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B2B NAV

B2B NAV

By B2B NAV
Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB CEO Matt Smith is on a mission to share his knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape.
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B2B NAV #34 - Debunking Marketing Trends in 2021
New year, new B2BNAV! Welcome to the latest edition of the podcast that helps you navigate the ever-changing B2B landscape. We’re kicking off 2021 by dusting off the cobwebs and debunking some marketing trends. Join BDB’s Oliver Brewood and Matt Smith as they parse all the wise and not-so-wise bits of marketing speak we’ve all been clicking on lately.
25:43
January 14, 2021
B2B NAV #33 - Key Learnings from 2020 Virtual Events
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. On this episode, armed with first-hand experience and insights from the Virtual Visitor platform, @Matt Smith and @Oliver Brewood talk about their key learnings from 2020 virtual events. To watch the full podcast: https://buff.ly/2RkTBC2 To listen to the full podcast: https://buff.ly/2UAFLvv #weareb2b #digitalmarketing #data
20:48
December 23, 2020
B2B Nav #32 - Planning with Purpose
In this week's episode of B2B Nav Matt and Oli talk about the importance of planning with a purpose for the future of your business and how the spray and pray approach of market spending can lead to a waste of budget.
22:16
December 10, 2020
B2B NAV #31 - Storytelling in B2B
In this week’s podcast Matt and Oli discuss the importance of story telling within B2B. The emotive response that advertising can evoke is a powerful tool across the marketing landscape. Knowing how to appeal to the right demographic in the right way helps bridge the gap between businesses and consumers.
20:02
November 11, 2020
B2B NAV #30 - Intro to Virtual Visitor
This week on B2B Nav Matt and Oli talk about the highly anticipated launch of Virtual Visitor,  a brand engagement portal that can act as a scalable, flexible and versatile virtual events platform, established to create safe, sustainable and successful virtual events.  
25:20
October 28, 2020
B2B NAV #29 - Speed vs Direction
This week's podcast of #B2BNAV is coupled with a celebration of being on @Adweek’s top 100 fastest growing global agencies, as well as the top 100 fastest growing agencies over 20 years old. Matt and Oli talk about speed vs. direction and how without the right balance of the two, companies can fall short of their mark. How can you make sure that you’re progressing quickly but still on the correct route? It’s better to take 3 steps in the right direction rather than 2 steps forward and two steps back. Youtube:  https://buff.ly/3k00aFm #weareb2b #digitalmarketing #strategy #podcast @Matt Smith @Oliver Brewood @Adweek
15:03
October 15, 2020
B2B NAV #28 - Future Of Websites
In this week's edition of #B2BNAV Matt and Oli discuss what the future of websites might be and how it could have a profound effect on the #B2B landscape.   How could A.I. change the game and what does it mean for #businesses trying to find a foot-hold in this ever-changing online market place? #weareb2b #digitalmarketing #future
26:48
September 25, 2020
B2B Nav #27 - Pricing
Welcome to a new episode of #B2BNAV, your weekly podcast dive into the latest trends and brightest ideas at the cutting edge of #B2BMarketing. This week, BDB’s CEO Matt Smith, Head of Digital Oliver Brewood and Creative Director Jon Hallowell are asking – how do you put a price on value? With an inside look from the #marketingagency perspective, the team consider how to bill for creative work. What’s the best way to put a price on an idea? How can you convince your client of its worth? Do you even know how much your expertise is truly worth? Find out more in this week’s B2BNAV, your guide to what’s new, now and next in the world of B2B, #agencylife, #marcomms and beyond.
27:48
September 21, 2020
B2B NAV #26 - The Death Of The Whitepaper
Welcome to the latest edition of #B2BNAV, the podcast that takes on the latest trends and brightest ideas from the world of #B2BMarketing. In this week’s episode, BDB’s CEO Matt Smith is joined by Creative Director Jon Hallowell and Head of Digital Oliver Brewood to discuss the humble #whitepaper. Is it still a relevant and useful tool in your #contentmarketing strategy?   The team track the whitepaper’s rise as the go-to content format for #B2B marketeers, before asking – when is a whitepaper a bad idea? Are we overlooking other, more appropriate content formats? Or is it time the whitepaper got an upgrade?   B2BNAV is BDB’s weekly guide to what’s new, now and next in the world of B2B. Tune in weekly for expert analysis and insightful discussion of what’s new in #agencylife, #marcomms and beyond.
26:28
July 30, 2020
#25 - Videos Place In The Content and Marketing Mix (Content Marketing)
Welcome to a brand-new episode of #B2BNAV, our podcast discussing macro-trends, micro-movements and eye-opening ideas from the world of #B2BMarketing. This week, BDB’s CEO Matt Smith is joined by Head of Digital Oliver Brewood, Creative Director Jon Hallowell and Junior Creative Sam Wood to discuss the future of #video. Where does it stand and how do we make the most of it, in our brave new world? The team considers how #covid19 has affected the role video plays in our marketing campaigns, as well as the changing nature of #technology. Where once high-res was all the rage, are we entering a rough-and-ready era that requires a more improvised approach? Listen now to find out more. B2BNAV is the podcast dedicated to what’s new, now and next in the world of B2B. Tune in weekly for expert analysis and trend-driven discussions of what’s new in #agencylife, #marcomms, #digital and beyond. Where to find us: https://campsite.bio/bdb
24:31
July 23, 2020
#24 - How has the COVID-19 pandemic impacted talent acquisition in the B2B job market?
Welcome to the latest edition of #B2BNAV, the podcast bringing you the latest news, ideas and insights from the front-lines of #B2BMarketing. This week, BDB’s Matt Smith, Jon Hallowell and Oliver Brewood are talking all things #talent: finding it, nurturing it, and holding onto it. How has the global #pandemic affected talent acquisition, particularly when it comes to the quality of candidates now available? How can companies create a culture top talent will be drawn to? And can you really bring someone on board the right way when they’re #workingfromhome? Find out what the guys had to say in this week’s episode! B2BNAV is the podcast dedicated to what’s new, now and next in the world of B2B. Tune in weekly for expert analysis and trend-aware talk of what’s new in #agencylife, #marketing and beyond.
20:59
July 17, 2020
#23 The Future Of Websites (Click Funnels And User Experience)
It’s time for a brand-new edition of #B2BNAV, the podcast on what’s new, now and next in the world of #B2BMarketing. This week, we’re exploring the future of #websitedesign. Do websites still have the same importance they once did? How has design improved and changed through tech innovation? And how do you deliver the website a client needs, even if it’s not the one they think they want?     Join BDB’s Matt Smith, Jon Hallowell, Oliver Brewood and Sam Wood as they consider how to create website experiences that just make sense – for B2B buyers from the oldest schools, as well as Gen Z upstarts who are just getting started.   B2BNAV is the weekly podcast dedicated to the latest news, insights, and issues from the front-lines of B2B. Expect expert analysis and trend-aware talk of what’s new in #marketing, #agencylife and beyond.   Where to find us: https://campsite.bio/bdb
32:30
July 2, 2020
#22 - Using Account Based Marketing Effectively (ABM)
Welcome to the latest episode of #B2BNAV, the podcast with the latest and greatest ideas and insights from the front-lines of #B2BMarketing. In this episode, our hosts Matt Smith, Jon Hallowell and Oliver Brewood are talking #ABM, or #accountbasedmarketing. What is it, why should you do it, and how do you do it right? The guys are sharing opinions and experiences from getting stuck in with #B2B clients around the globe, on a daily basis.  Is ABM the right choice for your next campaign? What advantages can it offer? Is it really worth the time it takes, or will it always win out over a scattergun approach? Find out in this week’s episode!  The B2BNAV podcast is your weekly deep dive into the news and issues that keep the world of B2B turning, along with expert analysis of the latest trends in #marketing, #agencylife and beyond.
22:16
June 22, 2020
#21 - Corporate Social Responsibility
Welcome to a brand-new episode of #B2BNAV, the podcast exploring the latest news and big ideas from the world of #B2BMarketing. This week, our hosts Matt Smith, Oliver Brewood and Jon Hallowell all things #corporatesocialresponsibility.  What does #csr mean in a post-COVID world? How do you do it in a way that’s not just for show, but actually means something?  Tune in A the team from BDB as they discuss #authenticity in a world where lip-service is all too easy. They’ve also got plenty of ideas on how to ensure CSR makes sense as part of a company’s vision – and not just as an afterthought.    The B2BNAV podcast is your weekly deep dive into the issues the B2B world is talking about right now – and the trends that are shaping the future of #marketing, #agencylife and beyond.  Where to find us: https://campsite.bio/bdb
29:13
June 10, 2020
#20 - Everything You Need To Know About Chatbots (Interview with Bennett Boucher from Drift)
BDB CEO Matt Smith is joined by Head of Digital Oliver Brewood, Creative Director Jon Hallowell and Bennett Boucher from Drift for a deep discussion of all things conversational marketing! The B2BNAV podcast is your weekly insight into the news and trends that are shaping the future of B2B, #marketing and #agencylife, during these turbulent times and beyond. Where to find us: https://campsite.bio/bdb
30:57
June 4, 2020
#19 - What is a startup mentality? (Amazon, Google, Facebook)
Welcome the latest episode of #B2BNAV podcast – your guide to the latest insights and big ideas from the frontlines of #B2BMarketing. This week, our hosts are discussing – what does it mean to have a #startup mentality, and how does that influence the way you do business? Does the definition change as your business grows? BDB CEO Matt Smith is joined by Head of Digital Oliver Brewood, Creative Director Jon Hallowell and Junior Creative Sam Wood for a deep discussion of the qualities you need, on a personal and company level, to survive and thrive in the ever-changing world of #B2B. Turns out, a healthy appetite for disruption is always a must!   The B2BNAV podcast is your weekly insight into the news and trends that are shaping the future of B2B, #marketing and #agencylife, during these turbulent times and beyond.    Where to find us: https://campsite.bio/bdb
33:34
May 29, 2020
#18 - Mental Health In The Workplace
Welcome to the #B2BNAV podcast – your guide to the ever-evolving world of #B2BMarketing, through the eyes of those on the frontline. It’s #MentalHealthAwarenessWeek in the UK, which deserves a special episode of the podcast. This week, BDB CEO Matt Smith, Head of Digital Oliver Brewood and Creative Director Jon Hallowell are joined by Business Development Manager Sophie Tootell and Junior Creative Sam Wood. The team bring a mix of perspectives to the topic of #MentalHealth and how it affects working life, both from a personal perspective and from a policy point of view. When all you want to do is help each other feel better, how do you find the right ways to do that? The B2BNAV podcast is your weekly insight into the big news, fresh ideas and real-life learnings that are shaping the future of #B2B, #marketing and #agencylife, during COVID-19 and beyond. Where to find us: https://campsite.bio/bdb
35:51
May 22, 2020
#17 - A Guide To Rebranding In B2B (Marketing Tips)
The latest episode of #B2BNAV has arrived! Welcome to the podcast that helps you navigate the ever-changing #B2BMarketing landscape, which continues to evolve during lockdown.  This week, BDB CEO Matt Smith, Head of Digital Oliver Brewood and Creative Director Jon Hallowell are joined by Sam Wood, a Junior Creative at BDB who has worked with Jon on bringing BDB’s recent rebrand to life. Which leads the guys to the topic of #rebranding as a whole –  listen in as they discuss when and why to rebrand and how to ensure it sinks in, company-wide. Even more importantly – why does rebranding matter, what should ‘brand’ be trying to convey, and to whom?   The BDBNAV podcast is Team BDB’s weekly insight into the new ideas, trends and real life learnings that are shaping the future of #B2B, #marketing and #agencylife.
29:52
May 8, 2020
#16 - A Guide To Exhibitions in B2B Marketing
Welcome to this week’s episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2BMarketing landscape, during times more turbulent than ever.   This week’s special guest is James Duke, BDB’s new Senior Project Manager for Exhibitions.  James joins us at an interesting time, when face-to-face events are hardly at the top of anyone’s agenda. That makes it more important than ever to be on top of the latest Interaction Marketing and #EventDesign thinking, which James is here to share with BDB CEO Matt Smith and Head of Digital & Tech Oliver Brewood. Today, the trio are talking about the challenges of bringing people back together after an indefinite period of #socialdistancing. What can we be doing now to ease the transition when it comes? Which new tools and concepts can we work with and grow in the meantime, as we prepare for the #newnormal? With the B2BNAV podcast, Team BDB is sharing fresh ideas and new insights into the trends shaping the future of #B2B, #marketing, #agencylife and more.    Where to find us: https://campsite.bio/bdb  
26:18
April 29, 2020
#15 - International Marketing with Mike Golden from Brandigo (B2B in Asia)
Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape.  This week, BDB’s Matt Smith is joined by special guest Mike Golden, CEO of Brandigo, a global B2B agency doing cutting-edge work in social and digital spaces from its Shanghai base. Mike has some eye-opening stories to share from his time country-hopping, thanks to #COVID19 and its attendant travel restrictions, as well as an inside look at what post-quarantine life is like in Shanghai right now. But it wasn’t all coronavirus in this week’s episode: Mike also shared his thoughts on how B2B marketing really works in contemporary China, including a beginner’s guide to the wonders of #WeChat. With the B2BNAV podcast, Team BDB is on a mission to share ideas, exchange insights and offer a fresh perspective on the trends that are shaping the future of B2B. Where to find us: https://campsite.bio/bdb Anchor: https://anchor.fm/b2bnav
28:48
April 22, 2020
#14 - How Will COVID-19 Change B2B Marketing Going Forward?
Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape during these unprecedented times.   BDB’s Matt Smith, Oliver Brewood and Jon Hallowell are joining us thanks to the wonders of Zoom, to discuss the other side of COVID-19. What can we learn from this crisis, and how can we gather our strength for when it’s over? Your hosts are here to discuss what our changed way of working might look like, and how it might even work for the better.  The B2BNAV podcast is a platform for sharing the biggest and brightest ideas for the future of B2B marketing. Tune in for fresh perspectives, practical guidance and trend-aware insights, brought to you by Team BDB.   Where to find us: https://campsite.bio/bdb  Anchor: https://anchor.fm/b2bnav
28:52
April 16, 2020
#13 How To Optimise Working From Home (Remote Working)
Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape. It’s a very special #WFH episode of today’s podcast, which might just become the new normal for our hosts, BDB’s Matt Smith, Jon Hallowell and Oliver Brewood. As #lockdown hits the UK, they share insights into how streamlined #remoteworking works at BDB, and has done for a while now. There’s also plenty of practical advice and tech tips for B2B companies who find themselves in a newly remote landscape, and are wondering how to cope. With the B2BNAV podcast, Team BDB is on a mission to share ideas, exchange insights and offer a fresh perspective on the trends that are shaping the future of B2B. Where to find us: https://campsite.bio/bdb
21:43
March 25, 2020
#12 How is COVID-19 Impacting B2B
Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape.   This week, BDB’s Matt Smith, Oliver Brewood and Jon Hallowell are discussing the one thing on everyone’s mind: COVID-19. In a time of fear and uncertainty, there’s a lot still unknown about the virus itself. But one thing’s for sure: B2B businesses are feeling a real economic impact.  Join Matt, Jon and Oli as they break down what this means in the world of B2B, where exhibitions and travel are part of everyday life. What happens now, and how do we work together to ride through the storm?   With the B2BNAV podcast, Team BDB is on a mission to share ideas, exchange insights and offer a fresh perspective on the trends that are shaping the future of B2B.   Where to find us: https://campsite.bio/bdb   Anchor: https://anchor.fm/b2bnav
23:32
March 18, 2020
#11 Is Social Media Important In B2B?
Are you sure you’re using social media in the best way for your business? How important is it to provide an omni-channel experience for your clients, contacts and prospects? How do you know if it’s time to focus your efforts elsewhere?   Find out which objectives you should have in mind, how to shape your tone of voice and make the most of your channels in the next episode of the #B2BNAV podcast, where BDB’s Matt Smith and Oliver Brewood share their advice on getting strategic with social media. Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB CEO Matt Smith is on a mission to share his knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape.   Where to find us - https://campsite.bio/bdb  Anchor - https://anchor.fm/b2bnav #B2BNAV
25:04
March 4, 2020
#10 The Truth About Working With Creatives
Welcome to #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape. In this week’s episode, join BDB’s Matt Smith, Jon Hallowell and Oliver Brewood to talk creativity, sorting good ideas from bad and what that means for your business, especially across diverse digital media campaigns. Overcoming complex challenges is something that every B2B marketer has had to face in their career. With the B2BNAV podcast, Team BDB is on a mission to share ideas, exchange insights and take a fresh look at the trends that are shaping the future of B2B.   Where to find us: https://campsite.bio/bdb  YouTube: https://www.youtube.com/watch?v=bNCeE4K7Kq8
27:00
February 27, 2020
#9 How to optimise your marketing campaign budget - from expectations to results
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.  On this episode, Matt and Oliver campaign budgets. How should you budget a campaign, and how do you quantify a successful campaign?   Find out on this episode of B2B NAV.   Where to find us - https://campsite.bio/bdb  
27:17
February 5, 2020
#8 How To Create Coherent Brand Experience Across Multiple Business Units All With Their Own Agenda?
Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB CEO Matt Smith is on a mission to share his knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape. Where to find us - https://campsite.bio/bdb Anchor - https://anchor.fm/b2bnav
30:52
January 29, 2020
#7 - We were scammed £35,000... The story of how we were targeted by push payment fraud
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.  'We’ve had a pretty horrific week since Friday last week here at BDB, as we were victims of what I now know is called an authorised push payment scam.   Listen to this podcast and learn some tips of what we would like to do if we had our time again so we could ensure we weren’t victims of such a scam.' Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB CEO Matt Smith is on a mission to share his knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape. Where to find us - https://campsite.bio/bdb   Anchor - https://anchor.fm/b2bnav
29:54
January 22, 2020
#6 Attracting and retaining the right people ft. Adam Recruitment
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. Recruitment today is a whole new ball game, and it never gets boring when Gen Z comes to play.  On this week's #B2BNAV podcast, Leon Milns from Adam Recruitment joined Matt, Jon and Oli to talk talent, and what it now takes to find and retain the right people. - Where to find us - https://campsite.bio/bdb Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB CEO Matt Smith is on a mission to share his knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape.
33:50
January 15, 2020
#5 Stop Making Excuses, Start Finding Solutions
"I've had no time!" We've all uttered those words. But is that still a valid excuse for us so-called time management experts? Join BDB's Matt Smith and Oliver Brewood as they figure out the answer in this week's #B2BNAV podcast Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. Find out on this episode of B2B NAV. Where to find us - https://campsite.bio/bdb Anchor - https://anchor.fm/b2bnav Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB CEO Matt Smith is on a mission to share his knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape.
17:57
January 7, 2020
#4 New Year, New Failure... Are We Becoming More Accepting of Failure?
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.  On this episode, Matt, Oliver, and Jon talk failure... Have we become more accepting of our failures?   Find out on this episode of B2B NAV.   Where to find us - https://campsite.bio/bdb   Anchor - https://anchor.fm/b2bnav
24:11
December 18, 2019
#3 - With Showpad - Why aren't you using Sales Enablement?
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. This week's B2BNAV podcast features special guests Ed Major and Rhys Mason from Showpad. They join BDB's Matt Smith and Oliver Brewood to talk sales enablement, people-centred design, digital body language and more. Find out on this episode of B2B NAV. Where to find us - https://campsite.bio/bdb
25:37
December 11, 2019
#2 Data Driven Marketing, just another trend?
We’re living in a brave new world of data-driven marketing – or so they say. But how many B2B marketers know what data they truly need, and how to leverage it effectively? Are there limitations to what data can do, or have we yet to explore its full potential? In this week’s B2B Nav podcast, Matt and Oli ask, is your data doing right by you? What does data do best and where could it lead you astray?  Where to find us - https://campsite.bio/bdb  We apologies for any audio issues on this podcast, they have since been addressed and fixed.
21:30
December 2, 2019
#1 How Powerful Are Integrated Agencies?
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. 20 years ago everyone was a master of everything, then companies decided to specialize, leading to agencies becoming siloed. Now agencies are coming back together to deliver integrated services.  The focus is on establishing teams. Not having multiple agendas from different departments. Building the right team for clients, not dependent on availability.
26:24
November 14, 2019
S2 Ep6 - WWYDI... Someone said that the power of communities is important in B2B marketing
On our last episode of the season, Matt, Jon and Oli discuss the power of communities. They discuss the importance of understanding why you want to start a community, what you want to get out of it and how this will help your audience.  With the ever-growing number of online communities on social platforms such as LinkedIn, how many of them are actually customer centric? And is it crucial for every member of your team to nurture these communities to ensure their success, and make certain it is not just ‘noise’? We hope you enjoy listening and are looking forward to next season!
34:03
October 8, 2019
S2, Ep5 - WWYDI... Happiness at work, Special Edition
In recognition of International Happiness week, Matt and Chris have recorded a special edition and are joined by 2 of our Gen Z team members to discuss happiness at work. They delve into what makes individuals, who are at different stages in their career, happy at work. Matt asks what attributes a company should have to attract the younger generation to ensure they are happy in the work place, and what mistakes are made by those who are looking for a first time job. They offer their top tips for anyone looking for a new career, and top tips for companies looking to retain staff members. We hope you enjoy listening.
32:59
September 24, 2019
S2, Ep 4 - WWYDI... Someone said it's time for GenZ to come of age
Without question Generation Z are coming of age. They are demanding more and reshaping the B2B buying cycle, driven by a strong desire to mirror their B2C buying experience. In this week’s episode Matt and Chris discuss, how do you adapt your business processes to meet the demands of the younger generations? What are their preferred channels and platforms? Most importantly, how do you engage, build relationships and motivate the modern B2B buyer? As a subject Matt is passionate about this episode is as relevant for an employer of millennials and generation z team members, as it is for a business looking to better understand their buying behaviours. We hope you enjoy the episode.
27:42
September 18, 2019
S2, Ep 3 - WWYDI... A client asked you to pitch without a brief
This week Matt and Chris tackle the dilemma of being asked to pitch for a new business opportunity, where the prospect refuses to prepare a brief. The conversation naturally spills into tackling a multitude of other relatable pain points experienced during the prospecting process.  How do you qualify a lead? How many agencies are you willing to be beauty paraded against? Who are the key decision makers in the appointment process? How do you ensure you stand out from the agency shortlist? Most importantly, what is best practice to ensure that all parties involved reach the desired positive outcome?
30:36
September 11, 2019
S2, Ep 2 - WWYDI...Someone said Content was everything
This week Matt and Chris debate how to make your content work harder for you. They discuss the need for producing different types of content with a strategic purpose behind each piece and explain how to get the most out of it using new and evolving technology to make it a more personalised experience for your customers and prospect. We hope you enjoy listening.
31:00
August 27, 2019
S2, Ep 1 - WWYDI... Someone said exhibitions were a waste of money
   This week Matt and Chris discuss how people can maximise their presence at exhibitions to ensure they are getting the most out of it.  They explain the need for a good strategy Pre, During and Post show, to ensure potential opportunities are not missed and offer some great tips on how to stand out from the crowd.  We hope you enjoy listening. 
26:31
August 15, 2019
S1, Ep12 -WWYDI... someone said that sales people do not work well in agencies
This week Matt and Chris discuss the need for sales people within an agency and whether or not other team members understand their role.  Where should the new business team draw the line, how much should they be involved in the conversion process?  Ultimately, new business development is there to bring a strategic approach to generating leads, no matter which channel they come from.  Matt also offers advice to agencies out there looking to bring on new business team members.  We hope you enjoy listening. 
25:02
August 7, 2019
S1, EP 11- WWYDI… A client cancelled their campaign because it was too successful
This week Chris and Matt discuss the difference between what marketing describe as a good campaign and what sales perceive as a successful campaign. They dig deeper into the KPIs that drive both teams and offer advice to businesses.  We hope you enjoy listening. 
37:32
July 23, 2019
S1, EP 10 - WWYDI… somebody said conversational marketing was a new fad?
This week Matt and Chris have a special guest on the show to discuss Communication Marketing. Together with our Head of Tech, Oli Brewood, they discuss the need for additional tools to help expand your marketing mix. Is it simply good enough to have the best product on the market, or do you need to be ahead of the game and lead the way for everyone else? Do people prefer talking to a human, or does the new generation of Millennials and GenZ’s mean we need to change the way we interact with them?  We hope you enjoy listening.
30:15
July 16, 2019
S1, Ep 9- WWYDI... Somebody said they didn't like you?
Matt and Chris discuss how important is it to be “liked” in business.  In an age where social media has encouraged chasing likes and acceptance, should being respected be your objective to continue to grow and win in business? We hope you enjoy listening.  Sign up to our podcast to get notifications when we post another one next week.
30:48
July 9, 2019
S1, EP8 - WWYDI...you're accused of being more obsessed with winning work than delivering it?
Chasing new business for some is an obsession.  The thrill of the chase and the buzz you get from a conversion.  For dedicated new business team members, this may be where the journey ends. However, for the client handler, delivering on the claims and promises made by the new business resource is where their journey begins. False promises, pitch teams that are never seen again by the client, and why above all else...EXECUTION MATTERS are all touched on in this episode. We hope you enjoy listening.
30:05
June 24, 2019
S1, Ep7 - WWYDI...Someone challenges whether you are a truly "international" business?
Do the number of office locations (dots) on a world map really matter anymore? Does it matter where your business is head quartered?  Does your physical location impact your ability to deliver? As an international marketing consultancy, trading for >30 years, BDB has had to handle the "international objection" ALOT. Have a listen to find out Matt and Chris' opinions. As always a lot of ground is covered from international networks to equitable groups and everything in between. For many being international is simply creating a perception. For us, being authentically international is a differentiating reality - from first principles back in 1987, to the pillars of what we represent today. Thanks for listening - we hope you enjoy the episode.
28:17
June 18, 2019
S1, Ep6 - WWYDI...Someone says being a entrepreneur is a career choice?
With technology and social media platforms making starting a business easier than ever, is "entrepreneur" a new job title accessible to all?  Should we be encouraging the next generation of talent to embrace entrepreneurship, or should we be educating them regarding the myriad of pitfalls that exist along the entrepreneurial journey? What is an entrepreneur?  In this episode Matt & Chris share their respective views, with quite different opinions on this hot potato of a topic.
29:25
June 4, 2019
S1, Ep5 - WWYDI...Your team DEMAND a digital detox?
"EMAIL is a huge problem! We think a digital detox would help everyone’s mental health." After the team at BDB recently expressed these concerns to Matt, we delve deep into the concept of a digital detox and discuss how much of an issue working out of hours really is in the modern world. This passionate podcast will (and already has!) triggered a lot of debate.
27:13
May 23, 2019
S1, Ep4 - WWYDI...HR issues blow up in your face?
BDB doesn’t have a HR function as such. Here, we dig deep into why and how Matt and the team choose to share the responsibility instead. Do you agree with how a modern agency deals with HR? Have a listen and contribute to the debate!
26:33
May 23, 2019
S1, Ep3 - WWYDI...you got a HUGE offer to buy your business?
We asked clients and staff what they wanted us to cover in this podcast and this was a very popular choice! Chris catches Matt totally unaware of what is being covered and his responses provide a fascinating insight into the mind of a CEO.
29:39
May 23, 2019
S1, Ep2 - WWYDI...Someone claimed ABM is just the latest marketing fad?
This week Matt and Chris talk about the hot topic of Account Based Marketing (ABM), after a client recently asked if ABM was just another fad. Have a listen to find out if Matt or Chris agree
31:30
May 23, 2019
S1, Ep1 - WWYDI...The modern B2B buyer has changed and your business is being left behind?
The B2B buying process has evolved and brands need to be aware of how to engage with the modern B2B buyer on a personal and emotional level. In this episode, Matt and BDB’s Director of Business Development, Chris Grimes cover a lot of ground…the birth of the B2B consumer, storytelling, and non-linear marketing to name a few.     
29:26
April 30, 2019