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A Dialogue With...

A Dialogue With...

By Dialogue
Welcome to ‘A Dialogue With...’ - a series of podcasts hosted by content marketing agency Dialogue. These podcasts are created for marketers and brands looking for greater insight into the ever changing world of content marketing and consumer behaviours.
Dialogue's Content and Brand Director Ryan Battles and Content Strategist Howard Wilmot speak to leading figures across the industry with a focus on branded content and brand communities.
The podcasts also feature 'Content Marketing Bingo', a fun way for you to lock down stats in the industry at the same time
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A Dialogue With... Jamie Watson, COO, Pulsar
The second series of A Dialogue With looks at businesses that connect with automotive marketing. This episode features Pulsar COO, Jamie Watson; Pulsar is an audience intelligence company which helps brands understand behavioural signals based on what people are saying across social and digital media to allow them create highly relevant and creative communication strategies. Dialogue Content Strategist Howard Wilmot talks to him about how car brands use social media listening, what they’re learning and what they could be doing better. He says, ‘We’ve worked with a couple of brands who’ve tried to change their audiences from petrolheads, those who care about engine size, speed or design to people who care about travelling or experiences. To move people from the performance of the car to what I could be doing with my car.’ A Dialogue With also features ‘Content Marketing Bingo’ – a selection of key stats drawn from our Automotive Marketing Report delivered in a bingo style. The report looks at how audiences connect with car brands and what the industry could be doing better... For more information, please visit: www.archantdialogue.co.uk
25:00
December 22, 2019
A Dialogue With … Teri Niadna, Managing Director, Brandgenuity Europe
The second series of A Dialogue With looks at businesses that connect with automotive marketing. This episode features Managing Director of Brandgenuity Europe, Teri Niadna. Dialogue Content Strategist Howard Wilmot talks to her about licensing, how car brands get involved and how licensing has been affected by digital transformation. She says, ‘The vast majority of our clients come to licensing as a marketing exercise first and foremost.’ A Dialogue With also features ‘Content Marketing Bingo’ – a selection of key stats drawn from our Automotive Marketing Report delivered in a bingo style. The report looks at how audiences connect with car brands and what the industry could be doing better... For more information, please visit: www.archantdialogue.co.uk
29:29
December 22, 2019
A Dialogue With … Joe Riordan, Content Marketing Manager, Perrys
The second series of A Dialogue With looks at businesses that connect with automotive marketing. This episode features content marketing manager Joe Riordan from Perrys dealership. Dialogue Content Strategist Howard Wilmot talks to him about what’s working for car brands, what they could be doing better and how dealerships are supporting and managing their own digital transformation. Joe says, ‘We wait for the manufacturers to give us their national plans so we can see what they're doing in terms of the big broadcast channels and then we'll piggyback on that as much as we want. And then we'll also do our own tactical activities in between.’ A Dialogue With also features ‘Content Marketing Bingo’ – a selection of key stats drawn from our Automotive Marketing Report delivered in a bingo style. The report looks at how audiences connect with car brands and what the industry could be doing better... For more information, please visit: www.archantdialogue.co.uk
27:35
December 22, 2019
A Dialogue With … Lisa Targett, UK General Manager, Tribe
The second series of A Dialogue With looks at businesses that connect with automotive marketing. This episode features Lisa Targett, UK General Manager of Tribe, a self serve marketplace connecting brands and agencies with social media influencers. Dialogue Content Strategist Howard Wilmot talks to her about how car brands are using influencers, how they fit into their marketing models and how the influencer landscape is measuring up in 2019-20. She says, ‘I think about how beneficial customer generated content is from an ad efficiency perspective. Brands are really missing an opportunity to not have their customers craft their advertising. You can hit ad fatigue as you've got different personas you're trying to talk to in different customer segments and different regions. And if the content isn't personalised, your brands are not able to make the impact they want to be making.’ A Dialogue With also features ‘Content Marketing Bingo’ – a selection of key stats drawn from our Automotive Marketing Report delivered in a bingo style. The report looks at how audiences connect with car brands and what the industry could be doing better... For more information, please visit: www.archantdialogue.co.uk
35:26
December 22, 2019
A Dialogue With... Arnon Woolfson, Music Strategist and Executive Producer
Music strategist and executive producer Arnon Woolfson joins Dialogue's Content and Brand Director Ryan Battles in the roof garden to talk about the power of music and how music labels and brands can work together. Arnon Woolfson is a music strategist and an executive producer who’s worked with the likes of Sony, Universal Music, Mercedes, Formula 1, NFL and Beats by Dre. The music industry was one of the first to be affected by digital and this podcast looks at how music marketing has been developing and how it’s now looking to brands to help generate revenue for the labels and their artists. Arnon says, ‘I think most brands could legitimately find a way of integrating a sound to their brands, so it doesn’t have to be an all-encompassing music strategy. To add an audio component to a brand can work for an insurance company as well as it can for an automotive client or a fizzy drink.’ This podcast covers: - how a brand can develop a music strategy - how to choose a track or artist to affiliate with - which brands are successful in this space and why - what are the opportunities around voice It also features ‘Content Marketing Bingo’ – a selection of key industry stats around music and content delivered in a bingo style... For more information, please visit: www.archantdialogue.co.uk
30:00
December 18, 2019
A Dialogue With... Catherine Maskell, Managing Director of the CMA
Catherine Maskell, managing director of the Content Marketing Association, joins Dialogue's Content Strategist Howard Wilmot to talk about the ever-developing role of content marketing. Former Head of Global Marketing at Reed Recruitment, Catherine Maskell has been Managing Director of the CMA since April 2017. Content marketing is increasingly big business with the industry now worth over £5billion in the UK alone – and is ever evolving. Catherine says, ‘The CMA exists to help support both agencies and brands as well as really help guide, navigate, train, inspire businesses who are entering into the world of branded content.’ ‘Next year the CMA will be celebrating our decade of content which is very exciting. And we’ve really seen a real change in the way people use and introduce content over those ten years.’ This podcast covers: - challenges of content marketing - advice for brands and agencies - how GDPR has affected the sector - how technology like AI is affecting the industry It also features ‘Content Marketing Bingo’ – a selection of key industry stats around content marketing delivered in a bingo style! Enjoy!
24:02
December 18, 2019
A Dialogue With... Benji Vaughan, CEO and Founder of Disciple Media
Benji Vaughan, CEO and founder of Disciple Media, the company behind community apps for brands, talks to Dialogue's Content Strategist Howard Wilmot about branded communities and how their app offering engages communities far better than the likes of Facebook. Disciple Media evolved out of Benji’s work at his label Twisted Music – seeing how the label was increasingly divorced from its core fans by ever changing social media algorithms, he established Disciple to create his own online community and has subsequently worked with everyone from the Rolling Stones to MP Matt Hancock (and Archant Dialogue!) Benji says, ‘Facebook is really like the TV of today – it's just a paid media channel, it's not really a community platform. It's a big, open soapbox to shout a message out. When you take your community into your own hands in a known media environment it can produce a lot more value.’ This podcast covers: - how to create a brand community - what brands need to understand in regard to communities - how to commercialise a community - challenges of social media right now - how to work with influencers It also features ‘Content Marketing Bingo’ – a selection of key industry stats around apps and media delivered in a bingo style! Enjoy!
23:09
December 18, 2019
A Dialogue With... Vince Medeiros, Co-Founder and Publisher of Huck and Little White Lies
Vince Medeiros, publisher and co-founder of TCO London, the agency behind Huck and Little White Lies magazines joins Dialogue's Content and Brand Director Ryan Battles on Dialogue's roof garden to talk about the changing role of publishing and branded content. In the podcast Vince, who was also recently appointed Chairman of the Content Marketing Association, discusses the balance between editorial expertise and audience insights to create and activate content for brands around the world. Vince says, ‘I believe branded content will continue to be an increasingly vital piece of marketing communication for brands. I think there is simply too much content out there but if we’re able to grab people’s attention by offering value through curated, beautiful, well-crafted, relevant content, that’s where it’s at.’ This podcast covers: - the evolution of TCO; Huck and Little White Lies - how publishing works with brands - the changing role of printed magazines - the value, cost and ROI of content marketing - the future of branded content and content marketing It also features ‘Content Marketing Bingo’ – a selection of key industry stats around music and content delivered in a bingo style!
30:48
December 18, 2019