B2C Lead Generation

2023 has been a wild time in marketing, especially lead generation.

In this final episode of the year we dive into some predictions for 2024 with Michael Ferree.

In this episode we look at practical applications of AI within lead gen you could and should be using, right now!

In this podcast we look at why lead buyers may be reluctant to make changes to their process and suggest ways they may be able to get off the hamster wheel to improve results.

In this episode we look at lead gen agencies. What are the benefits of working with one and how do you know who to trust and who to avoid?

When buying or generating leads you face a choice - quantity or quality? In this podcast we help you decide what’s best for you. 

We speak to Lawrence Howlett from More Demand and explore why lead generators should build their own brand. We look at the benefits and the best practices for doing so. 

In this episode we look at call centres through the perspective of arguably the most important part… the people working there! How do happy agents leads to increased sales? 

In this episode we explain how to craft the perfect lead gen messaging, understand your prospects, and appeal to them in brand new ways. 

This week we are joined by an anonymous lead generator who is going to open the kimono on some of the subjects people never speak about…

We discuss some of the ways lead sellers "get around" tech, why buyers can never be confident they aren't being deceived, and some of the deepest grievances the sellers have.

This week, we answer questions put forward by you, the listeners. Having posted out a survey the week before we work through the results and answer your questions in this episode. 

In this episode we’re going to be looking at lead buying through the perspective of brands who haven’t yet started, and explain why lead buying needs to be a key tactic of their overall marketing strategy.

In this podcast we set out a framework for buying leads, better. Follow these 10 steps to transform your lead buying and massively improve your ROI. The best thing is, we estimate less than 5% of companies buying leads follow all these tactics so there is a huge opportunity to put yourself way ahead of the competition!

We look at how important it is for brands to respect and properly manage the data of their consumers, from both a moral and performance-focused sense. We also tell a few stories about sludge, a curious journalist, and a few million names bought on a CD from eBay. 

We dive deep into the tech used by contract centres. How can it be used to transform your lead buying and sales? What does the future of the model look like with AI? Why does agents needing a glass of water have such a huge impact?! We dissect absolutely everything you need to know about contact centres, the tech used, and how to ensure you get the best possible results. 

We're still living in an age where people are measuring volume of data over the engagement they have with their prospects.In this episode we dig into why this mentality still persists, what causes it, and explore a new way of looking at the data that feeds into your CRM. Data is people, and people want to be valued - If you want to increase the connection you build with your prospects, keep your CRM clean AND reduce your CRM costs, but increase your conversions...check it out

In this podcast Oliver Kenyon from ConversionWise returns to the show to help you master high-converting landing pages. This show is packed full of tips and tactics to increase conversion rates on your landing pages. 

From poor lead quality to the chaotic nature of data, we dive into practical solutions to help listeners overcome their biggest problems when buying leads.

Join us as we explore the transformative power of AI in lead generation. We share our journey, starting with our early recognition of AI's potential. We discuss AI bots, their ability to engage with visitors and provide real-time assistance. We delve into the future implications of AI as a personal assistant, influencing search results and consumer decisions. Don't miss this glimpse into the future of lead generation.

Join us for this milestone as we celebrate our 100th episode! In this retrospective, we delve into the dynamic world of industry leaders, exploring the most impactful and influential ideas that have surfaced throughout our podcasts. Journey with us as we analyze and dissect the five key concepts that have shaped our understanding and inspired change in today's ever-evolving landscape. Get ready for an insightful exploration of the most significant ideas to emerge from our remarkable guest discussions.

In this episode we look to Lead Gen World London, giving you tips to get the most from the conference and offering all listeners an exclusive discount. 

In this episode we set out best practices and tactics to identify the exact adverts, pages and sources that are leading to sales.

In this podcast we set out 5 Lead Management strategies Lead Buyers can use to build better relationships with the best Lead Sellers, get access to the very best leads, and make more sales.

We're joined by Callum Dudley from Neo Media World who tells us why "lead generation" as a term is outdated and comes with negative connotations. We discuss why this has happened and how we can change the narrative.

We give you tactics and ideas to get the best possible return on your lead spend and set out ways to make incremental improvements to the whole lead buying process.

In this special episode we introduce Partner Hype - A new transparent, open and secure place for lead buyers and lead sellers to meet.

We set out 9 Lead Distribution Strategies you can use to reduce your costs, increase your conversion rates and get more sales.

Following on from his viral chat with Gary Vaynerchuk, CMO, Lead Buyer and Forbes Member Vince Venditti joins us to talk why lead buyers need to act more professionally.

We’re joined by marketing law expert Janine Paterson who talks us through the legal advice she gives her clients to stop them falling foul of the ICO and ASA.

Lead buyers are in a vulnerable position if they are unclear on how leads are being generated. We talk through safeguards you can put in place to ensure you remove the risk of big fines or damage to your brand.

In the first episode of Season 3 we discuss the idea that lead buying as a role will become more important than ever. We also set out a clear plan lead buyers can follow to level up their performance in 2023.

In the final episode of the year we look back at out our predictions for 2022, assess how accurate we were, and make some predictions for lead gen in 2023.

We look at lead gen strategy and the importance of building strong brands in smaller niches as ad costs rise.

In this episode we try and look at why lead buyers may be facing bad quality leads and what they can do to solve that problem.

This week we look at what will happen to lead buying as we head into recession. We give you some strategies to ensure you come through the downturn with an upturn in your own performance.

Guest Bill Rice gives some fantastic tips and ideas to make your Sales Operations more effective and get you better results.

This week we look at automation and unpack everything lead buyers and lead sellers should be automating to free up valuable time for building relationships.

Wait, what?! Fewer leads? In this podcast we unpack how removing the garage from your lead gen process can actually unlock performance. Get more sales from fewer leads.

This week we invite Michael Ferree from Lead Generation World to help us answer the question - does multi-sell invite more problems? Or is a better solution to existing problems? 

In the second in our two-parter we look at the idea brands need to do their own lead generation. We explain how and why, and also look at what this means for lead generators. Spoiler: it's not bad news!

The first in a two-parter. We devote a whole podcast to a phrase we’ve repeated throughout the show - Lead Generators Need To Become Brands. We explain why this is the case… and how they do it!

We look into an absolute truth of lead generation - speed is king. But are there any exceptions? When is being slower actually better? When is there an alternative?

This week we focus on lead distribution. We cover the basics -  What is it? How do you optimise it? Why is it so important? We then jump into automating the complicated sh*t.

We talk to Alfredo Bloy-Dawson to have a look at what it takes to run lead gen on extreme high ticket items... like Spanish mansions.

This week we look at deduplication. We cover the basics, explaining the importance of what it is and how you benefit from it. We then look at the exceptions and nuances you need to consider.

This week we speak to Rich Khan from Anura and have a look at the dirty side of the industry. We examine why fraudsters are constantly evolving and why anyone buying leads needs to be agile to catch new threats.

This week we dedicate an entire episode to Lead Verification. What is it? How does it work? What are the things you really need to know? Why is it so important? This is a straight up deep dive...

We ask the question: Is it a buyer's or a seller's market right now when it comes to leads? How do you know? How do you measure? And what can you do to make the most of your position? 

In this episode we speak to Tony Cohn from Everflow to discuss the value of creating quality content for lead gen. We discuss how content can qualify leads, generate leads with more intent, and help you progress from lead gen 1.0.

In this week's podcast we look at a simple decision that can have a huge impact on performance. When taking out tech to manage your lead buying should you go for self service or choose a managed option?