The Badass Roadmap

Grab your favorite sandwich and sit down for a fun hour of listening to a talented food artist who’s been running her own business for over a decade!

Mads is flying solo interviewing Marcella Kriebel in this badass episode. Marcella is an artist and author known for her series of watercolors, illustrated cookbooks, and murals that celebrate our world through the lens of food and culture.

You’ll love this episode if you want to hear about:

• The power of connection and culture through food
• Running a product-based business — with a team! — and focusing on selling seasonally to feel less overwhelmed
• The thought process and influence behind her products 

What do you get when you put 3 intuitive coaches in the same Zoom? A great fucking conversation about business, life, and trusting yourself.

Cait Byrnes is an artist, witch, and coach who supports creatives ready to get out of the toxic burnout cycle while building their service-based business or non-profit with the help of magic + astrology. 

Audrey Whelan is an intuitive business coach and psychic content marketer who loves helping creative badasses and witchy weirdos make more money by being more themselves online!

Together, they’re two badasses sharing lots of thoughts and wisdom in this episode!

You’ll love this episode if you want to hear about:

• Astrology — for business, for self care, and for tapping into the energy 
• Being an ethical coach in this current space and how much has changed over the years
• How to define and use your magic and intuition

We talk running a business, evolving, and money as we catch up with the one and only Caroline Lampinen.

She’s a small human with a trendy but nevertheless deep, authentic love for the color pink with two dogs, a partner of five years, and a sick studio in walking distance of her home in Pigtown, Baltimore. An on-again off-again distance runner with a background in education and nonprofits, currently running the business Okay Everything and feeling like a NEW BORN BABE with wild opportunity in the transition to self employment.

You’ll love this episode if you want to hear about:

• Coming full circle from ditching a business major early on in college to being really badass at business (and money!)
• Being an inconsistent human and learning to love and work with that part of your personality
• Defining your own measurement of success and the importance of income transparency

Your favorite duo — us ;) — is back for an episode all about evolving. This time we’re talking about how our businesses have changed over the years and we, as the humans behind them, have too.

We laugh, we reminisce, and we dig deep on our collective decade of entrepreneurship — the highs, the lows, the lessons in between.

You’ll love this episode if you want to hear about:

• The 4 skills that we think make a “good” business owner
• Defining your metrics for success in your business (hint: it’s not just money!)
• Letting go of other people’s opinions and saying “no”

What does experimenting, mental health, and moving have in common? You’ll have to listen to find out!

Mads chats with Claire Vendetti in this entertaining episode, but you might know her better as Billie Claire. She’s an illustrator based in Richmond, Virginia, specializing in hand lettering, floral illustrations, and graphic design. She loves making people laugh from the unexpected and enjoys pairing elegant florals with profanity and sass. She also really loves eating cake, Christmas lights, and rock hopping on the James River.

You’ll love this episode if you want to hear about:

• Being a product-based business, the pressure behind it, and doing wholesale your own way
• Taking the leap and doing things that scare you to find small bursts of happiness and wonder
• Finding freedom and flexibility in your business

We said the podcast this season was all about evolution and here we are evolving: catch the FIRST solo interview episode where Jess sits down to catch up with Saz Ross. Saz is a Baltimore-based mom, illustrator, public speaker, and business owner. She's a visual storyteller who uses playful yet powerful imagery to unlock creativity and activate personal/professional growth.

You’ll love this episode if you want to hear about:

• How getting lost allows you to find your creativity, purpose, and story in life
• Hitting rock bottom, being impulsive, and coming out the other side after grief
• Balancing motherhood with being a multi-passionate business owner

Y'all. We did it. One whole year of The Badass Roadmap. One year later, we're back with more road trip metaphors to talk about the following (among other things):

• new beginnings
• how we've evolved in the last year
• some BIG NEWS and what's in store for season 3 and beyond

Our theme for this season is all about EVOLUTION — what that means to us as individuals, as business owners — but even as some things change, Jess' sweaty palms and Madelyne's tiny sneezes remain the same. So buckle up, bust open the snacks, and settle in for a brand new season of laughs, interviews, and deep thoughts on business, creativity, and being human. 

Fans of murals REJOICE because we're back with an interview featuring the one, the only, the phenomenal Cinthia Santos. Cyn is the founder and creative director of Chalk & Brush, a design studio based out of Miami that provides mural, signage, illustrations, and other commercial art services to businesses ranging from local mom and pop shops to major brands like Starbucks and Spotify. The episode might be for you if you're intrigued by any of the following:

• working with her husband and managing a team of artists
• landing clients like Starbucks and a cruise company
• how she defines creative freedom

Look out! Y'all we are FLYING through season 2 and we're back with another rockstar interview, this one with Colorado-based goal-setting badass Kristy Black. Kristy is a positivity powerhouse with the personality of a golden retriever. She helps entrepreneurs with bright eyes and big whys cultivate more joy and ease through strategic brand design and goal coaching. In our fifth interview of season 2, you can expect some of the following:

• hot takes
• thoughts on being an only child
• intentions vs goals

Y'all, the good times, they just keep on rollin'. We're hittin' those eardrums with another interview, this one with Erin Cafferty, copywriter, dog walker, and future published author. As a copywriter, Erin works with wellness brands to build deep connections with their community. This episode might be for you if you have interest in any of the topics that follow:

• moving into an RV and living on the road
• hiring contractors
• making your work fit around your life

Hola, radioescuchas, pack your passports because we're taking off for more tropical climes with our first ever international guest. In this episode, we're talking with Pepä Ivanoff, an Australian artist, surfer and traveler based in Central America, who's painted 293 murals (and counting!) in 8 countries. This episode might be for you if you're intrigued by any of the following:

• the ASMR-quality background sounds of rain and roosters in Costa Rica
• questions to ask yourself when facing burnout
• finding creative outlets and how surfing is a creative practice
• Australian accents

For some extra reading, here are the books Pepä mentions in the episode:

Did ya miss us? Cause we sure as heck missed you! Some things we're talking about in our triumphant return from summer vacation:

• how we define--and differentiate--being an entrepreneur and creative business owner
• how rest is part of the process
• empowering someone vs inspiring them

It wasn't all fun and games while we were away, though. We've got a new season comin' atcha full of interviews with some of the best in their respective biz who are sharing THEIR business insights with YOU! All for the low, low price of free ninety-nine! What a steal! All that we ask is that you maybe throw us some love, either with a subscribe or a review or, heck, even a share to your mom's walking club who likes to listen to podcasts while doing laps of the local mall. 

Greetings and salutations, kiddos, it's lucky number seven and we're back for our second-to-last episode of season 1 to talk about community. This episode might be for you if any of the following apply:

• you're wondering how to find your community
• you're scared of putting yourself out there
• you were obsessed with the 2006 teen rom-com that defined a generation, She's the Man

Howdy doody, folks, and welcome back to the 6th episode of the pod where we're chatting about the following:

• coaching
• investments 
• getting uncomfortable
• ethical marketing

This is sure to be an interesting ride because, when we first met, we were on opposite ends of the spectrum when it came to coaching, one of us enthusiastically for and one of us firmly against (can you guess who was who??). Now we've both changed our stances a little, having each hired a series of coaches for different things and we're sharing our top takeaways from the experience and why it's always worth it to invest in yourself. 

Well hey there, pardner! We're keeping the good times rolling by continuing the Money Talk and chatting all things trades, barters, and energetic exchanges. This episode might be for you if you are intrigued by any of the following:

• the going exchange rate of 6 sheep + 1 goat for 1 branding package (though we're open to push back on this one)
• questions you should ask yourself before agreeing to a trade
• seeing how many times we can compare design services to sex 

Looking to use up some of that real estate on your bedside table? Feast your eyeballs on this recommended reading:

Hello! You made it to our second episode! WE made it to our second episode! Today we're talking about everyone's favorite jolly green giant: MONEY. This episode might be for you if you like the following:

• hearing us say the word VIBES a lot
• imagining Jess as a Disney princess, Mads as a Disney villain
• you love poetry (Team Jess)
• you hate poetry (Team Mads)
• talking about the taboo aka MONEY and our relationships with it
• the myth of hitting six figures

Want some extra credit? Sink your teeth further into the topic of money with some recommended reading for your roadtrip: