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The Gym Owner's Forum

The Gym Owner's Forum

By Ashbourne Membership Management

At The Gym Owner's Forum, we're here to give club managers and fitness business owners around the world, the support and guidance that they need to become more successful and keep growing their businesses.
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Let's Grow Your Fitness Business During The COVID-19 Lockdown

The Gym Owner's Forum

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Sleeping Members Are A Thing Of The Past! Start Selling More Gym Memberships With Your Emails
Sleeping Members Are A Thing Of The Past! Start Selling More Gym Memberships With Your Emails
Remember to join The Gym Owner's Forum facebook group for even more support from gym owner's across the UK and Ireland at https://www.facebook.com/groups/1941055312704468. If you're interested in more direct help for your club, collecting your direct debits, to handling your marketing, then get in touch with Ashbourne today for a free demo and discussion: https://ashbourne-memberships.com/demo-scheduler/. You can also find loads of helpful free resources on our site. Many gym and club owners are unaware, but emails are still the number one way to secure new members. That's right, it's not social media or even on-site sales, but emails which convert the most prospects into paying members. In this podcast, we're joined by The Fit Club Redditch owners Grant and Toby, as well as Ashbourne Membership Management marketer Harvey; to show you how you can make the most of your email database during lockdown. We'll walk through how you can continue to grow your database, clean it up so you are always targeting the right members for your club, and finally, we'll help you come up with fresh ideas for what emails you should be sending in the first place. This is the perfect podcast for any gyms or health clubs who are still using gmail and outlook as their primary email systems. It's time to get a proper CRM, customer relationship manager, and truly start to target the right members who are actually going to be sold a membership to your club. In this episode, we'll help you discover: What emails you should be sending to keep your members engaged Why you could save time and earn more money with a pro CRM system How you should split up your email database to accurately target the right customers for your club Methods to keep your email database growing even during COVID The importance of cleaning up your emails and why this is the perfect time
24:21
February 16, 2021
How To Keep Your Gym's Social Media Active & Interesting in 2021
How To Keep Your Gym's Social Media Active & Interesting in 2021
Remember to join The Gym Owner's Forum facebook group for even more support from gym owner's across the UK and Ireland at https://www.facebook.com/groups/1941055312704468. If you're interested in more direct help for your club, collecting your direct debits, to handling your marketing, then get in touch with Ashbourne today for a free demo and discussion: https://ashbourne-memberships.com/demo-scheduler/. You can also find loads of helpful free resources on our site. Keeping a social media page alive with content is tough for any gym or health club, especially during a lockdown. Fitness is one of the most popular categories of social media that people engage with, and while there's an infinite amount of content to post, nutritional advice to offer, exercise regimes to recommend and fitness memes to post; so many health clubs and gyms are failing when it comes to keeping their gym social media active and content rich. While there are many things to be posted, as a health club owner, it can be hard to find the time to come up with ideas and even harder to find the time to schedule your social media posts to your members. In this podcast, we're joined by Ashbourne marketing manager Harvey, and The Fit Club Redditch gym co-owners Grant and Toby, to discuss gym social media and give you some tips and hints about how you can keep your social media fresh and earning you members throughout lockdown and beyond. In this episode, you'll learn: Fresh content ideas for you to put on your club's social media The numbers you actually need to track to see if your content is working How you can easily recycle content to triple the amount of social media you can post Which social media platforms you should be using How you can schedule your posts so you can front load all of your content
20:48
February 09, 2021
Save Your Gym & Get Members Back Into Your Club In January 2021
Save Your Gym & Get Members Back Into Your Club In January 2021
Remember to join The Gym Owner's Forum facebook group for even more support from gym owner's across the UK and Ireland at https://www.facebook.com/groups/1941055312704468. If you're interested in more direct help for your club, collecting your direct debits, to handling your marketing, then get in touch with Ashbourne today for a free demo and discussion: https://ashbourne-memberships.com/demo-scheduler/. You can also find loads of helpful free resources on our site. The busiest time for the fitness industry is just around the corner, so it's time to put your marketing into full throttle and rebuild your club after the lockdown losses, to give you a strong start to 2021. It's make or break, so the same old marketing tricks simply won't do the trick. You need to focus on maximising the value from every second of the day and every single one of your members. This is no time to simply offer the lowest prices. You need to start truly competing and offer the best service out of every single gym in your area. In this podcast, our team of gym owners and digital marketers come together to discuss their plans for growing their club (The Fit Club Redditch) over Christmas and into January 2021. From improving websites to hosting smarter promos and focusing their social media marketing; the Ashbourne team are here to give you the most complete and honest breakdown for how you can help your club recover in time for the New Year. In this episode, you'll learn: Fresh ideas to help you compete with gyms in your area Insight into what is actually holding gym members from returning to your club Tips on how to drastically improve your customer journey for more sign ups over the holidays How you can use the rest of 2020 to maximise your efficiency in your admin and marketing your club Help with your social media ads and marketing
29:07
December 02, 2020
Let's Grow Your Fitness Business During The COVID-19 Lockdown
Let's Grow Your Fitness Business During The COVID-19 Lockdown
As lockdowns continue around the world, we're kicking off our first Gym Owner's Forum podcast with a whole episode dedicated to how you can keep your club and gym alive during lockdown. Hosted by gym owner and Ashbourne Membership Management sales manager Grant Harrison, Grant introduces you to his own tried and tested strategies employed by his own club, The Fit Club Redditch. Grant and his 2 co-hosts; Business Developer Toby Wassell and Digital Marketer Harvey Wright; they will walk you through their extensive checklist of things that YOU NEED to be doing in order to keep your club alive in the eye's of your members. From improving your marketing, to delivering your members valuable fitness advice, to successfully reopen your club after the COVID-19 lockdown. If your gym has been affected by the Coronavirus lockdowns, then you’ll learn how to: Keep up your lead generation until you actually reopen, to keep attracting new members. Conquer your relaunch marketing and let your network aware that you’re reopening. Make sure your gym is prepared for social distancing so that your members feel comfortable enough to return sooner. How to demonstrate all of this to your members through marketing and be seen as the club that cares. Remember to join The Gym Owner's Forum facebook group for even more support from gym owner's across the UK and Ireland at https://www.facebook.com/groups/1941055312704468. If you're interested in more direct help for your club, collecting your direct debits, to handling your marketing, then get in touch with Ashbourne today for a free demo and discussion: https://ashbourne-memberships.com/demo-scheduler/.
30:03
November 15, 2020