Sport's Cutting Edge

Dene Menzel is a singer-songwriter who’s gone to Number 1 on the iTunes charts. She’s also an author who has topped Amazon best seller lists in the USA. And Dene is the founder of Branthem.

Branthem work hand-in-hand with clients to create the right sound to engage their target audience through the power of music.

Dene joins us to today to speak about her passion for sportstech, and how music branding can help Aussie start ups to cut through the clutter.

Scott Goldman is Performance Psychologist at the Golden State Warriors. Prior to that he was at the Detroit Lions, after being the head of Performance Psychology at the Miami Dolphins. 

Through his own shop, Athletic Intelligence Quotient (AIQ), Scott and his team consult with a wide array of pro teams in the USA (NBA, MLB, NFL), Europe and now Australia.

Scott is renowned for his humility and sincerity, in an approach where he builds organically with an individual, rather than dictates from on high. 

Today we hear the role data, analytics and intuition plays in helping to build the mindset of world class athletes.

Graham Dudley comes into sportstech companies like a specialist coach, to help them make sense of data, and turn artificial intelligence into actual intelligence.

He founded Global Performance Testing in 2011, and works with companies in North America, Europe, Australasia and now India.  

Graham and his team assess products, provide evaluation and validation, tech support, training, analytics and cyber security.

In today’s show, Graham says overselling and underdelivering is a major modern problem in sportstech.

Aussie media executive Craig Green was the International Marketing Director & Advertising Boss during his 20-year career with Sony Entertainment. He then did the same thing at EA Games & EA Sport.

Craig now has his own shop, SprtsHQ, creating an all-encompassing digital collectible business model, amplifying leagues, engaging fans, and integrating commercial partners.

SprtsHQ won the world-wide race to become official licensee to the FIFA World Cup, and are now surging into both grass roots and elite level sport.  

Aaron Eisman is renowned in America as a social media savant.

He’s run socials for the NFL Network, Bleacher Report and Turner Sports.

Aaron now has his own shop, Eisman Digital, and he works hand-in-hand with brands throughout North America, Europe and Asia-Pacific to “cut through the clutter” and “stop the scroll”.

Today, Aaron opens up with key lessons on his 15 years in the sports entertainment industry, and his time at the coalface of the globe’s social media revolution.

Clubfunders’ co-founder Blake Lawrence grew up as one of five boys with a single Mum. He saw first-hand how money can be a major hurdle to jump for kids to play sport. 

Fellow co-founder Stuart Jacobs grew up in South Africa, and was a gun young golf talent. But golf is a sport that requires significant financial investment to make it all the way to the top. Stuart eventually reached a financial tipping point. 

These two have come together to create Clubfunders- an open source banking platform that aligns sports bodies, clubs and leagues, along with participants and sponsors.

It’s a win-win-win formation, where leagues grow their competitions, players have more access to sport, and sponsors can realise greater return on their investments. It’s a model for junior, community and elite level sport.

Blake and Stuart join us on the show today to talk us through the mission, the growth and their cutting edge open banking technology.

The sport of fencing is a throw-back to medieval sword fighting, with its modern incarnation drawing from the Italian Renaissance.

Fencing was an original Olympic sport in 1896, and has captivated people with its grace, daring and precision ever since.

Callum Laurenson, an electrical engineer and avid fencer, began a journey in 2012 to solve a perennial problem for the sport- electrical wires.

Laurenson, and co-founders Tony Grubman and Rachel Muir-Smith, have built multiple iterations of world-leading patented wireless technology for the sport they love.

Today, Cal takes us inside the inventors lab, and tells us how it was done, and how EnPointe is now setting its sights on new sports to revolutionise.

PrezentBox is a platform to enable and facilitate activity-based gifting for kids.

Parents can create a profile that allows family members and friends to contribute money towards their kids’ participation in a sport or activity, rather than just buying another toy to sit on the shelf.

Sport and activity providers can also use the platform to help connect with parents and communities.

PrezentBox was founded by Dan Frkic, a business manager who built a stellar career with two of Hollywood’s biggest studios, Paramount and 20th Century Fox.

Dan’s great mate and former colleague from Paramount and Fox, Con Apostolopoulos, is also on board at PrezentBox, as they help to get kids more active.

They both join us on today’s show.

GeoSnapShot is a tech platform creating a centralised place to upload and download photos- with cutting edge AI recognition technology allowing for an instantaneous user experience.

GeoSnapShot also broadens the opportunity to commercialise image content, provide brand integrations, and deeper fan engagement and connection.

Tech maverick Andy Edwards founded this company, which has just been invested into by the most important media company in world sport, Comcast NBC Universal.

Geo’s client list now includes NBC Sports, NASCAR, PGA Golf, the USCAA College sports, the San Antonio Spurs, USA Boxing and Tough Mudder.

Andy gives us the inside story of his world beating tech!

Michelle Walshe is a film & TV director who has worked with Warner Bros., the BBC, and her own Augusto Group, based in New York City.

Leigh Kenyon is a former soccer star, who played with New Zealand’s Football Kingz in Australia’s National Soccer League.

Together they founded CoachMate, drawing upon their individual expertise, to make engaging, easy-to-digest content designed to educate and empower grassroots coaches, parents, kids and communities, to create sporting environments where all kids feel at home.

The pair are now backed by Australian sportstech heavyweights Stirling Mortlock and James Godfrey’s XV Capital.

Michelle and Leigh tell us how we can all make a better place for kids to play and love sport.

No longer do you need to fly to Arizona for high altitude, because Arizona comes right your bedroom, or lounge room, or anywhere you want to set up Box Altitude.

Founder Rico Rogers is a former international pro cyclist, who used to benefits of high altitude training to try to bridge the gap he and other clean riders faced during the drug-riddled racing days of the early 2000s.

Now he is allowing everyone to create a high altitude environment at home, through their Altitude Bedroom, Training Cloud and Sleep Cloud offerings.

Rico, and leading engineer Callum Taylor, give us the inside story on this world-leading technology.

Craig Horobin has spent the past 25 years at the tech cutting edge of sports broadcasting.

His first big gig came as the Olympic Broadcast Manager for Telstra at Sydney 2000.

Craig spent the next two decades working on FIFA World Cups, Olympics Games, Commonwealth Games, and major international diplomatic events like APEC.

In 2015 he started his own shop- Aircast.

Aircast provide ultra-low latency in-venue and at home streaming, and they are now working with one of the world’s largest media companies, Comcast NBC Universal, as their streamer of choice.

Craig tells us how he did it!

Australian rugby union legend Stirling Mortlock, and much-vaunted sports mentor James Godfrey, are dynamically opening-up capital flow into sportstech start-ups, through their firm XV Capital.

XV are investing capital, acumen and energy to help start-ups reach their full potential.

They are behind the hottest sportstech property in the world, the Smart Ball, from UK company Sportable.

Their Smart Ball- or as described by Eddie McGuire, ‘Super Footy’- will now be used in the AFL.

It is already used in global rugby, while Nike and Adidas are jostling to bring it into soccer, and Sportable are now pushing into the USA.

Mortlock & Godfrey are working with a wide array of tech start-ups like CoachMate- who’s mission is to empower women, girls, and all kids to have positive experiences in sport.

And the likes of Queensland business, Clubfunders, which is using tech to help breach the perennial divide between how much money sports have, and how much they need.

Mortlock & Godfrey tell us there’s so much room for growth and performance in Australian sports technology.  

Steph Bofinger is the founder of Fempro Armour.

In 2019, Steph and 12 other ladies completed the first all-female motorbike run of the Simpson Desert- four days of gruelling off-road riding, in the unforgiving, and at times fatal, Australian Outback.

For Steph, that ride was part of her healing process, having just escaped and survived domestic violence.

While the Desert allowed one dark chapter to close, it brought to life a whole new world. On that ride she discovered the dire lack of female protective equipment for riders. All 13 women faced that same problem.

So, Steph decided to find the solution. And Fempro Armour was born.

Steph has expanded beyond motorsport, and is working hand-in-hand with Bond University with their Rugby Union program. She has also created a range of products for health care, aged care and disability care. Fempro Armour also create products for men and boys.

For more info, check out femproarmour.com

Amy Crosland is one of Australian sport’s leading figures turbo-charging the women’s sportstech sector.

Born and raised in iconic Tamworth, Amy has built an epic career, working with United Nations, the UK Ministry of Justice, and recently was Australian boss of global tech firm, Orion.

She is now ASTN’s Women in Sportstech Boss, with a mission to empower and promote women and girls to become front and centre, in what has been a male-dominated sphere.

For more info on women in sportstech, you can email Amy at: amy.crosland@astn.com.au

Will Wright was at the vanguard of e-commerce 20 years ago, and he now leads ECAL’s European expansion.

ECAL are the world’s leading calendar marketing solution, and service the English Premier League, Liverpool FC, FC Barcelona, the International Cricket Council, Formula One and many other of the world’s biggest brands. 

ECAL are an Australian business that have blitzed the international field, and today we’ll hear how they’ve done it, as we get a look under the hood, discuss the growing role of AI, and look at future growth.

Kronos Enterprise use cutting edge tech to deliver key information to their clients across sport, event management, timing solutions, sustainable energy and cyber defence.

Lachlan King is a Master of Business Information Technology from RMIT, and is a Global Senior Business Analyst for Kronos.

Lachy and his team delivered the sportstech that powered the Special Olympics in Berlin this year.

Today we hear how tech can be purpose built to ensure people of all different abilities can fully immerse themselves in sports, and big event experiences.

Anya Lee is regarded as one of the sharpest young minds in Australian architecture. She works with Smartform Architecture, who have just completed the $250 million rebirth of Marvel Stadium in Melbourne.

Smartform have made a name for their algorithmic and computational design processes- creating the cutting edge of new world architecture. And they take a holistic, human centred approach.

Anya’s passion and expertise runs deep into health and wellbeing, and she is building the Smart360 platform to create immersive, accessible and individualised health and exercise.

Australian Ben Turner is Head of Sports Content and Partnerships APAC & Head of Global Basketball at Sportradar.

Ben was an early architect of our industry, first with SportingPulse, before co-founding Atrium and Synergy Sports. 

His reputation for landing the biggest clients in the world saw Ben head-hunted by Sportradar, where he now helps them set the global agenda.

Ben says Aussies must seize the day on the world stage, and he tell us how you can do it!

Alicia Nagle is a passionate community builder. This firefighter and surf life saver has spent the past decade working in media and marketing across Australia and the United Kingdom.

Alicia’s grandpa, Kel Nagle, is an Aussie golf legend, who won the 1960 British Open, and was runner-up at the 1965 US Open.

Naturally, Alicia’s first venture as a start-up entrepreneur is Zonely- a platform that uses golf as a vehicle for community-building.

Zonely’s accent is on promoting physical, mental and social health through bringing diverse groups of people together to have fun and play golf.

Chris Smiles is one of the world’s leading tech-driven architects. He has mastered the use of digital technology and computational design to create sports stadia that will dominate deep into the 21st Century.

He is the man behind the quarter of a billion-dollar Marvel Stadium redevelopment. He was a key member of the winning bid to build Optus Stadium, and was lead designer of the new Adelaide Oval.

Prior to starting his own firm, Smartform, Chris did major projects everywhere from China, to Kazakhstan, and even worked on the Royal Botanic Gardens and Kings Cross Station in London.

Today, Chris gives us an exclusive insight into the cutting edge tech driving the future of sports stadiums.  

In the past 18 months, crypto has crashed, NFTs have gone from rare gold to rarely spoken about, inflation continues to bite hard, and recession fears loom.

Despite the adversity, Australian sportstech has continued to power forward, with ASTN’s Australian Sports Innovation Report 2023, showing the industry now generates $4.25 billion annually. 

ASTN Chair Dr. Martin Schlegel says the tough economic times are actually driving a greater appetite for the kinds of efficiencies that sportstech companies can deliver. 

Today we delve deep into the undercurrents of the industry, the new areas for growth, how to survive tight capital markets, and the future of AI in sportstech. 

Cricket is one of the world’s oldest sports, first played in the 1500s in England.

The modern game is equal parts tradition and revolution- first seen with Kerry Packer’s World Series Cricket, and now T20.

BBL team the Melbourne Renegades, in conjunction with ASTN, selected Spark-Up Studios to digitally revolutionise their fan connection.

Today we hear from Spark-Up founder Luke Santamaria and Renegades Fan Engagement Boss, Felicity George on how gamification and personalisation can keep this 16th century sport relevant in the Web-4 era.

Lydia Lassila is one of Australia’s all-time Olympic greats, having won aerials Gold at the 2010 Winter Olympics in Vancouver, and then become the first ever woman to complete a quad-twisting triple somersault at the 2014 Games in Sochi.

Lydia says “playing it safe is not my style”, and she used all of that resilience to get her through the depths of despair in 2006, when she tore her ACL apart, twice, in the space of six months.

That time of agony was also the genesis of her creation-BodyICE. Experiencing first-hand the desperate lack of suitable ice and heat therapy products, Lydia created her own.

BodyICE is now a global business operating in health, wellness and sports. Lydia uses the latest in tech, and also a deep understanding of mental and emotional wellbeing, to help create a wholistic approach to healing and recovery.

Her BodyICE Woman range has been a game changer for women around the time of pregnancy and post-pregnancy, and also those having undergone major surgery.

Today, Lydia gives us the inside story on an epic sporting career, and her global sensation- BodyICE.

George Gregan is one of greatest rugby union players of all time: A Wallabies captain, 1999 World Cup winner, 5x Bledisloe Cup winner, and the Australian games record holder.

George co-founded PTP Fitness to bring his fitness passion and expertise to the wider community. PTP now work with the Wallabies, Matildas, the Diamonds, Boomers and the Opals.

They are also with Richmond, Carlton and Sydney in the AFL, and the South Sydney Rabbitohs in the NRL.

George is bringing the latest tech to the grassroots community, and helping to enable older Australians to keep living healthy, active lives.

Today, we go inside his extraordinary sporting journey.

NTT is one of the world’s largest telecommunications companies, founded and based in Japan.

NTT have become a major player in sports technology, and Aussie Peter Gray is their Global Sportstech & Innovation Boss.

Peter heads-up NTT’s Tour De France operation, powering one of the world’s most iconic sports events with revolutionary technology.

Today, Pete takes us behind the scenes of the Tour, and we also celebrate the Tour de France Femme, the ground-breaking new women’s cycling event.

Carsten Koerl founded Sportradar in 2001, and the NASDAQ-listed company are the official data partner of FIFA, the ICC, the NBA, MLB, NHL, NASCAR and UEFA.

Carsten Koerl is the mastermind who made it happen. With a Masters in Electronic and Microprocessor Engineering, Koerl has always been two steps ahead of the competition.

Before the ‘dot-com boom’, he founded sports data company B-WIN, in 1997.

Then on a trip through the Australian Outback around the turn of the millennium, Carsten imagined the idea of Sportradar.

He’s spent the past two decades making that dream a reality, and making Sportradar the best in the world.

Today, we hear how he does it.

Paul Hoon is the CEO of etrainu. He’s been with the Queensland company since day one, 18 years ago, when he started as the Sales Boss.

Paul is an Engineer by profession, and was formerly General Manager at SumTotal, and Sales Boss at YomStar.

etrainu is an online learning platform now playing on the global stage- working with golf’s PGA and LPGA, Youth Soccer in the USA, as well as Basketball Australia, Surf Life Saving Australia, Gymnastics Australia and Touch Football.

Paul shares his passion today about how knowledge and education are key to driving better outcomes for the individual and for the community.

Cameron McKenzie-McHarg is a 2-time Olympic rower, winning Silver in Beijing. He is a 2-time World Champion, and former Australian Captain.

The prodigious athlete was also a top-10 AFL Draft Pick, who went on to become Chair of Rowing Australia, forge a successful commerce career, and then found 776BC with wife, Kate.

776BC are now a global leader in performance apparel, as the official outfitter of Team USA Rowing, the Ivy League US Colleges, the Aussie Rowing team, and working with others like Major League Baseball teams and Cricket Australia.

776BC products also allow for unique motion-capture performance analysis through their patented technology.

Cam takes us inside his cutting edge tech, global conquest, and we reflect on a magnificent sporting career.

Libby Owens has been a leading figure in Australian sport, business, and media for more than a decade.

Formerly managing broadcast rights at Cricket Australia and a formative stint with the Indian Cricket Board, the BCCI, Libby was also formerly at Australia’s media watchdog, ACMA.

Since April 2016, Libby has been CEO of the company that invented modern sports data in Australia, Champion Data.

Champion are now a strong global player, operating out of the United States and Europe.

Libby shares how sportstech innovation is driving sports data and reflects on lessons learned from her prolific career.

Courtney Smith has been a prolific business and tech entrepreneur for the past quarter century. He has now founded the world’s first blockchain volunteering rewards platform, Firefly Initiative.

This not-for-profit is on a mission to pump $25 million worth of direct social benefit into local communities, empowering local sport and local business.

Most importantly, their goal is to honour the tireless work of Aussies all over the country who volunteer for their communities.

Gen Z (those born after 1996) are the first cohort of true digital natives, and are fast becoming one of the most influential age demographics.

Forbes reports Gen Z purchasing power to be US$360 billion, and Brisbane 2032 Olympics Minister Sterling Hinchcliffe says he wants Gen Z advisors to help shape and organise the Games.

Winning Gen Z is crucial to the future of any sport.

Today we find out how it can be done, with Gen Z’r Justin Moskowitz- who is a US Game Developer and Sports Marketing College student at Syracuse University in New York.

Niall Hendry is an Emmy award-winning sports technologist who has been at the industry’s spear-tip for the past 15 years.

Niall became a world-renowned figure during his time at ChyronHego, where he and his team won an Emmy in sports broadcasting for their TRACAB Player Tracker.

The Englishman then jumped head-long in to Web3, when he joined MOVE Ai, to become Head of Product & Partnerships.

MOVE Ai are a global-leader in AI computer vision and marker-less motion capture, working with Mark Zuckerberg’s Meta, Nike, EA Sports and UniSoft.

Niall takes us behind the scenes at MOVE, and gives us cutting-edge industry insights.

The Australian Institute of Sport is a national treasure, a source of great Aussie pride, and international success.

Stuart Morgan is a world-leading figure in AI and machine learning, and is at the helm of AIS innovation.

Stuart’s original background is in psychophysiology, and he is uniquely placed to find the happy medium with technology- both embracing the power of the human mind, and the power of computer science.

We go behind the scenes at the AIS, lifting the curtain on some of the world’s foremost tech, like swimming’s Sparta 2.

Brett Nicholas has been a high achiever from day one. His first job out of Uni was running Rip Curl’s ‘No Fear’ marketing campaign at the turn of the millennium.

He then became Aussie brand manager for motorsport and board labels Fox and Shift.

Brett then decided to backpack Europe, before he was headhunted by Fox, and made marketing boss of Fox Europe.

Promotions and a highly successful career in the US followed, before returning home to become CEO of POD Active.

POD Active are one of the world’s most revolutionary sports tech companies, designing and developing the use of composites, polymers, and urethane materials, to create joint protection products around natural human motion.

***AND we head live to New York, and catch-up with emerging App & Game Developer Justin Moskowitz, for his review of the new Meta Quest Pro Headset. 

James Ellender has worked in health and fitness since he was a 15 year-old kid growing up in Sydney.

From personal trainer, to group fitness instructor, then to sales, before becoming a gym manager, and then a state manager.

James saw a problem, and is now finding the solution, as CEO of ActiveXchange.

ActiveXchange uses tech and data to bridge the knowledge gap, and help all health and fitness stakeholders make informed, efficient decisions that benefit the individual, the community, and the bottom line!

Sam James, co-founder Laurie Malone, and first employee Chris Rowe, were sitting around a Brisbane sharehouse one day in 2015, when the idea of VALD was born.

Seven years later, VALD are world-leaders in musculoskeletal technology for performance and allied health.

They work with 20 EPL clubs, 25 NBA teams, 27 NFL teams, and are now focused on democratising their cutting edge tech, to enable access across the community.

This is their story.

Sarah Cook is a two-time Olympic rower for Australia, and a dual international athlete, having also sailed for her nation, and won an Aussie championship.

Sarah is now Chief Operating Officer of Rowing Australia, represents Oceania on the World Rowing Council, is lead commentator for World Rowing, works on the Australian Government’s National Sports Tribunal, and champions the cause of women in sport.

Sarah tells us what makes her tick, and gives an insight into the way sportstech can take rowing to a whole new audience.

Jarod Pickering became a software engineer at the turn of the millennium, and built his career as a leading figure in our nation’s digital footprint.

The former Digital Product Owner at Medibank, and Digital Boss at Cricket Australia, is now Head of Cricket at global tech titan, Sportradar.

Jarod and his Sportradar team are the official data provider for the International Cricket Council, and for the current T20 Cricket World Cup in Australia and New Zealand.

Jarod tells us the cutting edge tech that’s taking cricket to a new generation of fans.

Markus Deutsch is a PHD in Exercise Physiology, and a pioneer in sport and health data science.

He worked with New Zealand Rugby as a Sports Scientist at the turn of the Millennium, before becoming an internationally renowned University Professor.

In 2003, he started Fusion Sport, which is now a global leader in human performance solutions, used by elite sports all over the world, and now the US Military.

This is the story of Markus and his Fusion team!

Felicity George is the Melbourne Renegades Marketing & Brand Boss. Felicity is an elite operator, having worked at FIFA in Zurich, Arsenal Football Club, along with Tennis Australia, St. Kilda and the Western Bulldogs.

Craig Hill, a co-founder of ASTN, is a key architect and engineer of Australia’s $3billion sportstech industry.

Together, they ran a start-up pitch opportunity, with one successful company ultimately chosen to work with the Renegades.

This is the inside story of how you win a pitch, and how you win a big client.

Credited by the Australian Financial Review as a “Visionary” behind the creation of Australia’s Venture Capital industry, Bob Beaumont has worked in finance for nearly half a century.

Bob made his name in United States finance, and is the original ‘Business Angel’ in Australia.

He works hand-in-hand with UC Berkeley & UCLA, helping to foster next-gen businesses.

Bob helped to create ASTN, and gives us a master class in winning capital investment.

Jess Corones is Swimming Australia’s Sportstech Boss, and is Head of Sports Science for Australia’s Olympic Swim Program.

Jess gives us an incredible behind-the-curtain look at the high performance that goes into the world’s best swimmers.

We hear about the revolutionary Sparta 2 technology, which debuted at the Tokyo Olympics, and the machine learning helping our Aussies build to Paris 2024.

And Jess talks about the human touch that’s required when applying sports data to maximise outcomes for the athletes.

While the coaches at the AIS train promising athletes, Dr. Martin Schlegel and his team train promising sportstech start-ups.

Martin, a globally renowned Chemical Engineer, joined ASTN in 2016, and is Program Lead at the Australian Sports Innovation Centre of Excellence.

Having just been handed the ASTN baton by founder, James Demetriou, Martin gives us the keys to business success, and some razor-sharp industry forecasting.

Karma Armani is the Sport’s Cutting Edge International Correspondent, and works in New York City with mega sports agency Sportfive.

Karma gives us a deep insight in to the latest in women’s sport and sportstech, including a recent study showing that women’s sport could be a better bet than men’s sport, when it comes to economic decision-making.

Karma also shares strategies for females facing cyber-bullying.

European sport is world-renowned for its prestige and tradition.

European sportstech is “old school and cautious”, which is a positive, that helps refine and sharpen decision-making, according to Sam Westberg.

Sam is CEO of LaSource- a B2B sportstech agency based in Paris, helping to shape the future of sport and entertainment.

Sam is clever, modest and speaks his mind- giving us a great insight into the state of sportstech in Europe.

The biggest week in Aussie sportstech kicks-off just days away in Olympic City, Brisbane on August 30.

The Australian Sports Innovation Week includes a master class, start-up & investor day, field tours and partner workshops.

The two headline acts are the Sports Tech World Series and the Australian New Zealand Sports Tech Awards.

Johann Odou is co-founder of the Sports Tech World Series- the largest global sporstech conference series in the world.

Johann joins us to preview the week, and reflect on his time in sportstech.

Rick Burton is the former marketing boss for the US Olympic Committee and Miller Lite, and has worked with the NHL, Nike, Visa and Fedex.

He also ran Australia’s National Basketball League, and is a Professor at Syracuse University, in New York.

Rick is now North America Chief for Playbk Sports- a company creating new digital information and engagement commodities for clubs and leagues.

Rick gives us the game plan of how Australian sport can harness rapidly evolving technology to grow global brands.

James Demetriou is one of the great success stories of modern Australia.

The first generation Aussie became the first person of Hellenic background to represent the Essendon Football Club in the VFL/AFL, in 1975.

After footy, James carved out a grand career in law, commerce, sport, governance and innovation.

In 2012, James founded the Australian Sport Technologies Network, as a mechanism to grow Aussie sportstech companies, and help propel them on to the world stage.

In that time, James and ASTN have helped take a $250 million industry, and turn it in to a $3 billion phenom.

This is the story of James Demetriou, and ASTN.

Steven Gatt is Chief Operating Officer of Netball Victoria, co-founder of Sports Accounting Australia, and a Director of the Sports Excellence Scholarship Fund.

Steve takes us on Netball Victoria’s journey of big sportstech decision-making. He tells us how tech has the power to connect the vast netballing community.

We also discuss how the Sports Excellence Scholarship Fund is providing more equality of opportunity for Aussies to make their sporting dreams come true.