Beauty Business Mind

By Celestethestylist

Hairstylists and beauty pros that want to grow your beauty business on and off social media without doing all the things and while having a lifestyle you love. Millennial Latina Mom focused on putting health first.

We explore sustainable business, marketing tips, mindfulness , and life beyond instagram and the industry.

Share the strategies, tools that took me from relying solely on being behind the chair to having different streams of income.

Inspiring stories and actionable tips to help you grow your beauty business while exploring your own personal goals.

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Feeling low?! Clients or others diminishing your worth? How to pick yourself up

Beauty Business MindDec 13, 2020

00:00

14:10

Email marketing mistakes to avoid and the big ☺️one I made

The mistakes no one told me when I started email marketing 💕 and share them so you don’t have to make them. The recovery ❤️‍🩹 of the huge email marketing mistake I made. Here is the episode I mentioned about Amy that you can listen to afterwards if you are feeling lonely in business. podcasts.apple.com/us/podcast/beauty-business-mindset/id1442159344?i=1000626308943

May 02, 202425:41

Google reviews - What to do if you lose them all or Google decides to remove them

Oh 😥 it happened and here is what I learned. Are they really that important? What I had in place that saved me and how my business is doing… and what not to do if it happens to you ❤️

Apr 25, 202417:13

Failures in life & business as a 37th year old 🥳 Birthday 🎂 episode

Officially 38 today having enrolled in beauty school at 30 years old today decided to share my failures and lessons in business and life as a 37 year old. ✨ Not everything is only wins✨failures are the biggest wins in life if you allow them to be. Share what failed what learned from having worked with Pinterest to my own personal body image struggle last year hope this episode helps you see you are never to old to start something new and do things scared💖 leaving a review is the best 🎁 gift ever ✨

Apr 18, 202423:15

Facebook & Instagram Ads with ads expert Stephanie Mitchell

In this episode share how I used Beauty Pro ads expert Stephanie Mitchell facebook Ads strategy to boost ads. We go over whats now working with ads, how to set up boosting post with strategy and many other insights. She is a new mom and go over navigating motherhood and business.

Apr 08, 202431:00

Licensed mobile salon ✨1st license renewal and having a personal service permit to go to hotels 🏠

Happy april ✨ start the episode on what’s new personally and dive into the ugly, bad and good of having my own licensed mobile salon. Can’t believe it first license renewal. Also share why having a personal service permit is important and annoying lol to be able to do on site mobile limited services without my mobile. Lastly dive into tapping into 🪩your creativity and being comfortable with changing your business as you evolve. You can get the free mobile salon get started guide 🚖 ➡️ view.flodesk.com/pages/62146bbad328ec5152cf1124

Apr 05, 202441:36

Español- Tu negocio antes de invertir cosas en que pensar

Un episodio atrás de la manera que yo analizo si tomar una clase o programa es la inversión correcta para mi negocio

Apr 05, 202417:25

Releasing the pressure to having to be on social media 24/7 Stop being available all the time

The journey ✨ behind showing up with intention on social vs posting every day. Slowing down in my business and pushing past the imposter syndrome of not doing business like the industry says is “success” Share what can only scrolling on social media really do to you, releasing the validation from others that comes with showing up on social media all the time. Dive into a real inside look into the hard lessons as a mom and business owner that made me slow down in the beginning of my career. With all the pressure to do all the things how posting and showing up with intention changed my life. Take what resonates leave the rest behind.

Mar 22, 202431:31

Email marketing consistency - what to write about every week in a simple way

Part 2 to email marketing the biggest obstacle for so many including myself when I barely started was what do I write ✍🏼 about. 🙂 Today sharing with you the simplest yet most impactful tip I ever got that has made emailing my community super easy and fun. It's like the aesthetic email marketing dream for busy entrepreneurs!! (you'll get the first year with my special link!)
I love adding gif and having templates ready to just edit and go. I utilize flodesk the past years and you can get 50% just click flodesk.com/c/CELESTETHESTYLIST

Mar 15, 202416:55

Facebook & instagram went down today- How to use social to grow your email list

Social media is a tool but after today how to start utilizing as a toold to grow your community outside of it.

-Sharing the strategy on what to do to get people to sign up to your email list
- Getting emails thru value exchange
- Mistakes to avoid when growing your email list
This is a super helpful episode to start growing your email list and if your email growth is stuck strategies to get it growing again.
As promised here is who I use to grow my email list and communicate with my community outside of social media.
I've used ConvertKit before but have you ever checked Flodesk?! It's the tool I'm using right now. It's like the aesthetic email marketing dream for busy entrepreneurs!! (you'll get the first year with my special link!)Im an affliate for them but have been using them since 2019.
flodesk.com/c/CELESTETHESTYLIST

Mar 05, 202415:44

Videos & photography content ✨ The risk others taking credit for your content

Before you share your photos and videos with others 🙌🏽Real talk… imagine a video you created and edited that you took and someone is like send me that. You send it to them and they use it for their business and don’t credit you. They get a brand deal / publishing out of a video they didn’t take edit or create.. it’s happen so today sharing Why I no longer share my videos and photos with others and hard lessons learned. This is not legal advice just real hard lessons of a business owner and what I learned the hard way. Your photography and video creation is it really that serious… 🫶🏽 A review supports the making of this podcast

Feb 28, 202432:35

Shopify store Setup and marketing with Guest episode

So you want to start your own shopify store and you are not sure where to begin.

Maybe you are like me I tried to set up a store in the past without a plan or clear guide on how to really create a ecommerce store.

Today's guest was brought by all of my instagram community that asked for this. You said yes to the poll and brought in guest expert Diana Simpson a Shopify store designer for small businesses.

We covered in this episode:

-What are key elements that make a succesful shopify store for hairstylist and beauty pros?

-Effective strategies for marketing and promoting a beauty related shopify store without being salesy

- 3 simple steps to starting a successful shopify store for success

_ Go into examples of marketing and what's brand identity and how to communicate with your client in a way that is simple to understand and leads to sales

Thank you to you for being apart of our email community and your response and voice is always heard here. You can always get more support here https://celestethestylist.com/free-guides-classes

You can also reach Diana at simpsonswebdesign.com or via Dm on Simpsons_webdesign

Feb 22, 202430:51

Embracing Authenticity : navigating life and your business on social media

Welcome to inside the mind of celestethestylist and episode Unlocking Authenticity. In this episode, explore the power of authenticity in both personal and professional realms. Discover how to authentically engage with your audience on social media while staying true to yourself and your brand. Gain valuable insights and practical tips for building genuine connections and enhancing your business presence online. Tune in to learn how authenticity can be your greatest asset in the digital age with boundaries. Don’t forget your choose your Free guide by visiting ➡️ celestethestylist.com/free-guides-classes

Feb 15, 202439:60

Salón de Belleza: Estrategias para Crecer tu Negocio en Redes Sociales en el 2024

¡Bienvenidos al episodio especial! Descubre las estrategias claves para hacer crecer tu salón de belleza en las redes sociales durante el 2024. Sumérgete en consejos prácticos, tendencias actuales y secretos para destacar y decidir cual plataforma como Instagram, Facebook, TikTok o más es mejor para tu negocio.
Aprende cómo potenciar tu presencia digital y atraer a nuevos clientes, elevando tu salón a nuevos niveles de éxito. ¡No te pierdas esta oportunidad de impulsar tu negocio de belleza al siguiente nivel! Escucha ahora y desata el poder de las redes sociales en tu salón de belleza. ¡Vamos juntos a conquistar el 2024! 💇‍♀️💄✨

Feb 06, 202411:55

Unlocking Bridal Expo Success: Proven Strategies for Hairstylists and Vendors

Welcome to another insightful episode! Dive into the world of bridal expos as we uncover top-notch strategies tailored specifically for hairstylists and vendors. From mastering booth setups to engaging with potential clients, we'll explore actionable tips to amplify your presence and boost your business. Get ready to elevate your bridal expo game and leave a lasting impression in the bustling wedding industry!

Follow me https://www.instagram.com/celestethestylist/

have some free resources on there for you!

Feb 01, 202434:29

Beauty Contract Tips: What I Learned Working with a contract Attorney

Explore invaluable insights into the world of beauty service contracts as we dive into lessons learned from working closely with a attorney. From legal nuances to essential tips, this podcast is your guide to navigating the complexities of beauty industry agreements. Join us for a dive into the legal side of beauty and empower yourself with the knowledge to secure successful contracts. ✨I’m not a here giving legal advise just sharing my experience of working with an attorney that specializes in this. Awesome insight to shift our pricing 💰mindset. Here is the system I use for my bridal contracts https://www.honeybook.com/invites?code=celestethestylist&referral_platform=app_referral ✨If you want to use a free resource google forms is great to get started to keep an electronic contract

Jan 25, 202429:47

2024 hairstylist / beauty pro Biz shifts - using social media with strategy and your online presence

✨ Happy 2024 with all this talk of 🤦🏻‍♀️ doing more in your business on the socials.. how about a different approach? We talk about utilizing more strategy and sharing your content with intention. Also how to start doing more of what is already working in your business & rather than trying to do more of what is not. Because we are here to be profitable and make money in our business. Today recap about the changes happening this year with the podcast, doing a self & business audit before starting doing something new this 2024. We also go into using your analytics on social media, and the importance of intent vs posting to the point of overwhelm. Before starting our podcast topics for 2024 wanted the first episode to give a fresh perspective on starting your 2024 in a new way by creating more room For abundance and truly working smarter this year by doing less not more🎈

Jan 06, 202430:09

How I became an educator with $0 starting out as a beauty school student and mom of 2

One of you, our listeners on Instagram DM me asking how to become an educator? And so here is an episode for her and all of you! Share 5 things to do and 5 things to think about. I shared what I did truly in my own career starting out with $0 and using simple tools ⚒️ Thank you for reaching out to me and Feel free to connect on Instagram at celestethestylist

Nov 28, 202327:50

Getting ahead of Black Friday and holidays promotions without discounting

Happy last days of October 🎃 the emails are slowly trickling in about holiday sales and products. In todays episode how to get in touch with your clients (not on social) and the importance of promoting your business / services today for the holiday season

Oct 28, 202329:25

Showing up for your business on social media and online when going thru a personal life hardship

This is my most vulnerable episode after days of pondering wanted to share the 5 things that got me to show up for my business this past year and a half online & on social when in silence dealing with depression and fighting for Justice for a hideous horrible crime. My only ask please don’t ask for details of the incident take away how to navigate when life happens and you don’t know how to show up online. With so much grace and love take what resonates and leave the rest behind

Oct 24, 202344:01

Existing clientele - Are you nurturing the relationship?! The importance of surprise and delight

Have you ever tried facial cupping? I hadn’t until yesterday 😂 when my amazing esthetician during my facial surprised me during the service with it. Todays episode we talk about ways of nurturing the relationship with our existing clients and surprise and delighting them in simple ways.

Oct 08, 202321:38

Holiday season, promotions for the holidays and taking time off. Hairstylist end of year

The last quarter of the year in todays episode talk about scheduling time off and lunches during the busiest time of the year. As well as a look inside taking time off the reality of allowing rest in our lives as business owners.

Oct 03, 202333:03

What I’ve learned as a Pinterest 📌Tv host + Doing something different

Working directly with the Pinterest tv team was an honor but this podcast is about helping You! Today talking about the importance of Doing something different. Like doing tv episodes with them when had no clue how to navigate the tech, or how to do it in the beginning 🙈. 3 lessons learned while doing the Pinterest tv episodes that you can implement in your lives and why nothing lasts forever 💖 Talk about the importance of doing it not for the clout 💖 🥹thank you for listening 👂🏼episode 201 it’s been 5 years since this podcast started.. ✨It’s giveaway time ✨ you must do 3 things ✨follow me on instagram @celestethestylist 📌Pinterest @celestethestylist & leave a podcast review to be entered to win a FREE🙌🏽 30 minute one on one call with me to ask me anything✨ ($95 Value) Winner will be chosen 10/1/2023 ✨ Good luck and thank you for following my show

Sep 22, 202331:42

Showing up online when you are moving : Inside the mind of celestethestylist

Are you moving 📦 or your personal life is going thru a big transition. How to show up online when life is chaotic behind the scenes 🎬Sharing in the middle of a move and 2 other life events the things I’m doing to stay grounded and utilize my energy efficiently and with grace✨ You are not alone ✨ As mentioned in the episode if you are wanting it create your own online course you can take Amy’s free class this week to get the start to finish in 5 streamlined steps ➡️ celestethestylist.com/masterclass

Sep 19, 202314:15

3 costly mistakes made while creating my first online course ✨ What to do instead

✨spending money on Hosting sites ✨Waiting until “it was the perfect time” ✨Not pre selling .. the 3 costly mistakes made and what to do instead. If you are wanting to start teaching online, what no one told me and sometimes the advice I didn’t listen too lol 💕 as mentioned in this episode joined Amy’s bootcamp so see you inside the online course creation 5 day bootcamp and if you want to learn more head over to amyporterfield.spiffy.co/a/1X7CoB6qpp/985

Sep 12, 202328:34

Mobile salon - Why you don’t need a vehicle to start going mobile ✨ How I started with a travel case

3 years later sharing why you don’t need a actual camper or vehicle to start, misconceptions about having a mobile salon, pros and cons of having one, and more.. If you are wanting to start your own head to celestethestylist.com for a free 5 step get started guide.

Sep 11, 202334:05

Anxiety - being high functioning with it as a business owner and educator

Am I alone? Do you deal with this as well. Was nervous to share but in today’s episode… What anxiety looks like for me? Coping tools I use, showing up online with it and in person what I have done for years so that I can teach on stage, locally and out of state. Go into finding your best communication style to show up online for your business and the importance of separating yourself from your business and what growth it created in mine. Take what resonates and leave what doesn’t behind. Greatly appreciate a rating or review 💕thank you for supporting this podcast by following

Sep 07, 202343:48

Online marketing, chat gpt, and beyond creating your online course with Amy Porterfield

Amy porterfield is in the house today a treat for hairstylists, esthetician and beauty pros business owners. She has made $80 million in the past 14 years yes she has a team but it wasn't always that way.
The reality of hitting the first six figures not what you think 💭 , getting back up when things go wrong (it happens). We talked about business besties and the importance of mental health and habits to putting ourselves first.
You can see the video podcast episode on spotify.
Who is Amy Porterfield? An Entrepreneur, New York Times Bestseller, and Host of The Online Marketing Made Easy Podcast is sharing awesome insights on:
- Chat gpt Ai will it replace online courses (free guide from Amy
⁠get it here!⁠ )
- "Mindset" Amy's first "failed" launch and the journey to building resilience in business now 14 years in made 80 million with her team.
_ How to pivot in your business + How she pivoted in her
own business effectively
-Building an audience + the $100k talk how long it took her to get there but the real behind the scenes what it took and her pivot to go all in and more!
We end this 30 minute impactful episode with Real talk showing up when life gets hard. We both shared about putting our mental health first, what things we do to put ourselves first to keep going while having anxiety.
If you are wanting to start a course she has a ⁠bootcamp⁠ you can find out more here.
This episode is so impactful one of my top 5 favorite podcast episodes ever! Listen to it driving to work or put it on your headphones and get ready to have a huge take aways!

Aug 31, 202330:16

Inside the mind of celestethestylist- New episode series

New series I will share once a week from beauty finds I’m loving, to what I’m really up to in my life and how I think and find creativity outside of business to flow abundance into it. A series more behind the scenes into getting to know each other. Todays episode sharing the 3 beauty products I’m loving under $25 and the book that has been helping me to find the beauty in to the unknown of what’s next. Show notes 🗒️: ilia mascara, Mizani leave in, and elf skin Holy hydration.. Book 📖 Lighter By Yung pueblo

Aug 24, 202315:41

Artificial intelligence | Chat gpt - social media marketing the changes coming in 2023

Caption writing, blogs, emails, sales pages what if you could type or say a sentence asking an app to write ✍🏼 and give you ideas and captions based on what you need ✨ well it’s here and it’s coming in 2023 to make changes in how marketing will be.. Sharing what it is, the changes I see it will make in marketing and not about being good nor bad but most importantly what opportunities it can bring and things to be aware of ✨ last episode of 2022 thank you for being apart of the community and have a free gift 🎁 for you. Want to use Ai to help you with your online course but not sure how? Partnered up with Amy who was my guide in course creation for a FREE🎉 guide how to use ai to come up with your course title step by step.. you can gran it free here: celestethestylist.com/ai

Aug 22, 202319:04

Chat Gpt and artificial intelligence part 2

First episode release in January of 2023 wanted to share what it can do for you why is important that you try it to see if it’s the right fit for you and your business. Part of being business owners is about pivoting innovating and changing so remember you don’t have to do all the things but do get familiar with tools 🧰 helping other business owners in many ways. Want to use Ai to help you with your online course but not sure how? Partnered up with Amy who was my guide in course creation for a FREE🎉 guide how to use ai to come up with your course title step by step.. you can gran it free here: celestethestylist.com/ai

Aug 22, 202322:40

Imposter syndrome - Being a part time hairstylist | beauty pro and how to market your self online

Breaking the stigma that we as part time hairstylists or beauty business owners can’t be successful and are less than just because we choose to be part time in the industry ✨In this episode share how my health and needs to have a harmonious life made me go into becoming part time hairstylist since 2018 and the growth and challenges in removing imposter syndrome or not feeling enough or less than others who work full time in our industry. Why is so important to put our health and needs first and my journey up to today doing this part time

Aug 21, 202340:09

Hairstylist are you wanting to teach Online or create a digital Course!

So you are ready to become teach online..But are you wondering?

- Is your industry already full of courses why bother?

- Is a digital course right for your business?

-Would your 1-1 service or technique translate into a course?

- You are ready not sure where to start?

Today sharing online marketing expert & New york times best selling author who is the mentor who taught me about online courses from creating my freebies that I gift to you all, to creating my webinars and tech that helped not only my business grow but my husbands as well.

Today in this part one of a 3 part series with Amy Porterfield talking on figuring out what to teach, the first steps to teaching with impact thru online education + building your audience the reality of it.

We also touch on imposter syndrome not feeling qualified enough and the reality of the opportunities it brings to putting your self out there because success is not always monetary.

Sharing my own journey in what doing her program and putting myself out there did for me including the 2 publishings that are wha taught me how easy it is to get published and was free. (well except for my time to do the webinars lol)

Find out if you are ready to start your own online class / course with this free quiz : https://celestethestylist.com/quiz

It will give you the first 3 steps to get started and if you are not at the right time to start, it will share what to do instead.

Aug 17, 202316:37

Email marketing with ease 💖✍🏼 and what to do if you don’t want to add another system to your biz

Today talking about what program has made email marketing simpler, Best practices to protect yourself, what to write and how to make it sound more like you. Lastly you are already busy doing so many things in your business the booking system I use that makes text / email marketing simple with templates already included. Also share some outside of the box email marketing ideas that I have done, for those that don’t like writing ✍🏼 If you want to try the provider I’ve been using with ease and that I use go send my emails you can click the link here and get 50% off - flodesk.com/c/CELESTETHESTYLIST

Aug 15, 202335:58

Having an off day 😩 the reset method

Inspired by literally many off days! how to reset, what giving yourself grace can do for you and the importance of flexibility and lessons learned along the way. Helping you on those off days because they happen ✨

Aug 09, 202313:42

Affiliate marketing what you must think about and know about it

A episode on things no one told me and 5 years later sharing my insights. As mentioned in the episode if you are looking to get started in creating your own online course / education get the first steps by taking the quiz by my mentor at celestethestylist.com/quiz

Aug 01, 202324:53

Dealing with rejection ✨Taking action on your intuition/ gut feelings and sharing your work ✨

Do you ever get that idea 💡 or feeling of creating or sharing a video, picture or work in your own creative way? The importance of following our own inner nudges and taking action. In this episode share how to handle objections when others don’t understand your work and the importance of taking action and sharing your work to grow both personally and in business. Take what resonates and helps and leave the rest behind 💕As promised my reiki teacher was Cindy @uncommonhealing on Instagram. The Pinterest episode lessons that I talked on this episode you can watch the Rerun on pinterest tv 📺 ➡️ pin.it/5ePbqjy

Jul 28, 202326:60

Becoming an educator 👩🏻‍🏫 in person and online education

Sharing my journey to becoming a brand educator and teaching online that evolved to online education. Sharing the 3 online classes that transformed my biz and life and lessons thru the years

Jul 27, 202344:00

Threads 🧵 the new app bts what it is and my experience with it

This is not I’m a pro at it lol more of this is my experience with this new app by meta and the awesome reminder of the importance of being more than just what we do because You are so much more than your business ♥️

Jul 17, 202318:12

motherhood and business during Summer

3 kids out of school and our clients and business is not on summer break!

Taking time to slow down on marketing my business for a month what I did, why is so important that you take time to define your meaning of success in your life and business.
Also share Why is important to build a business and life that fits your needs and was to Stop comparison from taking away from your life and present moment needs.

Take what is helpful leave the rest behind and a huge thank you for being apart of the podcast community this past almost 6 years! P.S.✨ it was 3 weeks I took off from the podcast lol

Jul 13, 202322:21

Selling thru the dms? Is it the right move for you + your business

To dm or not to dm that is the question?Today sharing the insights the ugly, the good and the great of communicating and selling thru the dms. From services, classes, consulting to working with brands sharing insights. How to see if selling thru the dms with integrity is right for you? The power of dm's and hard lessons along the way so that you can take what is helpful to implement in your own way in your business.

Please share you listening to this episode on instagram and tag @celestethestylist to help others find this useful tool.

Jun 22, 202333:16

Balance is not real!! Harmony in business and life

Balance does that seem like the unattainable illusion we all get told about. Today sharing why I don’t believe in balance and more importantly the importance of having harmony between your life and business. As a mom of 3, self employed business owner, and managing my husbands business how I manage to do the things I do even when life throws its curve balls ⚽️

Jun 13, 202326:41

Pinterest how soon to pin 📍 to promote for the holidays

Just got off an actual Pinterest for the holidays webinar and sharing how early you should start pinning for the holidays and some newer insights to sharing how 2023 marketing is changing not just from my own experience also directly from a new platforms.

Jun 08, 202309:06

social media marketing & burnout in biz.. Are you attracting your ideal clients & 🫖business burnout

Oh this is a great episode to check up on your current social media. What to do when you are burned out and lose the excitement of being in business & social media breaks how they can transform your business inside /outside of social

Jun 06, 202334:01

Español- Usando las redes sociales con strategies para tu negocio y la experiencia de tu página web

Marketing en español para ti negocio usando las redes sociales y página web con strategia

May 31, 202322:23

Social media and your mental health - using it as a tool with strategy

Since 2017 been on it an inside look into using social media as a tool to grow (generate income aka sales) in your business not to overtake your life. Sharing tools to help you be intentional on social media for your business growth and as an anxious person sharing the mind shifts that will grow your business. Sharing how to show up when you feel insecure about your work / not knowledgeable enough. As always take what is helpful leave the rest behind.

May 12, 202338:02

Are you in for the long or short game in your business?! 🤔

No right or wrong but pivoting or changing your business can seem like the end ✨ but what happens when you see it as opportunities to grow and evolve?! Sharing how to start shifting your perspective on “failures” and my lessons of being resistant to change vs embracing it and how it transformed my business and life so that you can start transforming yours✨ if you are willing to be the leader in the driver seat 💺 of your life and biz

May 05, 202346:57

Happy hairstylist appreciation day - saying no to clients & Reel template bonus

Happy day love!! Because what we do takes so much work beyond doing hair did a reel you can copy using the template and audio already on Instagram @celestethestylist. Todays 🎤How to say no 👎🏽 to clients in a nice way, become more comfortable with saying our prices to our clients and the importance of caring for our mind, body and creative self. Hope this episode not only helps you to create a simple reel on IG but also gives you some insights into starting to make content easier and less of a to do list from someone who post 2-3x a week 😂 and gets results behind doing less

Apr 26, 202333:07