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B2B Made Simple: A B2B Marketing Podcast

B2B Made Simple: A B2B Marketing Podcast

By 1ClickAgency.com
If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you.

On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies.

With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away.

In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.
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B2B Made Simple: A B2B Marketing Podcast

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214: Managing and Hiring 100% Remote Teams w/ Mark Bliss
Mark Bliss, the SVP of Marketing at DNS Filter joins the podcast. He breaks down his successes with managing and hiring 100% remote teams, the difference between remote and remote first companies, how to activate your talent, the lessons he's learned and much more. Mark's LinkedIn: https://www.linkedin.com/in/markbliss/ DNS Filter's Website: https://www.dnsfilter.com/
46:32
August 21, 2022
213: There's No Perfect Answer in Marketing w/ Laura Kendall
Laura Kendall, the VP of Marketing at MadKudu joins the podcast. She discusses why marketers don't need to measure everything, what data B2B companies need to lean into, when you should follow your gut as a marketer and much more. Laura's LinkedIn: https://www.linkedin.com/in/laura-kendall-48556911/ MadKudu's Website: http://madkudu.com/
28:58
August 19, 2022
212: Today’s Brand is Tomorrow’s Demand w/ Isabelle Papoulias
Isabelle Papoulias, the former CMO at Mediafly joins the podcast. She shares where marketing teams need to focus their energy, the impact brand has on demand, why you should dedicate someone on your team to brand experience and much more. Isabelle's LinkedIn: https://www.linkedin.com/in/isabellepapoulias/ Mediafly's Website: http://www.mediafly.com
32:19
August 18, 2022
211: The Key to Mastering YouTube as a B2B Marketer w/ Karl Yeh
Karl Yeh, the Senior Marketing Manager at Benevity joins the podcast. He breaks down his secrets to becoming a heavy hitter on YouTube and what B2B companies need to do in order to master that platform. All this and more on today's episode of B2B Made Simple. Karl's LinkedIn: https://www.linkedin.com/in/karlyeh/ Benevity's Website: https://benevity.com/
44:41
August 17, 2022
210: How to Beat Marketing Objections Internally w/ Ben Goldstein
Ben Goldstein, the VP of Marketing at Nutshell joins the podcast. He walks us through the five biggest objections marketers face internally. Ben breaks down each objection and gives you a step-by-step plan to have the confidence you need when talking to the c-suite. Ben's Article on Marketing Objections: https://www.entrepreneur.com/article/421988 Ben's LinkedIn: https://www.linkedin.com/in/benjaminjgoldstein/ Nutshell's Website: https://www.nutshell.com/
37:19
June 07, 2022
209: Should Marketing Be All About the Numbers? w/ Mark Fairhurst
Mark Fairhust, the VP of Marketing at Mercatus joins the podcast. He breaks down the importance of balanced marketing, why quality is better than quantity, why it's critical to nail your storyline and much more. Mark's LinkedIn: https://www.linkedin.com/in/markfairhurst/ Mercatus' Website: http://www.mercatus.com
30:42
May 31, 2022
208: The Unlock for Building a Holistic Revenue Team w/ Kristian Borghesan
Kristian Borghesan, the VP of Marketing at FutureVault joins the podcast. He walks us through how he changed his revenue team into a holistic model, eliminated silos, started a "shared communication" strategy, achieved alignment on goals, and much more. Kristian's LinkedIn: https://www.linkedin.com/in/kristianborghesan/ FutureVault's Website: https://www.futurevault.com/
31:23
May 23, 2022
207: The Key to Having a Strong Positioning Strategy w/ Tara Panu
Tara Panu, the VP of Marketing at VoiceFlow joins the podcast. She breaks down how her company recently honed in their GTM motion, identified a clear ICP, and built a strong positioning strategy. Learn from Tara as she walks though this process and much more on today's episode. Tara's LinkedIn: https://www.linkedin.com/in/tarapanu/ VoiceFlow's Website: http://www.voiceflow.com/
47:36
May 16, 2022
206: Is There a Difference Between Brand & Demand? w/ Kristin Dorsey
Kristin Dorsey, the VP of Marketing at Linc joins the podcast. She lays out the difference between brand and demand, where your budget should be allocated, how to measure marketing, how to avoid being dull and boring as marketers and much more. Kristin's LinkedIn: https://www.linkedin.com/in/kristindorsey/ Linc's Website: http://linc.cx/
36:52
May 09, 2022
205: Short-Term vs. Long-Term Marketing w/ Heather Moses
Heather Moses, the SVP of Marketing at Nexthink joins the podcast. She walks us through the differences between short-term and long-term marketing, explains the advantages and disadvantages of both, where to focus your resources, where her team is placing bets right now and much more. Heather's LinkedIn: https://www.linkedin.com/in/heathermoses/ Nexthink's Website: http://www.nexthink.com
34:46
May 02, 2022
204: It's Time to Eliminate "Just Because" Marketing w/ Jim Holben
Jim Holben, the CMO at Applied Visions joins the podcast. He breaks down why marketing teams should move away from SEO and long-blogs and instead shift their focus to marketing activities that build a brand. From organic LinkedIn to podcasting, Jim explains what it takes to be successful with this strategy and how to get buy-in from your executive leadership team. Jim's LinkedIn: https://www.linkedin.com/in/jim-holben AVI's Website: http://avi.com/
44:09
April 25, 2022
203: Honing in Your Strategic Narrative w/ James Furbush
James Furbush, the VP of Marketing at AccessOne joins the podcast. James gives us the framework he recently took his company through to land the plane on their strategic narrative. On this episode you'll hear his three-step process for nailing your strategic narrative, key unlocks he had during the process, how you can do this with your marketing team and more. James' LinkedIn: https://www.linkedin.com/in/jamesfurbush/ AccessOne's Website: https://www.accessonemedcard.com/
48:38
April 11, 2022
202: B2B Marketing Isn't What It Used to Be / Phil Granof
Phil Granof, the CMO at NewStore joins the podcast. He details the changes B2B buyers have made over the years, how to peel back the layers on who is actually buying your product, technical vs. benefit-driven buyers, how he approaches risk taking and much more. Phil's LinkedIn: https://www.linkedin.com/in/philipgranof/ NewStore's Website: http://www.newstore.com/
39:38
April 04, 2022
201: Four Areas To Focus in B2B Marketing w/ Andrew Hoerner
Andrew Hoerner, a fractional SaaS CMO joins the podcast. He shares the areas working for him right now in B2B SaaS marketing and how to apply them to your marketing function. Andrew discusses a recent rebrand he took a company through, influencer marketing programs he's launching, why marketers need creative space each week, and how to create brand evangelists within your company. Andrew's LinkedIn: https://www.linkedin.com/in/andrewahoerner/
36:39
March 28, 2022
200: How to Properly Execute Influencer Marketing / Grant Duncan
Grant Duncan, the VP of Marketing at VoxImplant joins the podcast. He shares the ins and outs of their B2B influencer program, how they find partners, what the strategy looks like from start to finish, incentives, contracts and much more. Grant's LinkedIn: https://www.linkedin.com/in/grantmduncan/ VoxImplant's Website: https://voximplant.com/
38:09
March 21, 2022
199: The B2B Buying Process Has Too Much Friction w/ Caroline Tien-Spalding
Caroline Tien-Spalding, the CMO at Aptology joins the podcast. She dives into why more B2B companies should be ditching the discovery call step, characteristics we should be taking from D2C, how to flip the funnel, what it looks like to simplify the buying process and much more. Caroline's LinkedIn: https://www.linkedin.com/in/tienspalding/ Aptology's Website: http://www.Aptology.com
39:10
March 14, 2022
198: How to Vet an Agency Before Hiring Them w/ James Winter
James Winter, the VP of Marketing at Spekit joins the podcast. He shares his strategy behind hiring agencies, what questions to ask them on discovery calls, things to watch out for before signing a contract, mistakes to avoid and much more. James' LinkedIn: https://www.linkedin.com/in/jameselliotwinter/ Spekit's Website: http://spekit.com/
30:20
March 07, 2022
197: Getting Your Hands Dirty Beats Having Credentials | Marketing Ladder Podcast
On this episode, Sam Moss joins Mason Cosby for his LinkedIn Live show called the Marketing Ladder. Sam shares what it's been like growing a web development firm and how they've gone to market. From executing a solid podcast and LinkedIn strategy, Sam explains how to drive demand for what you do leveraging those channels.
34:30
March 03, 2022
196: Should B2B Startup Marketing Be Proactive? w/ Aviv Canaani
Aviv Canaani, the VP of Marketing at DataRails joins the podcast. He explains why marketing is more than simply generating leads, proactive ways to engage with our target audience, what it looks like to entertain our buyers and much more. Aviv's LinkedIn: https://www.linkedin.com/in/avivcanaani/ DataRail's Website: http://www.datarails.com
37:05
February 28, 2022
195: Winning Starts with Integrity | Success Fundamentals Podcast
In this episode, Sam Moss hopped on the Success Fundamentals Podcast to talk with Kris Sykes and Brian Goldsack about what success means to him. Sam shares how he grew up with the idea of entrepreneurship in his head and has since learned never to let go just because results may not be happening for you immediately. Sam’s main virtue is patience, and he knows how to play the long game. In this episode, Sam also shares his approach to marketing and how he thinks the future of B2B marketing will look like in a few years.
46:33
February 24, 2022
194: Your CEO Isn't Who Your Website is For | Revenue Throughput Podcast
Today on the show Sam Moss was interviewed on the Revenue Throughput Podcast and shares the key principles for creating a buyer-centric website and why it is so important in B2B. You'll learn about how to leverage content, design, and how to really think about that website so that it becomes a critical part of your marketing and sales strategy.
24:19
February 21, 2022
193: The Importance of Community & Relationship in B2B Marketing w/ Stephanie Gomez
Stephanie Gomez, the VP of Marketing at ProcedureFlow joins the podcast. She shares her thoughts on why B2B companies need to stop being so transactional, how to have a personality as a brand, what it means to truly understand your buyers and much more. Stephanie's LinkedIn: https://www.linkedin.com/in/stephaniegomezmarketer/ ProcedureFlow Website: https://procedureflow.com/
29:58
February 14, 2022
192: How to Generate Demand on LinkedIn | More Than a Few Words Podcast
On this episode, Sam Moss joins Lorraine Ball on the More Than a Few Words Podcast to talk about his LinkedIn strategy. LinkedIn can be an incredibly valuable resource for your business, but it won't work if all you do is post content telling l people how awesome you are with a link to your blog or website. If you want to actually drive results, you will need to focus on the right engagement.   And most importantly, make sure this is where your buyers are hanging out.
12:18
February 10, 2022
191: How to Accelerate Your Growth with a Podcast | B2B Podcasting Show
Why haven’t you launched your B2B video podcast yet? 👀 Video podcasting is THE way to scale your thought leadership and grow your audience. It can can create opportunities in the B2B space for any business: 💎 Help you connect with your ICP (ideal customer persona) 💎 Build your influence among other industry leaders 💎 Show your expertise and why people need to do business with you In episode Kap Chatfield connects with Sam Moss to talk everything B2B podcasting. Their conversation on the qualitative results of a video podcast and how it can bring in revenue for your business is a MUST for any thought or business leader. ➡️ If you’re looking for a podcast that will push you to start your own show, this episode is for you.
49:59
February 07, 2022
190: What Brand-Building Activities Can Do for Your Company w/ Jonathan Pogact
Jonathan Pogact, the VP of Marketing at Seamless.ai joins the podcast. He talks about how they grew their podcast to get hundreds of downloads a day, what it means to be aligned with leadership, how to measure the impact of your brand-building activities and much more. Jonathan's LinkedIn: https://www.linkedin.com/in/jonathanpogact/ Seamless.ai Website: https://www.seamless.ai/
32:22
January 31, 2022
189: How to Tackle Marketing After a Merger w/ DJ Haskins
DJ Haskins, the Head of Marketing EngageWare joins the podcast.  He shares the three areas you need to refocus after you go through a merger:  - Market your new brand and category - Market your positioning  - Market your product Tune in as DJ breaks down each area of marketing you should focus on first on today's episode of B2B Made Simple. DJ's LinkedIn: https://www.linkedin.com/in/djhaskins/  EngageWare Website: http://www.engageware.com/
43:19
January 24, 2022
188: The Foundation of Brand is Knowing Your Buyer w/ Jeff Reekers
Jeff Reekers, the CMO at Aircall joins the podcast. He discusses why B2B SaaS companies need to invest more in brand, why it's dangerous for marketers to get stuck in the 'pre-sale' portion of the buyer journey, what their 'Voice of the Customer Report' is and much more.  Jeff's LinkedIn: https://www.linkedin.com/in/jeffreekers/  Aircall Website: http://aircall.io/
39:05
January 17, 2022
187: Removing the Friction from Your Demo Process w/ Dustin Tysick
Dustin Tysick, the VP of Marketing at Govenda joins the podcast. He dives into how the recently streamlined their demo process, how they segment their leads, what they're currently experimenting with and much more. Dustin's LinkedIn: https://www.linkedin.com/in/dustintysick/ Govenda Website: https://govenda.com/
31:58
January 10, 2022
186: Math vs. Magic in B2B Marketing w/ Russ Somers
Russ Somers, the CMO at Lytho joins the podcast. He shares why it's critical for your creative and demand gen team to be aligned, how to have a healthy blend of math and creative in marketing, what marketing functions should be responsible for moving the needle in your company and much more. Russ' LinkedIn: https://www.linkedin.com/in/russsomers/ Lytho Website: http://www.lytho.com/
25:48
January 03, 2022
185: The Best Marketing Doesn't Feel Like Marketing w/ Mike Toner
Mike Toner the CMO at Threedium joins the podcast. He dives into the four keys to building a strong community, why patience is your best friend with this strategy, the reason marketing shouldn't constantly be trying to "sell" and much more. Mike's LinkedIn: https://www.linkedin.com/in/toner/ Threedium Website: http://www.threedium.co.uk
37:41
December 27, 2021
184: How to Build a Resilient Website | B2B Growth Hacks Podcast
Today Sam Moss joins Sarah Smith on the B2B Growth Hacks podcast to discuss web developing and designing with a customer-centric approach. As part of their Resiliency series, Sam talks about website resiliency and how to make sure your brand’s website can withstand the test of time. In this podcast, Sam covers: Building a website that’s resilient and relevant Solving the problems your customer has Keeping calls to action clear and concise Unpacking current design trends Doing your research on marketing Find out more about Sam Moss on LinkedIn and on the 1Click Agency website. Check out the resources Sam mentioned: The 22 Immutable Laws of Marketing, Influence Marketing, Building a Story Brand, Marketing Made Simple, StoryBrand.
28:37
December 23, 2021
183: How to Knock a Live Event Out of the Park w/ Logan Mallory
Logan Mallory, the VP of Marketing at Motivosity joins the podcast. He shares with us a recent live event him and his team attended where they executed a crazy successful booth for their company. With the creative juices flowing, they were able to pull off one of the most energetic and engaging booths at the event. Tune in as Logan shares their exact process from start to finish and hopefully sparks an idea for your marketing team going into 2022. Logan's LinkedIn: https://www.linkedin.com/in/loganmallory/ Motivosity Website: https://www.motivosity.com/
40:04
December 20, 2021
182: How to Optimize your B2B Website Strategy | B2B Enablement Podcast
On this podcast, Sam Moss joins Dave Karr on the B2B Enablement podcast to talk about some fundamental ways you can enhance and optimize your B2B website strategy. Sam dove into what KPIs you should be tracking, the value of a customized landing page, how to drive more traffic to your site and more.
38:50
December 16, 2021
181: Poorly Executed Marketing is the Problem in B2B w/ Edita Vatenaite
Edita Vatenaite, the VP of Marketing at Synthace joins the podcast. She explains why certain marketing tactics aren't dead, but how we execute them are (or should be dead). From email marketing to MQLs, Edita dives into what B2B marketers should be doing different to drive pipeline and revenue for their organization. Edita's LinkedIn: https://www.linkedin.com/in/editavatenaite/ Synthace Website: http://www.synthace.com
35:31
December 13, 2021
180: Brand vs. Branding Debate | B2B Growth Podcast
In this episode, Sam Moss talks with Dan Sanchez on the B2B Growth podcast about the difference between brand, branding, and what it takes to see success. Sam takes the position that branding includes creating the logo, website, colors, and swag. Dan takes the position that branding is identifying beliefs that make you weird, messaging, rituals, a villain, and a leader. Listen to them talk it through, share their truths, and unpack the fuzzy topic that is branding.
31:56
December 09, 2021
179: Internal Marketing is Just as Important as External Marketing w/ Jamie Bell
Jamie Bell, the VP at Workshop joins the podcast. She shares why it's important for B2B companies to prioritize internal marketing, what brands she sees executing this well, how to get everyone in your organization excited about what the marketing function is doing and much more. Jamie's LinkedIn: https://www.linkedin.com/in/jamieclarebell/ Workshop Website: http://www.useworkshop.com
25:51
December 06, 2021
178: How to Generate Demand Using Linkedin | Business Consulting Session
Today on the podcast, Sam Moss does another consulting session with a company in Europe. They cover everything from creating demand on LinkedIn, content creation, thought leadership, starting a podcast and much more. Website: www.1clickagency.com Connect with Sam: https://www.linkedin.com/in/sam1ca/
39:14
December 02, 2021
177: How to Turn Your Marketing Team Into a Media Company w/ Vivek Nanda
Vivek Nanda, the VP at Heretto joins the podcast. He talks about why more B2B companies need to have a media-first approach to marketing and the three pillars of their roaring content strategy. Be sure to tune in to learn how you can apply their learnings to your organization today. Vivek's LinkedIn: https://www.linkedin.com/in/viveknanda1/ Heretto Website: https://heretto.com/
46:11
November 29, 2021
176: How to Generate Pipeline and Revenue with LinkedIn Organic | AMA
Today on B2B Made Simple, we recorded an AMA using the questions you've asked us on LinkedIn. Listen in to hear Sam’s answers in regards to building an audience on LinkedIn, what types of content you should be posting there, how to generate engagement, what it will do for your overall brand and much more. www.1clickagency.com
23:54
November 25, 2021
175: Email Marketing Isn't Dead w/ Maria Juan
Maria Juan, the VP of Marketing at Peerfit joins the podcast. Maria takes a deep dive into how the marketing team at Peerfit approaches email marketing, she shares what is and isn't working for them, and tells us how they build a genuine relationship with their audience. Maria's LinkedIn: https://www.linkedin.com/in/linkwithmaria/ Peerfit Website: https://peerfit.com/
29:47
November 22, 2021
174: Ungated Content is the Future of B2B Marketing | AMA
Today on B2B Made Simple, we recorded an AMA using the questions you've asked us on LinkedIn. Listen in to hear Sam’s answers in regards to B2C brands he's inspired by for B2B marketing, the importance of personal brands vs. corporate brands, how to generate high-quality inbound leads without gating content, website messaging strategy and much more. www.1clickagency.com
24:02
November 18, 2021
173: Companies Are Approaching Events Totally Wrong w/ Nicole Gates
Nicole Gates, the Director of Marketing at Mongoose joins the podcast. She shares her marketing wisdom on how to better execute events, how to get your attendees to actually love the what you put together, why these should never be used as a lead gen activity and much more. Nicole's LinkedIn: https://www.linkedin.com/in/nicolepgates/ Mongoose Website: https://www.mongooseresearch.com/
40:23
November 15, 2021
172: How We Generate Pipeline and Revenue Using Only LinkedIn and a Podcast | Mastering B2B Marketing Podcast
On this episode, Sam Moss joins Jesus McDonald on the 'Mastering B2B Marketing' podcast to discuss his exact LinkedIn organic and podcast strategy for 1Click Agency. Those two strategies combined have generated $500k+ in pipeline and revenue over the past 12 months and Sam shares how you can do the exact same thing with your marketing team.
27:08
November 11, 2021
171: Mastering the Art of Capturing Demand w/ Johan Abadie
Johan Abadie, the SVP of Marketing at Mediafly joins the podcast. He explains why companies shouldn't focus only on creating demand, but also shares why they should be capturing existing demand. Johan takes a deep dive on how he and his team measure intent signals, coach their buyers through the buying process, how they engage with prospects and much more. Johan's LinkedIn: https://www.linkedin.com/in/johanabadie/ Mediafly Website: https://www.mediafly.com/
40:43
November 08, 2021
170: Are Blogs Dead? | AMA
Today on B2B Made Simple, we recorded an AMA using the questions you've asked us on LinkedIn. Listen in to hear Sam’s answers in regards to blogs, LinkedIn strategy, holistic marketers, brand vs. demand and much more. www.1clickagency.com
17:28
November 04, 2021
169: Why Story is the Most Important Component of Your Website w/ Adam Runner
Adam Runner, the Director of Marketing at mySidewalk joins the podcast. He shares the new way they're approaching how they talk about their company on their website and what it's done to boost inbound demo requests. Adam discusses how to clearly and simply articulate your message, what it takes to nail the story, how to talk about your products on your website and much more. Adam's LinkedIn: https://www.linkedin.com/in/damrunner/ mySidewalk Website: http://mysidewalk.com/
47:15
November 01, 2021
168: How Video Marketing Creates Value for B2B Buyers | UnboundB2B Podcast
On this episode, Sam Moss joins Janvi Gandhi on the 'UnboundB2B' podcast to discuss what it takes to have a good video strategy, how to execute it on LinkedIn, how to leverage your podcast to get the most content you can out of it and much more.
20:28
October 28, 2021
167: Why Revenue Should Be the North Star for B2B Marketers w/ Ben Virdee-Chapman
Ben Virdee-Chapman, the VP of Marketing & Product at Obviyo joins the podcast. We talk about why the sales function shouldn't be the only ones who are revenue driven, how to have a revenue mindset as a marketer, how to communicate this to the c-suite and much more.
42:22
October 25, 2021
166: Three Things Every Marketing Team Should Be Doing w/ Kyle Lacy
Kyle Lacy, the SVP of Marketing at Seismic joins the podcast. He walks us through what he believes are the three main responsibilities of a marketing team:  1. Crafting the best story possible for the company and the market 2. Building a culture (and movement) that scales 3. Creating new revenue and pipeline Tune in as Kyle dives into each responsibility in detail and lays out the foundation needed for every marketing team. Kyle's LinkedIn: https://www.linkedin.com/in/kylelacy/ Seismic Website: https://seismic.com/
35:40
October 18, 2021
165: Clarity is the Future of Websites | AMA
Today on B2B Made Simple, we recorded an AMA using the questions you've asked us on LinkedIn. Listen in to hear Sam’s answers in regards to websites, LinkedIn strategy, gated vs. ungated content, pricing page structure and much more. www.1clickagency.com
19:32
October 14, 2021
164: Setting the Stage for an Effective ABM Strategy w/ Matt Nollman
Matt Nollman, the VP of Marketing at LifeYield joins the podcast. He walked us through why they recently went through a marketing overhaul as a team to go all in on enterprise buyers. They refined their messaging, redid their website, talked to customers and and much more — all to set the stage to execute on their new strategy, ABM. Matt gives us tactical marketing advice him and his team have been living and how you can too.
46:37
October 11, 2021
163: How to Lean into Your Marketing Creativity w/ Karl Yeh
Karl Yeh, the Senior Marketing Manager at Benevity joins the podcast. We discuss why the B2B world needs to be more creative with their marketing, how B2C marketing should influence what you're doing on the B2B front, how to tap into your creative side and much more.
38:20
October 04, 2021
162: How to Attract the Right Buyers w/ Kari Hanson
Kari Hanson, the VP of Marketing at Spiro joins the podcast. We discuss what to do after narrowing down a new ideal customer profile (ICP), how to put together a marketing strategy around your ideal buyer, when it's important to clean house with your data and much more.
30:42
September 27, 2021
161: The Importance of Putting Yourself in Your Customers' Shoes w/ Bianca Collings
Bianca Collings, the VP of Marketing at Skipio joins the podcast. We dive into why marketers should be the first ones to use a new product you launch, why it's critical to get inside the brain of your end-users, how to better focus on your customers and much more.
30:01
September 20, 2021
160: How to Measure the Impact of Your Content Strategy w/ Ben Goldstein
Ben Goldstein, the VP of Marketing at Nutshell joins the podcast. We discuss the ins and outs of content marketing, how it should be measured, the impact of qualitative data and much more.
35:22
September 13, 2021
159: The Framework You Should Follow for Every Marketing Campaign w/ Amy Moore
Amy Moore, the VP of Marketing at Trace joins the podcast. We dive into how you should approach each of your marketing campaigns, why it's important for your content strategy to help your buyer both before and after your product solves their problem, why it's crucial to identify your audience and much more.
40:34
September 06, 2021
158: Why Marketing Playbooks Can Be a Trap w/ Alessandra Colaci
Alessandra Colaci, the VP of Marketing at Mailshake joins the podcast. We discuss why you shouldn't be following marketing playbooks word for word, how to replicate relevant principles from other companies, how to identify what marketing will resonate with your buyers and much more.
28:38
August 30, 2021
157: The Five Fundamentals of a Demand Engine w/ Aaron Janmohamed
Aaron Janmohamed, the VP of Marketing at Consensus joins the podcast. We cover everything you need to know about creating a demand engine for your company. Aaron explains the importance of buyer enablement, how to execute channel diversity, what it looks like to test frequently and much more.
55:09
August 23, 2021
156: How You Can Improve Your B2B Website | B2B Marketers on a Mission Podcast
In an increasingly competitive online space, you need to have a B2B website that doesn’t confuse potential clients, and instead gives them a great user experience that leads to conversions. On this episode, Sam Moss joins Christian Klepp on the 'B2B Marketers on a Mission' podcast to discuss what makes a great and effective B2B website, what marketers can do to improve conversions, and what some of the most recent design trends are. Sam also talks about the importance of keeping it simple while standing out and why it’s imperative to understand your target audience before you develop content and invest in SEO.
27:37
August 19, 2021
155: Striking the Balance Between Emotion and Logic in Marketing w/ Mike Corcoran
Mike Corcoran, the Director of Marketing at Fluence Technologies joins the podcast. We cover the importance of using emotion in your marketing, where it belongs, when to incorporate logic for your buyers and much more.
41:11
August 16, 2021
154: A LinkedIn Strategy That Works | Call to Action Podcast
On this episode, Sam Moss joined Torlando Hakes on the 'Call to Action' podcast to talk about what creating a LinkedIn strategy for your company should look like. Using LinkedIn to create demand is simply educating your buyers long before they're in the market to buy. Then when they encounter the problem you solve, they'll think of you instead of going to Google to search for a solution.
45:28
August 12, 2021
153: How to Setup Your Marketing Infrastructure w/ Kristian Borghesan
Kristian Borghesan, the Director of Marketing at FutureVault joins the podcast. We discuss how companies should tackle their strategy, positioning, messaging (the three core pillars of marketing) and much more.
40:06
August 09, 2021
152: The Best Ways to Start Creating Demand | Small Business Consulting Session
Today on the podcast, Sam Moss does another consulting session with an Agency in South Africa. They cover everything from creating demand on LinkedIn, to identifying your niche, to starting a podcast and much more.
22:39
August 05, 2021
151: The Key to Getting More Things Done Effectively w/ Andrew Hoerner
Andrew Hoerner the EVP of Global Marketing at Symphony.com joins the podcast. We cover why it's important to constantly be consuming content, the importance of mentorship, how to keep a tight schedule as a marketer and much more.
41:22
August 02, 2021
150: Why You Should Be Creating Demand On LinkedIn | State of Client Acquisition Podcast
On this episode, Sam Moss joined Michal Bohanes on the State of Client Acquisition podcast to talk about what it takes to creating demand for your company. He covered his LinkedIn strategy over the past 12 months and what it has done to fuel the growth of 1Click Agency.
24:13
July 28, 2021
149: The Role of Demand in B2B Marketing w/ Chris Walker
Chris Walker the CEO of Refine Labs joins the podcast. We discuss why so many companies poorly execute in organic channels like LinkedIn, that essentially there's no difference between brand and demand gen, where to allocate your paid budget and much more.
43:33
July 26, 2021
148: Staying Ahead of the Game with Your Brand w/ Amanda Elam
Amanda Elam, the SVP of Global Marketing at Bloomreach joins the podcast. We talk about what a successful brand looks like to her, how the measurements for B2B marketing have evolved, how to create a strong team behind you and much more.
31:08
July 23, 2021
147: How to Start a Podcast for Your Company | SaaS Startup Consulting Session
Sam Moss, CEO and co-founder at 1Click Agency, hosted another consulting session where he covered a step-by-step process to starting a podcast. He went over the strategy behind the podcast, what types of shows you can do, the tech stack we use for B2B Made Simple and more.
06:28
July 21, 2021
146: The Key to Getting Your Messaging to Resonate with Your Internal Team w/ Mike Herder
Mike Herder, the VP of Sales and Marketing at Marketplacer joins the podcast. We cover how to align your messaging with not only your buyers but also your internal team, examples of companies that do this well, how the LinkedIn platform is shifting and much more.
50:12
July 19, 2021
145: Why 'Frequency' Doesn't Always Help You Win in B2B Marketing w/ Tory Kindlick
Tory Kindlick, the Director of Marketing at Leadspace joins the podcast. We discuss why display ads are a waste of money, where you should be focusing your resources as a B2B marketer, why quality is better than quantity when it comes to content and much more.
42:08
July 16, 2021
144: How to Stand Out as a Brand on LinkedIn | Small Business Consulting Session
Sam Moss, CEO and co-founder at 1Click Agency, hosted a consulting session where he walked through what companies need to do when creating content for LinkedIn. Many brands make the mistake of trying to generate immediate leads on LinkedIn when they really should be creating content with no strings attached.
13:13
July 14, 2021
143: The Secret to Incredible Content Marketing w/ Adam Lambert
Adam Lambert, the Director of Marketing at RevBoss joins the podcast. We cover why you don't need to be on every distribution channel out there, channels Adam recommends for B2B companies to use when distributing their content, how to explain to the c-suite that your content doesn't need to be everywhere and much more.
47:33
July 12, 2021
142: Finding the Marketing Model That Works for You w/ Jen Zapp
Jen Zapp, the Director of Marketing at SaaSquatch joins the podcast. We talk about why it's okay for companies to deviate from common marketing models, what you can do to change up your marketing playbook, what "best marketing practices" are actually traps and much more.
32:53
July 09, 2021
141: The Secret to Personal Branding | The Brand Nation Podcast
On this episode, Sam Moss joined Rachel Mawhirter and Matt Phillips on the Brand Nation Podcast to discuss his personal brand strategy on LinkedIn. They covered post frequency, content strategy, creating demand and much more.
12:45
July 07, 2021
140: Why B2B Companies Should Ungate Their Content w/ Angela Earl
Angela Earl, the VP of Global Marketing at RFPIO joins the podcast. We discuss why gating content should be a thing of the past, how to create content that drives engagement, how to identify the correct distribution channels for your company and much more.
22:33
July 05, 2021
139: How to Win at Marketing with Your Brand w/ Matt Rea
Matt Rea the Director of Marketing at GreenLancer joins the podcast. We cover why B2B companies need to stop playing it safe with their marketing, how to start investing in brand, how to audit different touch points buyers have with your company and much more.
36:02
July 02, 2021
138: The Best Ways to Refine Your Website | The Jesus McDonald Experience Podcast
In this podcast episode, Sam Moss joined Jesus McDonald on the Jesus McDonald Experience to talk about the best ways to refine your website. They covered how the messaging on your website should be framed, why you shouldn’t force prospects into your "ideal funnel," website forms, the balance when it comes to tracking attribution and more.
17:08
June 30, 2021
137: What to Do If You're the First Marketing Hire at a Startup w/ James Furbush
James Furbush, the Head of Marketing at CueSquared joins the podcast. We cover what the sole purpose of marketing is, the first thing you should do when joining a new company, tactical trends pretty much every marketer is following and much more.
48:50
June 28, 2021
136: Why You Should Be a Blend of Data-Driven and Creative as a Marketer w/ Cassidy Shield
Cassidy Shield, the VP of Marketing at Narrative Science joins the podcast. We talk about why it's important to be both data-driven and creative as a marketer, how to become a better blend of both, ways to spark your creativity and much more.
32:59
June 25, 2021
135: A Step-By-Step Guide to Category Creation w/ Aaron Bours
Aaron Bours, the VP of Marketing at Hyro joins the podcast. We cover how to approach category creation as a brand, the impact it has on SEO, how to execute it in the real world and much more.
33:04
June 21, 2021
134: What it Takes to Navigate an Acquisition as a Marketer w/ D.J. Haskins
D.J. Haskins, the VP of Marketing at TimeTrade SilverCloud joins the podcast. We talk about what their recent acquisition looked like, what he learned through the transition, how they aligned the two brands from a messaging standpoint and much more.
35:08
June 18, 2021
#Leadership 36: When to Make Adjustments as a Leader w/ Christian Grieco
Many of us have to make adjustments in our journey. Most of these adjustments are made out of necessity. Necessity comes from uncomfortable or challenging circumstances. It is during these times that we find the most clarity and can create the story of our own crafting. Join Christian Grieco today on the Leadership Series as he walks through how you can make these adjustments.
40:24
June 16, 2021
133: How to Make Sure Your Marketing Team is Properly Funded w/ Jess Chew
Jess Chew, the VP of Marketing at Trella Health joins the podcast. We talk about why so many companies undervalue their marketing ops teams, how to make sure your org isn’t doing the same thing, what it looks like to invest in your marketing infrastructure and much more.
25:56
June 14, 2021
132: When to Revisit the Basics in Marketing w/ Helen Coyne
Helen Coyne, the Director of Marketing & Customer Success at Woodpecker joins the podcast. We talk about where companies should be spending their marketing dollars, what it looks like to revisit the basics in marketing, how to execute creative well and much more.
33:34
June 11, 2021
131: Using Content to Close More Deals w/ Dave Karr
Dave Karr, the VP of Marketing and Business Development at Klyck.io joins the podcast. We cover how to use content to get more deals into the closed/won column, what a sales enablement strategy should look like, how to get your sales team to use the content you create and much more. Resources: https://www.klyck.io/blog/what-is-sales-enablement-a-beginners-guide https://www.klyck.io/blog/how-to-build-a-b2b-sales-enablement-strategy https://www.klyck.io/blog/a-simplified-guide-to-sales-enablement
29:52
June 07, 2021
130: The Secret to Product-Led Growth w/ Rocco Seyboth
Rocco Seyboth, the VP of Marketing at LinearB joins the podcast. We discuss the ins and outs of product-led growth, how to build a solid community that creates demand, how to structure your PLG strategy and much more.
40:50
June 04, 2021
#Leadership 35: 3 Steps to Creating Trust as a Leader w/ Lou Everett & Sherri McManus
Many find themselves in situations that become turning points in their lives. It forces us to examine our personal growth. It is through our personal growth that creates a more influential leader. We find that while there are many things that are need in leadership, trust is one of the most incredible foundational parts. Today on the Leadership series, Lou Everett and Sherri McManus give us 3 ways to build trust with those that we influence. The Lou Everett Group “Our mission is to Transform Today’s Leaders by serving people and businesses through leadership coaching, corporate training, empowerment speaking, and personal development.” As seasoned leadership coaches and trainers with over four decades of combined experience we love serving people and companies throughout their growth transitions. Regardless if you are a solopreneur or at the C-Suite level, Leadership is Influence. Nothing more, nothing less. Lou and Sherri are your thinking partners offering dedicated and customized continuity plans that are designed to, not only resolve your current struggle, but provide proactive support, training and accountability with the goal of avoiding negative impacts on the growth of your business. Our clients have experienced measurable return, increased productivity, and up to 500% revenue growth. Website is https://loueverettgroup.com/ Facebook at https://www.facebook.com/theloueverettgroup/ LinkedIn at https://www.linkedin.com/company/the-lou-everett-group/ Instagram: www.instagram.com/theloueverettgroup
45:31
June 02, 2021
129: Getting the Most From Your Content Strategy w/ Phoebe Noce
Phoebe Noce, the Director of Marketing at FreightFriend joins the podcast. We talk about how to get buy-in from the C-Suite on long-term content goals, the difference between demand & brand, how you should be tackling content marketing and much more.
31:36
May 31, 2021
128: What To Do With the Broken MQL Model w/ Dustin Tysick
Dustin Tysick, the VP of Marketing & Growth at Jostle joins the podcast. We talk about B2B podcasting strategies, what's broken about the MQL model, what to do with low-intent leads and much more.
37:09
May 28, 2021
#Leadership 34: 3 Steps Leaders of Teams Need to Take w/ Al Getler
Today on the Leadership series, Tim Croll talked with Al Getler who has 3 decades of experience in the media industry. Through his journey he has learned a lot about teams and that leadership is key in all areas, but especially in building those around you. Al shares 3 steps all leaders need to take in order to build and lead teams effectively. Algetler.com Books: One Minute Manager Updated Creativity, INC
34:42
May 26, 2021
127: Shifting Your GTM Strategy w/ Zach Yuzdepski
Zach Yuzdepski, the Director of Marketing at myComply joins the podcast. We talk about what it looks like to do a one-eighty on your go-to-market strategy, what an ABM model should look like for an enterprise SaaS tool, how to stack growth and much more.
35:59
May 24, 2021
126: Ending the ‘Civil War’ Between Sales and Marketing w/ Mark Bliss
Mark Bliss, the VP of Marketing at Rightsline joins the podcast. We talk about why companies need to eliminate the traditional lead 'hand-off' between sales and marketing, how to better achieve sales and marketing alignment, what to do when a high-ticket deal stalls and much more.
35:19
May 21, 2021
#Leadership 33: How Communication Relates to Your Results w/ Neil Twa
Through a life of hard knocks, Neil has found that when communicating with others it is as important to listen. The question that needs to be answered is what do you listen for as a leader? Neil has learned what to listen for and gives us four pieces to solve what seems to be an impossible puzzle. neil@voltagedm.com Text: 417-413-4209 Recommend books: Feel the Fear and Do it Anyway by Susan Jeffers, phd Good to Great by Jim Collins Outwitting the Devil. By Napoleon Hill
47:28
May 19, 2021
125: Over-Automation Is Killing Your Marketing w/ Johan Abadie
Johan Abadie, the SVP of Marketing at Mediafly joins the podcast. We talk about companies need to scale back their marketing automation, how to be more personable as a brand, how to couple automation with personalization and much more.
28:10
May 17, 2021
124: Marketing Reps vs. Marketing Perfection w/ Jonathan Pogact
Jonathan Pogact, the VP of Marketing at Seamless.AI joins the podcast. We talk about why it's important to ship your marketing quickly, how to stay fluid with your planning, what it means to be a marketing 'perfectionist' and much more.
19:29
May 14, 2021
#Leadership 32: Three Principles for Effective Leadership / Manfred Gollent
Leadership effectiveness covers many different topics. Often it is confusing and hard to find a specific direction. Our special guest this on the Leadership Series, Manfred Gollent, has worked on different contents with many different companies. The guiding principles allow us to set out on the journey even if we don’t have all the parts needed. Manfred also makes a strong case for what we find most valuable. Something worth more than gold and silver. Listen to find out what is so valuable and how to find the process to grow your leadership effectiveness. BIO: Manfred is a CEO coach, leadership developer, profit maximizer, business coach, and founder of QLI International LLC. He de-risks PE and venture capital investments through impactful executive coaching. He is a "global citizen", has worked on 4 continents, and has a passion for people! mgollent@qli-international.com www.qli-international.com
37:35
May 12, 2021
123: How to Avoid Your Marketing Getting Stuck in the Past w/ Tolgar Alpagut
Tolgar Alpagut, the VP of Marketing at Tatsoft joins the podcast. He shares the best practices on how to stay current with the times, why a lot of B2B companies are behind the marketing curve, ways to leverage content and much more.
28:03
May 10, 2021
122: Leads Should Never Be a Success Metric w/ Vivek Nanda
Vivek Nanda, the VP of Marketing at Jorsek, Inc. joins the podcast. We discussed what success metrics you should be measuring, some good examples of sales/marketing alignment, why leads aren't a signal for success and much more.
25:28
May 07, 2021
#Leadership 31: Four of the Greatest Lies Ever Told
Society has tricked us into believing their narrative. We have fallen into a belief system that was created by a false narrative. DO NOT fall for these lies. DO NOT accept the false narrative created by society. It is time to tell the truth, since the truth is seldom told. Join Tim Croll today for another episode of the Leadership Series on the B2B Made Simple Podcast.
14:45
May 05, 2021
121: Marketing Flexibility Will Keep Your Organization Winning w/ Jim Holben
Jim Holben, the Director of Marketing at CodeDx joins the podcast. We talk about long-term vs. short-term planning, what your calendar should look like, when to scrap an idea and much more.
24:23
May 03, 2021
120: Avoiding 'Shiny Object Syndrome' as a Marketer w/ Adam Runner
Adam Runner, the Director of Marketing at MySidewalk joins the podcast. We talk about how it's so easy to overcomplicate what we are doing as marketers, what your first job should always be when brought into a new company, how to get the fundamentals right and much more.
23:05
April 30, 2021
#Leadership 30: The Power of Choice w/ Betty Galligan
Leaders, both introverts and extroverts, have power in their choices. Today on the Leadership Series, Betty Halligan shows us that a leader's choices create their ability to grow as a leader. When the choices are founded upon core values, mission and purpose, you will find the confidence to embrace your leadership style. Books recommended:  Power of Choice 4 Agreements Email: bettty@newberrypr.com Linkedin: https://www.linkedin.com/in/elisabethgalligan/
55:27
April 28, 2021
119: ABM Isn't Your Magic Switch to Aquire More Customers w/ Logan Mallory
Logan Mallory, the VP of Marketing at Motivosity joins the podcast. We talk about what to think about before going all in on ABM, examples of it working (and not), who to target and much more.
27:10
April 26, 2021
118: Using LinkedIn to Boost Your B2B Brand w/ Steve Watt
Steve Watt, the Marketing Director at Seismic joins the podcast. We talk about three ways to not use LinkedIn, how to approach it with a solid strategy, how to build an audience and much more.
23:07
April 23, 2021