#BeFlawsome: The Good Enough Podcast

Twitter, tattoos, and vulnerability.

Are you using Twitter for your business yet? In this episode, learn how Twitter can be a highly effective tool for marketing your business and many other Twitter features from the tattoo-wearing social media evangelist, Madalyn Sklar.

She is the creator of the hashtag #twittersmarter, a bold woman in this industry with tattoos, and possibly the starter of birthday tattoos! She shares a crazy tattoo story that inspired 35 people in Madalyn’s community to get the exact same tattoo.

Of course, all of this leads to sharing our encouragement when you are doing something different, showing up as your true self, and making connections by being authentic.

Join Anita for the continuation of her coaching session with new entrepreneur, Suzanne Hickey.

We discuss Suzanne’s social media strategy, how to come up with new ideas, and the keys to repurposing all content across all of your platforms.

Hear Anita in action as she inspires and educates Suzanne on undercomplicating her social media strategy. There’s a reason she’s described as brainstormer extraordinaire!

Overthinking your social media strategy? Here's your chance to listen in on a coaching session with me, a social media strategist!

This week, Anita helps a new business owner build a "no BS" social media plan so you can hear firsthand how she helps business owners and get inspiration for your own social media content!

We set the stage by getting to know Suzanne and Designling & Co. Then we talk about how to determine your ideal audience, using education as the focus, and different types and formats of content.

We not only talk about social media, but other marketing strategies such as email marketing and blog creation. This episode drops so many practical tips and insights to help you create and repurpose content. Don’t miss out on all of the goodness - listen today!

As a solopreneur, you learn pretty quickly that it’s your job to wear all the hats in business. There’s client work, marketing, implementation, but social media? Who has time to consistently commit to that when you’re doing all the other things?

In this episode, learn about how stress affects our bodies and minds with nutritionist and wellness expert, Trudy Stone. There is a direct link between stress and your well-being. One powerful mindset shift Trudy shares is: “start to view stress as an invitation to examine all areas of your life”. Do you view stress as an invitation? 

Trudy talks about her fear of taking a break from her business as she was approaching burnout, which as you can imagine was hard to admit as a wellness professional herself. You will also hear tips on nutrition, creating new habits, and handling negative thoughts.

You are your brand. No one knows this better than the awesome Deanna Seymour! (seriously, check out her website)

This episode is all about breaking the rules in business so that you fearlessly carve your own path to success and do what works for you. Period.

Some of the rules we are breaking include swearing in business, having quirky copy on our websites, marketing on one platform only, taking time off during the summer months, and hosting a private podcast.

Tune in to get inspired to do business YOUR way! How are you breaking rules in your business?

Let’s talk about social media strategy!

Episode 31 of #BeFlawsome: The Good Enough Podcast helps you understand what it means to plan and strategize your social media presence. Anita walks you through some of the questions you need to think about to make your own social media strategy effective.

To help you learn, Anita illustrates the difference between a strategy and a plan by how she manages money. It relates - promise!

“Strategy is a system of finding, formulating, and developing a doctrine that will ensure long-term success if followed faithfully.” Dr. Vladamir

With this quote in mind, you can ensure your social media success by using content that moves your strategy forward - and it may not be what all the content "experts" are saying.

Tune in to gain insight on defining your unique goals and how to measure your strategy.

The journey to successful entrepreneurship is a struggle. It rarely happens overnight and will include challenges, learning, pivoting, and changing our past stories. Anita discusses embracing entrepreneurship with Heather Deveaux, who helps others create, market, and sell online courses - fast!

In this episode, you will learn from Heather’s vulnerability going from:

• Medical and Dental Office Administration Instructor to Instructional Design for Entrepreneurs
• Solopreneur to hiring and trusting a team
• Thousands in debt trying to sell a program unsuccessfully to figuring out solutions that her clients need, all while being #flawsome, putting herself out there, and learning along the way

How can we use numbers to find ease and flow, rather than working against the universe?

In episode 29 of #BeFlawsome: The Good Enough Podcast, find out what numerology is and how we can use it to learn about ourselves and the best time to make decisions personally and professionally. Use numbers to guide you when planning anything from your wedding day to your launch day.

We also talk about lessons learned during a launch, and finding your own way to launch (that may be different from what the gurus are telling you to do). Is it worth dedicating your time and effort to Facebook ads and engagement during a launch? Find out in this episode.

So, are you a skeptic like I was at first? Or will you be using numerology to plan your next launch? Let me know your thoughts!

Struggling with your social media presence? You’re not alone.

In Season 3 of #BeFlawsome: The Good Enough Podcast, you can expect radical transparency as we dive into topics such as imposter syndrome, mental health, and going live with no makeup on, just to name a few.

I will help you plan a social media strategy that feels good to you and give you actionable insight from each episode to implement in your own business. Also, learn about my number one priority and the building block of my own social media strategy. You can even expect an episode of live coaching this season with a newly minted entrepreneur.

What strategies do you use in your marketing as a small business owner? Listen to this full-of-impact episode with Mark Schaefer, one of the world's leading marketing futurists, where he talks about being relevant in your content and human in marketing.

Have you ever thought about aligning your schedule with your cycle? Anita chats with Dr. Ashley Margeson in this episode about using your natural energy to help plan, create, and execute your social media strategy. In addition, get inspired to show up in ways that are authentic!

Book your Creative Brainstorming Session today: twirp.ca/brainstorm

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Do you cringe at the thought of getting too personal online? Jamie, my guest this week on the podcast, is the perfect example of being authentic on social media. Let’s embrace the journey together, and share it with others in an effort to help someone else going through a similar situation.

This episode uncovers common advice given today on high-level social media strategy. I will be busting myths, stepping on toes, and revealing real truths on how social media strategy works. Listen now!

Meet financial coach Tracey Bissett this week on the podcast and learn about the importance of understanding money in your business. You will also hear about overcoming #flawsome starts on video and podcasts, and how Tracey did not let her fears of being imperfect on these new platforms hold her back from helping other business owners.

Creative Brainstorming Session with Anita >> twirp.ca/brainstorm

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Have you considered getting visible in publications, but have no idea where to start? Crystal Richard is on the podcast this week sharing her best tips for small businesses to pitch the media, and also the role of social media in PR. It is much easier to get started than you might think.

In the final episode of Season 1, Anita and guest Kristen Kancler dive into the topic of Imposter Syndrome. We all experience it at some point in our journey, especially as we allow ourselves to be vulnerable on social media. Listen in to find out more about how to pinpoint what Imposter Syndrome looks like for you as an individual and how to release it.

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Anita and Yvette show their vulnerability in this week’s episode. Yvette confesses that she had to let herself be vulnerable if she was asking others to do the same. Be encouraged by their conversation to start sharing your own journey on social media.

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Listen in as Anita and Career Coach Jenny share tips on all things social media this week. This episode is a must if you want to set yourself up for success with reels, repurposing content, and measuring success on platforms including Tik Tok, LinkedIn, and Instagram.

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Anita and this week's #flawsome entrepreneur Sam Madore have a conversation around topics such as finding the courage to share personal stories whether in front of a room full of people, on a podcast, or on social media, and to help others gain a new perspective on what mental health can look like.

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Jewel Veitch of Inner Core Coaching is this week’s #flawsome entrepreneur on the podcast. This conversation will inspire you to not only find your soul magic, but also trust yourself when posting on social media.

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#Flawsome business owner Connie Vanderzanden is on the podcast this week, sharing about overcoming perfectionism on video and in blog posts.  You will find encouragement from this relatable conversation and learn tips to manifest your vision and create lasting financial success.

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Do you choose to work with or support business owners based on their stance on social justice issues? Duane Jones, Founder of Art Pays Me, is a guest on the podcast this week. He is a well-educated, multi-talented artist who empowers others to achieve financial and creative independence through art. Duane shares his fears and passions of being authentic and digging deeper into social issues.

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Anita’s guest on the podcast this week is Nicole Osmond, a Customer Success Coach who is currently running 3 companies. You will be inspired by Nicole’s experience sharing personal and vulnerable blog posts as well as her first, imperfect branding photo shoot.

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This week’s flawsome entrepreneur on the podcast is Deborah Fryer, a Spiritual Business Coach dedicated to helping entrepreneurs build businesses without selling their souls or working a gazillion hours. She shares how you can be spiritual in your business and still make money, and how she overcame her fear of visibility on video.

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Are you afraid of showing certain parts of yourself on social media? Anita and Erin discuss owning and including your personality, quirks, and beliefs in your content to attract the right clients and repel the wrong ones. They also discuss Anita’s new website and how Erin’s copywriting is a major component of that.

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This week’s #flawsome entrepreneur on the podcast is Corinne Boudreau, owner of Online Legal Essentials. She has used social media to grow her law firm and online business by incorporating humour, fun activities, and relatable stories. You don’t want to miss the crazy stories she shares!

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In this week’s episode, Anita invites Kelly to speak about her business, A Sorted Affair. She is an organizer that is relaxed, practical, and filled with humour in helping with home or advanced planning. Find out why Anita wants you to #BeLikeKelly!

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Sarah joins Anita in this third episode of #BeFlawsome: The Good Enough Podcast. Sarah shares her journey from being an employee with a side hustle to becoming full-time in her business as an Operations Strategist, and how she has built an online community by showing her true, authentic self on social media.

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In the second episode of #BeFlawsome: The Good Enough Podcast, Anita has a captivating conversation with the owner of Penelope’s Boutique in Halifax, Penny MacAuley. Her love of vintage clothing is evident in her stories, and she is committed to being flawsome as she runs her (now online) business. Learn how she is using social media to attract customers!

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In this first ever episode of #BeFlawsome: The Good Enough Podcast, Anita interviews Ann-Marie Flinn, Change Champion Agent. This inspirational conversation is about what it means to be perfectly imperfect and how to work through disappointments, fears, and doubts.  Listen in to find encouragement that you are good enough as you are!

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