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App Marketing by App Masters

App Marketing by App Masters

By Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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App Marketing by App Masters

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App Audits & App Marketing Growth Hacks
This week is a solo live stream where we will be covering app store optimization (ASO) strategies, my favorite app marketing growth hacks, and what's working in app marketing today.   04:05 What is your opinion on affiliate marketing networks like clickbank   06:29 What do you think of selling ebook   10:20 360 Mobile Phone Security app audit   21:36 Six Pack in 30 days app audit   31:33 Do Search Ads boost keyword rankings   34:30 How to figure out which keywords to target  45:46 Sounter app audit   56:28 What is a high number of impressions and a good conversion rate   *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
1:00:54
October 22, 2020
806: How to Increase User Intent Using Dynamic Ads with Simon Lejeune
Today's guest is the former Head of User Acquisition at Hopper and now app marketing consultant. You will discover how to effectively drive user growth using dynamic ads and how he set up his entire automation system. Also, listen to the part of the show where he shares the difference in strategy between the big Facebook advertisers versus the small ones and if you're a small one he shares how you can set up a Facebook campaign just like the big guys. Simon Lejeune is the Head of User Acquisition at Hopper. Show Mentions: - Smartly.io - AppsFlyer - Fav app: Alto's Adventure - Simon Lejeune  SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
44:24
October 20, 2020
What Impacts Keyword Rankings for App Store Optimization
You will discover the factors that impact keyword rankings for app store optimization. Topic Covered: Will backlinks help with keyword rankings?   How does keyword density impact Google Play keyword rankings?   Does revenue impact have an impact on keyword rankings in iOS?   How long does it take to rank for keywords?   Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
10:39
October 19, 2020
Incipia's Natalie Rozenblat TikTok Marketing for App Downloads
Today's guest is Natalie Rozenblat, Marketing Strategist at Incipia. She shares everything you need to know about driving mobile app downloads on TikTok. Topic Covered: (03:12) - What is working on TikTok (04:43) - Macro influencers working better on TikTok (06:21) - Macro influencers vs micro influencers (13:17) - How much to actually pay your influencers (17:26) - Do you Reach influencers with a personal or Business account? (18:05) - How to track ROI on TikTok campaigns? (19:01) - The 101 on Google UAC (20:06) - Intimately us App Audit (34:14) - Drinkster App Audit (40:47) - What do you think about Apps vs Websites (48:40) - MTT Basics Poker Tournament Strategy App Audit (58:39) - Writey App Audit *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
1:11:11
October 15, 2020
805: How to Drive Downloads on Reddit with Ryan Angerami
Today's guest is the Director of Growth Partnerships at Reddit. You will discover how Reddit fits into the UA ecosystem, how to target the different subreddits and how to balance community engagement with direct response KPIs. Ryan Angerami is the Director of Growth Partnerships at Reddit. Show Mentions: - Fav app: SpotHero  SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
42:06
October 13, 2020
Mobile Game Monetization & Growth with Jasmine "Zeno" Hinchen
This week's special guest is Jasmine "Zeno" Hinchen who is the CEO at Giodaco - a consultancy that identifies revenue and monetization strategies that will maximize earning opportunities for games, apps, and businesses. Topic Covered: (04:40) - What’s working with ASO on Google Play (11:10) - How to drive downloads with YouTube influencers  (13.06) - Facebook group as a community space for your app (22.12) - How will the IDFA changes affect UA (23:50) - DripDrop App Audit (29:04) - What is biggest mistake game developers make (34:47) - SuperMama App Audit *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
1:04:47
October 8, 2020
804: How This Indie Developer 3X His Revenue with Chris Onuigbo
Coming up is an indie success story that you are going to love. You will discover how he used reddit to come up with his app idea and get downloads from that community, the mindset barrier that he overcame to 3X his app revenue and when he knew to stop working on his other app ideas to focus on this one. Chris Onuigbo is the Founder at Grounded.   Show Mentions: - Beta Testers - Fav app: Reddit SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
32:48
October 6, 2020
How to Make an App That Does NOT Suck
Today's guest is Chaim Sajnovsky, Founder at B7Dev.com. We will answer your app development questions and give you the common pitfalls that you need to avoid.   Topic Covered: (02:36)  What is your initial thoughts on iOS14 and how developers can utilize iOS 14 (13:07)  C41 Photo competition App Audit (21:25)  How can we improve keyword ranking for specific keyword if it is stuck at same position for long time (26:07)  What do you think of partnering with nonprofit to give portion of proceeds to back to commuinty to gain some degree of social proof (27:48)  KAKU App Audit (33:57)  What do you think of a spinning wheel where you can win coupons (35:40)  Finding goog translators (40:49)  Messaging app with a premium subscription model (44:37)  Duesl RPG-Fantasy Adventure App Audit *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
1:00:34
October 1, 2020
803: App Annie's Lexi Sydow on What's Working in Mobile Today
Today's guest is the Senior Market Insights Manager at App Annie. You will discover how iOS 14 will impact mobile advertising, the categories of apps that are growing pre-pandemic and during the pandemic, and the most impactful marketing channel marketers need to be focused on. Lexi Sydow is Senior Market Insights Manager at App Annie. Show Mentions: - App Annie Ascend - Fav app: Houseparty SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
46:13
September 29, 2020
Avoid These App Development Mistakes
In this video, Chaim Sajnovsk and I talks about the common mistakes that we see first time (or even advanced) app creators make. There are no perfect path to success but we want to help you avoid the pitfalls and the things that could set you up for failure. *************** Check out our app marketing agency: http://www.appmasters.com/  Never miss an app marketing growth hack: http://www.appmasters.com/newsletter *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
28:55
September 28, 2020
ZINIO Mirela Cialai's App Marketing - Analytics & Retention
The key to unlocking app growth? User engagement!   This week's guest is Mirela Cialai, Senior Global Marketing Director at ZINIO. Topics Covered: (06:50)  How marketing has changed during COVID (10:02)  Should you have lifetime plan with the subscription plans? (12:15)  Who owns user engagement - the Product team or Marketing team? (14:59)  Rivers App Audit (26:50)  How to properly activate your users (29:51)  How to re-engage dormant users (37.30)  Tunnel VPN App Audit (47.38)  StretchMinder App Audit (59.55)  FocusByte - Focus Timer App Audit *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
1:16:29
September 24, 2020
802: Save Development Costs with This App Blueprint with Daniel Vasquez
Today's guest helps non-technical entrepreneurs go from idea to App Store. You will discover the App Blueprint that will take the headache out of building apps, how to accelerate your startup phase, and how he got a company to pay them $40K to build an app that is now a part of their portfolio. Daniel Vasquez is the Co Founder of 3E Development. Show Mentions: BUNIBOX Canva Grid Kings 3E Development YouTube SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
46:17
September 22, 2020
Auditing The Most Downloaded Game - Subway Surfers
In this video, we'll analyze and audit the most popular mobile game of all time which has crossed over 3B downloads and today still remain in the top charts. How was this game, which was released in 2012, been able to stay in the charts and still grows over $1M a month? *************** Check out our app marketing agency: http://www.appmasters.com/  Never miss an app marketing growth hack: http://www.appmasters.com/newsletter *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
14:44
September 21, 2020
AppTweak Marie-Laure Cruyt's App Store Optimization Tutorial
This week we have Marie-Laure Cruyt, Chief Product Officer at AppTweak, to answer all of your ASO questions. You will discover what's working in app store optimization today, the factors that drive keyword rankings, and are black hat ASO strategies worth it?  Topic Covered: 06:47 - Backlinks and keyword rankings 07:48 - What you should be focusing on for Google Play keyword rankings? 09:47 - Keyword density for Google Play 24:46- Does revenue impact iOS keyword rankings? 26:45 - Should you soft launch your app? 39:46 - How long does it take to rank for keywords? 40:47 - Should you launch with all your IAPs free? 42:46 - When should I hire someone to help with ASO? 46:47 - All about app bundles 55:47 - Do other localizations help other countries? Links:  https://www.linkedin.com/in/marie-laure-cruyt-45bb7085/  https://www.apptweak.com/   Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
1:11:58
September 16, 2020
801: Why You Want to Build an App in a Competitive Space with Malcolm Parrish
Are you feeling like does the world need another weather, podcast or scanner app? Well today's guests shares why he decided to create a scanner app and why you might want to build an app in a competitive space. Also, he reveals the best performing ad creative, how to optimize Facebook ads for conversions, and how to integrate influencer marketing with your Facebook ads. Malcolm Parrish is an App Entrepreneur and Software Engineer at Seven Mile Apps. Show Mentions: - ScanMagic - Influencer Marketing Mastery - Fav app: VideoLeap SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
41:45
September 15, 2020
5 Ways to Increase Mobile Game Revenue
Today, we are going to talk all about the best practices that you need to have in place. These are the fundamentals, the building blocks that you need to have in place to monetize to better. Watch this video on Youtube: https://youtu.be/Fgy49TyaRt0 Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency: http://www.appmasters.com/  Never miss an app marketing growth hack: http://www.appmasters.com/newsletter *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
32:13
September 14, 2020
TheoremReach Tom Hammond's Roast My App (Game Dev Edition)
This week our special guest is Tom Hammond, Co-Founder and CEO at TheoremReach where they help developers earn more revenue by easily adding fun, rewarded surveys to your app.  We will be roasting your apps and providing you with actionable growth and monetization strategies.   Tom Hammond: https://www.linkedin.com/in/tom-hammond/   TheoremReach: https://www.theoremreach.com/ *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
56:55
September 10, 2020
800: How to Grow Google Play App Downloads & Retention with Simon Bacher
We got a masterclass for you on how to grow your Google Play downloads and more importantly your retention. You will discover how he uses Facebook groups to get downloads and user feedback, the key learnings from the 100's of A/B tests he runs a week, and how localizing his app led to even more growth. Simon Bacher is the Founder of Ling Languages. Show Mentions: - OneSky  - Dropbox Paper   SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
35:48
September 8, 2020
Side Hustle App Marketing Strategies
In this video, I'm going to share 3 amazing side hustle entrepreneurs who came up with creative strategies to launch their app to drive awareness, get initial downloads and find product market fit. Watch this video on Youtube: https://youtu.be/iNsAMULuSvk Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency: http://www.appmasters.com/  Never miss an app marketing growth hack: http://www.appmasters.com/newsletter *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
17:35
September 7, 2020
How to Project LTV, Downloads & Cash Flow with Martin Macmillan
Pollen VC offers credit lines that are secured by your app store revenues, so you can access your cash when you need it most. As your business grows your credit line grows with it. Take control of your finances and grow your business without the need to raise dilutive equity financing or rely on cumbersome bank facilities. Martin Macmillan: https://www.linkedin.com/in/martinmacmillan/   Pollen VC LTV Calculator: https://pollen.vc/financial-forecaster-start *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
1:01:16
September 3, 2020
How to Instantly Increase Keyword Rankings
Here's how you can instantly increase your keyword rankings by using a keyword install campaign. Please beware that Apple and Google may NOT like you running these campaigns.   So proceed with caution.  KeyApp.top: https://keyapp.top/ Watch this video on Youtube:  https://youtu.be/SHUPnCVeXX4 Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency: http://www.appmasters.com/  Never miss an app marketing growth hack: http://www.appmasters.com/newsletter *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
13:31
September 2, 2020
799: How to Systemize Your Business with Zlatko Bijelic
Are you feeling like you're doing too much in your business? Well today's guest shows how he figures out what to systemize and how to overcome that feeling you get when you say "I can't systemize this, only I can do this". Also, he reveals how he first used Upwork to build out his own agency. Zlatko Bijelic is the Founder at Tako Agency - creators of Sparetoolz. Show Mentions: Tako Talk Podcast  Hey Sparetoolz SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
34:27
September 1, 2020
5 Deadly App Marketing Mistakes
Discover the key lessons we have learned from helping over 3,326 apps with their app marketing. Avoid these 5 deadly app marketing mistakes and set yourself up for success.   Focusing too much on downloads   Waiting too long to monetize   Give users multiple options to buy   Relying too much on ASO   Too much energy focused on Apple Feature & PR Watch this video on Youtube:  https://youtu.be/NLYhtWOq_d4 Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ ***************  Check out our app marketing agency: http://www.appmasters.com/  Never miss an app marketing growth hack: http://www.appmasters.com/newsletter *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
17:21
August 31, 2020
17X Increase in Revenue & Over 8K Downloads Case Study with Rudo Halmi
I picked an app from the audience to do a premium app audit.    You are going to discover the product changes we made to increase revenue by 17X.   Also, you will see our exact ASO process for optimizing keywords, how do we decide where to put the keywords, and what keywords we actually target.   You will also discover my favorite growth hack that drove over 8,000 downloads.   Rudo Halmi https://halmi.sk/   App Audited: https://apps.apple.com/us/app/geometry-solver/id1226352729 *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
1:18:13
August 27, 2020
798: 3 Things You Need Before Running an Influencer Marketing Campaign with Christy Choi
Today's guest is the Co-Founder of First Influencer a performance-based influencer marketing agency. You will discover her unique approach to influencer marketing, the most important metric to pay attention to when hiring influencers, and the 3 things you absolutely need before running an influencer marketing campaign. Christy Choi is the co-founder at First Influence Inc. Show Mentions: - Impact Radius - Dovetale  SPONSORS Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
41:25
August 25, 2020
The Apple Search Ads Campaigns You Should Set Up
In this video, I want to show you two search ads campaigns that you should be utilizing if you just launched your app and want to get your initial downloads to test your subscription paywall or to test your retention rate.You should also add these search ads campaigns if you are tying to look for ways to grow your downloads are these campaigns are going to give you the biggest bang for your buck. Topics covered: (00:18) The penultimate search ad campaigns that you should be utilizing when you want to optimize your downloads, test retention rate, AND test your subscription paywall. (01:02) Quick, easy steps on how to set up your ad campaign. (01:28) What is an exact match ad campaign? (01:45) Just how much is the ideal budget setting for a search ads campaign? (03:00) Keywords, keywords, keywords: How do you choose them? (03:41) Discovery campaign: Boosting your ad campaign. (05:00) More tips in choosing keywords for your ad campaign. Watch this video on Youtube:  https://youtu.be/Kmh3DFGWKVA Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ ***************  Check out our app marketing agency: http://www.appmasters.com/  Never miss an app marketing growth hack: http://www.appmasters.com/newsletter *************** SPONSORS Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
07:51
August 24, 2020
App Store Optimization A/B Testing with Geeklab
Jesse Lempiäinen is the Co-Founder at Geeklab.   Geeklab allows you to A/B test different store pages to improve your app store conversion and lower your CPIs.   Topics covered: (06:12) In order of priority, what should you first A/B test (icon, screenshots, etc)? (08:35)  Do app preview videos increase conversions? (12:20)  Do black hat ASO techniques work? (20:35)  Moonshades App Audit  (28:55)  Portrait vs landscape screenshots which ones convert better? (31:37)  What causes billing error issues (34:10)  Here's a process for validating an app idea before you build it (40:30)  Word Games App Audit  (45:30)  Dosl App Audit  (58:30)  Kidcentric Appp Audit  *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
1:16:27
August 20, 2020
797: How to Have an Investor Mindset While Building The Product with Susie Hultquist
Today's guest spent the the bulk of her career as an investor and most recently managing $2 billion of Consumer Stocks. You are about to discover how she made sure her idea can be a sustainable business, how she created brand ambassadors, and finally how to create a brand not just a product. Susie Hultquist is the Founder and CEO of Spokin. Show Mentions: - Fav app:Goop - Fav book: Barking Up The Wrong Tree  *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
39:53
August 18, 2020
Growth & Monetization for Game Devs with Tom Hammond
Tom Hammond, Co-Founder and CEO at TheoremReach where they help developers earn more revenue by easily adding fun, rewarded surveys to your app.   *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
56:49
August 13, 2020
796: How to Approach Growth in the Telehealth Market with Felix Huang
Today's guest is the Growth Marketing Manager for a TELUS Health. You will discover how they are using SMS marketing to grow their app downloads, how showing too many features in an ad campaign completely failed and how they are optimizing their onboarding experience to reduce friction.  Felix Huang is the Growth Marketing Manager at Babylon by TELUS Health. Show Mentions: - Fav app:  Motivation   JobGet *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
26:45
August 11, 2020
Try This If Your Users Are NOT Coming Back to Your App
Today you are going to discover an easy, simple step by step way that you can ask users to enable the push notifications and the simple drip campaign that you can use to bring your users back into the app and eventually close that sale. Watch this video on Youtube: https://youtu.be/nSihido1IPA  Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
10:27
August 10, 2020
App Store Optimization Live with Steve P. Young
Every question you wanted to know about ASO answered live with yours truly. You will discover how to spy on your competitors' Spanish Mexico localization, how keyword density affects keyword rankings, and how to utilize and amplify a giveaway campaign to drive downloads and reviews. *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
56:41
August 6, 2020
How to Increase Virality for Your App
Use this simple framework to increase your app's virality.   You better have users  Make your customers look good  Create a win-win for both users Watch this video on Youtube: https://youtu.be/r-sJlq0iyoY   Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
09:12
August 5, 2020
795: How to Increase Your Subscriptions with Fritz Charles
Coming up is a friend of mine who is the Head of Growth at Universe. You will discover how to figure out the right pricing for your subscription plan, the philosophy of having trials on your subscriptions, do indie developers need to figure out LTV? Fritz Charles is the Head of Growth at Universe. Show Mentions - RevenueCat - ChartMogul - Copilot - Coin Gamma Podcast - Fritz's Interview on Earn Your Leisure *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
41:43
August 4, 2020
Millions of Downloads as Indie App Developer with David Barnard
David Barnard founded Contrast in 2008 and has been building apps ever since. His apps have seen millions of downloads and have been featured by by Apple and just about every tech and lifestyle site, including the NY Times, WSJ, GQ, TechCrunch, CNN, and more.   David recently joined RevenueCat as Developer Advocate to help subscription app developers build and grow their apps. Topics covered: (5:30) The mistake that beginner app developers make (7:50) The secret to getting a marketing edge (10:30) How to get massive press & Apple Features (16:01) This campaign works better than press (20:00) Build an app to sell or dominate a market? (30:42) The best traffic source for David (37:51) Subscription Paywall Best Practices (46:36) Best way to get quickest installs upon launch (49: 17) How to transition to a subscription app (59:24) Monthly vs yearly subscriptions (1:03:58) How IDFA affects mobile app monetization *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
1:17:13
July 30, 2020
794: Subscription Conversion Hacks with Murphy Brantley
Today's guest is a friend of mine and more importantly a successful indie app developer. You will discover how decreasing his onboarding flow from 7 to 4 screens led to an increase in conversions, why he picks round prices for yearly subscriptions and how he's using Apple Search Ads Basic and Advance to get incredible cost-per-installs. Murphy Brantley is the Indie App Developer. Show Mentions - Fav app: Credit Karma - Murphy's app: Robot Call Blocker  *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
32:12
July 28, 2020
How to Keep Games in the Top Charts with David Reichelt (July 17, 2020)
Want to know what it takes to build a top-charting game that also has longevity? Today's guest is Color Switch creator, David Reichelt.    Download Color Switch World on iOS and Google Play.  Topics covered: (12:26)  What platform did David use to build Color Switch World (15:22)  Marketing for games, does it matter. (17:46)  How to keep games in the top charts (25:06) Is it possible for a one-person team to succeed. (41:16)  How David defines "failure" (50:16) Self publish or find a mobile game publisher. (53:06) What did David learn from working with this publisher *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
59:36
July 23, 2020
793: How to Position Your App in a Competitive Market with James Setzer
Today's guest is an indie app developer that you're going to love. He shares how he finds profitable app ideas and positions them in a competitive market. Plus two strategies that I absolutely love:  1) how he uses giveaways to get his initial downloads and ratings;  2) how he studies the newest, top grossing apps to see what they are doing right. James Setzer is the Owner and Founder of DreamBuilders Simple Solutions. Show Mentions - Fav app: Asana - James's fav app of his: VPN *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
32:30
July 21, 2020
5 Beginner App Store Optimization Mistakes
I’m going to share 5 basic ASO tips that you should know before you hire an expert or try to do it on your own?  Double your keywords using the Spanish Mexico localization Targeting high traffic, high competition keywords Using your title and subtitle for branding  Optimizing screenshots  Asking for reviews too late  Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
13:32
July 20, 2020
Influencer Marketing for Indie App Developers with Christy Choi (July 10, 2020)
Joining us is Christy Choi, Co-Founder at First Influence, a performance-based Influencer Marketing Agency based in Hollywood, CA. As one of the leading agencies in the space working within various industry verticals, they execute various social media campaigns across a diverse array of platforms, such as Instagram, YouTube, Facebook, Twitter, and more. Their clients range from fast-growing startups to Fortune 500 companies such as: Samsung, Drop, LG, SkillShare, Ritual, and more. Topics covered: (06:07) - Advice on outsourcing influencer marketing for indie app developers (12:38) - What is the most efficient formula app marketing on TikTok. (16:27) - How does influencer marketing compare to paid channels like Facebook, Google or Apple search. (18:42) - How to niche down when it comes to influencers. (21:42) - Is Quora a good platform for app marketing. (22:33) - What tools do you use to measure ROI for influencer marketing. (30:12) - How long does an influencer marketing campaign run. (31:31)  - What influencer marketing channel is the most effective today. (33:11) - Youtube integration is the most popular way of promotion (37:07) - What are the current Youtube trends. (42:11) - How to run an influencer marketing on just iOS. (48:03) - What's the best way to market a new messaging platform. *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
56:24
July 16, 2020
792: How to Find Influencers in Your Niche with Garfield Wright
It's already tough being an entrepreneur, but how do you deal with being an entrepreneur during a pandemic while being a healthcare worker? Well today's guests reveals how he's been able to hustle his way to 16,000 active users, how he found influencers in his niche and finally how he's dealing with the Black Lives Matter movement. Garfield Wright is the Founder and CEO at Rumpur. Show Mentions - Fav app: Duolingo *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
49:01
July 14, 2020
Try This If You Are Not Making Money From Mobile Games
In this video, I want to share with you a simple technique that you can use to make money from your mobile games.   First thing first, let’s get one thing out of the way. Your game better have great... Retention   Without retention, you might as well forget about downloads and making money.   In fact, the popular mobile game publisher Voodoo looks for games that have at least a 50% D1 retention and a 20% Day 7 retention.   Now with that out of the way, let’s get to that simple strategy that will help you make more money.   Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
07:40
July 13, 2020
Succeeding as an Indie App Developer with Rich Wagstaff (July 3, 2020)
Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** This week, we have my friend Rich Wagstaff to share how he's been able to find success as an indie mobile app developer.    Check out Rich's apps:  Crossword Star 3 Minute Mindfulness Topics covered: How his new screenshot increased conversions by 30% Does a lower conversion rate for downloads affect rankings for your main keyword? How to find keywords for niche apps New app vs improving existing app if you are experiencing a reduction in downloads How to find a designer to improve screenshots *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
1:01:46
July 9, 2020
791: The Secret to 3X Your Valuation with Chuka Ikokwu
Want to know how to easily 3X your valuation? Well, today's guest shares why having an ethnically diverse team will not only create a more effective team, but also help you 3X your valuation. You will also discover what KPIs to focus on in the beginning, the levers to increase your app's retention and how to build and launch a successful mobile game.  Chuka Ikokwu is the Founder & CEO at Divercity.io. Show Mentions - 764 Episode - Fav app: IMDB: (iTunes | Google Play) *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
40:17
July 7, 2020
KPI for Mobile Apps LIVE with Steve P. Young & Chuka Ikokwu
Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Wish you had a data scientist on your team? Well, this is the next best thing! We will be breaking down the KPIs that you should be focused on while building and growing your mobile app.   This week our special guest is Chuka Ikokwu, Founder at DIVERCITY. Topics covered: The analytics you should look at when running UA How to increase your app's retention Do "starter packs" work in increasing retention? What is the most important metric for education apps? Is Firebase analytics good for mobile apps? Advice on how you can start your own startup Do lower in-app purchases make users purchase more? Does running ads in cheaper countries affect the rankings in the US? *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
58:09
July 2, 2020
790: How Apple Search Ads Boost App Visibility and Growth with Thomas Kriebernegg
Today's guest is my friend and the CEO and Co-Founder at App Radar. You will discover how to use Apple Search Ads for new apps, how to leverage ASA and ASO to outrank your competition, and what are the average benchmarks for Apple Search Ads metrics. This interview was from our latest App Masters Virtual Summit. To view all the interviews, check out AppMastersSummit.com  Thomas Kriebernegg is the CEO & Co-Founder at App Radar. *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
33:32
June 30, 2020
How to Pick The App Idea That You Should Pursue
You got all these apps ideas, but how do you know which ideas you should focus on? How do you build them out quickly so you don't break the bank and really focus on the features that are going to help you reach the next milestone.  This interview is a snippet from our latest App Masters Virtual Summit.   Get access to the full interview: http://www.appmasterssummit.com/ Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
08:18
June 29, 2020
789: How to Increase Mobile Game Revenue Using Rewarded Surveys with Tom Hammond
Want an easy, simple way that you can use to increase your mobile game revenue? Well today's guest shares why adding rewarded surveys can double your revenue even with as little as 20 daily active users. Also, you will discover why rewarded surveys increase app engagement, what types of content is best for rewarded surveys and what are the components of a very successful monetization scheme.  This interview was from our latest App Masters Virtual Summit. To view all the interviews, check out AppMastersSummit.com Tom Hammond is the Co-founder and CEO at TheoremReach. *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
34:18
June 23, 2020
How to Start a Digital Marketing Agency From Scratch
Discover the simple 4-step process on how you can start your own marketing or consulting agency. This is the same process I used to build a multi-six figure business and become an expert in the app business. Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
10:15
June 22, 2020
Do This Before You Advertise Your Mobile App
In this video, you are going to discover a few tools that you can use to make sure you do NOT waste money on your mobile advertising. Check out SocialPeta: https://www.appmasters.com/socialpeta Let’s face it, the ad networks are the ones that are winning when it comes to mobile ads. Whether we are A/B testing ad creatives or running a test budget, these ad networks are the ones making all the money. With the tools that I’m about to share you’re going to be able to...  Discover ad creatives that are working for the top advertisers  Figure out what kind of budget you need to crush your next milestone  Save a fortune on your own tests Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
11:23
June 17, 2020
788: Advance ASO Strategies for Google Play with Sarmad Sultan
Well today's guest shares advance ASO strategies to take your Android app to the next level. You will discover how to use backlinks to increase your keyword rankings, how to localize your app for increased exposure, and the exact email templates he uses to get the most desired backlinks. Sarmad Sultan is an ASO consultant. *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
33:59
June 16, 2020
How to Generate Leads & Sales with Video Marketing With No Audience
YouTube is the #1 sales generator for my business. See how you can use video marketing to generate sales and leads even when you do NOT have an audience.  Save $100 off Video Husky: https://appmasters.com/videohusky  Download Screenflow: https://appmasters.com/Screenflow  Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us:
07:11
June 15, 2020
Marketing for Game Devs | App Masters Live (June 12, 2020)
Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** This week our special guest is Tom Hammond, Co-Founder and CEO at TheoremReach. He shares why rewarded surveys is a must in any mobile game and his advice to game publishers out there who are pursuing a career in app publishing or looking to launch their own game studio. Topics covered: Is having the maximum number of games published in the store better than just one very well polished? What's the secret sauce in promoting mobile games these days? What is the best free email marketing platform I can use to reach out to 100K+ users? How to lower your cost-per-install What is the best network for monetization? Where to find the most popular and category of games? *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
1:09:09
June 11, 2020
787: How a Kickstarter Campaign Led to an Investor with Artur Zvinchuk
Are you trying to raise money to finish your app? Well today's guest shares how his successful Kickstarter campaign led to his first investor. You will also discover why it pays to show vulnerability in your Kickstarter campaign, how to validate your value proposition and how they are using data to build new features. Artur Zvinchuk is the Co-founder at Youpendo. Show Notes: - Fav App: Babbel - Youpendo Kickstarter Campaign  *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
36:50
June 9, 2020
How to Localize Your App Store Optimization for ANY Language
Discover how you can use Apple Search Ads to find keywords for any language to localize your app. Apple Search Ads: https://searchads.apple.com/ Chrome Extension for Apple Search Ads: https://bit.ly/ASA-Chrome-Ext Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
06:21
June 8, 2020
This Intermittent Fasting App is Making $300K a Month
Discover the best practices that are helping this intermittent fasting app make over $300,000 a month.  Fastic: https://www.fastic.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungFacebook: App Masters ***************
13:57
June 3, 2020
786: Why It Pays to Be Bold with App Monetization with Guilhem Duche
Today's guest is the Co-Founder and CPO of a popular European dating app called Once. You will discover how linking to articles in their FB Ads lead to lower CPIs, how they generated PR from their user surveys and how they broke from their value proposition when they monetized. Guilhem Duche is the Co-Founder and CPO of a European dating app called Once. Show Notes: - Zendesk - Fav app: YouTube *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
38:12
June 2, 2020
Mobile Game Monetization: How to 2X ARPDAU
Discover a simple way that you can 2X your double your ARPDAU. Did you know that 95% of your app users will NEVER buy a thing from you. That’s why we have to give users multiple ways to give you money. We all know that video ads are a great way to monetize, but you are leaving money on the table if you are NOT giving them options. In fact, in a study done by TheoremReach they found that 96% of users preferred to have a variety of ways to earn rewards in a game. And on top of that adding rewarded surveys is a proven way to increase user engagement and retention. Because you are giving users rewards for these surveys and they get to use these rewards to further advance in your game. Now that’s what I call a win-win. TheoremReach: https://theoremreach.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
09:21
June 1, 2020
Marketing for Game Devs | App Masters Live (May 29, 2020)
Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Today's episode is you will discover the simplest way to drive 6,000 downloads for your mobile game, how to find the right niche when you have a game with a proven gameplay, and how to write a compelling email to bloggers. *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungFacebook: App Masters ***************
54:42
May 29, 2020
785: How to Get Your First 100 users with Mike Watkins
Coming up is a coaching call with the creator of an app that helps predict when you will be ready to retire. You will discover my best tips on how to get your first 100 users using Facebook Ads, how to monetization at the "win point" of your app and how to use your app to sell a digital product. Mike Watkins is the creator of Wealth Forecaster. Show Notes: - 99Designs *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
19:33
May 26, 2020
Mobile Game Trends | App Masters Live (May 15, 2020)
Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** This week we have... Joseph Kim is a mobile gaming executive and host of the Deconstructor of Fun Podcast. His past experience includes Chief Product Officer of SEGA, SVP, Games and Digital Platforms at NBCUniversal, and much more. You will discover: - How to launch a multi-player game - Tips on how to start your own game studios - And the #1 mistake that game developers make (hint: not being hyper focused on the game) *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
1:08:43
May 25, 2020
How to Increase Mobile Game Revenue Using Rewarded Surveys
Here's a snippet of our upcoming App Masters Virtual Summit 2020 starting June 8, 2020. Learn more about TheoremReach.   In this video, you will discover: Where did the idea for TheoremReach come from? Why rewarded surveys? Rewarded surveys vs other monetization strategies  Why rewarded surveys increase app engagement? What types of content is best for rewarded surveys? Get your free pass:  https://www.appmasters.com/summit *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: App Masters Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
10:30
May 20, 2020
784: Reflectly's Darius Moravcik on How to Scale Micro-Influencer Marketing
Today's guest is the CMO at Refectly, the popular journaling app. You will discover how to use micro-influencers at scale for content generation, why product is more important than marketing in the beginning and why they are so focused on TikTok right now. Darius Moravcik is the CMO at Reflectly. Show Mention Fav app:  Revolut Too Good to Go *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
43:56
May 19, 2020
Chad Mureta on Selling Multiple Million Dollar App Businesses | App Masters Live
On this episode of App Masters Live, Chad Mureta joins us to share how he's been able to sell multiple million-dollar app businesses.  Chad is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms. Join us live every Friday on YouTube at 9am PST! *** SPONSORS App Radar will save you time with its unified ASO workflow and save you money with its Apple Search Ads team who will optimize your campaigns and increase your ROAS. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *** If you enjoy the podcast, please leave us a review on iTunes or Spotify. We read each review and it really makes a difference in helping spread the podcast and convincing hard-to-get guests. Follow Steve and App Masters: YouTube: https://www.appmasters.com/youtube Instagram: https://www.instagram.com/stevepyoung/ Twitter: https://twitter.com/stevepyoung Facebook: https://www.facebook.com/AppMastersCo/
52:13
May 15, 2020
783: How to Grow a Podcast App with Markus Chow
Coming up is a coaching call with a developer of a podcast app called HiCast. We talk about the different keywords he should target in his ASO and why you should NOT be shy about your app's monetization. Markus Chow is the creator of HiCast. *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
21:43
May 12, 2020
Gig Economy: The Future is Unlimited Services
Discover why the future of the gig economy is all about unlimited productized services.   Services mentioned:  https://bench.co/  https://designpickle.com/  https://www.godaddy.com/wordpress/premium-support  http://www.videohusky.com/checkout?coupon=20percent&via=steve28   Grow Your Downloads With Our Exact Strategies:  http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
07:16
May 6, 2020
782: ASO Keyword Strategy for Mobile Games with Martin Hudak
Want to know what are the most effective ASO strategies for mobile games? Well, you are about to discover how to pick the right keywords, why you want to use low traffic, low competition keywords and what to focus on when you are just launching your app. Martin Hudak is the Founder at wisee. *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
27:11
May 5, 2020
Attribution for Mobile App Tracking for iOS and Google Play
Discover how to see where your downloads are coming from for iOS and Google Play.  Also, discover the free mobile attribution tool that you need when you are just starting out. *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
10:18
May 4, 2020
781: Tilting Point's Nadir Garouche on ASO Growth for Mobile Games
Today's guest is the Senior Growth Manager at Tilting Point and we talk all about ASO for games. You will discover how to use the featured graphic on Google to get more downloads, how to localize your game if you're on a budget, and the Apple Search ads campaign that is crushing it for the company. Nadir Garouche is the Senior Growth Manager at Tilting Point. Show Notes - Fav app: Zero Fasting  - How to know which SDKs are installed on a mobile app and what they track? (for free) *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
43:15
April 28, 2020
Decrease Your CPI With These Video Ads Example
Discover how to make TikTok-style video ads that will decrease your cost-per-install on your mobile advertising including Facebook Ads. Shamanth Rao is the Founder and CEO of the mobile user acquisition agency Rocketship HQ. He's managed 8 figure user acquisition budgets — and led user acquisition leading up to 3 exits — Bash Gaming (acquired for $170mm), PuzzleSocial (acquired by Zynga) and FreshPlanet (acquired by GameLoft). He hosts the podcasts How Things Grow and the Mobile User Acquisition Show. Get his latest course: Winning with Facebook Audiences Course    Get 10% off with the code  MDMA_10pct_52NAJF *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
14:32
April 27, 2020
780: How to Incorporate Monetization in Game Design with Tugay Alyildiz
Stop making the mistake that I see most game developers make where they completely focus on building the game and do NOT think about marketing or monetization. In this episode, you will discover how to incorporate monetization while designing your game from day 1, how targeting a wide audience on Facebook led to lower CPIs and the tech stack that allows you better track your campaigns. Tugay Alyildiz is the Co-Founder and CEO of Veloxia Technology.
39:58
April 21, 2020
Keyword Research Tools for App Store Optimization
Discover the 3 free keyword research tools to improve your app store optimization. App Annie   AppFollow OneLook Reverse Dictionary   App Radar
10:09
April 20, 2020
How Does Mobile App Retention Affect Keyword Rankings?
As the app stores become more sophisticated with their algorithms, how does your mobile app retention affect your keyword rankings when it comes to app store optimization (ASO)?
05:49
April 15, 2020
779: How to Get Started with Influencer Marketing with Dom Little
Today's guest spent 7 years working for Apple and now is the founder of a performance-based influencer marketing platform. You will discover the most effective way to get started with influencer marketing, what types of creatives work best on Instagram and finally I had to ask him about any secrets he could share about getting an Apple feature. Dom Little is the Founder of amp&go.
44:47
April 14, 2020
App Store Optimization When You Do NOT Have Downloads
In this video, you will discover How to do App Store Optimization When You Do NOT Have Downloads.
09:58
April 8, 2020
778: All About Mobile App Acquisitions with Steve Wade
Coming up, we are going to talk all about acquisitions. You are going to discover, what acquirers look for in gaming acquisitions, how to prepare your company for the buyer and what factors cause a deal to get derailed. Steve Wade is the Managing Director, Media & Entertainment at Atlas Technology Group LLC.
36:00
April 7, 2020
How Do You Know If You Are Doing App Store Optimization (ASO) Right?
Here's how you can tell if your ASO strategy is a good one. Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions. In this video, you will discover... - How do you know if you are doing ASO right or wrong? - Does Google "read" the text of icons or screenshots?
06:44
April 6, 2020
App Preview Videos: Do They Lead to More Downloads?
Are App Preview Videos effective? Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions. In this video, you will discover... - How Apple Search Ads affect ASO? - Do App Preview Videos lead to more app downloads?
06:23
April 2, 2020
The Most Important App Store Optimization Factors in 2020
Discover the most important factors in getting high keyword rankings. Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions. In this video, you will discover... - What is the ASO ranking criteria? - What is the impact of keyword optimization? - The most important factors for ASO - How important is keyword density?
13:29
April 1, 2020
777: What Games Have The Most Potential with Joel Julkunen
Coming up today's guest is the Co-Founder and Head of Game Analysis at GameRefinery, a company specialized in predictive and prescriptive analytics in the mobile game industry. This episode is all about mobile games where you will discover which games have the most potential, what are the hottest monetization trends (spoiler alert it's Battle Pass) and what features bring your games' most value in different markets. Joel Julkunen is the Head of Game Analysis, Co-Founder at GameRefinery.
51:22
March 31, 2020
Chad Mureta’s App Marketing Strategy
Discover how Chad's "front-loading" strategy helps him better monetize his apps. Chad Mureta is a best-selling author, full time appreneur, advisor and investor. He has built and sold five different app start ups and made millions of dollars in four different industries — mobile apps, print media, real estate, and internet marketing. He is best known for spearheading the creation and marketing of over 200 apps with over 150+ million downloads. He is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms.
34:12
March 30, 2020
App Engagement: 5 Surefire Ways to Increase Your Retention
If they stay, they will pay. When anyone talks about growth, all you think about is downloads – the top of the funnel. However, the bottom of the funnel metrics such as app engagement (or retention rate) is one of the most important growth metrics that you should pay close attention to because without it all you have is a leaky bucket and sustained growth will be nearly impossible. With CPIs constantly increasing, app publishers have to ensure a high-quality product with high app engagement to ensure that they can continue to spend on marketing. In this post, you will discover surefire ways to improve your mobile app engagement.
09:29
March 25, 2020
776: M&A Trends in the Mobile Gaming Space with Diwakar Rao
Coming up is a fireside chat with Zynga's VP of Corporate Development & Strategy, Diwakar Rao recorded from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover what Zynga looks for in their acquisitions, if Zynga has plans to go outside of mobile, trends in M&A and how 5G and Stadia affect the mobile landscape. Diwakar Rao is the VP of Corporate Development & Strategy at Zynga.
18:22
March 24, 2020
Apple’s New App Store Categories
In this video, we explore Apple's new categories on iOS: "Developer Tools" and "Graphics & Design" and how you can capitalize on them right now!
11:43
March 18, 2020
775: Nick Loper of Side Hustle Nation
Hey guys, another recording from my new podcast, Games with Entrepreneurs. This time with a local friend of mine, Nick Loper. Nick's website SideHustleNation.com is read by 1.5 million visitors a year and 30,000 listeners tune into The Side Hustle Show podcast each week. He helps people earn money outside of their day job. He’s an author, online entrepreneur, and host of the award winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams. Nick Loper is the Founder of Side Hustle Nation.
51:53
March 17, 2020
ASO What’s Working Today in 2020 – MGS Presentation
ASO...Keyword targeting...are these still relevant in driving traffic and putting you high up there in page ranks? We will also talk about the 'secret sauce' that'll increase more downloads for your app. Hop on in, and we'll dig deeper into this today
20:05
March 11, 2020
774: How CodeWithChris Grew to 300K YouTube Subscribers with Chris Ching
My friend, Chris Ching, is the founder of CodeWithChris - the largest iOS channel on YouTube with close to 300K subscribers. This is our episode on my new podcast called Games with Entrepreneurs. You will discover how Chris started his blog and YouTube channel while at his full-time job, how he left that job to pursue CodeWithChris, and how good is he at nerdy pick-up lines. Chris Ching is the Founder of CodeWithChris.
51:14
March 10, 2020
Try This If Your App Has No Downloads
Coming up is one of the most commonly asked questions I get about how to increase downloads for an app on literally no budget. This is particularly useful advice if you are stuck in your app business.
06:50
March 4, 2020
773: How to Optimize the FTUE for Mobile Games
Coming up is a coaching call where you will discover how to optimize the First Time User Experience (FTUE), how to drive downloads without a marketing budget using the "free promotional" campaign, aso for hyper-casual games and finally why creating more games can be the key to success.
28:25
March 3, 2020
Is App Store Optimization Dead?
Well, one thing is for sure that things are changing. In this video, you will discover what factors to focus on when trying to grow your downloads through app store optimization.
12:11
February 26, 2020
772: How to Find Product-Market Fit With a Social App with Josh Choi
Coming up is a coaching call with a college senior who developed a visual search app that detects celebrities, friends, text and more. We talk about how to find product market fit, when gamification is actually useful, and why he should NOT worry about monetization. Josh Choi is the creator of Nanolens.
35:04
February 25, 2020
Games with Entrepreneurs #1 – David Reichelt, Creator of Color Switch
David Reichelt built his successful Color Switch app into an 8-figure gaming studio in less than a year. What he learned from the enormous success of Color Switch, how he was nearly blown up during his time in the military, and who his celebrity crush is.
52:42
February 21, 2020
771: How to Finance Growth Through VC Funding and/or Debt
Coming up is a recording from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover how to finance user acquisition through VC funding and/or debt, what are VCs looking for in investment opportunities, and why you should NOT use VC funding for user growth. All that and so much more.
24:40
February 18, 2020
770: Expert UA Secrets from DraftKings, N3TWORK & Game of Whales
Coming up is user acquisition panel with experts from N3TWORK, DraftKings and Game of Whales to share their top UA secrets. This is from a Pollen VC and SVB event that I helped organize and I want to thank Pollen VC for letting me run the recording on the podcast. You are about to discover a heap of knowledge from creative optimization to coming up with out of the box ideas for creatives and what downstream metrics are the most important.
27:26
February 11, 2020
769: Keep Users Coming Back & Buying More With The “Handoff” Strategy with Rebecca Nackson
Today's guest is Rebecca Nackson, Founder at the growth agency, Notable. You will discover her creative "handoff" strategy to engage your users and get them to buy more. Also, you will hear why visualization is so important to actually taking actions on your data, why you should NOT just look at the average of the data and finally how product and marketing teams should cooperate. Rebecca Nackson is the Founder at Notable.
43:32
February 4, 2020
768: Leveraging Artificial Intelligence for Growth with Lomit Patel
Today's guest is a speaker, author, advisor and is the VP of Growth at IMVU. You will discover what metrics matter when scaling your company, what is customer acquisition 3.0 and what types of TikTok campaigns are working well for them. Lomit Patel is the Vice President, Growth at IMVU.
37:17
January 28, 2020
767: Best Strategy to Get Quality Downloads for a Location-Based App
Coming up is a coaching call with a former division 1 college athlete. You will discover the best strategy to get quality downloads for a location based app, how to build out systems for each geography and why building a refined product will help you grow even faster. Mike Orakpo is the Founder at Athlete Connect.
12:52
January 23, 2020
How to Sell: Time Blocking Tips for Sales Prospecting
Here is a sales call hack that will help you sell more, get more clients and make you more effective. This is my exact sales strategy that many people have copied and you can too. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=0BfzlZG8MuQ
06:09
January 15, 2020
766: How to Build The Key Features of a Social App with Ian Morris
Today's guest is the CEO and Co-Founder at Likewise, a Bill Gates-funded app that helps people quickly find and share recommendations. You will discover why getting the single player mode correct is important even if your app is social and how to take time for coming up with a vision for your company. Ian Morris is the CEO and Co-founder of Likewise.
34:34
January 14, 2020
Questions to Ask A Digital Marketing Agency
In 2020, we expect to see mobile user acquisition strategies continuing to become increasingly automated and very different from their more manual antecedents from a few years ago. Of course, if you’re looking to hire an agency, you perhaps already asked your prospective agency about their track record, their channel expertise and their case studies. While those matter and are important, it’s also crucial to vet your agency or consultant partner from a lens of their readiness for the age of algorithmic marketing.
07:33
January 12, 2020
3 Commonalities of Million Dollar Subscription Apps
In this video, we analyze dozens of apps generating over a million dollars a year to see what commonalities they have. If you're wondering how to monetize mobile apps, well this is the video for you.
06:52
January 8, 2020
765: How to Create Winning Ad Creatives with Jon Lau
Today’s guest is the Senior Manager of Growth at DraftKings. He shares how to create winning ad creatives, how to get started with programmatic advertising if you are a founder and how the right onboarding flow can help you get better Day 1 retention rates. Jon Lau is the Senior Manager of Growth at DraftKings.
37:59
January 7, 2020
764: Must-Haves for a Successful Gaming Team with Chuka Ikokwu
Today's guest is the Head of Analytics for Exploding Kittens and Founder & CEO Divercity.io. You will discover must-haves for a successful gaming team, commonly overlooked retention strategies and why having gender and racial diversity leads to a more successful company. Chuka Ikokwu is the Head of Analytics at Exploding Kittens and Founder & CEO at Divercity.io.
40:21
December 31, 2019
763: AR Apps for Education with Robin Williams
You are about to hear from a company that is focused on building innovative AR apps for the education sector. You will discover how they decide which AR products to build first, how they user test each of their ideas and a growth strategy that the guest refers to as "perpetual motion machine". Robin Williams is the Head of Emerging Technology at Twinkl.
33:15
December 24, 2019
How to Promote App With No Budget
In this video, you will discover 5 juicy app promotion strategies to drive app downloads without any marketing budget. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=BNrqMJ4eUmk
12:11
December 18, 2019
762: Play Mobile Games for Cash Prizes with Frank Argentieri & Paul Rosa
You will hear the story of how two founders are trying to change the way we play casual mobile games. You will hear what happened to a previous startup, how they raised their initial funding and how they soft-launched and actually got feedback from their beta users. Also, there's a special offer for the App Masters community. If you use the promo code "AppMasters" you will get a $5 bonus cash prize. All you have to do is download the GameForm app and use promo code "AppMasters". Frank Argentieri and Paul Rosa are Co-Founders at GameForm.
40:17
December 17, 2019
Mobile Game Retention Strategies With This Kid
I have been talking a lot about Mobile App Retention and I thought, who better to bring on than an 11-year-old with zero attention span. So here's my son, Noah, to talk about what brings him back into a mobile game. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=6NKCeMy1xWg&feature=youtu.be
08:23
December 12, 2019
761: Successful Retention Campaigns with Mirela Cialai
Today's guest is the Director of Mobile Marketing at Zinio and she shares some of their most successful retention campaigns. You will discover one of their best campaigns for revenue, how they doubled their push notification activations and finally how they recovered from a release that led to negative app store reviews. Mirela Cialai is the Director of Mobile Marketing at Zinio LLC.
35:33
December 10, 2019
3 App Store Optimization Strategies You Should Be Testing for 2020
If there is one thing that is consistent with app store optimization (ASO), it’s that the app store stores are always changing its algorithms. Obviously, this makes sense since their objective is to give the end user the best possible experience possible. However, savvy marketers are constantly testing new and different ASO strategies to see what’s working today. Here are three strategies that you should be testing in 2020. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=k9waGOKhZIU
13:37
December 10, 2019
760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky
Today's guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he's using email marketing to keep users engaged and learn why they've churned. Matthew Sadofsky is the Chief Growth Officer and CMO at STUDIO.
36:51
December 4, 2019
759: How to Build a UA strategy for High-LTV Subscribers with Saulo Marti
Today's guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is not working as well anymore and conversion rate optimization for new subscribers. Saulo Marti is the VP of Marketing at 8fit.
46:36
November 26, 2019
758: Launching a New Service in a Mature Market with Guillermo Gaspart
How do you overcome the first years of launching a totally new service into a mature market? Well today's guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He shares how he started this new service, how they generated initial demand and how they are bringing users back into the app with hypertargeting. Guillermo Gaspart is the Founder & CEO at BYHOURS.
32:02
November 19, 2019
Apps Gone Free vs Apple Feature
In this video, I compare my favorite mobile growth hack versus getting an Apple Feature. You will discover why this campaign is even better than an Apple Feature. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=LvQYfj9RQSc
09:21
November 18, 2019
757: Native App Preloads with Matt Tubergen
Want to preload your apps directly on to a user's phone? Well today's guest talks about how their new platform allows you to run ads and with a single tap bypass the Google Play Store and have your app directly on a user's phone. Also, listen to how indies can take advantage of this platform and what categories of apps perform best. Matt Tubergen is the EVP of Global Revenues and Growth at Digital Turbine.
28:19
November 12, 2019
How to Calculate Accurate ROIs from Apple Search
Shamanth Rao, founder at Rocketship HQ, talks about how your Apple Search Ads installs might be different from your MPP and how to accurately calculate ROIs from your Apple Search Ads.
07:27
November 5, 2019
756: Using Affiliates to Increase User Base with Nate Hunter
Today's guest is the CTO of a daily fantasy sports app called SuperDraft. You will discover how he's using affiliates to drive targeted and engaged users, how he's incorporating retention strategies from his mobile games experience and the Facebook campaign that completely failed for him. Nate Hunter is the CTO at SuperDraft, Inc.
31:02
November 5, 2019
755: How to Optimize Your Programmatic Advertising with Cuneyt Unar
Today's guest is a user acquisition expert with experience running campaigns for the social casino game category. You're about to discover a trick for running Google UAC keyword campaigns, how to optimize Facebook ads and what metrics should a UA lead focus on. Cuneyt Unar is the VP of Marketing at Celer Network.
34:12
October 29, 2019
How to Increase Mobile App Retention with Paid Ads
Are you looking for the inside mobile user acquisition secrets from the most successful mobile companies? Are you interested in discovering the strategies that the top UA (user acquisition) experts are using and testing to produce massive results? Here are their best tips from the App Masters podcast interviews with UA practitioners from the top mobile companies including Calm, Peak, Blinkist, Viber, Ketchapp and more.
04:32
October 28, 2019
754: How to Calculate ROAS & Manage Cashflow with Steve Hovagimyan
Today's guest is a seasoned CFO with experience in both private and public companies. You will discover how to calculate ROAS and what a CFO wants to see, how to finance an effective UA campaign and finally what metrics you should hit before hiring a CFO. Steve Hovagimyan is the former CFO at Penn Interactive and Jump Ramp Games and now advising Armory Square Ventures.
28:33
October 22, 2019
App Store Optimization Marketing Tips From ASO Experts
My top tip for ASO publishers today is to roll with the punches on keyword ranks in the App Store.
06:53
October 22, 2019
753: Insights from a Mobile Gaming CFO with Peter Hansen-Chambers
If you're growing rapidly in the mobile gaming space and wondering if you should hire a CFO, then we have a great episode for you. Today's guest is the CFO at Hutch and he shares when is it the right time to hire a CFO, how CFOs and UA teams should interact and lastly trends that he's seeing in the mobile gaming space. Peter Hansen-Chambers is the CFO at Hutch
26:37
October 15, 2019
752: The One-Pager to Validate App Ideas with Leo J Barnett
Today's guest is an entrepreneur, actor (you may have seen him on The Crown) and designer. He shares his simple process for building a one-pager to validate his app ideas. Also, you will discover how he landed an Apple Feature, what he did to maximize that feature and lastly how to slide into an influencer's DM. Leo J Barnett is an entrepreneur and app designer. Check out his website https://www.leojbarnett.co.
37:48
October 8, 2019
751: The Data to Focus on to Increase Downloads with Lior Barak
Today's guest is a data consultant with over 12 years of experience in creating actionable data. You're about to discover what you should look at to increase conversions, why you should only have 3 daily KPIs and finally why you shouldn't look at daily downloads. Lior Barak is a data consultant and you can learn more about him at Tale About Data.
32:13
October 1, 2019
750: Google Play ASO for Casual Games with Ronak Suvagiya
Coming up is a coaching call with a developer of casual games. You will discover how to properly reskin games for ASO, how to optimize your bundle name and other ASO tricks that you should start testing. Ronak Suvagiya is an indie app developer and creator of Color Race.
18:02
September 24, 2019
How Often Should I Update Keywords for ASO?
Thomas Kriebernegg, CEO & Co-Founder at App Radar, shares his number 1 ASO tip by answering how often should we do ASO.
01:42
September 19, 2019
749: Fyber President, Offer Yehudai on Mobile Game Monetization
Today's guest is the President of Fyber. You're about to discover the shift to programmatic advertising and how their new ad meditation platform allows you to make more money. We also talk about why you need to A/B test a ton of campaigns using ads and in-app purchases and finally how his previous company was acquired by Fyber. Offer Yehudai is the President of Fyber.
36:15
September 17, 2019
10X Organic Downloads with App Store Optimization (ASO)
What kind of keywords and traffic scores should you be going for to increase your downloads? What do all these data translate to? Let's find out how to 10x organic downloads using ASO.
07:42
September 12, 2019
748: Licensing, ASO & Ad Monetization with David Cremades
Today's guest is the CMO at From the Bench, a company that has over 60M downloads and 100,000's of DAUs. You are about to discover how to get licenses from the biggest sports leagues, why mid-size influencers are the most effective and lastly how to optimize your ads for maximum revenue. David Cremades is the CMO at From the Bench.
44:14
September 10, 2019
How to Optimize Growth Funnel (Case Study 2X Revenue Growth)
Jordan Bryant of Chamber DS shows us how he's 2X revenues for an app optimizing the growth funnel. You will discover why so many app publishers fail to succeed and the exact process he used to fix the leaky bucket. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=EOBzq_E04Is
12:05
September 5, 2019
747: Phase 10 Creator, Ken Johnson, Shares How to Generate Winning Game Ideas
Today's guest is the creator of the popular Phase 10 card game also available in app form. You will discover how he comes up with game ideas, how his new mobile platform allows you to get more referrals for your app and what's the best way to ask users to refer their friends. Ken Johnson is the Founder and CEO at WildFire
33:29
September 3, 2019
746: How to Grow Downloads Targeting Your Ideal Users
There is no one formula for success, but there is a surefire way to fail and that is to go too wide, too soon. In this episode, you will hear a coaching call I had with the founder of a social commerce app called Shara. You will discover to grow downloads by figuring out and targeting your ideal user. I think it's an important topic to cover so please let me know what you think on Twitter, @stevepyoung.
15:37
August 27, 2019
How to Increase In-App Purchase Conversion Rates
From designing escape rooms to crafting fiction books that capture the imagination, Semyon Polyakovskiy, Creative Entrepreneur at Maginary, has successfully interconnected his skills to get away with a one-of-a-kind game. In this interview, he walks us through his process on how to weave different elements together to create an Apple Featured game and the creative ways he employs to successfully convert users. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=TXoO6N41NL4
10:14
August 23, 2019
745: The Uber of Lawn Care with Gene Caballero
Today's guest built the Uber of lawn care which is now available in over 40 states in the US. You will hear how he spent 5 years working on his business on the side and then had enough traction to leave his full time job the last 2 years. You will also discover how he used SEO to build his business, how to expands to each new city and how he gets his vendors to bring on new users for him. Gene Caballero is the Co-Founder at GreenPal, Inc.
28:58
August 20, 2019
How to Calculate Mobile Lifetime Value (LTV) Without a Lifetime of Data
In this video, Shamanth Rao will show you how to calculate the LTV of your user even with little data. Follow along as he shares a simple formula that you can use. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=k-QupJs15P0
11:56
August 15, 2019
744: Marketing Strategies Before Your App Launch with Tyler Bundy
Are you on a budget for building your app? Coming up is a coaching call with a developer of a real estate app. We discuss building a native app vs a PWA, marketing tactics before you launch your app and how to engage with influencers in any niche.
20:30
August 13, 2019
743: How to Build a Big Digital Product Business with John Bura
Today's guest built a big business teaching people how to code and he shares how he stumbled upon this business by listening to the market. Also, listen to how he's cleverly using Kickstarter as part of his launch strategy, how he finds licensing deals and how creating more content continues to help him grow his business.
30:56
August 6, 2019