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Arbor Culture

Arbor Culture

By Ben McInerney

Arbor Culture is a podcast for the urban arborist. Geared more towards the tree business owner, we cover everything there is to know about growing your tree business, the latest tech, equipment and resources avaliable to tree services businesses. If it's happening now in the arbor industry, you'll find it here.
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Currently playing episode

002 | Strategic Alliances

Arbor CultureJan 16, 2019

00:00
14:28
004 - Roxanne Price Interview [Arboriculture Australia]
Feb 09, 201913:25
003 | How to Win Council Tenders
Jan 16, 201916:29
002 | Strategic Alliances

002 | Strategic Alliances

If you run a small tree business, having strategic alliances and partnerships in place really is the best strategy to land yourself a stack more work.  These are not anything too serious, there are no contracts or really agreements in place, you just add massive value to other business who are in a position to send work your way.  It really is a fantastic way forward and really a free way to get yourself a lot more work.

Jan 16, 201914:28
001 | How to raise your prices and get MORE tree work!

001 | How to raise your prices and get MORE tree work!

In this episode we look at ways tree services can "add value" to their service to command a higher prices for tree removal and or pruning jobs.  There isn't a product or service on the planet which is does not have different price points, and a lot of the time it is for a very similar product or service.  Some people happily pay double for the same service for perceived value.  Most people will justify to themselves who they will spend more on a certain product or service and a lot of the time people think they are getting a superior product when they pay more.  I what to show you ways that you can not only sell your service as superior, but some really simple ways to standout from the crowd and be superior and deliver over the top value to the customer.  This will initially allow you to land more jobs you quote and eventually lead to you having an influx of work and charging higher prices.

Jan 16, 201910:07