Approached by Google to mentor start-ups and now sharing their growth hacking secrets on this podcast, Stefanie Amini and Melanie Amini, the co-founders of Gossip Media guide the conversation on this episode of Stuff You Should Know About Our Changed New World, Oktopost's original podcast show.

And no, you are not reading double!

These marketing gurus are identical twins with a long standing career in building startup marketing strategies and helping larger organizations "think like a startup". Along with host Colin Day, the Amini twins bring an additional layer of easy-going, funny and endless enthusiasm to different aspects of growth hacking and influencer marketing, all while spilling secrets on how to fine-tune any content marketing strategy.

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Chris O’Connell on Embracing Artificial Intelligence

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