In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. A must-listen for everybody that is running an apparel brand or is working with apparel.
In this third episode of The Apparel Entrepreneurship Podcast, we talk about how you can succeed with your clothing brand, by avoiding a range of common mistakes.
Since the start of Apparel Entrepreneurship, we have worked with hundreds of clients around the world through our monthly membership program and through one-on-one coaching and helped them run and scale their clothing brands. All entrepreneurs want successful, profitable businesses, and everyone faces their own challenges to get there. Encountering problems and making mistakes is part of running an apparel business. It’s how you can anticipate those problems and what you eventually do about them that matters.
Are there any mistakes that are more common than others?
What can you do to avoid them?
Are there any lessons learned from the mistakes made?
For everyone who is about to, or already run a clothing brand, we have made it a bit easier for you. We have examined the most common mistakes brands make when they are in the startup phase when launching and through their following collections and seasons.
So we talk about what you can do to avoid them if you want your brand to make progress and scale.
In this second episode of The Apparel Entrepreneurship Podcast we talk about how to grow your apparel brand.
Small brands, medium-sized brands, and big brands all have one thing in common: they want to grow. We have worked with hundreds of brands, and so far we haven’t found any that doesn’t want to grow. When running an apparel brand it is a good idea to constantly look for opportunities for improvement. A tip is to at least, after every accomplished season to look in the rear mirror and reflect. What went well, what went south, and where are there possibilities? This helps a lot with the planning for the next year. So we talk about how to grow your brand, looking at it from three angles; first Entrepreneurship, then Collection & Products, and finally Marketing & Sales.
This is the very first episode of The Apparel Entrepreneurship Podcast. In this first episode, we are taking the opportunity to present ourselves, so you can better understand where we are coming from and why we are so passionate about clothing brands. We also talk about reasons and motivation of being an entrepreneur, plus tips on how to manage a busy schedule.
May 4, 2019
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