The Subtle Art of Not Yelling

Gordon Choate, the 'Brand Obsessionist' and Founder of Noble Goat Design Co., specializing in brand strategy and crafting meaningful brand experiences for his clients.

We get to take a look at his non-linear journey in the design industry, the importance of strategy, his experience with building a business and getting clients, and how he combats imposter syndrome and the inner voice.

We explore alternative marketing strategies, old-school methods like flyers and mailers, and creating a brand that goes beyond design. Lastly, Gordon reflects on introversion and the importance of finding a balance between solitude and social.

3:00 Brand Obsessionist

08:00 Navigating Imposter Syndrome

21:00 The Importance of Brand Strategy

29:00 The Process of Branding

34:00 The Power of Visual Branding

37:07 Challenges of Building a Business

40:24 Marketing and Getting Clients

44:47 Exploring Alternative Marketing Strategies

48:38 Building an Agency and Brand

53:53 Balancing Introversion and Extroversion

Connect with Gordon:

The Fresh Princess of Email Marketing is back!

Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

Oh…and she’s on the Survivor now, so let’s talk about that! (Season 46)

If you’re overwhelmed by all the noise out there around marketing, email marketing, and storytelling…this convo will ease your pain as she gives her three simple keys to effective marketing.

Liz also talks about the growth of her $9 email marketing membership and how she’s gone from 900 members on her last appearance (October 2021) to now over 4,000 members and 1,000+ affiliates.

We cover:

• Keeping things super simple

• Blindly following trends

• Chasing external measures of success

• Building genuine connections with customers

• The hype around storytelling

• Staying top of mind through consistent communication

• The three keys to effective marketing

• Being relatable

Connect with Liz:

Are you on the offense or defense?

In this episode, we reflect on their previous episode with dream guest, Chris Do.

Some of the things we discuss:

• The importance of building relationships
• Creative confidence
• Developing a process
• Creating art vs. content for more fulfilling work
• Mental chatter

We also explore the balance between offense and defense in creative work and what keeps us stuck vs. propelling ahead.

This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.

Support & Connect

Chris Do is a loud introvert, an Emmy award-winning designer and director, CEO and founder of The Futur™ — an online education platform on a mission to help 1 billion people make a living doing what they love.

Chris Do has over 23 years of experience in brand design, strategy, and consultancy, and has worked with brands like Sony, Nike, Google, and Audi.

He’s built a large audience and shares incredible insights around sales, negotiations, value based pricing, mindset, branding, graphic & motion design, social media marketing, entrepreneurship, business management, and client relations.

In this conversation, we get to take a look behind the curtain of his incredible success, and ask him some questions about topics that aren’t talked about as much.

Chris also delves into the mental game, overcoming the inner critical voice, and where confidence comes from. We discuss the importance of networking and building relationships. He shares his approach to self-actualization and finding inner peace.

This episode is packed with invaluable insights for creatives. Please enjoy!

We discuss

• Networking and relationships building
• The importance of a creative process
• Content vs. Art
• The “formula”
• Amateur vs. professional problem solving
• Understanding and regulating internal dialogue
• The Impact of Teaching
• The power of introversion done right
• And more…

Connect with Chris

In part one, we talked about knowing what you want. In this episode (part 2) we dissect structure and how to use it to get what you want.

This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.

Support & Connect

Your Core Brilliance is That Thing under everything else about you. It's a really helpful piece of information, so Jan is on a mission to make knowing it accessible to everyone.

Meet Jan Black, a seasoned creative powerhouse who's moved through a vibrant career in writing, poetry, art, teaching, speaking, composing, and branding.

While her books have sold nearly a million copies, some of her finest writing has been for the eyes of a very few. Her career has been a series of yeses to projects in fields where she had no experience but a decent amount of impact. She's all about the soul of things, yet unless it works on the street, she's not satisfied. She was building brands long before she called it that.

The process of defining people's Core Brilliance and building it out into their work has held her attention for over twenty years. Today, her attention has turned to a project called ‘Only While I'm Human’ that enriches your turn at being human. She sees us all as The Darlings of What Will Be and devotes herself to creating enrichments for us as we take our turn at being human. First on the roster of enrichments? Core Brilliance, of course.

“Only while I’m human can I, so I do.”

--

We journey through…

• Understanding Core Brilliance

• Miles' Core Brilliance example

• Jan's Journey and Lessons Learned

• Lessons from Failure and Hiring the Right People

• Surrender experiment

• Saying Yes and Saying No

• Trusting Yourself and Energetic Posturing

• How to take up space

• Embracing the Joy of Sharing with Others

• Guest pass vs. full access on life

• Branding Practice

• Getting clear on the soul then taking it to the Street

--

Connect with Jan:

If you don't know what you want...you won't get it.

In this first part of a 3 part series, we discuss setting yourself up for success and why knowing what you want can feel so challenging. We don't talk about goals or resolutions...:)

Chapters

0:00 - Transitioning from a Break

1:17 - Reflecting on Transitions

3:03 - The Power of Intentions

5:15 - Being Clear About What You Want

6:15 - Taking Action on What You Want

8:05 - The Challenge of Knowing What You Want

9:14 - The Importance of Specificity

10:20 - Finding a Recipe for Success

11:10 - Leaving Room for Magic

13:16 - Defining Success

14:07 - Moving Beyond Numbers

15:50 - The Feeling of Success

16:28 - Transitioning into the New Year

17:26 - What Do You Want?

This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.

Support & Connect

Feel like you’re wasting time?

Feeling like giving up?

Is your website not converting sales?

Is your marketing strategy failing you?

Are you failing your marketing strategy?

Nothing happens without this one simple thing.

If you needs clients, need work, need collaborators, need support, need to get out of your own way or make more money, the solution is in this episode.

This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.

--

Support & Connect

AI is being throw around everywhere lately. It can be overwhelming. Honestly, we're a bit sick of hearing about it. It often leaves us feeling behind or stressed about our hard-earned skills becoming obsolete.

Today, we talk to Peter Bittner, an award-winning multimedia journalist and media strategist, who's work has been featured in The New York Times, CNN, and other major outlets.

A Fulbright Scholar and UC Berkeley lecturer in new media, he's passionate about learning, utilizing, and teaching the latest tech tools for powerful storytelling. Through The Upgrade, Peter offers a free newsletter & podcast, AI courses for storytellers, and AI consulting services.

It was a breath of fresh air hearing his experience and perspective on how to align ourselves with AI responsibly without dampening human creativity and experience.

--

We discuss:

• AI for storytelling
• The downsides of content scaling using AI
• AI tools that are part of the narrative arsenal for professionals
• Not letting AI overwhelm you
• Building your own AI tools
• The Upgrade — his AI newsletter
• Emerging tools that Peter is most excited about
• Biggest and most relevant changes that AI is causing and how to evolve
• The economic upsides of AI
• What questions we should be asking

--

Connect with Peter

The Holidays are great, but they are also really weird....especially if you're a creator or entrepreneur.

We've all made collective agreement to slow down and recoup for a bit.

But sometimes we're actually pulled towards using the extra down time to get ahead.

How do we best navigate this?

Do we hunker down and get some work done? Or do we take the foot off the gas and slow down?

Spoiler alert...it depends...

-- This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.

--

Support & Connect

This podcast is your weekly creative companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.

In today's episode, we get to connect with Abigail Morrison, a Wisconsin-based genre and young adult author with over a decade of writing experience. She loves genre-fusing stories that feature grace and redemption, ask questions (without necessarily answering them), and point towards possibility.

--

We discuss:

• Aggressively defending your time
• Taking your work seriously
• Writing consistently
• Proving it to yourself
• Creative habits
• Finding Inspiration in Science Fiction & Fantasy
• Finding the edge of your skills and overcoming the gap
• A healthy relationship with social media
• The benefits of the timer
• Writing a newsletter
• Self publishing a book

--

Connect with Abigail

Our guest today is a Strategy Consultant, Community Builder, and Mentor.

Jan founded the Inner Compass Academy to help people navigate the often confusing world of personal growth.

This online community connects you more deeply with yourself, with others, and with your authentic life path. --

We discuss:

• The power of journaling
• What to do when you’re overwhelmed
• Not being a transformation junkie
• Building a community
• The dangerous side of self development
• Building something slowly (without rushing it)
• Dealing with doubt

--

Connect with Jan + check out his offerings:

Are you organized? Your home, your workspace, your desktop, your folders, your tasks, your calendar... It turns out, you're a product of your environment, both the physical and the digital.

In this episode, we dive deep into the chaos that can ensue when we let our lives become cluttered, disorganized, and overwhelming. From missed meetings to neglected tasks and abandoned goals, we all experience the fallout of disorganization.

But fear not! We explore the power of creating your own organized system (and second brain) to clear the clutter and create the mental space you need.

--

We're joined by intellectually curious digital marketer, Michael Grasewicz who's had an impressive career in marketing ecommerce brands.

From managing millions of advertising dollars at 24; to getting his creative MBA and mastering the relationship between the two.

His career includes leading e-commerce growth at brands like Taylor Stitch, 686, and Taft as well as directing brand at Island (a cannabis company).

This brief conversation is a look under the hood of why you can't seem to stay consistent and a simple reframe to change that.

You likely have stuff you want to stick with:

• Weekly email newsletter
• Weekly social posts
• Weekly youtube videos
• Weekly podcast
• Showing up for a community
• Outreach / sales
• Playing the guitar
• Writing
• Etc..

In 2 years, when you look up, are you going to say, "I wish I did that consistently for the past 2 years..." or are you going to reap the many benefits of sticking to something for that long.

Maybe you need to look a little deeper.

In this ep, we'll give you a few tips to master the inner game of creating a consistent habit. There's one big thing that you may be overlooking. --

Bill and I (Miles) want to hear from you! We see you listening, but we want to meet you!

One of the best ways to do this is by joining the Box Community. Now, you can join free for 7 days (that's 2 free coworking calls) no card required!

You'll be shocked at how much you finish.

--

I met Craig on the golf course, we became friends, he told me about his company - [P]rehab, I told him about my lower back pain, he showed me the app, and now my lower back pain is gone...

[P]rehab; a digital physical therapy company with 1+ Million followers across social media, is redefining how physical therapy is accessed so people can take a proactive approach to their health with easy-to-follow physical therapy & injury prevention exercises.

Dr. Craig Lindell PT, DPT, CSCS -- Therapist & global clinical educator -- Co-founded [P]rehab with 3 of his friends (the Prehab Guys) in PT school.

Craig lives & practices in Los Angeles and has a wide array of experience as a PT, from working with various neurological conditions, ultra-endurance athletes, and collegiate/professional athletes across the Big Five in North American sports, to launching a start-up PT business as a student.

Today Craig manages the customer experience at [P]rehab overseeing product fulfillment, all digital content creation, and multi-channel publication that reaches millions of people on a weekly basis.

They didn't build this incredibly successful business over night and there are a few super simple things they did that may shock you.

--

We also discuss...

• Actually listening to your business
• 1/2 a million followers by posting every day for a 1.5 yrs
• Product development (the messy process)
• Engagement, gratitude, and connection
• Don't hate the game, play the game
• Building a team
• And more...

--

https://theprehabguys.com/

https://www.instagram.com/theprehabguys/

Unless you walk around your house naked for 24 hours, you’ll never be 100% caught up on laundry.

There’s always something to work on.

• Work to do list
• Business to do list
• House to do list
• Family to do list
• Health to do list
• Your ‘to do list’ to do list

--

Ahhhh, to be a human. Do we ever actually get to the end of the list?

There’s a lot to unpack here. Let’s explore. --

"They want the fast route, I want the for-sure route."

I was fascinated by a conversation I heard Ben having on another podcast and had to have him on. Ben has worked with Cole Gordon's sales team, Alex Becker and Hyros, as well as Eli Wilde (Tony Robbins top salesman who sold over 100 million himself).

Currently, Ben is helping closers and entrepreneurs sell better by becoming a more well rounded person, creating a high performance lifestyle so they can get high performance results. We talk about productivity, energy, sales, and swords with superhuman salesman, Ben Byrne.

This ep will be super interesting and valuable for you if: You're an introvert who wants to tap into your extroverted side, embrace selling, make more money, build a healthy routine, and become someone that demands respect (from yourself and others).

We also discuss:

• Why he wakes up at 2:40 AM every morning (you read that right)
• Routines, consistency, and discipline
• Power of a check list
• Monotasking
• Eliminating decisions
• Keeping it simple
• Being social on social media
• Spirituality & energy
• Content / storytelling / humor
• Why IG stories are so powerful and simple
• Getting out of your head

Sometimes 'lightning' strikes, but only if you're willing to stand in the rain.

Let's talk lighting - creativity spilling out of you vs having to dig deep to find it.

This ep is a must listen if...

• You've lost creative momentum
• You struggle with imposter syndrome, perfectionism, etc.
• You're waiting for inspiration
• You feel old

--

Neil Gaiman's main rule for writing is: “You can sit here and write or you can sit here and do nothing, but you can’t sit here and do anything else.”

The subtle art of structure.

Do you have it? Do you need it? Are you good at it?

What happens if you remove all structure?

If you're a listener, you're likely a little less structured by default. This can eat you alive if you let it.

Instead, create a box. A simple container you can work in that allows you to take focused action and finish what you start.

We stumbled across this concept in an earlier episode, which led to the birth of theboxcommunity.com.

Now, we get more done in the box than anywhere else.

Enjoy this episode and come check out theboxcommunity.com

--

If it was easy, everyone would be walking around with six-packs.

What does it mean to fight and why is it so important? Can you get where you want without fighting for it? And where does discipline, structure, and accountability fit in?

Ali is a successful entrepreneur, speaker, coach and MMA fighter.

I (Miles) am good friends with Ali and am in fact partnering with him on his latest venture, Fighter Bodies, which is the only fitness program with active MMA fighters as your coach, who are also certification in personal training and nutrition. Built by fighters for fight fans.

-- Some of what we cover:

• His unique meditation practice
• His journey into MMA
• His journey into entrepreneurship
• How he had the idea for Fighter Bodies, his current focus
• Addictions and how he overcomes them
• The important role of discipline
• His experience in the Cannabis industry
• From extremely shy to leader of a Toast Masters group
• How to stop the cycle of letting yourself down
• The important of masculinity

Connect with Ali

Bill and Miles reflect on 2 years and examine a few of their most listened to episodes, most interesting guests, and and what lies ahead.

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Janis Ozolins has made a name for himself by explaining ideas visually. His work has reached millions, leading to collaborations with notable entrepreneurs and creators such as Steven Bartlett, Matt D’Avella, Dharmesh Shah, and others.

After struggling with the transition for over four years, Janis successfully shifted from a 9-to-5 corporate role to becoming a profitable creative living on his own terms.

Janis has some of the coolest visuals on the internet and has built a course based on the questions his audiences asks.

If you're trying to "figure out" this whole online business thingy, this conversation sheds light on what it actually takes. It doesn't have to be hard or complicated, but it probably won't happen overnight. Are you willing to wait?

--

Some of what we cover with Janis:

• The messy process
• The "secret" to growing and monetizing an audience
• Making failure
• Visual communication
• The iteration process
• A healthy dose of perfection
• How social media is changing
• Building a following of 130k+
• Developing your own version of consistency
• The importance of an email list

--

Website: ozolinsjanis.com

What Janis is doing now: ozolinsjanis.com/now

Explain Ideas Visually Course & Community: ozolinsjanis.com/course

The Ideas newsletter by Janis: ozolinsjanis.com/newsletter

--

Bill calls Miles a "picky b*tch" and Miles defends his pickiness.

There's a never-ending wrestling match between "Don't post unless you have something of value" vs. "just post something!"

Quality and volume.

How much pickiness is good.

Does being picky get in your way or is a lack of pickiness hurting your cause?

Where's the line?

Let's explore.

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Are you creative? Let's find out.

Natalie Cramer is a creativity coach helping adults overcome life's challenges and reconnect with themselves through creative play. Playing guitar and writing original songs are her primary outlets for processing and moving through emotions. Creativity has always been Natalie's safe space and now she gets to share the magic of imagination and play with others through 1:1 coaching and events- both in-person and online. 

--

We meander through...

• Seeing things in a new way
• Creativity as the tool for personal growth
• Coaching vs. therapy
• Play and it's crucial role in your life
• When humans start to lose their individualism (4th grade)
• Jumping off the hamster wheel of life
• Why comparison is so bad
• The importance of failure
• Taking time to be with yourself

--

Connect with Natalie:

When you make work, work for you, you do better work.

We're sold on "the best way to do xyz" all day long.

Everyone wants you to do things their way, and they all have overwhelming evidence to support their argument.

The thing is, they all work, but you need to find out which works for you.

What kind of work, where you work, who you work with, solo vs. team, products vs. service, high vs. low ticket, 1-1 vs. group, to scale or not to scale, and so on.

Enjoy this honest conversation about making work, work for YOU.

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If you're a jaded marketer or completely new to marketing, this episode is a short masterclass on real marketing for real people.

With over 20 years of experience in branding, web design, graphic design, and social media, Sandra helps heart-centered entrepreneurs and business owners bring their vision to life and reach the audience they can serve best.

Sandra is on a mission to change how clients experience branding and marketing.

The marketing and online business world is insanely noisy and overwhelming. Marketers selling marketing to other marketers so they can sell their marketing to other marketers...

Strategies, platforms, ads, funnels, content...it's nauseating. Especially if you're choosing the DIY path.

This conversation was a breath of fresh marketing air.

Enjoy! --

A few interesting topics we cover:

• How long until you become an "expert"
• Getting work & learning how to do it on the fly
• Fix your pricing problems (know your worth)
• Creating mock projects to build a portfolio (why not!)
• What people get wrong about marketing
• Bro marketing and why it doesn't work
• Her bada** morning routine

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Do you know your why?

Do you obsess over finding it, perfecting it, believing it, and sticking to it?

What if you're focusing on the wrong thing.

What if there's a much easier way.

Maybe you need to stop looking for your why.

This ep may just set you free...

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"I love the idea of someone looking out their window at 5am during a snowstorm to see me on mile 10."

Myles Biggs returns to talk about how he continues to push the boundaries of his potential and put the principles of "Unseen Work" to use.

Myles Biggs is a lot of things…an author, storyteller, marketer, coach, father, podcaster. But the thing that stands out to me over the past 5 years of knowing Myles, is his incredible ability to commit to something (a habit, a physical challenge, cutting out cookies) and take consistent action over time to make it a reality - something most people struggle with.

How often do you set a goal or commit to a new habit only to quit a few days later? It's all about small daily actions that lead to bigger things over time.

If you're a fan of David Goggins, long distance running, or find yourself short on discipline, this episode is for you.

"I've chosen to do all of these hard things, which makes it that much easier to handle the hard things that I don't get to choose." -- Some of what we discuss:

• Having something to train for vs. working out because you should
• Consistency, discipline, habits, self-control
• Test, learn, grow (a simple framework for decisions)
• Being results oriented
• Overcoming mental chatter & becoming a doer
• Using AI to help you hire talent

--

Connect with Myles Biggs:

Freedom and independence take on many different meanings for different people. We are all grateful enough to live in a world where we are mostly free. Something that didn't come free.

But even today, we don't always feel all that free.

While many of us enjoy external freedom and independence, many find themselves trapped in the chains of relentless mental chatter. Our minds have a tendency to interject with self-doubt, self-criticism, and a constant need to measure up to societal expectations. These internal chains are often constructed by a combination of societal pressures and evolutionary mechanisms.

From an early age, we are bombarded with messages of achievement, success, and fitting into predetermined molds. Society sets certain standards of accomplishment and often defines success in narrow terms, leaving little room for deviation or unconventional pursuits. Entrepreneurs and creative individuals, driven by their own visions and passions, often find themselves at odds with these societal expectations. The pressure to conform can stifle their creativity, leading to self-doubt and a constant feeling of not being "enough."

Evolutionary factors (the brain) also come into play, as our minds are wired for survival and risk aversion. The primary focus has always been on safety and survival. Our minds developed to detect and promptly avoid potential threats. However, to be happy in today's world, we'll likely need to override those biological notifications on a frequent basis. We must take some risks and embrace uncertainty at times. But the fear of failure, rejection, or financial instability keeps us within the walls of safety and predictability, which is often the most dangerous place to be.

So let us ask you, are you free?

--

Amanda Rieger Green is a world-renowned psychic medium, spiritual intuitive and wellness leader. 

Over the past decade, Amanda Rieger Green, MPH has consulted for thousands of clients including Fortune 500 companies, CEOs, world leaders, government officials, communities, institutions, and seekers from all walks of life looking for spiritual connection and a path forward in their personal evolution.

Amanda empowers her clients, engaging their innate abilities to create tangible, meaningful results in their daily lives. 

Guided by her belief that everyone is searching for their evolving meaning and purpose, Amanda connects them to their soul’s clearest path to higher consciousness. A passionate advocate, teacher and thought leader, she’s focused on the crucial intersections of spirituality, human potential, public health, and collective evolution. 

Amanda holds a B.A. in Religion from Sewanee, The University of the South and a Master’s Degree from Boston University in Public Health, with dual concentrations in Health Law, Bioethics, Human Rights and Health Services.  She’s also a certified yoga instructor (200 Hour RYT) and Reconnective Healing practitioner.

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The reason you can't stick with something long enough to see results is because you don't have a reason.

Without a strong reason that excites, motivates, and energizes you, you'll give up long before you see any signs up success. But coming up with the right reasons isn't always cut and dray.

Let's explore.

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Bardia Rezaei is a Sobriety and Life Coach who's helping people stop drinking so they can step into the next chapter of their lives and begin fulfilling their potential.

After struggling with his own 14 year binge drinking addiction, he finally quit drinking and began his alcohol free journey in August of 2021. After about 1 year he began building his personal brand and now has over over 250,000 followers on TikTok and a top 5% most globally shared podcast: The Stop Drinking Coach.

His content has inspired thousands of people to stop drinking alcohol and he's on a mission to help 1 million people overcome their addiction and become the best version of themselves.

--

We talk...

• Escaping the matrix
• Why drinking is normalized
• Why quitting alcohol is so hard
• Optimizing your own operating system
• The problem with AA
• Using your story to build a brand
• The power of accountability
• How he got started on TikTok
• How his podcast has impacted his business
• Following the traction
• Creating a movement

Story On was founded out of a frustration for what marketing could be.

Seth realized the brands he loved were the ones telling stories, not just pushing products. Consumers want to buy from companies telling great stories but brands were stuck shouting about products.

Story On, Founded by Seth Silvers, is a premier podcasting agency based in Colorado

They've helped some of the most trusted business leaders in the world including Mark Cuban, Patrick Lencioni, Peak Solutions, and The Business Transition Strategists tell stories with their podcasts.

Today, we take a dive into storytelling, marketing, podcasting, and the inner game of building a brand without yelling.

Hey! We're Bill and Miles. Nice to meet you.

Who are you?

If you're a human, chances are you squirm your way through answering that question.

Let's talk about why.

We seem to collapse who we are and what we do into one thing.

But what you do is not who you are.

Instead, what you do should express who you are.

How can you find stuff that you can do that allows you to express who you are?

If you're too attached to a false or forced identity, you're susceptible to breaking.

When you're open and flexible, you can bend, change and evolve without spiraling into the abyss.

Let's dive in.

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Welp, we've decided to talk to Jason Moss every 20 months. He was our first ever guest, and now, our first repeat guest! Over the past 20 months, his business has exploded.

I believe every business owner, coach, and aspiring entrepreneur needs to listen to this episode. It's an honest and transparent look into the truth about business, marketing, and entrepreneurship. What's actually needed to start and grow a successful business? How long does it take? How to go from "who are you" to "I want to work with you."

If you go to Jason's website, you'll see just how simple, straightforward, and refreshing his copy is. He created a simple framework called "The Launch Method" with hundreds of success stories to back it up.

Jason Moss is a multi-six-figure business coach leading a community of over 10,000 coaches around the world. He helps early-stage coaches attract high-paying clients and get paid to transform lives. Jason lives in Denver, Colorado with his partner Kimberly, dog Boomer and cat Zola.

Stuck in an old thought pattern? It's easy to forget what the heck we're actually doing and fall into outdated ways of thinking and being.

Without conscious attention on the right things, we fall into scarcity and lack.

In this episode, Bill and I dance around the "esoteric" for a bit before landing back in a practical, science-based approach for moving towards "Ahhhhhhhh."

Enjoy!

"People don't care what you know until they know how much you care." Tristan Truscott, Co-owner of Satori method, is a black belt in martial arts, mindset, and marketing who's dedicated to sharing the keys for vibrant health, wellbeing and happiness.

Tristan has an incredible story.

He grew a successful dojo (largest in Austin at the time), had a back injury in 2001 that rendered him virtually immobile, explored all healing options for years, nothing worked, had a $90,000 back surgery, broke, can't move, thinking about an "exit strategy" for the first time in life, makes a deal with the Devine, finds Qigong, healed himself, builds the Satori method, learns business and marketing to reach millions.

Tristan sifted through the BS marketing ads, courses, programs, and tactics to find the real stuff. He took all the marketing courses that Bill and I loathe, but he was able to cut through the non-sense and use the components that work.

"People don't buy what you do buy why you do it."

If you're like us, you can get obsessed with "tools."

• A project management tool
• A community tool
• A website builder
• An email software
• A design tool
• Accounting
• Automation
• Copywriting
• An app
• An AI tool
• And on and on an on...

But you're doing it wrong. A tool won't solve your problems.

It feels nice to look at a cool tool with a bunch of bells and whistles and try to fit your business into it's features.

Before you know it, you've completely wandered away from your original goal.

In this episode, we discuss this phenomenon and share what's actually important for finding and using the right tools in your business.

"You have the most powerful reality creation tool built right into you, but most people sit around worrying about things."

Can we prove that "manifestation" and the "Law of attraction" are scientifically and biologically real?

This conversation will change the way you look at how you create your own reality.

Bob Doyle is well-known for his contribution to the film and book “The Secret”, as a law of attraction expert and coach. He's an author, speaker, musician, creator, and a Brain Rewiring Coach.

He has been teaching these principles through programs, live events, podcasts, livestreams, coaching, writing, and even virtual reality, since 1998.

He is driven by his passion for creative self-expression and his work is heavily focused on helping people decide who they want to be and how they want to express themselves.

Recently, Bob’s attention has shifted from the metaphysical aspects of the Law of Attraction or “reality creation” process, to a more grounded and biological look at what controls our experiences… our brain.

It doesn't take long to ruin a reputation or kill trust. But there are also some pretty simple things we can do to stand out and show our clients and customers that we care.

As we enter an Artificial world, the human touch is more important and more powerful than ever.

How can we build trust, show we care, and grow our brand by delivering a "knock your socks off experience?"

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Amanda makes personal development simple so we can prioritize inner + outer wellbeing in the day-to-day.

She has a Master’s Degree in Clinical Psychology and a certification from the Spirituality Mind-Body Institute at Columbia University, as well as Bachelor’s Degrees in Education and Psychology.

She’s merged her interests in Personal Development and Community Care to form The Simply Well — exploring the intersections between Personal Development (growing in the ways that are meaningful to you) and Community Care (supporting the earth and your local and global neighbors) — to make life and the world just a little bit better.

She’s also a licensed teacher, a reiki practitioner, and Registered Yoga Teacher.

The greatest marketers, artists, and content creators make you feel something.

They connect.

Are you creating content or connection?

How can you use your ideas, experiences, tools, and tips to not only get someone’s attention, but actually connect.

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Timestamps

Finding the right content [1:49]
Having conversations that make a difference. Where can we do that on the internet?

The power of connection [3:58]
Content that connects vs. content that doesn’t.

Connecting through stories [4:46]
Connect with your audience through storytelling and sharing the nuances and the emotions, rather than overwhelming them with strategies and tactics.

The juicy stuff [5:39]
Feeling overwhelmed by consuming content and why we prefer listening to people’s stories that evoke emotions rather than being told what to do.

David Goggin’s book [7:04]
How David Goggin’s book, which tells his story, connected with them and changed their life, highlighting the power of storytelling.

Content and connection [9:38]
The best content is one that combines both content and connection, and how the greatest commercials are the ones that make you feel something.

Make art not content [10:45]
Creating art that connects with people, rather than just creating content for the sake of growing a business or making money.

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Today’s guest built and sold a 28 million dollar digital marketing agency and has been using Generative AI for business, marketing, and creativity since 2019.

He’s currently exploring how AI can enhance our creativity, marketing, and writing.

Join us for a mind bending conversation about everything from marketing to the nature of reality.

Some of what we cover:

• Building a business without building an audience
• Doing excellent work
• Building a referral system
• Artificial intelligence (past, future, present)
• Discomfort & skill growth
• Copywriting
• How to think about AI
• Powerful ChatGPT Prompts
• Prompt mistakes most people make
• A spiritual / trippy perspective on AI
• Beauty & The nature of reality

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Connect with Sam:

Writers become great, not by reading, but by writing...a lot.

Musicians, coaches, artists, and other creators become good at their craft by doing their craft.

Yep. It's that simple.

You know this, but are you embodying it?

Is this ep the reminder you needed?