The Nordic Growth Show

Women In Nordic Startups with Natalia Rincón

An episode of The Nordic Growth Show

By Aurabear
As the Nordic startup ecosystem has been growing bigger and bigger in the past few years, we saw a need to have a channel for Nordic entrepreneurs and growth hackers to gather and share their own stories.

The Nordic Growth Show let you learn more startup stories and growth hacking tips from the Nordic growth hackers, marketers, thought leaders and entrepreneurs.
More places to listen

More places to listen

How to Use Networking to Grow Your Startup with Joonas Tomperi
You probably heard about Finnish culture and their unique way of doing things. How about taking a closer look into it with a Finnish entrepreneur who has been through the startup processes, create different companies in Finland, and been through all the challenges of a tech startup. In today's episode, Joonas will share his own experience about networking and the startup ecosystem in Finland. You will get useful insights together with practical tips. We believe that you can apply those tips to your own companies when searching for new clients or recruiting new people to your team. Key Takeaways Finland is a great place to start your business. You get support from the Finnish government under different forms. For example, various organizations help you to start your business since the beginning. You can also get financial support, not much but at least it can help you focus on doing your stuff. Moreover, Finland is an active startup ecosystems in which you can easily access all kind of resources and information.  Most common difficulties when running a business in Finland are the high operating costs and language barriers. It's not easy to find a good program developer, who at the same time, can speak Finnish, English, and being excellent in their profession. For a startup, getting to know people before recruiting is essential. You don't want to hire the wrong people. The recruitment process may take time and effort in Finland.  Networking on the social network is common. But the "human touch" is also essential. You get to know people more when talking to them in person. ----------------------------------------------------------------------------------------------------- You can find more about Joonas and his works through the links below: LinkedIn: enable:Banking: And for more information about The Nordic Growth Show podcast, please follow Aurabear's website and social medias: Website: Facebook: Instagram: Twitter: Linkedin:
October 2, 2019
Tomi Kaukinen's Story on Overcoming Burnout
Join with us in the Nordic Growth Show this time is Tomi Kaukinen. He is a serial entrepreneur whose life changed when he fell into severe burnout during the scaling of his company. He left everything and had to reorganize his life. Today he is a keynote speaker and start-up mentor. His main topics are motivational and the importance of failure but also how depression and burnout are serious problems in work life. Burnout has been an emerging issue among startup founders recently. Not only his story of being a serial entrepreneur but also how he got back on his feet after experiencing burnout is truly inspiring. He openly shared his story and give out advises in terms of facing and overcoming problems when one is not at their best state of mind. If you're having a bad day at work, or struggling with your daily life, regardless if you're a founder. This episode is exactly what you should listen to! Key Takeaways:  Sleeping is essential, don't underestimate it. Being well rested can turn you into Superman.  When you're resting, make it worth, put aside your phone.  When you're struggling with what you're doing, feel like it's not meaningful to you. Quit. Find meaningful stuff to do ----------------------------------------------------------------------------------------------------- You can find more about Tomi and his works through the links below: LinkedIn: Licence to Fail: And for more information about The Nordic Growth Show podcast, please follow Aurabear's website and social medias: Website: Facebook: Instagram: Twitter: Linkedin:
September 25, 2019
Women In Nordic Startups with Natalia Rincón
On this episode, we are honored to have Natalia Rincón, CEO and Founder of CHAOS to discuss about being a female founder in male-dominant industries namely Information Technology, Construction and Real Estate. She dedicates her free time to the Green Party, where She serves as a deputy councilor in Tampere and as a member in several urban planning boards. Despite working in the male-dominant industries, Natalia has not experienced any negative encounters. But she recognized several similarities and differences between male and female when it comes to: traits of personality, pitching to investors and personal life.  Key takeaways: - There is no significant discrimination between male and female founder in both Finland and Mexico as for Natalia - In Natalia's observation, most female investors feel the needs to act tougher. And investors tend to ask more trivial question rather than statistic when it comes to female pitcher. - Natalia's view on building a family is that both partners have to have equal responsibilities, and it is not necessary that only the woman makes sacrifices.    ----------------------------------------------------------------------------------------------------- You can find more about Natalia and her company through the links below: LinkedIn: CHAOS's website: And for more information about The Nordic Growth Show podcast, please follow Aurabear's website and social medias: Website: Facebook: Instagram: Twitter:  Linkedin:
September 9, 2019
How To Build A Startup Team And The Working Culture From Leadoo Founder
On this episode, we are honored to welcome Mikael da Costa, Founder of Leadoo. Leadoo is one of the most promising Martech companies in Finland, Mikael and his team have been able to bootstrap the company and reach 1m€ turnover and over 300 customers in less than a year. Together with our host Jessica, he disclosed his secrets behind the success of Leadoo on this episode are from how he treats his customers to his employees. He believes that with determination you can achieve anything, and he has an interesting story about him writing a book “The Startup Warrior” within 2 weeks to back it up. Tune in to get inspired!! Key takeaways: For business’s websites, there are 2 types of visitors; active buyers and passive buyers. Active buyers are those who have already made the purchasing decision from ads. Passive buyers take about 90% of the visitors, they are the one who have been driven through the site through content marketing, email marketing. The secret behind Leadoo’s success is their “customer centric” ideology. They put their customers’ satisfaction as the main priority. And that leads to 30% of their customers are referral from the previous customers.  --------------------------------------------------------------------------------------------------- You can find Mikael's information through the links below: LinkedIn:  Mikael's email:  Leadoo's Webiste: And for more information about The Nordic Growth Show podcast, please follow Aurabear's website and social medias: Website: Facebook: Instagram: Twitter:  Linkedin:
August 18, 2019
Entrepreneurship in Art Industry and Tatinis Art Fair in Helsinki with Ruby Gupte
On this episode, we welcome Ruby Gupte to our show, she is the founder and CEO of, a website that provides quality arts at affordable prices. We talked about her career journey from the beginning to having an established business in the art industry.  Different from our previous episode, today we dive into the art industry with Ruby’s insights. With her unique approach to sell art “at an affordable price”, Ruby wants to emphasize her company’s ideology that “Art is for everyone”. Moreover, she also discussed about the differences of their strategy between Finnish and Singaporean market. Key takeaways from this episode: - Ruby wants to break the perception that “art is expensive” by founding to sell quality art pieces at affordable prices. - Differences in customer behavior between Finnish and Singaporean and the solutions to them. - Her upcoming art fair in Helsinki in late August 2019. --------------------------------------------------------------------------------------------------------------------------- You can find out more about Ruby Gupte information through the links below: Facebook: Instagram: Ruby’s LinkedIn: And for more information about The Nordic Growth Show podcast, please follow Aurabear's website and social medias: Website: Facebook: Instagram: Twitter:  Linkedin:
August 12, 2019
Strategy to Outsource Sales and Marketing for Tech Startups with Henri Tikkanen
On this episode, we have Henri Tikkanen, CEO and Smartbound Specialist of Adeptus. Adeptus is a Finnish Growth company that strongly believes in  the power of the attitude, emotional intelligence and understanding efficiency in sales. They want to engage our clients to contact new customers and/or outsource it, and train salespeople and managers to become better people experts, talkers and problem solvers both in operational and strategic levels.  Henri discussed with us the "Guide to modern & strategic sales and marketing outsourcing", with his experience working in the field, he pointed out a few key points that can be taken away from this episode: - Five crucial points building successful partnership. - Seven steps for creating strategic process between sales and marketing - Five modern management principles for sales and marketing directors. ------------------------------------------------------------------------------- You can find more information about Henri and Adeptus on the links below: Henri's Linkedin: Adeptus: And for more information about The Nordic Growth Show podcast, please follow Aurabear's website and social medias: Website: Facebook: Instagram: Twitter:  Linkedin:
August 5, 2019
How to Improve Your Inbound Marketing with Antti Pietilä- Founder of Loyalistic and Finnish SaaS Club
This episode, we are honored to have a talk with Antti Pietilä, founder of Loyalistic, which is a highly efficient marketing automation software for SMEs. He also holds important roles at Finnish Software Entrepreneurs, as a long-time board member, founder and the chairman of SaaS club. With his wide knowledge and experience in the field, Antti discusses the importance of inbound content marketing and hands-on strategies to grow your business from local to global by using content marketing and different types of content that works. We also chat about the growing trend of B2B marketing on YouTube, LinkedIn and of course, podcasting. Tune in to listen to our conversation! Key takeaways:  If you’re providing specialized products/services then you should write the marketing content strategy for yourself since the marketing agency does not have the knowledge in that field to generate the content. In this case the agency can help you with the production of the content rather than creating it. On the other hand, in the more mainstream industry, marketing can be more outsourced from writing and producing to an agency.  If you want to go on a global scale, you should not start your content/inbound/sales based operation from a small country/small language group, because it will be so much different when you’re approaching the global audience.  Start doing content marketing immediately not after you have the product ready. You will need a certain time to build your audience, so it would be best to work on the content even before the product is ready so that when the product is ready, you will have a number of potential customers. 
July 21, 2019
Startup Story: The Founding Story of Choicely with Kaius Meskanen
Despite not starting out in the tech scene, Kaius eventually decided to take the reigns over his startup dreams. In this episode we’ll be learning more about how Kaius overcame the challenges involved in building an app without any previous background in tech. He also will share his take on how he founded the perfect team to help guide his vision in product management at Choicely.   The best places to follow Kaius and Choicely stories are: Choicely FB page: Kaius's personal Linked:in page: Choicely business page: Choicely Instagram page: Also feel free to ask for more information upon interest. 
July 1, 2019
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