Sufferfest Beer CEO Caitlin Landesberg
Caitlin Landesberg discovered she was gluten-intolerant. One of the biggest problems? She couldn’t find a decent gluten-free beer. So she created one herself. Today, Landesberg is founder and CEO of Sufferfest Beer Company, which specializes in gluten-removed beers and craft beer for athletes like herself. Landsberg previously worked at Strava, and she wanted to cater to people who love beer, and care about what they put in their bodies. To reach this group, they launched by pouring for 1,200 trail runners at the Way Too Cool 50k trail race, America’s largest 50k trail race, and launched with Epic Pilsner and Taper IPA in 25 select locations across the Bay Area. In this interview, Caitlin talks about being a gluten-free beer pioneer, the evolving beverage market as it starts to the fitness market, Sufferfest's #WillSweatForBeer ambassadors, her own running goals as a runner and business owner, and much more.
July 23, 2019
Thank u, next%
The Nike VaporFly Next% are out today. Will you drop $250 or more for them?
July 11, 2019
Athletic Brewing: Non-Alcoholic Craft Beer for Endurance Athletes
Athletic Brewing founder Bill Shufelt created a beer company for endurance athlete as well as anyone who wants the taste of a quality craft beer without the alcohol. Their Run Wild IPA has won the gold medal at the 2018 International Beer Challenge, as well as the USA’s Best Non-alcoholic Beer in the World Beer Awards. I talked with Bill about the growth of low and no-ABV beers and the future for this type of brewery.
July 1, 2019
Camille Herron: Chugging beer while smashing records
"Camille Herron drinks beer while shattering 100-mile run world record" That headline caught my attention a year ago. I clicked on the article and was astonished to learn that this ultra runner averaged 7-minute 38-second miles to break the 100-mile race record by more than an hour. And she did it while stopping to drink a bottle and a half of Rogue Dead Guy Ale, which was supplied by her husband and coach. "It was magic," she said. “It settled my stomach and I had mental clarity.” That's just the beginning of Camille's astonishing accomplishments, which includes setting the record for fastest marathon while wearing a superhero costume (2:48) and winning the prestigious Comrades ultramarathon. At age 37, she's just getting started. She's aiming for more records up to an including a 1,000-mile race and a new coaching camp that she's launching with her husband. In this episode we talked about her getting sponsored by Rogue Ales, fueling up on Taco Bell, her research on the science of recovery and why she runs twice a day and so much more. Links: http://www.camilleherron.com https://twitter.com/runcamille
June 18, 2019
Bonus Episode: CBD Oil or Snake Oil?
Bonus episode: Can CBD help runners?
June 9, 2019
Lewis Kent's Guide to the Beer Mile
In 2015, the world’s best beer milers were gathering in San Francisco for the World Beer Mile Classic. It was like the Olympics for the beer mile. I flew out from my home in Milwaukee to write about this event for DRAFT Magazine. In the middle of this scene, I met the team from Canada, and a quiet but confident 21-year-old Lewis Kent. Lewis told me all about his plan. He knew he was an underdog, but he was confident that he could pull the upset. Fast forward to today. Lewis Kent is now a published author who has a new book coming out called A World Champion's Guide to Running the Beer Mile: A Manual and Memoir of Running, Chugging, and (Not) Throwing Up. Lewis Kent did end up winning that race where I met him in San Francisco. Actually, he crushed the whole field. And that set off a media frenzy and fascination in him and the beer mile. He appeared on The Ellen Show and countless other media outlets while still in college. This summer, he’ll make his beer mile comeback at the World Beer Mile Classic in Berlin. It’s been nearly four years since we first met, and I caught up with Lewis before his book comes out to talk about the whirlwind of his to fame and what he’s up to now. Social media links: Lewis Kent Twitter Instagram The Beer Runner Twitter Facebook Instagram
June 4, 2019
Introducing the Beer Runner podcast
For more than 10 years I’ve written about the intersection of craft beer and the active lifestyles of runners and cyclists. Now I’m sharing those stories as a podcast.
April 18, 2019