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Creatively Cultured

Creatively Cultured

By Ashley Aminah

Candid conversations on the progressive journey of forward-thinkers, creative talents, and entrepreneurs.
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Ebb & Flow: Finances w/ Will Toms

Creatively CulturedFeb 28, 2022

00:00
34:00
Ebb & Flow: Finances w/ Will Toms

Ebb & Flow: Finances w/ Will Toms

I am excited to welcome William Toms, the co-founder and Chief Creative Officer over at REC Philly. After raising 3 million dollars to scale his business, he joins us to walk us through the ins and outs of financial lows and highs.
Feb 28, 202234:00
The Ideal Portfolio

The Ideal Portfolio

I look at creative portfolios ALL day. I probably review 20 a day at minimum. In this episode I'll walk you through 5 things that every portfolio needs. Your portfolio is meant to answer your seekers questions before they get in contact with you, here is how. 

Feb 07, 202218:44
Terminology for Creatives

Terminology for Creatives

Today's episode we talk about the best ways to approach titling yourself on social media, blogs, portfolios etc. As a creative, we all like to have fun in this area but we must prioritize making it easy for others to find us. On the reverse, If you are looking to join an agency/company, I also shared 5 terms that should be in your resume.
Jan 24, 202216:03
Progress Report

Progress Report

hey hey hey... it's been a long while. This episode is all about getting you guys up to date so we can get back to the regularly scheduled program. so many new things - everything is working together.

Jan 18, 202216:30
A Conscious Brand

A Conscious Brand

In the midst of the chaos we seem to face almost weekly now, it's natural that brands and/your brand take a stance. The question is HOW. 

Mar 19, 202111:34
The Sponge Mentality

The Sponge Mentality

I am so excited to walk you through the one thing that has gotten me where I am today, the sponge mentality! I have never been a huge fan of traditional education, but I've always been big on not having to learn a lesson twice or not having to be the person to experience consequences to learn from them. Lets jump in!

Mar 05, 202116:60
No Filter Needed

No Filter Needed

Filters belong on images and videos, never on you. 

Feb 26, 202109:10
Running A "You" Business

Running A "You" Business

"Run a business you can advertise being you"

Feb 20, 202111:40
Analytics for Beginners ft Flaev Beatz

Analytics for Beginners ft Flaev Beatz

Finally got my good friend Favour (aka Flaev Beatz) on here! Favour Obasi-ike is a musician and CEO and Founder of Work & PLAY Entertainment, a digital media company focused on achieving real results that establish brands in the area of digital content marketing and local SEO treatment, across the entertainment scope. Favour and I explore what analytics is all about... for beginners. The topic is a bit overwhelming but it holds to almost ALL the answers you may have about your customers/+ audience. Yes, content is king - but because of data. 
Jan 17, 202132:21
5 Vday Strategy Tips

5 Vday Strategy Tips

It's almost exactly one month till Valentine's Day. If you are one of those people who don’t like the day because it’s a commercial holiday, you have two options:

a. Find an industry that does not involve people (very hard, I know)

b. Embrace the fact that you are in the business and world of buying and selling

  • You’ve probably already embraced that fact if you are listening to this episode. Okay, so the day of love and appreciation is here. But let’s be real, that’s not all that it’s about. It’s about showing the people you love that they are loved and appreciated. Which then means a lot of purchasing will be happening around this time.
  • Keep in mind if your service or product is not a typical purchase one would make to show love and appreciation, you may be mistaken. It’s never really about what you are selling, it’s about why you are selling it. And marketing is all about relating to the different reasons why someone purchases what they purchase.
  • Let's jump into these tips:
  1. If you have packaged products, load up on sample sizes. They serve for great gift additions. (I would also focus on new, best selling or underdog products)
  2. If you have a blog or are an influencer, pitch brands on a slot in your valentine's day gift guide.
  3. Create a new service/product or create a new package of old products inspired by love and appreciation. (this could be packaging, flavor, scents etc.)
  4. Do a giveaway! The people are here to feel loved, so make someone feel the love. Granted you aren’t promoting any specific product, but you will get some awareness which will more than likely lead to some sales.
  5. Charity work. Similar to a giveaway but this is more of a feel good awareness. If your brand promise aligns strongly with helping others, this could be great for you. You could even get your customers to join you by donating. This gets some relationship building going for you guys.

I hope you guys have some ideas coming in! It’s an all new year, with an all new gameplan.

Jan 11, 202111:33
Q1 Shenanigans

Q1 Shenanigans


  1. What is Q1?
  2. What are the fiscal quarters?: A quarter is a three-month period on a company's financial calendar that acts as a basis for periodic financial reports and the paying of dividends.
  3. Why are they important?: Fiscal quarters are important because they allow companies to compare different quarters within a year or between different years to make comparisons and evaluate trends.
  4. What should be ironed out to take adv of Q1?: - budget - identify yearly and quarterly goals -  essential dates - content strategy - reflect on what didn’t work for you last year - Check in with your team/employees.
Jan 04, 202112:14
Service the Customer

Service the Customer

Okay okay, I had to give in to this True Kitchen Kocktails conversation happening on social media. By all means, please let's continue to support this black business. We have so much learning and unlearning to do. But we must continue to show up and show out for our people. But, first, we chat facts. 

Dec 08, 202014:31
From Hobby to Business

From Hobby to Business

The transition from a hobby to a business is one of my favorite topics to speak on. It’s exciting and scary all at the same time. In this episode, I leave you with 3 lessons to always keep top of mind!
Nov 09, 202015:54
5 Daily To Do's

5 Daily To Do's

Creative business owners are usually creative first and then go into business for themselves. It's so inspiring to watch the process, however, I oftentimes see the same hiccup each time. A creative goes into business and continues to give 100% of their time to just their creative process. You've entered a new realm that calls for new processes. 

Oct 19, 202014:43
The Art of Following Up

The Art of Following Up

"Ghosting" is actually a thing in the professional world. Unlike your everyday lives, ghosting a customer, client, boss or any important contact could leave you with more of a loss than again. Consistency isn't the only secret, persistency is the cherry on top. Following up will leave you heard, respected, and trusted. 

Oct 12, 202010:27
A Marathon Indeed

A Marathon Indeed

No need to rush. It’s a marathon indeed.
Sep 28, 202007:05
Supporters vs. Customers

Supporters vs. Customers

We have more and more small businesses popping up everyday! And I love it. As creatives, it's natural that we'd be curious to know who supports us. In this episode, we talk about who actually matters. 

Aug 14, 202017:02
Welcome to the New Normal

Welcome to the New Normal

It's been four months and we are still inside. What does this mean for creative businesses?

Jul 10, 202013:37
I'm Not Inspired

I'm Not Inspired

I'm not even going to sugar coat it. It's a lot going on right now. 

Jul 03, 202010:23
I Am Black and Proud

I Am Black and Proud

A reminder to lead with pride and compassion. Shoutout to the Black community. 

Jun 12, 202018:30
The Pressure of More

The Pressure of More

This is the time for... 

Apr 10, 202015:26
It's His Show

It's His Show

We are in strange times, but this is all I am taking from it. 

Mar 27, 202009:14
WFH

WFH

I came with a message
Mar 20, 202014:32
The Power of Now

The Power of Now

I am a serial dreamer. I can see the details like the lighting in the room and exactly where I am standing, even how the room will smell. If there was something I could get paid to do, it would be to dream. As I embarked a new phase within my journey, there were specific things I knew I needed to learn. However, this lesson wasn't one of the things I was anticipating learning. Let's chat. 

Mar 13, 202016:57
Content Is King w/ SweetLikeOyin

Content Is King w/ SweetLikeOyin

There was no better person for me to bring on concerning this topic other than my good sis Oyin (@sweetlikeoyin). We can go forever on the topic of content, what's best is that I've had the pleasure of watching her put hard work and true thought into the content she creates. This one is definately for the books!
Mar 06, 202028:28
Natural Born Dreamer

Natural Born Dreamer

It's another one of the moment of vulnerability episodes. Lets chat. 

Feb 28, 202010:54
The Art of Team Building w/ Kemishia (Olori)

The Art of Team Building w/ Kemishia (Olori)

Team building is a skill I have struggled with for a long time. Delegating, communicating and maintaining the vision is all very unique when it requires you to do it over time. I brought on a good friend Kemishia (Olori), who I see as a master of team building. She is the publisher and producer of Story For The Gods Book (I am one of the authors) and the founder of @the_socialtea, a social networking community for women to grow and glow together! The gag is.. they are in 10 cities in under one year. Just press play.
Feb 21, 202057:22
Corporate Politics w/ Sanmi & Pennie

Corporate Politics w/ Sanmi & Pennie

Finally! I've been waiting to bring on some of my favorite people to chat with me on the podcast and the time is finally here. Today we have Sanmi, he is a writer, poet, podcast host (@therantsshow) and more importantly to this episode Talent Acquisition and People Operations for multiple start-ups in Silicon Valley. In addition, we have my longtime friend Pennie Anassi! She is a writer, multi-media content creator and podcast host (Pennie For Your Thoughts). She has her educational background in Psychology and Media Management. I know we aren't the only one dealing with corporate politics when we just want to create, let's chat.
Feb 14, 202054:44
The 4 Steps to Self-Management

The 4 Steps to Self-Management

Hey there! We are back with season 2! This time around we are focusing a bit more on skills. One thing I know for sure is that it takes an entirely separate skill to manage the business of your craft. Talent doesn't mean you have every skill to make the goal happen. So today, we dive into the 4 steps behind self-management! 

Feb 07, 202024:06
Failure Needs Healing Too

Failure Needs Healing Too

It's the season finale! Wow. 10 Episodes in and I'm here to end it how I started it, with vulnerability. Fall 8 times get up 9 right? But there is that window for the need of much more. Let's chat. 

Jan 17, 202016:30
Your Greatest Asset: Time

Your Greatest Asset: Time

I was talking to one of my best friends and he reminded of a time in my life that was super great lol. It honestly felt like it was just two weeks ago this happened and the idea of time dawned on me. It's moving everyday with no pause, rewind or fast forward. So much for us to consider. Let's chat. 

Jan 10, 202024:02
Nothing Ever Grows In Comfort Zones

Nothing Ever Grows In Comfort Zones

Happy New Year!! In this episode I'm bringing vulnerability with something I am currently fighting through, and that is my comfort zone! It's a new year, so that means new energy! Let's chat.
Jan 03, 202019:18
You don't need motivation, you need commitment

You don't need motivation, you need commitment

For a long time I gave motivation so much value. I put a lot of weight into the presence of motivation. Along my journey I have learned that motivation is fickle. In this episode I share my thoughts on the topic, in hopes that you begin the new year with a commitment. 

Dec 27, 201913:52
Your Spirituality Fuels Your Creativity

Your Spirituality Fuels Your Creativity

In this episode, I share my knowledge and view on spirituality in conjunction with creativity. This understanding goes beyond any religion, today I talk about the state of mind and spirit. Are creative blocks a thing for you? I've tried many times to find the source of creativity so I could remove the block. Let's chat. 

Dec 20, 201922:43
Thee Stallion. Thee Law. Thee Artist.

Thee Stallion. Thee Law. Thee Artist.

If you've been seeing talk about Megan Thee Stallion suing her MUA, it's not true. However the MUA isn't far from it. This episode, I dive into Megan Thee Stallion's MUA NDA breach. Was he wrong? Let's chat. 

Dec 13, 201922:23
Stay Low, Do The Work

Stay Low, Do The Work

Inspired by a tweet from @bronze_bombSHEL. Honestly, I was triggered. It took a while before I understood what "the work" really was. 

Dec 06, 201916:21
Affirmations for the Creative

Affirmations for the Creative

I had every intention on delivering this on Monday, but we are here regardless. I love home, my family and loved ones. But loving them does not always mean you are understood. We make decisions no one can relate to, and thats okay. No need to explain, I understand. 

Dec 03, 201904:22
Launch Day: The Missing Link

Launch Day: The Missing Link

Everyday I see someone launching something new (I really love it), but everyday I am realizing the consistency on what should be done that no one is doing. The holy grail to securing conversion (sales or following through with an action) on the day of any launch. 

Dec 02, 201916:27
Dear Black Businesses

Dear Black Businesses

We Love you.
We Need you.
We Honor you.
We Respect you.
We Support you.
We Admire you.
We Desire you.
We Trust you.
We Pray for you.
We Ride for you.
We Advocate for you.

Nov 22, 201918:18
Intention Not Perfection

Intention Not Perfection

My very first podcast episode! It's not perfect, but it's here. And that is tweet, the post and the point. 


Nov 14, 201915:47