BRANDED! with Steph Weber

What is the number one thing that your raving brand fans are craving right. this. second? 

If you answered real, genuine human connection you're right! And my guess is that this truth won't change anytime soon. 

Rockstar, that's why it's time to bust a move and get a marketing plan in place for 2021 that prioritizes fostering deep connection with your avatar above all else. 

Listen in to learn about how you can start the new year off strong by leveraging a well-rounded connection first marketing strategy. And hear my predictions for the marketing tactics that are most likely to take center-stage and explode your business in the 2021. 

Brand Breakthrough Live -- Save your seat! 

"Steph, 2020 was the year of direction and growth that you were hoping for." 

Rockstar, this is the first line of a letter that I wrote to my future self last year. 

And, wow. That line was spot-on. 2020 was a year of massive growth for myself and The Weber Co.

But when I wrote that letter, I had no idea just how messy and transformative this past year would be. 

In this episode, I'm giving you an inside view of what it looked like for me to become a full-time entrepreneur and to do 170K in sales over the past year. 

Listen in to hear about not only the growth aspect but also the tough lessons I learned in 2020 that involved failure, hurt, and perseverance. 

After listening, I hope you walk away from this episode ready to tackle the new year that's right around the corner, feeling rooted in your future vision and ready to grow through any failures that might come your way. Here's to what 2021 has in store for all of us! Cheers rockstar!

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Rockstar, are you pouring into your family in the biggest and best way possible?

Tough question...right?

Well, if you answered "not really." you're not alone. Today's guest, Megan Smith has been exactly where you're at. That's why today she's coming on the show to chat about how it's never too late to start cultivating the family climate you desire. 

Listen in as Megan opens up about how she grew tired of running on the hamster wheel of parenting and decided that if she couldn’t make more time, she would make more of her time. 

Learn about the framework that Megan used to break free from that hamster wheel. And find out how she started to plant seeds of connection and growth in not only her family but in other families too!

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Want to know the coolest way to give your raving brand fans the opportunity to actually experience your brand IRL? Do you want them to FEEL your mission, your heart, and get on fire for the shared vision that you have?

If you answered YES, this episode is for you because I'm explaining why experiential marketing is the secret sauce for cultivating community, connection, and impact. 

Listen in as I break down the essentials of this tactic. Plus, catch all of the golden nuggets that I picked up during the process of planning and hosting my first retreat. 

And *spoiler alert* you'll want to stay tuned until the end of this episode to be sure that you catch all of the deets about the 2021 Ignite Your Impact Retreat. You'll hear from a few rockstars who are sharing the inside scoop on how the first retreat I hosted in January this year changed the game for them. 

With massive growth comes massive change. And while growth is always a good thing, sometimes it can take us by surprise. 

When our businesses take off quickly we might find ourselves thinking, “Can I rise to the occasion and manage all of these new team members? or “Can I maintain this forward momentum?”

If this sounds like you Rockstar, then you are in for a treat with today’s episode! Jenn Shelton is chatting about her major success in an affiliate marketing program she joined this year.

Listen in as she shares her wisdom on how she managed her mindset during a season of rapid growth in her business by tapping into her previous experience as a collegiate cheerleader and cheer coach. Plus, learn how she flows through every challenging wave in her business with ease by staying rooted in her faith and focused on her legacy.

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Tis the season for new year planning! If you're looking for a dose of motivation to carry you through the fun and busy holiday season, I encourage you to bust a move and start mapping out your vision for 2021. 

Rockstar, you can't lead others and make a massive impact in the new year from a place of lostness. You have to get crystal clear on where it is that you're going and create a plan to get there. 

That's why in today's episode I'm walking you through my 2021 planning process. I'm revealing how I set SMART goals, make income projections, and even how I map out my vision for the next 3 years of my business. 

Listen in to catch all of this goal-setting goodness. Plus, don't miss the mindset hacking exercise that I'm sharing that will help you train your brain to believe that you can crush your goals, no matter how big they are! 

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Think you can copy and paste your way to a brand that disrupts? If so, think again. 

Rockstar, leaning into imitation is a surefire way to create a brand message that's watered-down and ultimately met with crickets. 

And I know that's not what you want. You're capable of making waves in your industry and making massive impact. That's why today I'm breaking down the 3 elements of a brand that disrupts. 

Listen in as I chat about standing firmly in who you are and getting to a place where you're okay with unapologetically sharing your opinions. After listening, you'll walk away feeling bold and ready to chase your future vision, even if that means you might ruffle a few feathers in the process. 

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Whether you're thinking about traveling this holiday season or just penciling in some travel plans for 2021, this episode is for you! 

Travel concierge, Niki Jackson is joining me to chat all things travel. We're diving into the current travel situation with COVID restrictions and health/safety risks at play. Plus, we're chatting about what it looks like to work with a travel agent and how doing so can save you money and up-level your vacay experience! 

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We hear about launching all of the time in the entrepreneurial space. But the question that often remains is, "What does the launch process look like, and Does it even work?" 

Well, Rockstar, I'm here to tell you that launching does work. Executing strategic launches has allowed me to generate 150k in revenue in just 5 months! 

It's totally possible for you to achieve these kinds of results. I want you to know that if I can do it, you can too! That's why today I'm pulling back the curtain and sharing what I've learned along the way about launching. 

In this episode, I'm giving you 5 steps to planning a strategic launch.  So, grab your notebook and listen in! 

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When it comes to manifestation, we're often sold the idea that if we just hope and believe then we will receive the desires of our hearts. 

But when it comes down to it, there is SO much more to manifestation. If you want to attract and receive abundance in your business, you have to find a way to align your actions with your future vision. 

I know making this connection between your vision and the actions that you take is easier said than done. That's why today, I'm bringing mindset and personal development coach, Jessica Gardner on the show to chat about the most common manifestation mindset traps she sees entrepreneurs getting caught up in. She's sharing some strategies that have helped her and her clients break through those barriers so that they can open up to receiving the beautiful gifts that the universe has to offer them! 

As you're listening to today's episode, take a screenshot for your IG stories. Be sure to tag Jessica and I @theweberco and @jgraceandcompany! We'd love to hear from you and repost your share! 

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Does the thought of hiring in your biz intimidate you? 

Maybe you know that bringing on the right team members can absolutely propel your business forward, but You're afraid to pull the trigger. 

You might be thinking things like, "Where do I even begin to find the right team members?" or "How do I manage a team once I find the right people?" If this sounds like you then you're going to want to stick around for today's episode! 

Tatiana O'Hara is coming on the show today to chat about how you can build a bomb team. She is an Agency & Team Operations Coach that helps successful, yet overwhelmed online business owners create the structure needed for their team & daily operations, so they can focus on scaling sustainably. 

As you're listening to today's episode, take a screenshot for your IG stories. Be sure to tag Tatiana and I @theweberco and @_tatianaohara! We'd love to hear from you and repost your share! 

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We often hear how important it is to serve our audiences well and that we must make sure that we are consistently adding value to their lives. But what does that really mean?

Well, it comes down to being a servant-hearted leader and showing your community that you truly care about them. 

When you lead from a place of service that is reflective in your messaging. When you show up genuinely, people can feel that energy that you're conveying. And that caring and positive energy is what leads people to connect deeply with you and ultimately buy from you. 

So, Rockstar, listen in if you're ready to learn how to lead from a place of service and tap into that magnetic nurturing energy so that you can begin to cultivate raving brand fans!

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Is fear keeping you stuck? If so, it's time to change that, Rockstar. 

The only thing standing between you and the life and/or biz that you want are your fear-based limiting beliefs. If you change your thoughts and beliefs you can manifest the things that you want into your life. It's really that simple. 

Now, that's not to say that you don't have to put in the hard work that it takes to reach your goals. But all of the hard work in the world won't allow you to move forward if deep down you're carrying beliefs like, "I'm not good enough." 

That's why today, I'm bringing Manifestation Life Coach Lindsay Hanover on the show to help you quiet your inner critic and crush the limiting beliefs and fears that are keeping you stuck.

Listen in to learn how you can begin to reframe your limiting beliefs, channel your inner confidence, and finally start fearlessly building the legacy that you've been dreaming of. 

As you're listening to today's episode, take a screenshot for your IG stories. Be sure to tag Lindsay and I  @theweberco and @LIndsay_Hanover! We'd love to hear from you and repost your share! 

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Have you ever looked around at fellow entrepreneurs and wondered, "How in the world did they do that?"

Maybe you ask yourself things like, "How did they scale to 6-figures?" or "How did they quit their 9-5 and dive into their biz full time?" If this sounds like you then, you're in for a treat with today's episode!

Today, I'm opening up about my journey to full-time entrepreneurship. In the past 3 months, I've tripled my income. And while I'm so happy to say the Weber Co. has been growing tremendously, I want you to know that the path to this growth has been bumpy at times. That's why I'm getting candid and sharing my entire journey -- even the messy growing pains that propelled my business forward. 

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Want to learn what it takes to crush it in your network marketing biz? If so, you don't want to miss today's episode!

Kimberly Olson,  creator of The Goal Digger Girl, is joining me to chat about the keys to network marketing success like: systems, outsourcing, and sales & marketing strategies that actually work -- say goodbye to cold pitching and say hello to attraction marketing.

After listening, you'll walk away with some tips and tricks that will allow you to step into your power as an entrepreneur in the network marketing arena. You'll know what the phrase "bring massive value" actually means. And that knowledge my friend will allow you to step out of glorified sales rep territory and dive into creating a personal brand that captivates. 

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Let's talk pricing!

If you're a service provider, I would bet that at some point you've felt a little unsure about your pricing structure. 

Perhaps you've been tempted to lower your prices because you don't recognize the value that you bring to the table. Maybe you think it's the only way to attract more clients, but I'm here to tell you that it's not!

If you're struggling and looking for a sign that it's okay to stand firm in your pricing then today's episode is for you. I'm diving into the factors that influence pricing and packaging models for service-based entrepreneurs. Plus, I'm unpacking scarcity vs. abundance mindset and how that affects your ability to step into your power and charge what you're worth. 

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What distinguishes a raving brand fan from a follower on social media?

Your raving brand fans are the people who consistently interact with your brand, likely on multiple platforms. They want and need what you have to offer, so much so that they buy from you, and sing your praises to their friends time and time again. 

The truth is that you can have loads of followers and still not gain traction in your business. That is if your followers aren't feeling connected to your overall brand, message, or offer. 

So, if you're ready to start turning your followers into raving brand fans, grab your notebook and listen in! 

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Are you looking to get crystal clear on what actions you need to take to bring your brand to the next level? If so, you're in for a treat with this episode! 

Today I'm sharing with you 3 live laser focused coaching sessions. 

Listen in as these rockstars and I dive deep into some great topics like getting clear on your brand vision, using various social media platforms strategically, and creating lead magnets that allow you to build an email list that converts. 

If you're interested in having a laser focused coaching session with me be sure to head on over to my Brand Building Rockstars Facebook Group here - https://bit.ly/3bK028P 

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Rockstar, did you know that your brand is meant to evolve?

For most of us, starting out in business can be a bit messy. It can take time to find your niche and create the perfect offer.

And for those of us who are multi-passionate, it can take a little bit more time and effort to get crystal clear about which of our passions we want to lean into when it comes to creating an offer and serving our avatar. 

Today, strategic marketing & branding specialist, author, speaker, course creator & podcast host Katie Thompson is coming on the show to chat about how she found her way in business. 

Listen in as she opens up about how she was able to niche down and refine her offers even as a multi-passionate and talented creative. 

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Ready to create a Facebook group that propels your brand to the next level? If so, you're in for a treat!

Joining me today is Yhennifer Mendez. Yhennifer is a messenger marketing expert and is recognized by Facebook as a Power Admin for managing some of the biggest and most engaging Facebook groups on the Facebook platform. She’s also a part of social media teams for major brands like Clickfunnels and has worked with some of the biggest names in the personal development and marketing industry. Tony Robbins and Dean Graziosi to share a few. 

Listen in as she spills her best tips on how you can launch, manage, and promote an engaged Facebook group that converts! 

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Rockstars, I'm so excited to celebrate with you today! My husband Collin and I are over. the. moon excited about baby Weber who will be arriving in February 2021. 

Throughout our TTC/pregnancy journey, I've been very transparent with The Weber Co. community so naturally, you guys have some burning questions which I’m diving into today.

I'm answering some pregnancy-related FAQs like, "Steph, How did you share the news with Collin?" and "Will you be finding out the gender?" 

So, listen in and raise your glass rockstar, and I'll raise my mocktail ;), let's cheers to the beginning of a beautiful new chapter! 

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What's one thing that can make or break your business? Your lack of confidence in your ability to achieve your future vision. 

If you're lacking confidence in any aspect of your biz it's time to turn that around so you can stop comparing yourself to others, get into forward motion, and scale right now. 

Listen in as I share 5 tips that will help you show up in your biz as the bold, confident badass I know you are!

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Is your daily mindset work falling flat? Maybe you find yourself walking away from your journal saying things like, "I don't feel like those positive affirmations I wrote down are actually sticking." or "I'm working so hard. Why won't my limiting beliefs budge?" 

If this sounds like you then you need to press play and meet Brad Brockbank. Brad is a Mindset Mechanic and a master of motivation, synergy, and helping Entrepreneurs break through the mental barriers that anchor their progress on the road to success.

Listen in as Brad and I discuss mindset and entrepreneurship. He's sharing some of the most common mindset roadblocks that he has seen clients encounter. Plus, he's sharing some of his tried and true exercises that are sure to help you start making mindset breakthroughs that actually stick!

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Raise your hand if you've ever gotten a sales-related DM that felt slimy. 

My guess is that many of you have your hands raised high. And I bet that you did not purchase as a result of this cold message. 

So, what makes cold salesy DMs feel so off-putting? and Why don't they convert? 

Because a RELATIONSHIP has not yet been established. 

You see, when you pitch without getting to know someone or even engaging with them on social media you're making them feel like you see them as just another dollar in your bank account. And that doesn't compel them to buy from you. 

Now, the answer is not to throw DMs out of your sales strategy completely because You absolutely can build solid relationships with your prospects via DM.  In today's episode, I'm covering the dos and don'ts of using DMs as a part of your sales strategy. 

Listen in to learn about how you can use DMs to build relationships and create warm leads that convert! 

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If you're posting on social media and hearing crickets or finding that your audience is engaged but not converting you might be asking, "What is my brand missing?" 

Maybe you're overwhelmed and you're trying to put together all of the pieces of this big branding puzzle. But to do this you need to have all of the pieces in front of you, right? 

That's why in today's episode I'm giving you those pieces so that you can build a brand that captivates and pushes your business to the 6 figure mark and beyond. 

Listen in as I walk you through a 7-part brand ecosystem framework that will allow you to identify what part of your brand needs improvement, whether that's your message, origin story, or something else. 

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Being non-racist is not enough. Now is the time to step up to actively be anti-racist and understand what that means in life and business. 

Maybe you're ready to educate yourself and embark on the anti-racism journey but, you're afraid to get it wrong or to say the wrong thing. I'm right here with you and I understand those fears. However, that fear is not an excuse you can use as this work is critical for the safety and freedom of the Black community.

If you're in the beginning stages of your anti-racism journey then today's episode is for you. Dr. Lucretia Berry is the creator of Brownicity.com, a contributor for (In)courage.me, and a TED and Q Ideas speaker (Charlotte). As a wife, mom of 3, and former college professor, her passion for racial healing led her to author What LIES Between Us: Fostering First Steps Towards Racial Healing. 

Listen in as Lucretia uncovers some of the most common misconceptions surrounding racism. She's explaining why being colorblind or non-racist just isn't enough. Plus, she's sharing a few steps you can take to begin your anti-racism journey. 

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Do you have a hobby that you know you can turn into a profitable business venture? If so, today's episode is for you!

Meet Vanessa Gordon. Vanessa is the founder and publisher of East End Taste Magazine, a digital publication based in the Hamptons. In my conversation with Vanessa today we are talking about how this hobby that she started when her daughter was three months old has turned into a profitable, well-known publication.

You definitely don't want to miss all of the awesome insight Vanessa is providing on the mental shifts that she had to make to really take this digital publication to the next level, including hiring staff and figuring out how to manage and really shift from full time writing to managing. 

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Maybe you’ve heard this term “lead magnet” thrown around in the marketing world, and you’re like… what the heck is that?

Let’s break it down: a lead magnet is basically a fancy term for a reason to get people to subscribe to your email list. And at this point in the game, you need an email list which means you need a lead magnet. 

Now you might be asking, "Steph, what kind of lead magnet should I create?" Listen in as I share the 5 most common types of lead magnets used in the online marketing realm. Plus, don't miss out on the top 3 things you need to know BEFORE you even get started on your lead magnet. After listening, you'll be ready to quickly create a lead magnet that brings massive value to your audience while allowing you to grow your email list! 

Let's talk about SEX. Today's episode is a little different for ATBU, but such an important topic (and one we don't chat enough about).

Katrina Stauffer is joining me to share her amazing wisdom and insight women's sexual health. As a Pure Romance distributor and advocate for women, Katrina has seen so many women struggle with shame around their sexuality, even hearing things from clients like "what's wrong with me." 

The truth is that "normal" looks different for everyone and Katrina is driving home the fact that you don't need to compare your sex life to anyone else.  

She's talking about how we can put an end to that comparison and shame by having these types of open conversations and educating ourselves on our bodies. 

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Want to serve your audience, build community, and increase brand awareness? If so, it's time to add podcasting to your marketing strategy!

I'm always encouraging my brand coaching clients to start their own podcasts and for good reason. Podcasting allows you to build a high level of repertoire with your audience. When you show up and deliver free, helpful, and easily consumable content week after week, you build that know, like, and trust factor.

By now, you probably know just how powerful podcasting can be and you might be asking, "How do I start a podcast?" or "What goes into managing a podcast?" That's why today I'm bringing in my Podcast Manager Emilee Fry to talk about the behind-the-scenes aspect of starting and maintaining a podcast. Listen in as Emilee breaks down the podcast launch process into 4 categories: Plan and Curate Content, Record and Edit, Distribute, and Promote. Plus, don't miss the behind-the-scenes deets on how we worked together to launch The As Told By Us Podcast. 

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Imagine a world where women are constantly pulling each other up the ladder, where we choose community over competition. Magic happens when we collaborate and mentor one another.

That's why, Angela Sclafani, a New York City-based singer-songwriter is joining me today to chat about how her musical career was influenced by amazing women in her life that helped to propel her forward. She's also talking about how she's taken the initiative to empower women in the music industry by exclusively hiring women. 

Listen in as we dive deep on intentionally empowering other women and ditching the patriarchal competitive climate. 

When it comes to your growing your business, do you feel like you're stuck on a hamster wheel? Maybe you're working countless hours and feeling more overwhelmed by the second. But despite all of your hard work, you're just not reaching your biz goals. If this sounds like you, it might be time to hire a coach. 

In today's episode, I'm sharing tips on how you can find a coach that's a perfect fit for you - someone who you vibe with that will pour into you and ultimately help you move the needle forward in your business. 

I know that after you connect with a coach you might be asking, "Steph, how do I make sure they're legit and can really help me?" So, I'm also dishing the details on how you can vet your dream coach before taking the leap to hire them.

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Ready to take your social media marketing strategy to the next level? Maybe you feel like you've hit a plateau with your organic growth and you're ready to get your feet wet with paid traffic but, you don't know where to start. I know that Facebook ads can be super intimidating so you might be asking, "Do I need a huge budget for ad spend?" or "What the heck is a pixel?” If this sounds like you, you're in luck friend. 

Joining me today is Facebook & Instagram Ads Strategist, Jocelyn Panton. She's chatting with us about common mistakes she sees business owners making around ads, what type of businesses benefit most from paid traffic, what to focus on when you get started with Facebook ads, and more! 

P.S. She's also chatting about how her experience as a film actress prepared her for her entrepreneurial journey. Listen in to hear about how every audition and even every no she received along the way helped her to develop a sense of grit that has served her well in business. Her story is sure to inspire you to step out of your comfort zone and help you roll with the highs and lows that entrepreneurship can bring! 

Loving the show? Don't forget to leave a review on iTunes or wherever you listen to Podcasts. Thanks for listening! 

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Tired of hearing crickets when you post about your business on social media? You're not alone. In fact, it's one of the top 3 struggles I hear from entrepreneurs. But, what if I told you that social media will never be effective for you without a clear message?

Today, I'm diving into the difference between branding and marketing to clear up any confusion that you may have. I'm also talking about why you must assess your brand strategy first so that when you do start marketing your message is crystal clear and appealing to your audience. 

Are you using the power of story to convert your audience? Storytelling is essential in marketing our businesses because story is how we connect and relate to our audiences. Story allows us to feel something and helps us show how we standout in a noisy world. 

If you’re going to use story to successfully captivate your audience, you’ll need to utilize these six key principals that I'm sharing in today's episode. Listen in as I guide you through the process of structuring a story and incorporating the problem your business solves, all while staying authentic and relatable. 

Loving the show? Don't forget to leave a review on iTunes or wherever you listen to Podcasts. Thanks for listening! 

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In a world full of entrepreneurial messages, it can be easy to think, “maybe I should make money from my hobby.” But, what if I told you that not every passion can or should be monetized? If you’ve ever wondered about the difference between hobby vs. business and if you should make that leap to “owner,” today’s episode is for you. I'm giving you 3 ways to determine if you should monetize your hobby or keep doing it as your creative outlet. 

Loving the show? Don't forget to leave a review on iTunes or wherever you listen to Podcasts. Thanks for listening!

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With the current uncertainty surrounding Coronavirus you might be asking, "How can I survive this financially?" Thankfully, there are resources available for small business owners and individuals who may need a little extra help right now. 

Today, I am joined by Brittney Suttle, a rockstar CPA who is here to point you in the right direction so that you can find the financial assistance you need. Whether you've been laid off or you need a loan or grant to keep your small business afloat, she has answers for you. 

If you enjoyed today's episode, don't forget to share it with a friend who may need to hear it too. Thanks for listening! Cheers, rockstars! 

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In a world where we are all constantly being sold to, what can you do to make sure your brand stands out? What distinguishes a brand that captivates from a brand that's straight up blah? 

In today's episode, I'm uncovering that distinguishing factor... your story. Rockstar, there is power in storytelling and you wanna know why? Because people buy based on emotion. Learn how to make your audience feel something and you’ll end up with clients and customers who sing your praises to their own communities. Listen in and learn how to start building that know, like, and trust factor with your audience through the power of your story. 

Loving the show? Don't forget to leave a review on iTunes or wherever you listen to podcasts. Thanks for listening! 

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Meet Shannon Brasovan, self appointed Chief Yoga Officer for Practice Indie Yoga. The best way to describe Shannon is “total badass” and in today’s episode, she’ll have you laughing and thinking “I need this girl in my life.”

After studying dance for so much of her life and being thrown a few curve balls, Shannon is shedding light on just how important self care is and how it relates to communal care. 

Listen in to learn more about how striving to be your highest self, empowers you to make a positive impact on your community and the collective as a whole. 

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Cheers to 27 years of life! Today, I'm hosting my own little birthday celebration and you're invited. Join me as I reflect upon where I've been in my life, where I'm at right now, and where I'm going. I'm chatting about my experience with traveling, finding love, pivotal moments in my career, and planning to expand my family and have kids in the future. 

Loving the show? Don't forget to leave a review on iTunes or wherever you listen Podcasts. Thanks for listening! 

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Ericka Kresge is coming on the show today to chat about how she recognized the need to pivot in her own business and how she leaned on her intuition in order to do that. Ericka is a wife, a mommy of five beautiful babies, a makeup artist, an influencer, and a dear friend of Steph's. If you're ready to make a shift in your own business, this episode will inspire you to trust your gut and take action.  

Loving the show? Don't forget to leave a review on iTunes or wherever you get podcasts. Thanks for listening! 

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In today's episode you're getting an inside look at a coaching call between Steph and her client Jessica. Listen in as she walks Jessica through an exercise that helps her discover and connect with her ideal avatar’s pain points on a deeper level. 

You might be asking, "Why do I need to discover my audience avatar?" Steph is diving into that question and breaking down the 3 different types of problems that your audience faces -- internal, external, and philosophical. She's explaining why you must dig deep into these problems in order to effectively tap into their pain points when developing your marketing strategy. 

After listening, you'll walk away with action steps that you can take to get familiar with your own ideal client so that you can start connecting and converting!

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"What is a brand and why do I need one?" Listen in as Steph breaks down why it's critical for any business, but especially entrepreneurs, to prioritize building a brand, not just a business. 

To put it simply, building a brand allows you to share a story that helps you clarify your message so you can find and attract the right audience. Then, from there, you are actually able to captivate and convert them.

So, get ready to ditch the frustrating trial and error that comes along with not having clear brand messaging. After listening, you'll walk away with the tools you need to start laying the foundation for your very own stand-out brand! 

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