Dragos Axinte, the founder of Novo Fogo Organic Cachaça, returns to the Bar Hacks podcast. Axinte and Novo Fogo have been very busy since episode 60, his first appearance on the pod.

On this episode, Axinte shares the details and stories behind three important Novo Fogo initiatives and partnerships: Tree-keeper, with Seattle Sounders goalkeeper Stefan Frei, the Un-endangered Forest, and the brand's new Chief Alegria Officers (ChAOs), Sophie Hawley-Weld and Tucker Halpern, also known as SOFI TUKKER.

The two also discuss Axinte's approach to partnerships—a philosophy that will serve operators and entrepreneurs very well—as well as distiller's "discovering" amburana wood finishing. And, of course, Axinte shares product news and insights. If you're headed to Tales of the Cocktail this year, you're in for some incredible news. This conversation spans several topics and Axinte always imparts wisdom when he speaks in approachable and helpful ways.

To connect with Novo Fogo, please follow them on Instagram, Facebook, and YouTube. While you're connecting with Novo Fogo on Instagram, be sure to follow Dragos Axinte, Stefan Frei and the Seattle Sounders, and SOFI TUKKER as well. Connect with the Bar Hacks podcast on Instagram and Twitter, and with host David Klemt on Instagram. Cheers!

Episode 15 with Kelley Jones

Bar HacksBy Doug Radkey & David KlemtJan 05, 2021