Mastering the Attention Economy

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and guest Austin Rief. Austin is the co-founder of Morning Brew.

We discuss why there isn't a newsletter bubble, the future of media, and creator led media companies.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and guest Victoria Watters. Victoria is VP of Marketing at Galaxy Fund Management.

We discuss her father's rise to fame on TikTok, marketing complex products, and brand strategy for crypto companies.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and guest Danny Miranda. Danny is a student of life. He runs the podcast The Danny Miranda Podcast and a weekly newsletter called Tuesday Treasure.

We discuss his decision to be a full-time content creator, his path to 25,000 podcast downloads, and embracing the content grind.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and guest Robbie Crabtree. Robbie is a trial attorney and a public speaking expert. Robbie is the founder of Performative Speaking, a program that teaches you to be a better speaker. It was recently acquired by On Deck.

We discuss launching a paid course, using Twitter to build domain authority, and becoming a better speaker.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Ryan Sneddon. Ryan is the founder of Naptown Scoop, a local media company covering the city of Annapolis, Maryland.

We discuss the state of local media, growing his newsletter using Instagram, and building a dedicated subscriber list.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Yaro Bagriy. Yaro is the founder of Newsletter Crew, a community focused on helping creators build newsletters.

We discuss building a newsletter community, focusing on a niche, and buying and integrating communities.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Max Rofagha. Max is the founder of Finimize, the world’s best finance community.

We discuss building fans across the globe, transitioning from free to paid membership, and scaling to a million registered users.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Stew Fortier. Stew is the co-founder of Compound Writing, a community-powered writing workflow driven by some of the internet's best writers, editors, and experts.

We discuss starting an online community, the importance of writing online, and turning membership into a habit.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and  Candace Amos. Candace is Director of Audience Development and Social Media for the Daily Beast, an American news publication focused on politics, media, and pop culture.

We discuss audience growth using non-paid acquisition channels, best practices for audience retention, and transitioning from reporter to the business side of media.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Joe Ferraro. Joe is a teacher, professional speaker, and podcast host. He runs the One Percent Better Podcast where he has interview people such as James Clear and Seth Godin.

We discuss how he built and scaled a podcast, how to ask great questions for a podcast and life, and how to find great podcast guests.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Steve Schlafman. Steve is a certified professional development coach and angel investor. Steve is the founder of High Output, a boutique leadership development company. Previously, he was a VC at Primary Venture Partners and RRE Ventures. Some of his select investments include Boom, Breather, and theSkimm.

We discuss why Steve left VC to coach, Steve's leadership and coaching philosophy, and the importance of building a personal brand.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Ian Kar. Ian is the founder of Fintech Today, a subscription research firm focused on fintech.

We discuss Ian's media experience, why he started fintech today, and building and scaling a community.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Mikey Sadowski. Mikey leads global PR & communications at Intrepid Travel, a purpose-driven tour operator recognized as the world’s largest adventure travel company and travel B Corp.

We discuss Mikey's rise from intern to head of PR, landing tier 1 media coverage, and how to measure the impact of PR.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Jasmine Bina. Jasmine is a brand strategist and CEO of Concept Bureau, a brand strategy firm.

We discuss why rituals are more important than habits, what is a product ritual, and how to create rituals in products.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Justin Mikolay. Justin is a former speechwriter and communication professional. He has written for Jim Matthis, General David Petraeus, and Leon Panetta. He has worked as an evangelist for Palantir and held the role of Director of Communications for the Secretary of Defense. Currently, he works at Gumroad and has a newsletter summarizing the big ideas of the biggest names on Twitter.

We discuss working in government, speechwriting for someone else, transitioning from public to private sector, and Twitter threads.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Katie Perry. Katie is the VP of Marketing at Public, a social investing app that makes it possible to own the companies you believe in, with any amount of money — commission-free.

We discuss how to use marketing to differentiate your product, leveraging creators to grow Public, why Scott Galloway joined the platform, and the importance of using a community to build a dedicated user base.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Carol Kruse. Carol is the former CMO of ESPN, former VP of Global Digital Marketing at Coca-Cola, and former CMO of Cambria Health Solution. Currently, she sits on the board of Valvoline and is the president of the Portland chapter of the CMO Club.

We discuss integrating human-centered design into marketing, what ESPN could do better to market to consumers, how eSports is disrupting traditional sports, and how companies can use social to control their messaging.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Arielle Kimbarovsky. Arielle is a marketing and social media strategist for M1 Finance, a smart money management tool.

We discuss how M1 Finance balances regulation and communication, Arielle's creative process, how M1 Finance focuses on "mindset" marketing, and M1 Finance's affiliate marketing program.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Thom Fladung. Thom is the managing partner of Hennes Communications, a PR agency exclusively focused on crisis communications.

We discuss what do when a crisis hits, why peacetime is the best time to plan for a crisis, how social media is the first line of defense for a crisis, and what happens when a crisis ends.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Aubrey Strobel. Aubrey is head of communications at Lolli, a rewards application that gives you bitcoin when you shop at your favorite stores.

We discuss how to market in the crypto world, marketing Lolli vs. marketing crypto, how to leverge social media for your corporate and individual brand, and moving from the agency world to in-house.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Jason Yanowitz. Jason is the co-founder of Blockworks Group, a media company focused on bridging the gap between traditional finance and digital assets.

We discuss marketing to institutional investors, pivoting from events to webinars, why media companies need to diversify, and empowering employees to use social.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Cristin Culver. Cristin is a VP and Head of Communications at Notarize. She has run PR at consumer tech companies including Pandora, Trulia and most recently, Opendoor, where she was Head of Local Communications, running the disruptive real estate company's PR and communications in their existing and forthcoming markets across the US. She joined Opendoor in 2017, when the company was in three markets, left when they were in 21, so she launched 17 markets over 18 months and knows a thing or two about local PR.

We discuss why brands should invest in local PR, how to build relationships with local reporters, how to align messaging across different regions, and how PR develops into revenue.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Nancy Zwiers. Nancy is the former CMO of Spinmaster. While at Spinmaster she managed the marketing strategy for a variety of products including  Hatchimals, Air Hogs and Paw Patrol. She previously worked for Kraft, Proctor and Gamble and Mattel where she led the Barbie brand.

We discuss how Hatchimals became the most popular toy of 2016, why you shouldn't always follow the playbook, using FOMO to build hype, and what to do when you are "too" successful.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Neal Schaffer. Neal Schaffer is a leading authority on helping innovative businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of social media marketing strategy, influencer marketing, and social selling initiatives.

We discuss Neal's new book on influencer marketing, how to run a good influencer marketing campaign, why UGC is important for brands, and how to write influencer branding guidelines.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Phoebe Bain. Phoebe Bain is a writer for Morning Brew covering the most important news in the marketing industry for Marketing Brew. She has a background in social media management and has previously written for Business Insider and Social Media Today, among others.

We discuss how to curate links for a newsletter, dealing with imposter syndrome, maintaining The Morning Brew's voice, and how to build a newsletter from scratch.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Ana Andjelic. Ana Andjelic is an experienced strategy executive who specializes in modern fashion, luxury, and lifestyle brands. Named to Forbes CMO Next, Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, public speaker, and advisor. She lives in New York City.

We discuss Ana's new book, the future of brand strategy, why status doesn't equal wealth, and how brands are adjusting to the aspiration economy.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Oliver Cantin. Oliver is the owner of two successful online agencies within marketing and health coaching and has over 16,000 followers on Twitter.

We discuss starting his marketing agency, writing great copy, finding inspiration for writing copy, and why you shouldn't compete on price.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Brian Bosche. Brian is the Co-Founder and led marketing at Slope, a software company that makes it easy for marketing and creative teams to manage work. Slope was acquired in 2019 by Smartsheet, and now Brian leads the Content Collaboration product team building solutions for teams that manage content workflows. He now works on a number of creative outlets including his TikTok account with more than 300K followers and the creative BTS podcast.

We discuss why Brian started creating content on TikTok, TikTok's algorithm, how to go viral on TikTok, and monetizing on TikTok.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Jen Hartmann. Jen has been with John Deere for nearly a dozen years and as the Public Relations Director, leads the company’s PR and social strategy.

We discuss taking over PR during a pandemic, how John Deere stays authentic on social media, aligning PR and social strategy, and pitching to reporters.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Jaylen Bledsoe. Jaylen is the CEO and founder of Bledsoe Collective, an innovative media & communications company.

We discuss what cancel culture is, why brands are getting canceled, how to avoid getting canceled, and what brands do a good of being authentic.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Toby Howell. Toby is a daily writer for the Morning Brew business newsletter. He also runs the Morning Brew Twitter and Instagram accounts.

We discuss how to create memes, leveraging your power followers, finding the latest social media trends, and creating an authentic brand voice.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Packy McCormick. Packy is the co-founder of the Not Boring Newsletter, a newsletter focused on the intersection of business strategy and pop culture. 

We discuss why not boring started an email referral program, why Packy chose Substack, why not boring is different than other business strategy newsletters, and how to capture attention by writing a newsletter.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Nadav Keyson. Nadav is the co-founder of Riverside.Fm, a platform to record your podcast remotely.

We discuss why people use Riverside, how Riverside started, recording a video podcast, and what makes a good podcast.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and John Yedinak. John is the president and co-founder of Aging Media, the leading business to business media company covering the business of aging services and care.

John explains how he grew and scaled a B2B vertical media platform.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Andrew Neeme. Andrew is a professional poker player and vlogger.

We discuss how to grow a YouTube Channel, building a community with your fans, developing a social media strategy, monetization strategies for vloggers.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Alex Wieckowski. Alex is the creator of Alex & Books a brand focusing on finding and sharing amazing books and inspiring people to become readers.

We discuss why it's more important than ever to read books, growing Alex & Books on social media, how Alex became the "book guy," and why the world's most successful people read books.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Harry Campbell.  Harry is the founder and owner of the rideshare guy blog and podcast, a media, and research company focused on the gig economy.

We discuss Harry's evolution from Uber Driver to Media Mogul, how to become an industry-leading expert, monetization for vertical media companies, and finding niche media opportunities.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Rob Henderson, Rob is a doctoral candidate at the University of Cambridge, where he does research on social and evolutionary psychology.

We discuss luxury belief systems, how tribalism affects our mind, how intermittent reward systems feed our addiction to our phone, and how to fight back against addictive technologies.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and guest, Justin Su'a, an executive Coach for elite performers and a mental performance coach for the Tampa Bay Rays.  

We discuss what is mental coaching, how professional athletes stay focused, the difference between being good and being elite, and how regular people can employ some of the tactics that professional athletes use.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and guest, Josh Spector, marketing consultant and creator of the For the Interested newsletter.  

We discuss: growing and scaling a newsletter, why to start a newsletter and why not to start a newsletter, how to find an audience, mistakes people make when starting and scaling a newsletter,