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Insider Knowledge

Insider Knowledge

By Beagle Talent

With the talent crisis in full swing, here at Beagle Talent, we want to give back to the community and inspire the next generation and provide tips, tricks, and best practices you can put into action.

The areas we will cover include; Digital, Marketing, Data and Technology, with topics including Women in Leadership, Engaging your audience to innovation in economic decline and recruiting in a skills shortage.

We want to be the shapers of tomorrow, providing informative and valuable content to our clients, candidates and the world around us.
Currently playing episode

Sam Yates, Chief Solutions Officer, CSM and Creative Technology at Jellyfish

Insider Knowledge Nov 11, 2022

00:00
20:07
Sam Yates, Chief Solutions Officer, CSM and Creative Technology at Jellyfish

Sam Yates, Chief Solutions Officer, CSM and Creative Technology at Jellyfish

The UK’s economic future, jobs, wage levels, prosperity, national security, cost of living, productivity, ability to compete globally and our geo-political standing in the world are all reliant on continued and growing success in digital technology.

If businesses want to evolve with the rapid pace of digital change today, they must work to increase efficiency with technology wherever possible. For many, that means adopting agile principles across the business.

In a world where demand for Digital/IT talent outstrips supply, and adaptive skills are highly prized, companies need to be bolder and more deliberate in their workforce strategies. As we are increasingly faced with a growing skills shortage and gap, finding the right blend of people, processes and technology is top of mind for technology leaders globally.

Listen to this full podcast with Sam Yates, Chief Solutions Officer, CSM and Creative Technology at Jellyfish, where we discuss how adopting new technologies is rarely a smooth process for any organisation. It’s essential to select a tool for its ease-of-use as well as its technical benefits. You can speed technology adoption by communicating to employees how the change benefits them, providing adequate training, early adoption by team leaders, and incentives for achievement.

Good talent doesn’t like to be slowed down by old, hard-to-use technology. Good talent will simply go elsewhere — to a company with a more user-friendly and productive tech stack. Outdated strategies and legacy technology significantly impact downstream decision-making, the bottom line and the employee and customer experience.

Nov 11, 202220:07
Zoe Cunnington, Head of Talent Acquisition for Informa Tech & Global Support

Zoe Cunnington, Head of Talent Acquisition for Informa Tech & Global Support

Episode 5 of Insider Knowledge with Zoe Cunnington, Head of Talent Acquisition for Informa Tech & Global Support. An insightful podcast, Zoe has an impressive background having worked in recruitment, agency side, to now as Head of Talent Acquisition for Informa. 

 She explains to really stand out from the crowd, businesses need to speak directly to candidates in a way that appeals to their aspirations and intrinsic motivations.  With the skills deficit in certain job markets, companies have to work harder to attract employees. A large salary isn’t enough anymore. Instead, a strong employer brand – one that reflects a positive culture – is equally as important.  

She also explains about having an effective, engaging and inclusive job description is key. It should outline your organisational values, trust, mission and provide an accurate, interesting account of the skills and competencies required for the role. A good job description should provide clarity for the individual and the manager so it’s important to get it right.

Nov 01, 202221:24
David Finch, Managing Director at Purple Frog. Managing the disconnect between Sales & Marketing

David Finch, Managing Director at Purple Frog. Managing the disconnect between Sales & Marketing

Marketing and sales efforts should be based on market realities, not a design from marketing that assumes a perfect world or one that solely accounts for the internal interests and agenda of the brand. 

Sharing of data needs to be dynamic and multifaceted. Marketing must accumulate the data needed to answer the right questions and to be effective with the product offer. While sales is a proxy for the voice of the customer, the customer lives and interacts with the brand in an omnichannel world where data jumps among many different touch points and engagement channels. 

Direct sales data is crucial, but so is data from digital channels, such as online expressions of demands and preferences and interactions on social and mobile platforms, which can affect how organizations gauge advertising effectiveness, customer service and finance practices.

Listen to David speak about the strategic implications of having everyone working towards the same goal and sharing data.

Oct 26, 202229:52
Nick Watt, Demand Exchange. The value of content and connecting with your audience

Nick Watt, Demand Exchange. The value of content and connecting with your audience

The purpose of content marketing is to persuade a person to take action. Content should entice someone with valuable, engaging, and relevant information. Consumers expect brands to serve as connectors.  

There are two sides of the “connection” coin in digital marketing: the first is your targeting, and the second is your marketing content itself. Targeting is the technical side, and it involves researching who your ideal customers are, which types of media they consume, and where they hang out. If your target market is wrong, it doesn’t matter how great your content is because the people seeing it simply won’t be interested.   

Ultimately, you want your customers to return to you, again and again, to hold you above the competition as the best place for information and service in your field. Effective marketing is all about understanding what the customer is looking to solve and creating solutions to help them achieve that goal. This approach is the definition of adding value for your audience.  

Listen to Nick, his experiences, what his current company, Demand Exchange, do, and some of the challenges we face in recruitment today.

Oct 18, 202218:33
Getting the best from your Social Media - Laura Street, Head of Social at TUG Agency

Getting the best from your Social Media - Laura Street, Head of Social at TUG Agency

Audiences like to see fresh, new and exciting content that cuts through the noise and competition (and trust us, there is a lot of competition). Try and create content that is bespoke to you and your business, something that will stop a reader from scrolling past and lets them engage with you. If in doubt, go for something visual, like a video or well-designed photo montage. Don’t be afraid to experiment.


Whether you’re a small business owner or social media manager at a large corporation, you’ll be looking for ideas to help you get the most out of your social media marketing activities.


Laura Street, Head of Social at the TUG Agency, talks through her experiences, challenges and tips for managing your Social Media. Some very insightful insights

Oct 12, 202223:06
Disruptive Marketing with Lewis Ellis, Founder of Hussel Marketing - Insider Knowledge

Disruptive Marketing with Lewis Ellis, Founder of Hussel Marketing - Insider Knowledge

Disruptive marketing is all about rethinking the traditional and breaking new boundaries in your industry. In today's world, where consumers are faced with thousands of brands and marketing messages, standing out from the noise is important.

This is what
Hussel Marketing do (https://hussel.co.uk/), and on this podcast, Lewis Ellis talks about his experience in the industry and what makes his company different.

He also talks about the different challenges within the industry and the importance of not just looking at data for effective ROI.

One of the areas he is exploring is called #badvertising. It's hard to explain; however, watch this video he did about #airpods https://lnkd.in/eY4iaGHj , it's brilliant, I watched this all the way through, and It didn't lose my interest.

I will share some videos this week from this podcast, as I'm limited to only 15 mins on LinkedIn; however, it's worth listening to the whole episode; I certainly learned a lot; thank you, Lewis!


#marketing #podcast #innovative

Oct 04, 202229:49