AutoSweet's Marketing Scoop: Stay Up to Date on the Latest Strategies for Selling More Cars!

Rev up your dealership's marketing strategy with our latest episode, 8 Essential Marketing Vendors for Your Dealership. Discover the top players in CRM/DMS, paid ads, SEO, and more, and streamline your vendor selection. Plus, get a FREE "Publishing Your Specials Checklist" to kickstart your marketing mastery at autosweet.com. Tune in and learn more!

How do you weigh your options when choosing the right marketing solution for your dealership? You can hire in-house, work with an agency, or try a fractional CMO for the expertise you're missing. In this episode, we'll examine the pros and cons of each solution to help you make the right decision.

Learn about NAP Consistency and how maintaining it across online platforms improves your dealership’s reputation and ranking in search results.

Do you look at your marketing budget and wonder what other dealerships spend each month? If you’re puzzled over how much you should invest to drive growth, this episode is for you! We'll share monthly marketing benchmarks in the automotive industry, discuss which channels deserve the lion’s share of your dollars, and give you some guidelines for approximate monthly spending by dealership size.

Growing market share as an automotive dealer is challenging – it’s tough out there! With thousands of dealerships fighting for customers, dealers must find new customers to hit their growth targets. That means stealing market share from the competition. Here are six ways dealers can boost market share and attract new customers, including those elusive silent website visitors.

The new Google Analytics 4 (GA4) platform helps dealerships better understand their customers’ car-purchasing journeys, reshaping sales and marketing strategies.

In this episode, we look at two big reasons why it's essential for dealerships to migrate their website analytics to Google's updated platform.

Discover the power of Google Analytics 4 (GA4) in this episode of the AutoSweet podcast as we explore the importance of this tool for dealership data collection. GA4 brings big changes to event tracking, which is now very different than it was in Google's old Universal Analytics platform. We'll discuss event types, configuration tips, and the nuances of conversion counting in GA4, providing essential insights for dealerships looking to optimize their digital strategies. Give it a listen!

While both Google Business Profile (GBP) and search engine optimization (SEO) are great ways to drive business, one has the edge in enhancing your online visibility and increasing your chances of being chosen at a more affordable price. Discover which wins in the latest episode of the AutoSweet Podcast.

It’s choppy out there! In this episode, auto dealers will learn to navigate the difficult waters of the current market (rising interest rates, inventory shortages, and volatile prices) with 10 powerful digital strategies. Batten down the hatches, it's time for the AutoSweet Podcast!

Google has officially phased out Universal Analytics to make room for the company’s new Google Analytics (GA) 4 platform, which is already changing how dealerships understand their customer’s needs online.

While GA has been a useful analytics tool for several years, many dealers are still learning how to get the most out of the platform and effectively transition their website analytics to GA4.

In this episode, we discuss how to easily migrate your dealership's website analytics to the new platform.

Facebook service campaigns are a great way for auto dealers to advertise digitally even on a budget… because the results do more than just generate service revenue. Learn how in this episode!

As tempting as it may be to pull back on promotional dollars in a slow month, trimming the marketing budget hurts sales and leads. Keeping a steady marketing cadence will help dealers thrive even in a down market, and will position them well for the inevitable market rebound. Listen in for three reasons why you should keep your marketing efforts going despite soft sales.

In this episode, we discuss the importance of effectively communicating a dealership name change, particularly when the change is due to new ownership. We'll share five critical steps to take when your dealership changes its name, including communicating the change on your website, in ads, and updating local listings. We also emphasize the importance of redirecting web traffic and informing business partners of the name change. Tune in to learn how to preserve your sales and revenue during a name change.

Searching for a way to boost foot traffic at your car dealership? Google Ads is the secret weapon you need to skyrocket visits to your dealership without breaking the bank. In this episode, we'll discuss how to harness Google's full potential to drive more visitors to your dealership’s front door with 7 easy-to-implement strategies to make your dealership a magnet for potential buyers.

In this episode, we dive deep into the world of automotive advertising and explore the pros and cons of using Facebook and Google Ads for car dealerships. We look at how dealerships can tailor their advertising strategies to their specific business goals by understanding the differences between the two platforms and their respective strengths. We discuss the benefits of Facebook Ads for creating brand awareness and identifying potential customers, as well as the advantages of Google Ads for targeting low-funnel shoppers who are ready to buy. We'll also share insights on using a dual campaign strategy with both platforms for maximum impact, and offer valuable tips on how dealerships can effectively drive more leads and sales. Tune in to this informative episode to learn more!

Don't let national auto retailers intimidate you with their big budgets and flashy TV ads! You can grab a share of the market using digital marketing. Our latest blog post shows you how with 3 key ad formats. Boost your inventory and reach low-funnel buyers ready to buy with Google Dynamic Search, Google Vehicle Listings, and Automotive Inventory Ads on Facebook. Take the lead now and reach your ideal audience today!

January kicks off tax season, a key time for auto dealers. Starting your advertising efforts early can help drive traffic to your dealership and increase sales. In this episode, we'll look at how to best prepare for a busy tax season. 

Are you missing out on potential sales by not fully utilizing classified listings? Many dealerships don't take advantage of this powerful advertising method.

Listen to AutoSweet's latest episode and learn how to take full advantage of classified ads to increase your sales and dominate your local market.

In this episode, we're talking about how car dealerships can find new ways to get leads after Facebook stops allowing them to post on its Marketplace platform starting on January 30. 

We'll be sharing three unique strategies that dealerships can use to replace their lost leads, and we'll dive deep into each one to give you the tools you need to successfully pivot your marketing efforts. 

Whether you're a seasoned pro or new to the world of automotive marketing, this episode has something for everyone. 

Tune in to learn how to keep your dealership running smoothly in the face of change.