Using analogies - especially everyday connections that your customer can relate to without you around - makes for a very powerful association that stays long after you have left the room. Use it wisely to great effect.
Take time to research your subject before your next meeting and you both will come out ahead. Spend some time looking at what she has tweeted, written or spoken about. And then reference that - in earnestness and not as flattery - the results will be amazing. #IGuaranteeIt