Baer Den

Each piece of your marketing campaign needs attention to detail. With your email marketing, you need to ensure your design, structure and embedded links are done with intent and purpose. Listen to the audio version of our recent blog, 𝟖 𝐂𝐨𝐦𝐦𝐨𝐧 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐭𝐨 𝐀𝐯𝐨𝐢𝐝, to improve the quality of your email marketing and potentially increase your open rate.
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Written: 𝟖 𝐂𝐨𝐦𝐦𝐨𝐧 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐭𝐨 𝐀𝐯𝐨𝐢𝐝

The value in using Google Ads in your marketing strategy can be massive—if executed and analyzed properly. Learn how to run your Google Ads account and what metrics to observe by listening to the audio version of our most recent #BaerNecessities blog, 𝐇𝐨𝐰 𝐭𝐨 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲, 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐆𝐨𝐚𝐥𝐬 𝐰𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬.
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Written: How to Identify, Measure & Achieve Marketing Goals with Google Ads

While generations phase in and out of the workforce, trends change. A recent trend, “gigs,” is having multiple jobs that allow you to achieve the salary of a full-time worker while having the freedom of a part-time employee. Learn about the pros and cons of gigs by listening to the audio version of our recent blog below.
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Written: The Pros and Cons of the Gig Economy

Establishing a foundation of processes and systems is extremely important for a business to thrive. The same ideas should be implemented for your business’ social media accounts. Find a balance of efficiency and creative freedom within your social media accounts by reading our most recent blog, 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐎𝐫𝐝𝐞𝐫 𝐎𝐮𝐭 𝐨𝐟 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐂𝐡𝐚𝐨𝐬.
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Written: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐎𝐫𝐝𝐞𝐫 𝐎𝐮𝐭 𝐨𝐟 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐂𝐡𝐚𝐨𝐬

Do you ever talk to your smartphone, ask it a question and wonder why you were served that exact information? Just like when typing in a query through Google or Bing, there are ways certain content ranks higher in search results. Listen to the latest audio version of our blog, 𝐕𝐨𝐢𝐜𝐞 𝐒𝐞𝐚𝐫𝐜𝐡: 𝟓 𝐓𝐚𝐜𝐭𝐢𝐜𝐬 𝐭𝐨 𝐑𝐚𝐧𝐤 𝐁𝐞𝐭𝐭𝐞𝐫, to better understand how to optimize your business during a voice search.
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Written: 𝐕𝐨𝐢𝐜𝐞 𝐒𝐞𝐚𝐫𝐜𝐡: 𝟓 𝐓𝐚𝐜𝐭𝐢𝐜𝐬 𝐭𝐨 𝐑𝐚𝐧𝐤 𝐁𝐞𝐭𝐭𝐞𝐫

What can nostalgia do for your brand? Nostalgia can tap into consumer emotion which is a huge aspect to selling! Listen to the audio version of our blog, 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐍𝐨𝐬𝐭𝐚𝐥𝐠𝐢𝐚 𝐟𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐮𝐜𝐜𝐞𝐬𝐬, to learn how you can incorporate it into your own strategy.
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Written: 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐍𝐨𝐬𝐭𝐚𝐥𝐠𝐢𝐚 𝐟𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐮𝐜𝐜𝐞𝐬𝐬

Do visitors to your company website tend to come and go and, unfortunately, leave without you ever hearing from them? Listen to the audio version of our new blog, 𝐇𝐨𝐰 𝐭𝐨 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬, for ideas on how to make your website more effective.
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Written: 𝐇𝐨𝐰 𝐭𝐨 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬

A new year is here and it is time to take inventory of your current digital marketing strategy. Whether you use one or two digital tactics or have an entire toolbox full, listen to the audio version of our blog, 𝐓𝐨𝐩 𝟖 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐅𝐨𝐫 𝟐𝟎𝟐𝟐, for inspiration in 2022.
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Written - 𝐓𝐨𝐩 𝟖 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐅𝐨𝐫 𝟐𝟎𝟐𝟐

People use Google for 63,000 search queries every second. The reason for a consumer to use their preferred search engine does differ. Listen to the audio version of our latest  blog, 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐒𝐞𝐚𝐫𝐜𝐡 𝐈𝐧𝐭𝐞𝐧𝐭? 𝐀 𝐆𝐮𝐢𝐝𝐞 𝐟𝐨𝐫 𝐁𝐞𝐠𝐢𝐧𝐧𝐞𝐫𝐬, to learn what research and buying intent are and how to optimize content for these searches.
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Written: 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐒𝐞𝐚𝐫𝐜𝐡 𝐈𝐧𝐭𝐞𝐧𝐭? 𝐀 𝐆𝐮𝐢𝐝𝐞 𝐟𝐨𝐫 𝐁𝐞𝐠𝐢𝐧𝐧𝐞𝐫𝐬

The evolving space of the internet allows anyone to access information with a few swipes, taps or clips. But how does this accessibility impact younger generations? How are they protected from information they shouldn’t have access to? Listen to the audio version of our blog, 𝐆𝐨𝐨𝐠𝐥𝐞 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐍𝐞𝐰 𝐒𝐚𝐟𝐞𝐠𝐮𝐚𝐫𝐝𝐬 𝐟𝐨𝐫 𝐘𝐨𝐮𝐧𝐠 𝐂𝐡𝐢𝐥𝐝𝐫𝐞𝐧 𝐚𝐧𝐝 𝐓𝐞𝐞𝐧𝐬, to learn about the recent updates to the search engine.
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Written: 𝐆𝐨𝐨𝐠𝐥𝐞 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐍𝐞𝐰 𝐒𝐚𝐟𝐞𝐠𝐮𝐚𝐫𝐝𝐬 𝐟𝐨𝐫 𝐘𝐨𝐮𝐧𝐠 𝐂𝐡𝐢𝐥𝐝𝐫𝐞𝐧 𝐚𝐧𝐝 𝐓𝐞𝐞𝐧𝐬

Instagram Shop can help your business reach a brand new customer base. To find out how to set up your Instagram Shop to grow your business, listen to the audio version of our #BaerNecessities blog, 𝐅𝐢𝐧𝐝𝐢𝐧𝐠 𝐌𝐨𝐫𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐨𝐧 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐒𝐡𝐨𝐩.
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Written: 𝐅𝐢𝐧𝐝𝐢𝐧𝐠 𝐌𝐨𝐫𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐨𝐧 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐒𝐡𝐨𝐩

You’ve determined your business needs a marketing agency to enhance your sales and marketing initiatives in 2022. But before you start the process of figuring out who to hire, listen to the audio version of our most recent blog, 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐀𝐬𝐤 𝐖𝐡𝐞𝐧 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐧𝐠 𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐲, to help you find the agency that's the best fit for your business.
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Written: 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐀𝐬𝐤 𝐖𝐡𝐞𝐧 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐧𝐠 𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐲

Struggling to find the right talent to carry out your marketing efforts? We shine a light 🔦 on the comparison of hiring a marketing agency 🆚 an in-house marketing team. Listen to the audio version of our blog, 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐇𝐢𝐫𝐢𝐧𝐠 𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐲 𝐯𝐬. 𝐚𝐧 𝐈𝐧-𝐇𝐨𝐮𝐬𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦.
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Written: 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐇𝐢𝐫𝐢𝐧𝐠 𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐲 𝐯𝐬. 𝐚𝐧 𝐈𝐧-𝐇𝐨𝐮𝐬𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦

We gathered information this week and observed trends to answer a question on many people’s minds: 𝐀𝐫𝐞 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐄𝐯𝐞𝐧𝐭𝐬 𝐇𝐞𝐫𝐞 𝐭𝐨 𝐒𝐭𝐚𝐲? Listen to this week’s audio version of our Baer Necessities blog to learn about what we found out.
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Written: 𝐀𝐫𝐞 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐄𝐯𝐞𝐧𝐭𝐬 𝐇𝐞𝐫𝐞 𝐭𝐨 𝐒𝐭𝐚𝐲?

Your company might have a great offer or message, but if you aren’t communicating about it enough, people will forget. Whether you are struggling with logos and brand elements or a plan for implementation, listen to this week’s blog, 𝟒 𝐒𝐭𝐞𝐩𝐬 𝐭𝐨 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡 𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲, to keep your brand’s message top of mind.
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Written: 𝟒 𝐒𝐭𝐞𝐩𝐬 𝐭𝐨 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡 𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲

Do you want a new, effective marketing tactic? The #BaerTeam has one for you! IP targeting can be an extremely direct approach to delivering ads to a specific audience. If you want to learn more about IP targeting, this to the audio version of our weekly blog.

Do you work within the restaurant industry or own a restaurant and aspire to gain more customers? We have compiled 𝟓 𝐓𝐢𝐩𝐬 𝐭𝐨 𝐆𝐞𝐭 𝐘𝐨𝐮𝐫 𝐑𝐞𝐬𝐭𝐚𝐮𝐫𝐚𝐧𝐭 𝐍𝐨𝐭𝐢𝐜𝐞𝐝 in this week’s audio version of our Baer Necessities blog.
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Written: 𝟓 𝐓𝐢𝐩𝐬 𝐭𝐨 𝐆𝐞𝐭 𝐘𝐨𝐮𝐫 𝐑𝐞𝐬𝐭𝐚𝐮𝐫𝐚𝐧𝐭 𝐍𝐨𝐭𝐢𝐜𝐞𝐝

Your social media pages have the ability to improve your business. Use your business pages to connect with your followers while building trust and a relationship. Learn how to 𝐆𝐫𝐨𝐰 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐖𝐢𝐭𝐡 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 with this week’s audio version of our blog.
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Written: Grow Your Business With Social Media

Planning and setting up a booth for a trade show requires quite a bit of time and effort. Let’s make sure you are getting the most out of that experience for your company. Listen to this week's audio version of our blog, 𝟓 𝐓𝐫𝐚𝐝𝐞 𝐒𝐡𝐨𝐰 𝐓𝐚𝐜𝐭𝐢𝐜𝐬 𝐭𝐨 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐑𝐎𝐈, to have a great trade show experience.
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Written: 𝟓 𝐓𝐫𝐚𝐝𝐞 𝐒𝐡𝐨𝐰 𝐓𝐚𝐜𝐭𝐢𝐜𝐬 𝐭𝐨 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐑𝐎𝐈

What are people saying about your business? Your credibility and reputation are at stake! To be able to sell a product or service, you need to be able to sell yourself first. Listen to the audio version of our recent blog to learn how your reputation can be impacting your business’ success.
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Written: Credibility in the Marketplace: Is Your Reputation Unknowingly Holding You Back?

Is a drip campaign a part of your marketing strategy? Depending on your business, it might be a great option! The automatization of customer interactions can help generate more sales. Listen to the audio version of this week’s Baer Necessities blog, 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐒𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐃𝐫𝐢𝐩 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, and decide if drip marketing makes sense for you.
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Written: 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐒𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐃𝐫𝐢𝐩 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

How are your online sales? Good? Great? Could be better? If you're looking to increase sales through digital marketing, listen to the audio version of our blog for suggestions.
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Written: Digital Marketing Hacks That Will Increase Sales

A website is often the first touch point for a new customer. So, you'll want to ensure your website is intuitive and adapting to new technology and trends. In this week’s audio version of our blog, we're sharing tips and design elements to optimize a responsive website.
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Written: Responsive Website Design Basics

Are you effectively communicating with your younger audience within your marketing's messaging? Gen Z-ers are turning into adults and have more buying power. They need to be taken seriously in your marketing strategy. To learn how they like to communicate, listen to the audio version of this week’s blog, 𝐓𝐡𝐞 𝐁𝐞𝐬𝐭 𝐖𝐚𝐲𝐬 𝐭𝐨 𝐌𝐚𝐫𝐤𝐞𝐭 𝐭𝐨 𝐆𝐞𝐧 𝐙.
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Written: The Best Ways to Market to Gen Z

Social media platforms are constantly changing. We don’t expect you to be an expert on changes to Facebook, Instagram or whichever app is your favorite. That’s why you rely on the #BaerTeam! Listen to this week’s audio version of our blog to learn the latest updates that have been rolled out over the last few weeks.
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Written: Social Media Changes and Updates

Is your business using Instagram within your marketing and social media strategy? IG can be an effective tool to connect with a wider audience, and it has many features that will allow you to connect with your customers. Listen to this week’s version of our blog to better understand how IG can benefit your business.
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Written: Quick Tips to Effectively Market Your Business Through Instagram

Your Google My Business profile has a plethora of customizing options and ways to show off your business’ services. Are you taking advantage of all these FREE features? Probably not. Listen to the audio version of our blog to learn how to manage your Google My Business account properly.
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Written: Google My Business…Yes, Please!

Does 𝙮𝙤𝙪𝙧 B2B marketing strategy need an injection of fresh energy? In this week’s audio version of Baer Necessities, we’ve outlined five essential tips to produce consistent web traffic, write impactful marketing content, and drive more conversions.
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Written: 5 Simple Ways to Improve Your B2B Marketing

Creating messaging that intentionally aligns with holidays, seasons and your business’ sales patterns gives your company a relatable personality for consumers to latch onto. Find out more about seasonal marketing and why your business should implement it in your marketing strategy by listening to the audio version of our blog, 𝐖𝐡𝐲 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐓𝐚𝐤𝐞 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 𝐨𝐟 𝐒𝐞𝐚𝐬𝐨𝐧𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠.
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Written: 𝐖𝐡𝐲 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐓𝐚𝐤𝐞 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 𝐨𝐟 𝐒𝐞𝐚𝐬𝐨𝐧𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

The sudden consequences of COVID-19 significantly impacted the finances of many. From businesses to individuals, the majority of people are looking for brighter days ahead. Your followers and customers might need a little more empathy than they have received from you in the past. To understand ways to create a positive impact on your consumer base within your messaging and marketing strategy, listen to the audio version of our blog, 𝐇𝐨𝐰 𝐓𝐨 𝐌𝐚𝐫𝐤𝐞𝐭 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐃𝐮𝐫𝐢𝐧𝐠 𝐔𝐧𝐬𝐭𝐚𝐛𝐥𝐞 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐓𝐢𝐦𝐞𝐬, for suggestions.
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Written: 𝐇𝐨𝐰 𝐓𝐨 𝐌𝐚𝐫𝐤𝐞𝐭 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐃𝐮𝐫𝐢𝐧𝐠 𝐔𝐧𝐬𝐭𝐚𝐛𝐥𝐞 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐓𝐢𝐦𝐞𝐬

Is it easy for potential customers to explore your website? It could be the most aesthetically impressive website, but if people can’t find the information they are looking for efficiently, they will look somewhere else on the web. Listen to the audio version of our new blog, 𝐇𝐞𝐫𝐞'𝐬 𝐖𝐡𝐲 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐚𝐧 𝐄𝐚𝐬𝐲-𝐓𝐨-𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐞 𝐖𝐞𝐛𝐬𝐢𝐭𝐞, to give you suggestions to improve the user experience of your site.
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Written: 𝐇𝐞𝐫𝐞'𝐬 𝐖𝐡𝐲 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐚𝐧 𝐄𝐚𝐬𝐲-𝐓𝐨-𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐞 𝐖𝐞𝐛𝐬𝐢𝐭𝐞

Are you creating and publishing social media content but not seeing the results you would prefer? Our team is ready to assist with any challenges you are having with your company’s social media pages. Listen to the audio version of our blog, 𝐇𝐨𝐰 𝐓𝐨 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐘𝐨𝐮𝐫 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭, to revamp your social media strategy.
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Written: 𝐇𝐨𝐰 𝐓𝐨 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐘𝐨𝐮𝐫 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭

Marketing is powered by creative and expressive minds. As fun as it can be, there are still rules that need to be followed. Listen to the audio version of our blog, 𝟓 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐚𝐰𝐬 𝐚𝐧𝐝 𝐑𝐞𝐠𝐮𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐘𝐨𝐮 𝐒𝐡𝐨𝐮𝐥𝐝 𝐊𝐧𝐨𝐰, before you get thrown in the clink!
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Written: 𝟓 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐚𝐰𝐬 𝐚𝐧𝐝 𝐑𝐞𝐠𝐮𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐘𝐨𝐮 𝐒𝐡𝐨𝐮𝐥𝐝 𝐊𝐧𝐨𝐰

Video content has shown its value and impact on consumers for decades. Now, our timelines and inboxes are filled with video! If you are creating video for your business, make sure you listen to the audio version of our blog, 𝟒 𝐐𝐮𝐚𝐥𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐘𝐨𝐮𝐫 𝐕𝐢𝐝𝐞𝐨 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐍𝐞𝐞𝐝𝐬 𝐭𝐨 𝐇𝐚𝐯𝐞, before you hit record.
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Written: 𝟒 𝐐𝐮𝐚𝐥𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐘𝐨𝐮𝐫 𝐕𝐢𝐝𝐞𝐨 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐍𝐞𝐞𝐝𝐬 𝐭𝐨 𝐇𝐚𝐯𝐞

To continuously improve and pivot your marketing strategy, you need to determine your weaknesses and shortcomings. If you are making these four common mistakes, knock it off! Listen to the audio version of our blog, 𝟒 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐨𝐬𝐭 𝐂𝐨𝐦𝐦𝐨𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬, to make sure you aren’t making these errors.
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Written: 𝟒 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐨𝐬𝐭 𝐂𝐨𝐦𝐦𝐨𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬

Words and visuals can take your marketing only so far. What if you were able to tap into consumers' senses to further engage them with a brand or product? Listen to the audio version of our blog, 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐊𝐧𝐨𝐰 𝐀𝐛𝐨𝐮𝐭 𝐒𝐞𝐧𝐬𝐨𝐫𝐲 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, for examples on how to influence consumer behavior through all five senses.
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Written: 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐊𝐧𝐨𝐰 𝐀𝐛𝐨𝐮𝐭 𝐒𝐞𝐧𝐬𝐨𝐫𝐲 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

When creating social media content in a business-to-business setting, it can be difficult to find the right balance of engagement, personality and sales. Regardless of industry, it's best to consider your audience first when developing your strategy. Listen to the audio version of our blog, 𝐇𝐨𝐰 𝐭𝐨 𝐁𝐮𝐢𝐥𝐝 𝐚 𝐁𝐞𝐭𝐭𝐞𝐫 𝐁𝟐𝐁 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲, to ramp up your business’ social media creative.
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Written: 𝐇𝐨𝐰 𝐭𝐨 𝐁𝐮𝐢𝐥𝐝 𝐚 𝐁𝐞𝐭𝐭𝐞𝐫 𝐁𝟐𝐁 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲

An internship can be an invaluable experience. Being provided an opportunity to explore your strengths while being challenged to try new endeavors allows a student to become a better potential employee. Listen to the audio version of our blog, 𝟑 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐖𝐡𝐲 𝐁𝐞𝐢𝐧𝐠 𝐚𝐧 𝐈𝐧𝐭𝐞𝐫𝐧 𝐢𝐬 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐟𝐨𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬, to hear our recent intern’s experience with us!
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Written: 𝟑 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐖𝐡𝐲 𝐁𝐞𝐢𝐧𝐠 𝐚𝐧 𝐈𝐧𝐭𝐞𝐫𝐧 𝐢𝐬 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐟𝐨𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬

Are you tracking website visitors and gauging user experience when they get to your website? If not, you should. Use the audio version of our blog, 𝐈𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐔𝐬𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬, to make your website the best it can be.
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Written: 𝐈𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐔𝐬𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬

Your website should be as unique as your business. Don’t limit yourself to templates and “cookie cutter” website designs. Listen to the audio version of our blog, 𝟓 𝐊𝐞𝐲 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐂𝐮𝐬𝐭𝐨𝐦 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭, to understand why your website should reflect your company's personality.
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Written: 𝟓 𝐊𝐞𝐲 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐂𝐮𝐬𝐭𝐨𝐦 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭

In this week’s Baer Necessities audio blog, we discuss the practicalities of adding Pinterest to your digital marketing toolbox. Listen to, 𝟑 𝐁𝐫𝐚𝐧𝐝-𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐇𝐞𝐥𝐩 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐆𝐫𝐨𝐰 𝐨𝐧 𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭, and learn how your brand can benefit from this social media platform.
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Written: 𝟑 𝐁𝐫𝐚𝐧𝐝-𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐇𝐞𝐥𝐩 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐆𝐫𝐨𝐰 𝐨𝐧 𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭

If you want to be successful in many aspects of life, you need to establish long-lasting habits and practices to reach your goals. The same applies to business and marketing. Staying consistent helps build your brand and top-of-mind awareness. Listen to the audio version of our blog, 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐢𝐬 𝐊𝐢𝐧𝐠 —  𝐑𝐞𝐠𝐚𝐫𝐝𝐥𝐞𝐬𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐒𝐞𝐚𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐨𝐟 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬, to learn more about the practices you need to implement for marketing success.
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Written: 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐢𝐬 𝐊𝐢𝐧𝐠 —  𝐑𝐞𝐠𝐚𝐫𝐝𝐥𝐞𝐬𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐒𝐞𝐚𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐨𝐟 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬

What does your current social media strategy look like? If you are struggling to come up with new, engaging and innovative ideas, listen to the audio version of our recent blog, 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐓𝐫𝐞𝐧𝐝𝐬 𝐄𝐯𝐞𝐫𝐲 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐒𝐡𝐨𝐮𝐥𝐝 𝐁𝐞 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐢𝐧 𝟐𝟎𝟐𝟏, for suggestions.
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Written: 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐓𝐫𝐞𝐧𝐝𝐬 𝐄𝐯𝐞𝐫𝐲 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐒𝐡𝐨𝐮𝐥𝐝 𝐁𝐞 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐢𝐧 𝟐𝟎𝟐𝟏

You may have recently heard about the social media app Clubhouse. Popularity and usage have grown over the last couple of months, and the #BaerTeam needed to investigate and understand the platform more. Listen to our latest blog in audio format, 𝐂𝐥𝐮𝐛𝐡𝐨𝐮𝐬𝐞: 𝐓𝐡𝐞 𝐍𝐞𝐰 𝐒𝐨𝐜𝐢𝐚𝐥 𝐕𝐈𝐏 𝐀𝐩𝐩, to determine if you should download and use the app.
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Written: 𝐂𝐥𝐮𝐛𝐡𝐨𝐮𝐬𝐞: 𝐓𝐡𝐞 𝐍𝐞𝐰 𝐒𝐨𝐜𝐢𝐚𝐥 𝐕𝐈𝐏 𝐀𝐩𝐩

Does your company have a crisis management plan developed? If the answer is no, that is the wrong answer. Listen to the audio version of our blog, 𝟓 𝐒𝐭𝐞𝐩𝐬 𝐨𝐟 𝐂𝐫𝐢𝐬𝐢𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧, to understand how to prepare before, during and after a crisis occurs.
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Written: 𝟓 𝐒𝐭𝐞𝐩𝐬 𝐨𝐟 𝐂𝐫𝐢𝐬𝐢𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧

When was the last time your website was updated? The #BaerTeam has compiled five painless ways to improve your site's performance and  search ranking. Listen to the audio version of our blog, 𝐓𝐨𝐩 𝟓 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐓𝐚𝐜𝐭𝐢𝐜𝐬, to find out how.
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Written: 𝐓𝐨𝐩 𝟓 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐓𝐚𝐜𝐭𝐢𝐜𝐬

During the fourth quarter of 2020, Facebook reported almost 1.85 billion daily active users. Facebook’s consistency, reliability and active users make it one of the most useful social media platforms for businesses. Are you effectively using the platform? Listen to the audio version of our blog, 𝐓𝐨𝐩 𝟓 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐢𝐩𝐬, to enhance your strategy.
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Written: 𝐓𝐨𝐩 𝟓 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐢𝐩𝐬

Getting a referral from a friend, family member or business connection makes business development easier. What happens once those referrals are far and few between? Listen to the audio version of, 𝟔 𝐏𝐫𝐨𝐯𝐞𝐧 𝐖𝐚𝐲𝐬 𝐭𝐨 𝐆𝐞𝐭 𝐌𝐨𝐫𝐞 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥𝐬, for new creative ways to cultivate referrals!
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Written: 𝟔 𝐏𝐫𝐨𝐯𝐞𝐧 𝐖𝐚𝐲𝐬 𝐭𝐨 𝐆𝐞𝐭 𝐌𝐨𝐫𝐞 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥𝐬