Discover how to surface new revenue streams, reduce risk, get visibility over ROI and unlock a framework for sustainable growth with inbound in this two-part series.

Scaling more easily leads to greater profitability. But even during ordinary times, the process of growing in a scalable, repeatable way challenges business leaders to improve operations.

For one client, globally recognised heat treatment equipment servicing specialist VFE, these challenges were exacerbated in 2020 when factories fell quiet and site managers and their teams wrestled with new remote working legislation and social distancing directives.

The challenges this time brought will still be raw for most, but they weren’t exclusive to the manufacturing industry or to the pandemic. Every business looking to scale will need to navigate periods of uncertainty that challenge their existing business models.

In this instance, many organisations paused or reallocated marketing spend to minimise costs and reduce risk. But VFE didn’t see it this way. Its senior leadership team recognised that market disruption actually increased the importance of their communication channels.

Furthermore, they saw in HubSpot’s inbound marketing methodology a way to build a more sustainable business model and not only survive the disruption but drive long-term growth.

As more business leaders look to achieve the same, could inbound be the solution?

Written and recorded by Thomas Brown

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