Do you like to google your own symptoms before forcing yourself to see a doctor? Well I do, but I should know better so don't do it.

Seriously though, in this day and age, it's pretty common for us to want to stay informed about our health (which is good), but to self-diagnose after reading online content from a google search is a step too far. According to a news report from November 2019, 2 out of 5 Americans do this, and I suspect we in Asia face the same temptations.

Most people in North America would agree that websites like Mayo Clinic and WebMD are reliable sources for healthcare information, but where should we turn to in Asia?

Enter Hello Health Group, a healthtech startup based out of Singapore.

Chris Clarke, COO & SVP of Hello Health joins me in this episode to talk about why they want to democratize access to healthcare information in Southeast Asia, and just as importantly, how they are doing this one website at a time.

Topics we explored:

- How search engine aggregate data can help us understand what people are searching for, thereby identifying a population's gaps in knowledge.

- How population search data can help various stakeholders (government, pharma, hospitals, etc) plan strategically to address unmet needs.

- How to develop online healthcare content that is highly accessible and highly relevant to a population's search queries.

- Data privacy concerns related to collecting people's online search activity.

- Plans to personalize and customize online search experience to the individual level.

Resources mentioned:

Medtech Intelligence article - https://www.medtechintelligence.com/feature_article/the-future-of-diabetes-management-in-asia/

Healthline article - https://www.healthline.com/press/should-health-content-lead-or-follow

Hello Health's Medical Tourism Platform - www.go.care

Follow Hello Health Group:

Website – https://hellohealthgroup.com/

LinkedIn – https://www.linkedin.com/company/hello-health-group

Chris’ email – chris@hellohealthgroup.com

Follow the Asia Healthcare Podcast!

https://siryn.co/asia-healthcare-podcast

https://anchor.fm/asiahealthcare

Twitter: @jchanpharma

Music from https://www.purple-planet.com

#009 - Futureproofing healthcare systems w/ Rachel Frizberg, Area Head of APAC, Roche Pharma