linkedin.com/in/benoitst-laurent/

App Audits:

https://apps.apple.com/app/apple-store/id6446200267?pt=432960&ct=calcshare&mt=8

https://play.google.com/store/apps/details?id=com.chatbot.ai.assistant.aichat.bot

You can also watch the video: https://youtube.com/live/T7IYERgO6Ts

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Feb 26, 202401:13:02
Facebook Ads Strategy on a Budget: How to Win Big with Limited Funds

Facebook Ads Strategy on a Budget: How to Win Big with Limited Funds

Do you want to know how to scale up with paid campaigns on a small budget?

Join us in this enlightening conversation with Yuliya Lennox, ex-CMO of BetterMe, who has scaled multiple apps to $1M a month. In this session, we'll delve into strategies empowering businesses with modest budgets to scale up their Facebook ads.

In this video:

-Techniques for scaling ads with a lower budget

-Minimum recommended ad spend for effective results

-Insightful tips on identifying the right time to scale

-Effective budget planning strategies

-Optimal targeting options on Facebook

-Proven campaign setup methods

Don't miss out on these valuable insights that can elevate your advertising game on a budget

You can also watch the video: https://youtu.be/mtBvqLBVsf0

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Feb 20, 202411:42
Using ChatGPT to Drive Data-Backed Marketing and Product Innovation

Using ChatGPT to Drive Data-Backed Marketing and Product Innovation

Discover how AI, particularly ChatGPT, can revolutionize your approach to marketing and product decision making.

Lior Barak is a data leader with a proven track record of transforming organizations into data-driven powerhouses. As a consultant to startups and leading European companies such as Lovoo, Zalando, and idealo, he has orchestrated data strategy, governance, and infrastructure to achieve double-digit growth in user engagement and deliver measurable results.

You will discover:

- How ChatGPT drive better decision-making when it comes to product and marketing

- Examples of how you can leverage AI to be your data scientist

- How to use ChatGPT to simplify your product roadmap

- And so much more!

Learn more:

https://cookingdata.substack.com/

https://www.linkedin.com/in/liorbarak/

App Audits:

https://play.google.com/store/apps/details?id=com.wMyShoppingWalla_16849785

https://apps.apple.com/us/app/blood-pressure-tracker-bp-pro/id1660777218

You can also watch the video: https://youtube.com/live/U1yxmGu0i4U

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Feb 19, 202458:30
This Productivity App Makes $200K a Month

This Productivity App Makes $200K a Month

I recently came across an amazing productivity tracker app making over $200K/month and was impressed by its user experience. Although we are not affiliated with them, I thought it would be a great idea to share what we can learn from their onboarding flow and conversion strategies.

Here are some points I will be discussing in this video:

-Seamless Onboarding Mastery: Uncover the secrets behind its user-friendly onboarding process.

-Enhanced User Experience: Explore the small touches that elevate user engagement.

-Personalized Journey Creation: Learn the art of asking personalized questions for a unique user experience.

-Optimal Plan Offerings: Discover the perfect number of plans to captivate your audience.

-Discount Dilemma Decoded: Should you offer discounts? Gain insights into their effectiveness.

-Email Capture Tactics: Snag user emails seamlessly with proven strategies.

-Urgency Creation Techniques: Master the art of instilling urgency in your users.

-Locked Content Magic: Utilize locked content to keep users engaged and hungry for more.

You can also watch the video: https://youtu.be/rbfbO5M-cl0

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************

Feb 13, 202414:31
The Features That Bring Users Back Everyday

The Features That Bring Users Back Everyday

Today’s guest is the Co-Founder of Cupla, the app helping busy couples to manage their lives together.

She previously founded stage phenomenon; Synthony, a proprietory concept of Dj's and Orchestra playing electronic dance tracks of all time. Synthony has been seen by hundreds of thousands of fans with sell-out stadium shows across Australasia. Exited 2020.

You will discover:

- How she comes up with features that are used everyday

- Why higher prices actually increase conversion rates

- How paid acquisition plays a key role in creating a network effect

- And so much more!

She is motivated by human connection and passionate about business that focuses on bringing people together and adding value to personal experiences.

Learn more:

https://cupla.app/

https://www.linkedin.com/in/erika-palmer-b709a836/

App Audits:

https://play.google.com/store/apps/details?id=com.lockscreen.smartclockapp&hl=en_US&gl=US

stashpad.com

You can also watch the video: https://youtube.com/live/1BX9vrdWhnA

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Feb 12, 202401:05:05
This Growth Hack Generates 100's of REAL App Store Ratings for FREE

This Growth Hack Generates 100's of REAL App Store Ratings for FREE

When launching a new app, positive reviews can significantly boost your app's credibility and user trust.

In this video, we explore both aggressive and soft approaches to encourage user feedback and share some valuable tips on leveraging "app gone free" campaigns to boost your app's ratings. Additionally, we'll guide you on how to showcase those precious reviews directly under your app's store listing.

🚀 Aggressive and Soft Ways of Getting Reviews:

Discover the dynamic strategies that range from assertive approaches to more subtle methods for gathering reviews. We'll discuss the dos and don'ts of soliciting feedback, ensuring a positive user experience while maximizing your chances of garnering those coveted five-star ratings.

📊 Using AppAdvice Campaigns for Ratings:

Learn how to harness the power of AppAdvice campaigns to effectively increase your app's visibility and gather quality reviews. We'll share examples of campaigns we ran, the results we achieved, and how you can use the same strategies to boost your app's overall rating.

🌐 How to Show App Store Reviews Under Store Listing:

Ever wondered how to feature certain reviews? Unlock the secrets of displaying your app store reviews directly under your listing. By showcasing positive feedback prominently, you'll enhance your app's appeal and attract a wider audience.

You can also watch the video: https://youtu.be/zQaAlI3CxWg

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Feb 06, 202407:09
The Anatomy of a High Converting Paywall

The Anatomy of a High Converting Paywall

A paywall is more than just a gateway to your app's premium features; it's a crucial touchpoint where users decide whether to engage further or move on. In this video we will explore the significance of elements that contribute to the anatomy of a high-converting paywall, listed below. 1. Clear Headline with the Word "Free" The first impression matters, and a clear headline can be a game-changer. We explore how incorporating the word "free" strategically can result in an 11% increase in conversions. 2. Trial Reminder - Nudging Users to Experience More Trials are a powerful way to introduce users to your premium features. Discover the art of crafting compelling trial reminders that gently nudge users toward experiencing the full potential of your app. 3. Having a Trial Having a trial option is not just a feature; it's a strategic move to showcase the value of your premium content. 4. Long Paywalls Contrary to conventional wisdom, we explore the benefits of longer paywalls. Discover how extending the length of your paywall can lead to increased user commitment and a higher likelihood of conversion. 5. Pricing Table The placement of your pricing table matters. We dissect the concept of "above the fold" and discuss how this strategic placement ensures that users can easily access and evaluate your pricing options without unnecessary scrolling. 6. Benefits Instead of Features Shifting the focus from features to benefits is a fundamental shift in approach. Explore the psychology behind emphasizing user benefits, and learn how this adjustment in messaging can create a more compelling case for users to upgrade. 7. Social Proof - Building Trust and Credibility Users trust what other users say. Dive into the realm of social proof and understand how leveraging testimonials, reviews, and user success stories can build trust and credibility. You can also watch the video: https://youtu.be/c5SJy7PO8vk

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Feb 06, 202409:17
App Engagement Strategies From Pandora

App Engagement Strategies From Pandora

Ever wondered if engagement is the key to increasing conversion and reducing churn? Join us in this insightful video as we explore the dynamic relationship between engagement and monetization, and how one can significantly impact the other.

Points covered:

Monetization's Impact on Engagement:

Uncover the direct correlation between your monetization strategy and customer engagement, and learn how optimizing this connection can lead to increased customer retention.

Low-Hanging Fruits for Engagement:

Explore quick wins and easily implementable strategies to boost engagement effortlessly, ensuring your audience stays connected and committed to your brand.

Leveraging Push Notifications:

Harness the power of push notifications to keep your audience engaged and informed, creating timely and relevant touchpoints that contribute to overall customer satisfaction.

Effective Onboarding Flows:

Dive into the world of onboarding flows and discover how a well-designed process can significantly enhance engagement from the very start, setting the stage for long-term customer loyalty.

Churn Reduction Strategies:

Unearth actionable insights on how to minimize customer churn by implementing proven strategies that focus on building strong, lasting relationships with your customer base.

Unlocking the Potential of Email Marketing:

Learn how to utilize email marketing as a powerful tool in your customer retention arsenal, creating personalized and targeted communication to keep your audience engaged and loyal.

You can also watch the video: https://youtu.be/KakElynEplw

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Jan 30, 202411:54
Your App Growth Questions Answered

Your App Growth Questions Answered

I'll be sharing how much money we're making from our apps and the strategies I'm using to grow them into a six-figure business.

You will discover:

- How to come up with app ideas that are GUARANTEED to make $1,000 a month

- ASO strategies for indie developers

- Answers to your most pressing questions

Make sure you leave a comment on our YouTube video to ensure your question gets answered.

App Audits:

https://apps.apple.com/app/streeto-on-street-parking/id1642060340

https://play.google.com/store/apps/details?id=com.ConvertCurrency.ExchangeRate

You can also watch the video: https://youtube.com/live/ZwR0W4D51Lk

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Jan 29, 202401:09:23
The TikTok Ads Strategy for Beginners

The TikTok Ads Strategy for Beginners

Ready to skyrocket your app downloads with TikTok Ads? 🚀 This video is your ultimate guide to getting started and maximizing your success on the hottest social media platform!

🔍 Getting Started: Dive into the world of TikTok Ads as we walk you through the step-by-step process. Learn how to set up your campaigns, target the right audience, and optimize for app downloads. Whether you're a beginner or looking to refine your strategy, we've got you covered!

🧪 Testing New Video Ads: Stay ahead of the game by discovering the secrets of effective video ad testing. Find out how often you should be refreshing your content, exploring new creatives, and adapting to the ever-evolving trends on TikTok. We'll share practical tips to keep your audience engaged and boost your app downloads!

📊 Ideal CTR: Curious about the ideal Click-Through Rate (CTR) for TikTok Ads? Unlock the metrics that matter and learn what CTR you should aim for to ensure your campaigns are performing at their best. Get insights into optimizing your ad content for maximum impact and driving more users to download your app.

You can also watch the video: https://youtu.be/-bUUzYB-z1A

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Jan 23, 202412:26
The AI Tools to Supercharge Your Marketing

The AI Tools to Supercharge Your Marketing

Discover the impact of AI on ad campaigns and consumer engagement.

You will discover:

- The AI Tools to Supercharge Your Marketing

- AI prompt engineering to get the right output

- How to use the right AI tools

- Using AI for ad generation

As the Founder of the Women and AI organization and community, Reut Lazo is a highly accomplished Lead Product Manager with extensive expertise in AI, ML, Biotech, Digital Therapeutic, Gaming, and Augmented Reality industries.

With a proven track record at organizations like Akili Interactive, Together Labs, Inner Cosmos, and Meta Company, Reut excels in driving product improvement, strategic roadmaps, and team management.

Learn more:

https://www.womenandai.com/

https://www.linkedin.com/in/reutlazo/

App Audits:

https://apps.apple.com/ca/app/hire-and-fire-your-kids/id1449179153

https://apps.apple.com/us/app/text-summary/id1567387131

You can also watch the video: https://youtube.com/live/JSU5_5Vf8UI

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Jan 22, 202409:17
Advanced ASO Strategies for 2024

Advanced ASO Strategies for 2024

Since I started ASO over a decade ago, it has undergone several changes, and the strategies that worked back in the day don't work anymore. If you are an indie app developer looking to grow your app in 2024, here are the ASO strategies you need to rank your app in the app store.

Niche Keyword Focus:

Tailor your keywords to your app's unique niche. Optimize for relevance and specificity to attract the right audience.

Innovative App Ideas through Keywords:

Uncover fresh app ideas by strategically analyzing and incorporating relevant keywords. Explore untapped markets and enhance your app's appeal.

Keyword-Rich In-App Events:

Elevate engagement with events tied to strategic keywords. Boost visibility and user interaction through well-planned in-app activities.

US Localizations:

Expand your reach by localizing your app for the US market. Create 10 different localizations to cater to diverse audiences and enhance discoverability.

Keyword Install or Boost Campaigns:

Drive app installs and visibility through targeted campaigns. Utilize keyword-specific strategies to boost your app's ranking and capture user attention.

You can also watch the video: https://youtu.be/d8TOuMnMv74

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Jan 16, 202416:24
Lessons From Spending $20M on Ads

Lessons From Spending $20M on Ads

Today's guest is Lucas Moscon, who is the Senior User Acquisition Manager at Monkey Taps, makers of the popular Motivation app.

He reveals his UA and ASO roadmap for mobile apps including what channels you should focus on depending on your monthly revenues. Plus, he shares what subscription apps will focus on ad monetization in 2024.

Lastly, he’s a great follow on LinkedIn.

Learn more:

https://www.linkedin.com/in/lucas-moscon/

https://www.monkeytaps.app/

https://www.linkedin.com/feed/update/urn:li:activity:7117433584688201728/

App Audits:

https://apps.apple.com/us/app/true-pulse-heart-rate-monitor/id1577766192

https://apps.apple.com/us/app/ai-floor-plan-design-camplan/id6444421373

You can also watch the video: https://youtube.com/live/agU9hJpFxno

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Jan 15, 202401:21:19
App Onboarding Fail & What To Do Instead

App Onboarding Fail & What To Do Instead

Discover the app onboarding process that led to a 30% decrease in conversions and what they did wrong.

🚀 Whether you're a product manager, UX designer, or app publisher, understanding how to guide users seamlessly through the onboarding journey is crucial for long-term success. Join us as we explore proven techniques, share industry insights, and uncover the secrets behind some of the most successful onboarding experiences.

🔑 Key Takeaways:

1️⃣ Personalization is Key: Learn how to tailor the onboarding experience to each user, making them feel valued and understood right from the start.

2️⃣ Interactive Onboarding Elements: Discover the power of interactive features that keep users engaged and excited about exploring your product or service.

3️⃣ Clear and Concise Communication: Uncover the magic of delivering information effectively – striking the perfect balance between clarity and brevity.

You can also watch the video: https://youtu.be/pko0ZC4d19E

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Jan 09, 202411:21
All Your ASO Questions Answered

All Your ASO Questions Answered

Welcome, App Nation, to an exhilarating new year where we shed light on some of the most burning questions about ASO and explore strategies to rank your app in the app store in 2024.

Key Takeaways:

1. Master the Review Game: Uncover proven tactics to get genuine reviews for your app, boosting your credibility and trustworthiness.

2. Budget-Friendly ASO Tools: Discover affordable yet powerful ASO tools that will give your app the competitive edge without breaking the bank.

3. Keyword Install vs Boost Campaigns: Decipher the battle between Keyword Install and Boost Campaigns to optimize your app's discoverability and downloads.

4. Unlock the Power of Localization: Explore the impact of localization on your app's global reach, ensuring it resonates with diverse audiences.

5. Top-notch Ranking Check Tools: Equip yourself with the latest tools to keep a close eye on your app's ranking and make data-driven decisions.

6. Navigate the Ad Network Maze: Get insights into choosing the right ad network for new apps, maximizing your app's exposure and user acquisition.

You can also watch the video: https://youtu.be/VJWv1hdtgaQ

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Jan 03, 202413:06
Live Coaching Call for AI Anti-Bullying App

Live Coaching Call for AI Anti-Bullying App

Get all your app growth questions answered in this video.

Today's guest is Paul Egan, an inner city math teacher for 9 years, who built an AI anti bullying app called Bully Buster.

You will discover the strategies to grow downloads and subscriptions when you're just starting out.

There's a saying that I love "zero to one is impossible, one to 10 is hard".

Let's help those stuck in the impossible stage, because once we break through that then things start getting easier and we start building momentum.

Learn more:

https://apps.apple.com/us/app/bully-buster/id6461522666

https://bullybuster.ai

App Audits:

https://www.gamefunnel.app

https://apps.apple.com/us/app/dvlp/id1613916950

You can also watch the video: https://youtube.com/live/g2qKscOs9As

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Dec 25, 202301:05:20
Applying The Blue Ocean Strategy to Apps

Applying The Blue Ocean Strategy to Apps

Blue Ocean Strategy is often cited as a highly effective approach for business scaling, emphasizing the identification of uncontested markets and unique value propositions. But how can it be applied to the app industry, specifically in finding a niche and developing a product?

In this video, we converse with Muoyo Okome, an indie developer with 12 million downloads, who has successfully pioneered the Blue Ocean Strategy with a niche app.

Watch the video to learn about:

How to Come Up with Niche App Ideas: Insights into the creative process of identifying and developing niche app concepts.

Locked Content: Explore the utilization of locked content to enhance user engagement and retention within your app.

Better Performing Ways of Running Facebook Ads: Tips and tricks for running more effective Facebook ad campaigns to maximize your app's visibility.

Revenue Split Between Ads: Gain insights into optimizing your app's revenue model, particularly focusing on the distribution and management of ad-generated income.

Optimizing Subscription Options: Valuable insights into fine-tuning subscription models for optimal user acquisition and retention.

You can also watch the video: https://youtu.be/6ITZ4A4HzZ0

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Dec 24, 202310:21
Indie App Mastery: From Side Project to Full-Time Freedom

Indie App Mastery: From Side Project to Full-Time Freedom

Today's guest shares his journey from side hustle to full-time freedom and how he's been able to generate over 5M downloads for his app.

You will discover:

- Why indie devs should NOT be afraid to ask for money!

- His journey to profitability (from up-front paid app to fully subscription-based)

- The monetization strategies that helped him 2X his conversions

- Getting past the fear of asking for what you deserve

John McEvoy started his career in the design world until 2012 when he needed to scratch his own itch: building an app to tell him when the next bus was due in his home city of Edinburgh, Scotland. Since then he's built Momego to cover 160 cities and three pivots: from up-front paid, to ad-supported and now fully subscription-based.

Learn more:

https://travelwhiz.app/

https://apps.apple.com/app/momego-bus-train-times/id1281251210

App Audits:

https://apps.apple.com/us/app/blood-pressure-tracker-pro/id1660777218

https://apps.apple.com/us/app/bike-exchange-sprocket/id899907986

You can also watch the video: https://youtube.com/live/McaiQNkcB-U

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Dec 18, 202301:33:51
Copy The Paywall Strategy of This $7M Intermittent Fasting App

Copy The Paywall Strategy of This $7M Intermittent Fasting App

In this video, I'll be dissecting the most interesting paywall strategy I've ever come across in any app - the Zero app for intermittent fasting. I've been fascinated by how this app manages to generate $600 a month with one of the most effective and innovative hard paywalls I've ever seen.

Watch the video to discover their:

Intricate details of their Onboarding process, shedding light on how they seamlessly introduce users to their unique features and value proposition.

Push notification strategy, uncovering how they keep users engaged and committed over time.

Role of social proof in Zero app's success, examining how they leverage user testimonials and community engagement to build trust and credibility.

You can also watch the video: https://youtu.be/su3oUiZuPiU

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Dec 12, 202307:28
How to Get Higher Retention Than TikTok

How to Get Higher Retention Than TikTok

Today's guest is Brandon Kleinman, who is a successful serial founder who has raised almost $100M.

He reveals powerful psychological strategies to not only surpass TikTok's retention rates but also grow your user base through engaging quizzes.

He also shares how to get more from your current userbase over getting a larger userbase.

Learn more:

https://birthday.app/

https://www.linkedin.com/in/brandonkleinman/

App Audits:

https://apps.apple.com/us/app/id1060647377

https://apps.apple.com/us/app/bucket-a-bucket-list-app/id1509377504

You can also watch the video: https://youtube.com/live/56jFfA0zLRY

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Dec 11, 202301:00:35
Monetization strategies to increase revenue

Monetization strategies to increase revenue

Looking to boost your revenue through in-app monetization? Join us as we unpack the success story of Headway and glean insights that can transform your app's monetization game with Yeva Koldovska, Headway's Product Manager.

Watch the video to discover:

1. Pricing Strategies:

Discover the art of pricing your app effectively to maximize revenue and enhance user engagement.

2. Working with Discounts:

Uncover the power of strategic discounting and how it can impact user acquisition and overall monetization.

3. Importance of Long Onboarding:

Explore the significance of a comprehensive onboarding process in retaining users and boosting revenue.

4. Managing Subscriptions on Google Play:

Navigate the intricacies of subscription management on Google Play to optimize your app's monetization potential.

5. How to Stand Out from the Competition:

Learn actionable strategies to set your app apart from the competition and capture a larger market share.

Watch full video:

https://youtube.com/live/MLUECsQdjDQ

You can also watch the video: https://youtu.be/YWFyNli2oPA

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Dec 05, 202311:54
Copy These Clever Push Notifications

Copy These Clever Push Notifications

Looking for innovative ways to leverage push notifications? In this video we will explore 5 ways you can turn push notifications into into powerful tools for user retention and satisfaction.

Discounts That Delight:

Learn how to strategically use push notifications to surprise and delight your users with exclusive discounts. Whether it's a limited-time offer or a personalized deal based on user behavior, discover how discounts delivered straight to their devices can boost engagement and keep your audience coming back for more.

Breaking Through the Hard Paywall:

Uncover the secrets to effectively utilizing push notifications to navigate the tricky waters of hard paywalls. We'll discuss creative approaches to encourage users to subscribe or make in-app purchases, turning push notifications into a valuable asset for monetization without compromising user experience.

Rekindling App Love:

Explore strategies to re-engage users who may have drifted away from your app. Push notifications can be a powerful tool to bring users back into the fold, reminding them of the value your app provides and reigniting their interest. Discover how to craft compelling messages that resonate and rekindle the love your users have for your app.

Tackling Cart Abandonment:

Dive into the world of e-commerce with insights on using push notifications to address cart abandonment. Learn how to send timely reminders and incentives that encourage users to complete their purchases, turning potential losses into successful conversions.

Motivation at Your Fingertips:

Elevate your push notification game by incorporating motivational quotes into your strategy. Discover how positive and uplifting messages can not only engage users but also contribute to a positive brand image. We'll share tips on finding the right balance between motivation and promotion to keep your audience inspired.

You can also watch the video: https://youtu.be/RRappw2WAAQ

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Dec 05, 202311:54
The Customer Journey That Maximizes Sales & Retention

The Customer Journey That Maximizes Sales & Retention

Today’s guest is Paul Meinshausen, the CEO and Co-Founder of Aampe - a SaaS startup and native-AI CRM platform for consumer mobile apps, backed by PeakXV (formerly Sequoia SEA & India) and Matrix Partners India.

He previously Co-Founded and was Chief Data Officer for PaySense, a consumer fintech mobile app in India that was acquired by Prosus/PayU Global for $185 million (USD) in 2019.

You will discover:

- How to use AI to optimize engagement throughout the customer journey

- How to build more effective triggered SMS and push notification campaigns

- The surprising indicators of retention and churn

Learn more:

https://www.aampe.com/

https://www.linkedin.com/in/paulmeinshausen/

App Audit:

http://functionalhealthapp.com/

https://apps.apple.com/br/app/cute-wallpapers-4k/id6445847656?l=en

You can also watch the video: https://youtube.com/live/lbpX9pwcne4

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Dec 04, 202301:15:20
Diversify Your Facebook Ads with Web2App Campaigns

Diversify Your Facebook Ads with Web2App Campaigns

Looking to diversify your acquisition sources and grow your user base? Consider exploring web2app campaigns. In this video, we delve into the intricate concepts of Web2App and guide you through building successful campaigns that stand out in the competitive digital arena.

Watch to uncover:

Concepts of Web2App:

What is it, and why is it a game-changer for your Facebook Ads strategy?

Two Types of Web2App Campaigns:

Not all Web2App campaigns are created equal. We dissect the two types, providing nuanced insights into when and how to leverage each.

Building Successful Web2App Campaigns:

A step-by-step process, from crafting compelling creatives to optimizing targeting parameters.

Web vs. App Onboarding and Acquisition:

A critical aspect of any digital strategy is understanding the nuances of onboarding and user acquisition. Learn how to seamlessly transition users from web engagement to app adoption, maximizing your conversion potential.

Strategies for Effective Paywalls:

Monetization is the heartbeat of any successful app, with paywall strategies playing a pivotal role. Explore key elements and how to tailor them for users on the web and in the app.

You can also watch the video: https://youtu.be/NMtxdFyV3E8

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Nov 21, 202310:27
Increase AdMob Revenue Without Additional SDKs

Increase AdMob Revenue Without Additional SDKs

Today's guest is Ashish Aggarwal, Co-Founder at AppBroda. He is an ex-Googler that has worked with top apps and games across Admob, Google Ad Manager (GAM) and Play to grow their monetization.

AppBroda are experts in boosting ad revenue, by an impressive 12-20%, consistently. Their success story is witnessed by top global brands such as Rollic Games, Miniclip, HOMA Games, PopCore, Tilting Point and 200+ publishers globally.

You will discover:

- What the 1% of developers on AdMob do to grow revenue

- How to unlock 15% ARPDAU growth on AdMob with low-code using 1 massively underused feature

Learn more:

https://appbroda.com/

https://www.linkedin.com/in/ashish-aggarwal-228b8915/

App Audits:

https://play.google.com/store/apps/details?id=com.gpsroutefinder.appbuzmaps

https://apps.apple.com/app/id1335347860

You can also watch the video: ⁠https://youtube.com/live/HGqBNAi1Bgo

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************


Nov 20, 202301:10:40
How to Scale ANY App to $1M a Month

How to Scale ANY App to $1M a Month

Today’s guest is the CMO of Replika.ai, Yuliya Lennox. She is the ex-CMO of BetterMe and has scaled multiple apps to $1M a month.

She will share her framework of understanding people to help you scale any app to $1M a month in sales.

You will discover:

- How to use psychological triggers to get users to respond to your ads

- When is the right time to scale

- How your approach to marketing changes as you scale

Learn more:

⁠https://replika.ai/⁠

⁠https://www.linkedin.com/in/yulichkus/⁠

⁠https://u24.gov.ua/⁠

App Audits:

⁠https://apps.apple.com/us/app/cuff-video-chat-make-friends/id1514536428⁠

⁠https://play.google.com/store/apps/details?id=com.gps.navigation.locationfinder⁠

You can also watch the video: ⁠https://youtube.com/live/_6sis7wLAow⁠

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************

Nov 13, 202301:15:36
Proven Advanced Strategies to Maximize App Conversions

Proven Advanced Strategies to Maximize App Conversions

In this video, we explore some data-driven strategies to supercharge your conversion rates! Join us as we explore these crucial topics and provide actionable insights that can transform your app marketing!

🔍 Topics covered:

1️⃣ The Influence of Positive Reviews on Conversion

2️⃣ Best Referral Strategies for Explosive Growth

3️⃣ Leveraging Lifetime Subscriptions for Increased LTV

4️⃣ A/B Testing Different Price Points for Maximum Impact

You can also watch the video:

https://youtu.be/t6kPu87Qhbg

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at Revenue Cat dot com

NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

***************

Nov 07, 202307:04
Simplify & Grow Your In-App Subscriptions

Simplify & Grow Your In-App Subscriptions

In this video, you will discover how to analyze your in-app subscription data, what are the benchmarks, and ultimately how to grow your app revenue.

Today's guest is Charlie Chapman who is a developer advocate at RevenueCat and indie developer of the Dark Noise app for iOS and macOS, and podcaster behind the Launched podcast.

He has over 10 years of experience building software across a variety of platforms. Over the last few years Charlie has developed a strong passion for indie developers making apps for Apple platforms.

Learn more:

https://twitter.com/_chuckyc

https://www.linkedin.com/in/charliemchapman/

https://revenuecat.com/feature/paywalls/

App Audits:

https://apps.apple.com/us/app/headbands-top-party-charades/id1424246763?l=cs

https://apps.apple.com/tr/app/karma-social-astrology/id1560169930

You can also watch the video: https://youtube.com/live/J3ziOSe_n-E

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at Revenue Cat dot com

NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

***************

Nov 06, 202301:28:47
The Simplest Facebook Ads Strategy for App Installs

The Simplest Facebook Ads Strategy for App Installs

Ready to harness the full potential of Facebook to drive more app downloads? In this exclusive interview, we caught up with Vivek Girotra, VP of Marketing at Times Internet, a media giant in India. Watch the video to gain valuable insights on leveraging Facebook to scale up your app installs—straight from the expert! Topics Explored: Funnel Optimization: Master the art of streamlining your user journey for peak efficiency. Dive into creating a seamless funnel that effortlessly guides potential users from discovery to installation. Audience Expansion: Unearth the secrets to broadening your audience without sacrificing relevance. Explore strategies to tap into untapped markets while keeping user engagement at the forefront. Feedback Signals: Discover the transformative power of feedback in refining your ads strategy. Learn how to interpret and leverage user feedback signals to continually elevate your campaigns. Targeting Options: Navigate the array of targeting choices that Facebook provides. From demographics to interests, receive guidance on selecting the most impactful parameters for your app's niche. Product Market Fit: Grasp the crucial concept of product-market fit and its pivotal role in your ad success. Gain insights on aligning your app with the needs and desires of your target audience. You can also watch the video: https://youtu.be/X1iQnATTCUE

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at Revenue Cat dot com

NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

***************

Oct 31, 202313:42
Building a Super App to Over $2B in Sales

Building a Super App to Over $2B in Sales

Today’s guest is Radhika Duggal, the CMO at Super.com.

Super.com is a fintech and ecommerce company that offers an app that enables consumers to earn, save, and build credit. The company is trusted by over 7 million customers, helping them save over $200M to date.

Super.com is backed by Steph Curry and has raised over $150MM USD and surpassed $2B in sales.

Radhika has over 20 years of brand and growth marketing experience across management consulting, startups, and Fortune 100 companies.

You will discover:

- Why you should eat your own dog food no matter how big you get

- How do you break into the market where you have to educate your users

- Why you should TEST sending users to your website vs straight to the app

Learn more:

https://www.linkedin.com/in/radhikaduggal/

https://www.super.com/

App Audits:

https://play.google.com/store/apps/details?id=com.action.impossible.stunt.track

https://apps.apple.com/us/app/id6444917344

You can also watch the video: https://youtube.com/live/DU5Zu-rY5mM

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at Revenue Cat dot com

NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

***************

Oct 30, 202301:02:55
Try These A/B Tests to Increase Your Subscriptions (APS SF 2023)

Try These A/B Tests to Increase Your Subscriptions (APS SF 2023)

Discover 7 strategically designed A/B tests aimed at boosting app subscription rates. You will learn actionable insights and data-driven strategies for subscription growth. We made the mistakes so you don't have to.

Thank you to @apppromotionsummit for letting us post this video.

Check out their events:

https://apppromotionsummit.com/

You can also watch the video: https://youtu.be/-rAIJrgLiWw

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at Revenue Cat dot com

NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

***************

Oct 24, 202323:27
All Your App Marketing Questions Answered

All Your App Marketing Questions Answered

This week, Steve will answer all your app marketing questions. You can also watch the video: https://youtube.com/live/MeB4m2uWu34

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at Revenue Cat dot com

NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

***************

Oct 23, 202301:17:14
App Retention Strategies From The Miracle Morning App

App Retention Strategies From The Miracle Morning App

🌟 Unlocking the Miracle Morning Experience: Learn how the "Miracle Morning" app delivers an exceptional onboarding journey that captivates users right from the start. We'll dissect their approach, share best practices, and showcase real-life examples.

📢 Harnessing Push Notifications for Success: Dive into the world of push notifications and see how the "Miracle Morning" app keeps users engaged and informed without overwhelming them. We'll analyze their timing, personalization, and message crafting strategies.

🏡 Building the Miracle Morning Community: Discover the power of community building within the "Miracle Morning" app. We'll explore how user forums, feedback loops, and brand advocacy have played a pivotal role in their success.

🚀 Retention Metrics with Real-World Application: Gain insights into the retention metrics that matter most. We'll share how the "Miracle Morning" app interprets these metrics and uses them to make data-driven decisions for enhanced user retention.

📈 Case Studies and Actionable Insights: Explore practical case studies from the "Miracle Morning" app and other top performers. You'll walk away with actionable tips that you can apply immediately to your own app business.

Ready to unveil the secrets of app retention and build a sustainable business, just like the "Miracle Morning" app? Join us on this exciting journey! 💪🌅📲

You can also watch the video: https://youtu.be/SRsf5qSOCTI

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at Revenue Cat dot com

NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

***************

Oct 17, 202311:48
How to 10X Your Organic Social Media Growth with Influencer Marketing

How to 10X Your Organic Social Media Growth with Influencer Marketing

Cleary Chizmar is a marketing expert specializing in consumer psychology and influencer marketing. She currently leads the marketing team for Notability. Her background in business management and art, has led her to naturally utilize creative strategy to drive business growth.

You will discover:

- How to use influencers to 10X your organic social growth

- Marketing to Gen-Z and using their language

- How to actually get students to pay for your app

Learn more:

https://www.instagram.com/clearychiz/

https://www.linkedin.com/in/cleary-chizmar

https://notability.com/

App Audits:

https://apps.apple.com/us/app/blockwatch-app/id1578880253

https://apps.apple.com/us/app/quran-progress-learn-arabic/id1136011989

You can also watch the video: https://youtube.com/live/yBsdqKiXhx4

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at Revenue Cat dot com

NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

***************

Oct 16, 202301:14:25
Boost Your ASO with AI: ChatGPT, Reviews, and Revenue Tracking 🚀

Boost Your ASO with AI: ChatGPT, Reviews, and Revenue Tracking 🚀

In this video, we'll unlock the potential of AI in ASO and show you how to supercharge your app's visibility, improve reviews, and track revenue sources with the power of artificial intelligence.

Here's what you'll learn:

🔍 AI-Powered Keyword Research: Discover how AI, including ChatGPT prompts, can revolutionize your keyword research. We'll share actionable tips on using AI to identify high-impact keywords that drive organic traffic. 📝 Automated Review Analysis: Learn how AI tools can automatically analyze app reviews, extracting valuable insights to improve user satisfaction and app performance. Say goodbye to manual review reading! 💰 Revenue Tracking Made Easy: Explore AI-driven revenue tracking solutions that help you monitor income sources, understand user behavior, and optimize monetization strategies for maximum profitability. 📊 Data-Driven Decision-Making: Understand how AI empowers you to make data-driven decisions in ASO. We'll discuss the importance of AI-driven analytics and its impact on your app's success. 🚀 Implementing AI Strategies: Get practical guidance on incorporating AI tools into your ASO workflow. We'll provide step-by-step instructions and highlight the benefits of seamless integration. 📈 Success Stories: Dive into real-world success stories where AI played a pivotal role in ASO achievements. See how leading apps have harnessed AI to achieve remarkable results.
Don't forget to subscribe, hit the like button, and ring the notification bell to stay updated with our latest insights and strategies for app success.

You can also watch the video: https://youtu.be/tuLo9JkkkE0

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

SPONSORS

NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.

What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

***************

Oct 10, 202309:59
How to Use AI Marketing to Increase App Retention

How to Use AI Marketing to Increase App Retention

Ian Mendiola is the CEO and Co-Founder of Gem - an AI-powered news aggregator. His previous start-up, Umano, was acquired by Dropbox in May 2015.

You will discover:

- How he’s using AI to 2X his push notification CTR

- How his approach to building a startup has changed after an acquisition

- His #1 startup advice to founders building an AI product

LinkedIn Post:

https://www.linkedin.com/feed/update/urn:li:activity:7100570476837498880/

Learn more:

https://meetgem.ai/

https://twitter.com/ianmendiola

https://www.linkedin.com/in/ianmendiola/

App Audits:

https://apps.apple.com/us/app/allmybatteries/id1621263412

https://apps.apple.com/ca/app/tarot-simple-cards-readings/id1546692464

You can also watch the video: https://youtube.com/live/SuAJDLikz3g

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

SPONSORS

NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes.

What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

***************

Oct 09, 202301:02:06