Accessory To Success

There is a difference between being religious and being spiritual. Being religious implies focusing on dogma, rituals and symbols that are common to organized churches. Yet, Jesus did not promote these things in his message. Jesus spoke of being kind and caring to others in the here and now, and that is being spiritual. Spirituality comes from within and is not dependent on earthly inventions. The Bible should be recognized as written by ordinary people who were influenced by their culture, interpretations of historical events and personal beliefs. It has been written, rewritten and reassembled with some material excluded that could fill information gaps. The important takeaway is that embracing the message of the love of humanity that Jesus preached is more important than believing the Bible word for word; more important than believing Jesus was God at birth; more important than rituals and dogma. The world would be a more peaceful place if only people would become more spiritual.

It may seem extreme to follow in the leadership footsteps of members of the U.S. Navy SEALs, but former special forces leaders, Jocko Willink and Leif Babin are on hand to explain how they can assist business leaders. Extreme Ownership: How U.S. Navy SEALs Lead and Win takes us through the processes undertaken by the special forces to achieve success in pressure-filled situations.

Essentialism is a trained, efficient methodology for figuring out where our most noteworthy purpose of commitment lies, at that point making execution of those things practically easy.

Essentialism shows you another way to deal with profitability and life by permitting you to be incredibly specific about the fundamental things throughout your life and afterward savagely removing everything else. If read at the right time, this is one of the most powerful books available.

Zero to One is a spectacular book for entrepreneurs, solopreneurs, intrapreneurs, and all others in business. No matter whether you’re involved in an established business that is growing or a startup that is merely off the ground. Persons debating what kind of business to start or thinking about starting a business from home, will find many unique and thought-provoking perspectives in this book. Some of the wonderful ideas and principles within these pages can be applied immediately in one’s life and business.

As you read The New Great Depression: Winners and Losers in a Post Pandemic World, there will be several learning points to take with you. First, you will see how the pandemic has changed the entire world from a financial standpoint. Then, you will see how we can learn from past occurrences which had similar impacts. Finally, you will be presented with advice concerning investing during times of inflation and deflation.

If you are an innovator who has failed, a founder of a startup, or an entrepreneur, raising venture capital or just excited about the idea then the book Why Startups Fail is what you need to be reading. You may be asking yourself, what will I get out of reading Why Startups Fail? For one thing, you will gain more opportunities to use your weaknesses to create more success.  If you have ever founded a startup, then you already know that the journey will be a long one that will require determination, creativity, and resourcefulness. These traits will allow you to avoid bad choices so that you remain on course towards a successful startup. However, you need to remain aware of possible risks. This book points out potential unforeseen potholes and structural opportunities.

Content marketing today requires the delivery of personalized content experiences to engage audiences in a meaningful way. It brings a unique and fresh perspective regarding content marketing as a means of attracting prospective customers and nurturing them to the point that they become your actual customers and generate revenue. The content marketing strategy should not just be about hiring content creators and digital marketers but rather shift the focus to hiring a content experience manager and assembling a team. This will render a more holistic approach to the defined and traditional content marketing strategy.

People usually know what is good for them, yet they make irrational personal and economic choices anyway. Why? The Nudge Theory says it is because people rely on their Automatic System, the source of gut reactions, and often have weak reliance on the Reflective System, the thinking system. If people learned to question their automatic responses before making decisions or choices, their lives would improve. For government policymakers, marketers, and even parents, nudges can help people make better choices. Nudge Theory combines psychological factors and conventional economics to develop behavioral economics to identify the government nudges, rather than enforcement actions, that help people make choices for personal and societal benefit.

Biography of T. Boone Pickens is an interesting one; he rose from humble beginnings to become one of America's most well-known oilmen. His fortune was made by starting his own company, investing in land, making wind power, starting a hedge fund, and more. Perhaps one of the most generous philanthropists in history, T. Boone Pickens is an amazing example of what is possible in America.

As the financial crisis hit in 2008, not many were thinking about what to do next. However, for Julie MacIntosh, her mind was running rampant about the King of Beers and the fate of Anheuser-Busch. This was because, in the same year, a Belgium company decided that they wanted to have the throne. This is when InBev presented a bold attempt to make the famous beer company their own.

The best way to grow a business is by establishing a sales generating process that produces ongoing predictable revenue year after year. Building a sales machine that delivers this kind of revenue requires predictable lead generation, a sales development team that is the link between marketing and sales and a consistent sales system. Readers get a thorough and detailed introduction to outbound sales techniques that do not require the constant attention of the entrepreneur and do not depend on the regular addition of new sales people.

There are no shortcuts to reaching goals. You must become disciplined to overcome obstacles and develop the best version of yourself whether you want to be stronger, faster, smarter, better or healthier. Discipline comes from within and must be a conscious decision and sustained each and every day with no excuses. Discipline keeps people on the right path to success because it allows no excuses for lack of action.

Everything you've been taught about having a career and saving for the future simply doesn't work. There are people who've saved for retirement or implemented a savings plan to provide for them later in life, unaware that there is no reason to wait to pursue the quality of life that comes with a better understanding of working and saving.

When you are looking for the best entrepreneur books or the best start-up books, you should buy The 22 Immutable Laws of Marketing by Al & Jack.  It is a really short book, packed with story examples of business successes and failures, good and bad marketing techniques, and more.  Al & Jack have written many books in various categories and as the name suggests this one tells of their 22 laws of marketing. This is about making good decisions in business growth and operations. They share their experience and perspective with the reader.

Alibaba: The House That Jack Ma Built visits the near two decade rise of Jack Ma, the ultimate entrepreneur. He founded Alibaba, arguably the most powerful e-commerce marketplace on the globe. The company’s strategy has been called “The Iron Triangle,” a now closely studied approach to marketing entailing finance, logistics, and e-commerce.  Author Duncan Clark doesn’t just tell Ma’s story. He looks at challenges of trying to grow in a society that suppresses, it touches on the rise of competitors like Tencent and, at its core, Clark’s book unveils how Ma's triumph transformed a society that frowns on independence.

Antifragile shows us how some systems prosper from shocks and uncertainty as opposed to breaking away from them, and how one can be more antifragile to thrive in a world full of chaos and uncertainty.

It may seem like following the footsteps of more successful businesses will lead you to equal or perhaps even greater success. But what if following the crowd is holding you back from massive profits and a business that fits your unique needs?

Ms. Ehrenreich came to the forefront of the book publishing world with a breakout editorial bestseller, Nickel and Dimed. She had spent time undercover exploring the issues that many who work for scant wages face, but in her latest book, Bait and Switch, Ms. Ehrenreich flips the coin. She goes after the biggest and best positions in business to see how this other side of the working universe equally leaves things to be desired.

The Chairperson of National Geographic, Jean Case explores what sets the most successful people in the world apart from everybody else and comes up with some startling conclusions. For Case, the idea that the big gamble in life can pay off forms the basis of her book Be Fearless.

AI definitely has the strength to take the reins in today’s economy. Yet few allow artificial intelligence to manage the organizational core. Competing in the Age of AI challenges upper management’s resistance, a resistance grounded in ignorance of technology vs. traditional practice.

In today's boardrooms, product marketers are always on the lookout for a new and hip fad. Is it a shiny new color or perhaps the shape of a new coke bottle? Chasing Cool discusses what makes a new product be perceived as "cool", and what makes them fail.

Blue Ocean Strategy is written by INSEAD professors W. Chan Kim and Renee Mauborge, and is a global bestseller that has been translated into over 45 languages. The book discusses the value of making strategic leaps which render the competition irrelevant.  The authors provide tools and lay out analytical frameworks that can help a company or organization capitalize on the "blue ocean" of unexplored areas that define entirely new markets to redefine an area of business.

Blue Ocean Strategy is written by INSEAD professors W. Chan Kim and Renee Mauborge, and is a global bestseller that has been translated into over 45 languages. The book discusses the value of making strategic leaps which render the competition irrelevant.  The authors provide tools and lay out analytical frameworks that can help a company or organization capitalize on the "blue ocean" of unexplored areas that define entirely new markets to redefine an area of business.

In Big Dreams, Daily Joys, Elise Blaha Cripe teaches you simple techniques that can help you go from dreaming about something, to doing it. From planning out your dreams and setting your goals, to how to find the time to make things happen,  This is more than simple inspiration too. Cripe has covered the topic with clear examples and helpful tips.

Drive is an engaging, enlightening half business and half self-help book. Motivation is what drives us to do what we do, well. In this book Daniel Pink shares “the surprising truth about what motivates us”.  Carrot and stick approach, intrinsic and extrinsic motivators, and many more concepts contained in this book, show you how to stay motivated, how to motivate others at work and even bring out the best in your kids. It is a book on the evolution of motivation and how best to use intrinsic motivation to your desired end.

Many in business yearn to be creative. In a world filled with annual reports, spreadsheets, analysis and negotiations, many relish the opportunity to add a little artistic flair wherever possible, even giving untrained input into other departments’ work, such as marketing or public relations, where there are usually professionally accredited artists and/or designers already making those decisions.

We are currently living in the internet era. Words like views, likes, shares, viral, online, offline, etc. in relation to social media, are well known. It is the dream of an entrepreneur and a digital marketer, to have their brand, product, idea, ad, or any other creative, go viral and garner millions of views.  Jonah Berger, tells you the strategy or trick to achieving just that - how to virally spread your message, get people to talk about it and share it within their social circle – or in one word, how to make your brand Contagious.

Getting Things Done by David Allen calls attention to breakthrough techniques for stress-free performance that will transform the way you work. It suggests that our productivity has a direct correlation to our ability to relax. Through providing tips on how to organize your thoughts and clear your mind, it guides you to unleash your creative potential and achieve effective productivity.

Cultural differences create a social gap, and when it involves managers and employees in the workplace, there is also a power gap. This book can help you understand and close the power gap which is the social distance between people in positions of authority and others in the workplace who are different in any way. The book focuses on age, gender and culture for purposes of discussion.

In Good to Great, he shares how to follow in the footsteps of great companies. There are many keys to the different ways a company can become great, with the idea being that certain business strategies will help each company achieve greatness. Collins has identified several reasons that will allow your business to follow in the footsteps of some of the most successful companies in the world.

In How to Blog for Profit Without Selling Your Soul Ruth Soukup outlines her wildly successful template for building a profitable online business. Yes, even though the book promises to teach you how to blog, her real secret is that she teaches you how to grow an online business using your blog as your main marketing channel.

If you want to be the best worker, manager, or owner of a business, you have to not only put in a lot of effort, but deal with discomfort. A lot of that discomfort comes from recognizing uncomfortable truths about your daily work experience. A number of practical and, at times, brutal topics are brought to the table in the book.

This book is a guideline towards approaching life. It implies that by changing your behaviors, you can influence the behavior of others. Through leadership, it guides you to become more likable, win people over, improve relationships, influence behavior, and understand people better. This is a classic that must be read.

Over the last few years, the Harvard Business School has been looking to learn from the high-stakes world of professional sports the strategies that can transfer to every business. Sir Alex Ferguson is the most successful manager and coach in British soccer history and reveals the lessons he has learned throughout his 27-year career at the helm of the iconic Manchester United brand.