The Red Chair Podcast Series

Welcome to Season 3 of the Red Chair Podcast! In today's episode, host Manuel Collazo, Vice President of Strategic Marketing & Business Development interviews Chief Financial Officer Michael Pulick, RIA Chief Executive Officer Kristy Cohen, and Beth Mauro, Senior Reporting Analyst Kristina Orta.

In today's episode of Red Chair Podcast, host Manuel Collazo, Vice President of Strategic Marketing & Business Development interviewed Jodi Araujo, CEM, and CEO of National Air Duct Cleaners Association (NADCA), and Gene Terry, CAE, IOM, and Executive Director of American Society of Hand Therapists (ASHT) as they discuss best practices in member retention and engagement."

You'll learn why:

Establishing your credibility with certifications is so important

Knowing and educating the consumer is paramount to member engagement

Clearly communicating member benefits increases membership

Collaborating and partnering with adjacent organizations makes sense

Attaching metrics to effort will help you measure success and member loyalty

Client-first mindset speaks volumes In-person meetings are priceless to member retention and engagement

Building relationships with Board members is both give and take.

Now it's your turn, we want to hear from you!

Tell us in the comments below.

In today's episode of Red Chair Podcast, host Manuel Collazo, Vice President of Strategic Marketing & Business Development interviewed Jodi Araujo, CEM, and CEO of National Air Duct Cleaners Association (NADCA), and Gene Terry, CAE, IOM, and Executive Director of American Society of Hand Therapists (ASHT) as they discuss best practices in member retention and engagement." 

You'll learn why: 

Establishing your credibility with certifications is so important 

Knowing and educating the consumer is paramount to member engagement  

Clearly communicating member benefits increases membership 

Collaborating and partnering with adjacent organizations makes sense 

Attaching metrics to effort will help you measure success and member loyalty 

Client-first mindset speaks volumes In-person meetings are priceless to member retention and engagement

 Building relationships with Board members is both give and take.    

Now it's your turn, we want to hear from you! 

Tell us in the comments below.

In this episode of the Red Chair Series Podcast, we discuss the role of associations in creating inclusive cultures. Learn about diversity, equity, and inclusion from Jennifer Brown, Founder of Jennifer Brown Consulting, and Amy Williams CAE, MPA, IOM, VP of Sales and Consulting at AH.

In this episode of the Red Chair Series Podcast, we discuss the application of ASAE ForesightWorks in the post-COVID world. Learn about foresight and planning for the future of your association with Sue Pine, FASAE, CAE, Strategic Advisor at Bloch & Reed.

In this episode of the Red Chair Series Podcast, we discuss the pivot to virtual events and how the meetings industry changed overnight. Learn about the shift to a new event format from AH’s own Brooke Passy, CMP, DES, Senior Meetings Manager.

In this episode of the Red Chair Podcast Series, we discuss opportunities surrounding data collection. Learn how to utilize data to make informed marketing decisions with AH’s very own Beth Mauro, Senior Director of Client Services, and Melissa Willhouse, Marketing Associate.

This inaugural episode of the Red Chair Series Podcast discusses the rising popularity of podcasts in recent years. Learn about podcasting for associations from Wound, Ostomy, and Continence Nurses Society Director of Marketing & Communications Megan Ramirez, and AH's own Kevin Howard.