IDEADECO PODCAST
By ARETI VASSOU IDEADECO
IDEADECO PODCASTJan 22, 2022
Content Creators Meetup About Web Accessibility With Christina Sarri And Areti Vassou
Την Δευτέρα 30 Ιανουαρίου 2023, πραγματοποιήθηκε το Content Creators Meetup by Ideadeco, με θεματική το Web Accessibility στα websites, blogs, eshops και στα social media. Στην πρώτη ομιλία συζητήσαμε με ένα διαφορετικό τρόπο για την συμπεριληπτική προσβασιμότητα.
Ο ανοικτός διάλογος έγινε μεταξύ της Χριστίνας Σαρρή και της Αρετής Βάσσου. Δίπλα στην Χριστίνα παρέμεινε η Λούνα, η σκύλος οδηγός της. Στο link είναι διαθέσιμο το υλικό της ομιλίας σε μορφή PDF, η οποία συνοδεύεται από τα κείμενα που υπάρχουν πάνω σε κάθε εικόνα.
Η Χριστίνα Σαρρή μας περιέγραψε πως αλληλεπιδρά στον ψηφιακό κόσμο και ποια είναι τα εμπόδια που δυσκολεύουν την πρόσβαση της τόσο στα ψηφιακά μέσα κοινωνικής δικτύωσης όσο και στα websites. Μας βοήθησε να κατανοήσουμε τι την εξαιρεί από την δυνατότητα να κάνει τις δικές της online αγορές ή απλά να περιηγηθεί στα ψηφιακά μέσα.
Ο διάλογος με την Αρετή Βάσσου, σε συνδυασμό με τις ερωτήσεις του κοινού, τόνισε τον ρόλο που έχουν στην εφαρμογή των αρχών προσβασιμότητας οι website & eshop owners αλλά και οι επαγγελματίες content creators, copywriters, social media managers, web designers, web developers, content writers, digital marketing experts, journalists και web editors.
Η Χριστίνα Σαρρή είναι φοιτήτρια, φεμινίστρια, συγγραφέας και η πρώτη τυφλή Book YouTuber στην Ελλάδα. Μπορείτε να μάθετε περισσότερες πληροφορίες στο website της και στο αφιέρωμα που της έκανε το Marie Claire. Μάθετε περισσότερα για την Χριστίνα στο www.christinasarri.com
Copy Tips: Η Ιόλη Τσόλκα και η Αρετή Βάσσου συζητούν για τα λάθη που δίνουν αξία στο περιεχόμενο
Το καινούργιο μας Podcast Copy Tips by Ideadeco, φιλοξενεί ένα θέμα που μας καίει, τα λάθη μέσα στο digital content.
Η Αρετή Βάσσου και η Ιόλη Τσόλκα ξετύλιξαν το νήμα της κουβέντας χωρίς καμία διάθεση να πούνε μόνο τις "σωστές" απόψεις για την δημιουργία περιεχομένου. Τσαλάκωσαν την παγιωμένη αρνητική αντίληψη και απενοχοποίησαν τα μικρά και ασήμαντα λάθη που κάνουν το περιεχομένο πραγματικά αυθεντικό και ανθρώπινο.
Μήπως τελικά ήρθε η ώρα να βρούμε το θάρρος για να κάνουμε περισσότερα λάθη online?
Αν υπάρχει θέση για περιεχόμενο με #nofilter γιατί να μην υπάρχει θέση και για περιεχόμενο #madebyhumans?
Ακούστε την συνέχεια της συζήτησης στο podcast.
H Αρετή Βάσσου αγαπάει τα ταξίδια, την τέχνη, την μουσική, τα βιβλία, τις γάτες και το καλό φαγητό. Ενδιάμεσα χειρίζεται την εταιρεία της IDEADECO SEO Copywriting Agency. Μάθετε περισσότερα στο LinkedIn.
Η Ιόλη Τσόλκα είναι ανήσυχο και δημιουργικό πνεύμα, με ένα εντυπωσιακό επιχειρηματικό ιστορικό και με μεγάλο ταλέντο στο Content & Social Media Marketing Marketing. Μάθετε περισσότερα στο LinkedIn.
How Female Copywriters Change The Game - Ideadeco Meetup
Tο Content Creators Coffee Time του Δεκεμβρίου είναι αφιερωμένο στις Female Copywriters που τολμούν να αλλάξουν τους κανόνες του παιχνιδιού.
Επιλέξαμε συνειδητά να δώσουμε βήμα αποκλειστικά στις γυναικείες φωνές μέσα από το οικοσύστημα του digital marketing, seo, copywriting, blogging, content writing, web design, web development, digital photography, videography, podcasting και digital content creation.
Θέλουμε να μιλήσουμε ανοιχτά και χωρίς σιωπηρή λογοκρισία για την θηλυκή προσέγγιση στην επικοινωνία και την διαχείριση των αλλαγών, μέσα στον κόσμο του Copywriting. Στο δικό μας τραπέζι υπάρχουν διαθέσιμες θέσεις για γυναίκες που κουράστηκαν να μπαίνουν σε καλούπια για να χτίσουν τα δικά τους επαγγελματικά βήματα στον κλάδο.
Για εμάς έχει σημασία το ψηφιακό αποτύπωμα να δίνει φωνή στις γυναίκες που εργάζονται στην βιομηχανία της ψηφιακής επικοινωνίας. Στις γυναίκες που αντέχουν το βάρος των καθημερινών αλλαγών και πλάθουν τον δρόμο για όσες ακολουθούν το μονοπάτι της ψηφιακής δημιουργίας.
Η συζήτηση θα κινηθεί πάνω σε όσα δυσκολευόμαστε να πούμε δημόσια:
- Εχουμε λόγο για τις αλλαγές που γίνονται μέσα στο Metaverse;
- Ποια είναι η θέση επιρροής των female content creators στο παγκόσμιο Creator Economy;
- Ποιοι παράγοντες διαμορφώνουν τον τρόπο που εκφραζόμαστε online;
- Τι ακριβώς περιγράφουν τα digital marketing best practices και case studies;
- Μπορεί το copywriting να μην είναι μόνο επιθετικό;
- Με ποιο τρόπο μπορούμε να αντιμετωπίσουμε τις αλλαγές στον κλάδο μας;
- Μπορεί μια γυναικεία φωνή να έχει δύναμη ώστε να αλλάξει τους κανόνες του παιχνιδιού;
- Τι σημαίνει η αλλαγή των κανόνων για μια γυναίκα επαγγελματία copywriter και content creator;
To Podcast είναι διαθέσιμο και σε blog post: https://ideadeco.co/new-meetup-female-copywriters-change-the-game/
Η Αρετή Βάσσου δημιούργησε το IDEADECO SEO Copywriting Agency το 2000. Παρέχει υπηρεσίες δημιουργίας περιεχομένου, copywriting, SEO, Web Design και εκπαίδευση ψηφιακών δεξιοτήτων σε εταιρείες και οργανισμούς.
Ξεκίνησε την καριέρα της στο digital marketing από την Google και τα τελευταία 20 χρόνια, συνεργάζεται με κορυφαίες εταιρείες σε όλο τον κόσμο. Με το laptop της έχει ταξιδέψει σε 191 χώρες.
Έχει εκδώσει βιβλία και έχει συμμετάσχει ως ομιλήτρια σε περισσότερα από 500 Συνέδρια, σε όλο τον κόσμο. Παράλληλα έχει δημιουργήσει τα Content Creators Coffee Meetups, τα Content Creators Workshops και το Greek Online Content Creators Association – GOCCA. Για περισσότερες πληροφορίες επισκεφτείτε:
- LinkedIn: https://www.linkedin.com/in/aretivassouideadeco/
- Website: www.ideadeco.co, www.aretivassou.com
Blogging Mistakes to Avoid
Blogging has become a major business channel for the corporate world and individuals, as well. Whenever traditional marketing failed to deliver, content marketing (and blogging) was and still is the best remedy.
Bloggers are wordsmiths with a purpose! But newbies in the blogging world tend to do these 4 common mistakes. They concentrate more on pleasing their own eyes, they lack consistency, their goals are abstract, and they choose the easy solution of thin content. Well, I’ve been in their shoes and done that!
All your efforts can be useless if you keep making these 4 blogging mistakes. In the end, may drive you to lose faith in blogging and content marketing in general. Let’s break down and reverse the most common blogging mistakes. Learn how to earn new leads from the very beginning!
Clever Ways To Drive More Traffic To Your Blog
Congratulations on your new blog! It is a solid fact that creating a blog is much easier than bringing traffic to a blog. It needs patience and a strong strategic plan. Let’s see how you can attract more visitors to your blog and make them want to read more. This episode is also available as a blog post: https://ideadeco.co/clever-ways-to-drive-more-traffic-to-your-blog/
Make Them Feel Valuable From Day One
We often hear how important it is to keep our team united and in high spirits, especially when a new member arrives. During an interview, an excellent question came up regarding this common concern: When you have a new member on your team, what steps do you take to make them really become and feel like a valuable asset to the team?
People tend to think that a content creators group of freelancers is not an actual company needing a specific managing model in order to thrive. Big mistake! When more than two people are working on a project then you need to keep the same pace and find a balance. This is applicable to any form of collaboration within a group. Usually, there is at least one project manager or one contractor, or one employer responsible to keep the team working at their very best.
Having said that, let’s go back to the original question.
Entrepreneurs Life Lessons
It comes a point in life where you realize that you should stop blaming others for your choices. Nobody owes you anything in life. The sooner you get it, the better.
There are no perfect stories in real life, only imperfect people that sometimes dare to walk outside of their comfort zone. Get comfortable with walking into uncomfortable conditions. It’s a solid fact that we live the life we create for ourselves and some kind of failure always occurs.
Most of the time, life is beyond our control. As soon as you learn how to gracefully get on your feet, then you officially will discover the best parts of adulthood. Life goes on. It is what it is!
This episode is also available as a blog post: https://ideadeco.co/entrepreneurship-life-lessons/
Ecommerce Tips & Best Practices (Part 1)
Eshop owners had a unique opportunity to ask anything they wanted during the hybrid meetup: AMA Ecommerce Session on 30 March 2022. Arsenis Paschopoulos & Areti Vassou shed light on the dark corners of Ecommerce best practices.
Truth be told, we received many questions in our inboxes and PMs on Facebook. As it seems plenty of people had many questions but felt shy to share them in public comments. We answered as many questions as possible. The bottom line is that Ecommerce is indeed a hot topic.
Speaker: @aretivassou | www.ideadeco.co
Speaker: @arsenisp | www.justonline.gr
Sponsor: @workspot.gr | www.workspot.gr
Photos: @stellakis_patroklos | www.stellakispatroklos.com
E-Commerce, also known as electronic commerce, is a business model which involves transactions taking place on the internet. Stores that sell their products online are e-commerce stores or businesses. Today most eshops are able to widen their electronic commercial activities through their social media channels and their newsletters. Keep reading for more info…
The Digital World Needs More People of Character
Dare to tell the truth. Be authentic. Be real. Be human. And always be kind.
It’s a good idea to prefer honesty and simplicity for your copywriting efforts. You can see that outstanding brands are utilizing their blogs to communicate their mission, philosophy, and values to their community.
Being open and vulnerable can eventually help people to improve their lives. How? People connect with people, real people. Think about it for a second… Everything starts with one major principle: deep self-knowledge.
Before you publish anything online define the reasons you need it and the goals you wish to reach. Having a solid mission can help your online voice stand out for the right reasons in front of the right people. Keep reading this post: https://ideadeco.co/the-digital-world-needs-more-people-of-character/
Which Characteristics Define Professionalism?
Are you trying to define what are the main characteristics of professionalism? We asked 200 people from different industries and now we have the answer.
These are the most important ones. Even more than competence, knowledge, conscientiousness, emotional intelligence, appropriateness, and confidence.
In all industries, the most valuable characteristics are honesty and ethics. Professionals that are honest, evenhanded and authentic tend to receive more respect both from clients and colleagues. Having these makes it easier to become a trustworthy name among your peers. To stand out for a great character is priceless and most companies value their official code of ethics more than any other skill. It is common to find a similar code of ethics in freelance professionals.
This episode is also available as a blog post: https://ideadeco.co/which-characteristics-define-professionalism/
Prioritize Your Goals
It is true that it is relatively easy to write down our goals (both professional and personal)and dreams for the new year but it is extremely difficult to realize them if we do not know the appropriate method. Especially for goals related to a career change or big life changes, it takes an extra effort from us to achieve everything we dream of. This episode is also available as a blog post: https://ideadeco.co/success-secret-prioritize-your-goals/
Copy Tips: Ποιο περιεχόμενο κερδίζει την προσοχή σου;
Αναρωτιέσαι συχνά ποιο περιεχόμενο κερδίζει την προσοχή μέσα στο Instagram?
Αυτό είναι το θέμα της συζήτησης μας σήμερα, μαζί με την Κάλλι Λάσκαρη, ιδρύτρια του New Path by Kalli, την Κατερίνα Σπηλάνη, Social Madia Manager και την Αρετή Βάσσου, CEO του IDEADECO SEO Copywriting Agency. Δίνουν τις δικές τους απαντήσεις για το τι είναι αυτό που κάνει το κοινό να σταματά το ατελείωτο scroll και τελικά να ακολουθεί ένα λογαριασμό στο Instagram.
Ανακαλύψτε τα πιο σημαντικά μυστικά ενός επιτυχημένου Instagram account σε αυτό το άρθρο: https://ideadeco.co/how-to-optimize-your-instagram-account/
SEO Copywriters Support Brands
SEO Copywriters create personalized SEO content for brands, aiming to make their voice and mission stand out from the crowd. They can fix and optimize SEO technical and content issues and deliver significant results without losing a day of your online business. They can help you increase your value and income without risking your ongoing business. They support your business growth both in short term and long term.
They send the message you want to deliver to the world.
This episode is also available as a blog post: https://ideadeco.co/how-do-seo-copywriters-support-your-brands-growth/
This is How you Can Define your Blog’s Identity
If you are launching your own blog make it a priority to define your blog’s identity from scratch. When you have a clear vision of why your blog exists then your future followers will find it easier to connect with your story. Learn how you can do this in our new podcast.
This episode is also available as a blog post: https://ideadeco.co/define-your-blogs-identity/
Google is the Master of Keywords
Today, Google is increasingly trying to answer queries in the SERPs (Search Engine Results Pages) within seconds and indirectly is leading us to click further and visit the links that are more relevant to what we are looking for. Learn how you can use Google to find the best keywords.
This episode is also available as a blog post: https://ideadeco.co/google-is-the-master-of-keywords/
Use Instagram to Create a Powerful Digital Marketing Channel for Brand Awareness
Instagram can empower your Brand Awareness activities in several ways. After all, it’s the King of Content Marketing Strategy and Community Building. As you plan your Instagram marketing strategy, make room for this giant. People will find you and your brand while searching for great content on Instagram.
Having said that, take into consideration the importance of knowing the right facts about this everlasting popular social network. Owning the right information could help you to make the right decisions for your online business growth. Take a good look at these Instagram stats you need to be aware of before you set your next content marketing and SEO strategy.
This episode is also available as a blog post: https://ideadeco.co/instagram-powerful-digital-marketing-channel-brand-awareness/
10 Reasons for Being Grateful in Life Worth Exploring
The last months were quite a challenge for every person on this planet. Still, there is so much beauty around us and May makes it easy to remember the best reasons for being grateful in life. Here are my 10 top reasons for smiling, today. Would love to read yours in the comments section.
This episode is also available as a blog post: https://ideadeco.co/10-reasons-for-being-grateful-in-life-worth-exploring/
Define Your Instagram Identity
Treat your Instagram account as a form of blogging and business branding. Why?
Because in one major part of your digital identity and there are millions of people waiting to find your work.
If you are launching a new Instagram account make it a priority to define your identity & personal voice from scratch.
When you have a clear vision of why your Instagram exists then your future followers will find it easier to connect with you.
Listen to our new podcast for more useful tips or read this episode which is also available as a blog post: https://ideadeco.co/define-your-instagram-identity/
Thank you for your time & attention,
Areti Vassou
www.ideadeco.co
Copy Tips by Ideadeco & Areti Vassou
Tiny pieces of Copy Tips for aspiring or professional content creators see the light of the public stage for the first time.
Real people, real copywriting stories behind the scenes. Real untold second thoughts from real human beings. People from all over the world share their Copy Tips that really change the way they see things in life. We share what is worth sharing.
We dare. Do you?
Hear the story. Hear the real story.
Copy Tips | Powered by IDEADECO & Areti Vassou
www.ideadeco.co
Find out How to Find Copywriting Jobs on LinkedIn
Copywriting Jobs on LinkedIn
Discover how you can find great copywriting jobs on LinkedIn. You can start by setting the alarm notification system ON for all copywriting jobs listed on LinkedIn. Apply to the most challenging listings and try to get as many interviews as possible. Risk to fail. Try again and keep trying till you find the perfect job for you.
Maybe, you don’t want to be hired at the moment, but job listings can give you a great sense of what is really in demand. See what kind of skillsets they need, which topics they want to cover. Get yourself into their shoes and start publishing engaging content about their specific topics. Listen to our Podcast for more useful tips!
In case you prefer to read the content then this episode is also available as a blog post: How to find copywriting jobs on LinkedIn.
Enjoy our podcast!
Areti Vassou