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BeerNet Radio

BeerNet Radio

By Harry Schuhmacher
A podcast about the beer business and beyond.

Hosted by Beer Business Daily publisher Harry Schuhmacher.
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Ep. 116 Scott Hansen of Island Brands
Today the gang sits down with Scott Hansen, CEO of Island Brands, the “better, cleaner beer to the world" and seltzer/rtd maker.  Island Brands was just named to Inc. 5000’s 2022 list of fastest-growing private companies in the U.S. The Charleston, South Carolina company - founded in 2017 - came in at no. 2,341 on Inc’s list, which noted Island Brands has a 250% 3-year growth rate.  Island Brands is also among the top growing private companies in the Southeast region, coming in at no.108 out of 173 companies on Inc’s 2022 regional list. Note:  Video feed at www.youtube.com/beernetradio ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
31:20
September 29, 2022
Ep. 115 Chris Steffanci of Columbia Distributing
Today the gang welcomes back Chris Steffanci, president and CEO of Columbia Distributing, the largest beverage distributor in the Pacific Northwest, representing suppliers as diverse as Constellation, Red Bull, Molson Coors, Mike's, HUSA, Pabst, etc. along with a large craft book, wine and spirits and non-alc.  We speak about the challenges of staffing up in a post-covid world, their new unique deal with Scout, the growth of Blue Cloud, getting a piece of the Sazerac business, collaborating with suppliers, and more.  Note:  Video feed at www.youtube.com/beernetradio ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
45:41
September 29, 2022
Ep. 113 Monster vs Bang in Court, Part 2
Today the gang is again joined by our legal correspondent Bianca Bruno to discuss the second half of the trial between Monster and Bang Energy, where Monster has accused Bang of unfair and "despicable" business practices.  The editors discuss the legal issues, the possible damages, and the usual bafoonery.  Listen to Part 1 :  https://anchor.fm/beernetradio/episodes/Ep--110-Monster-vs-Bang-in-Court--Part-1-e1ng8sg Video feed:  https://www.youtube.com/beernetradio ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
29:18
September 20, 2022
Nick Bodkins of Boisson
Today the gang (Harry, Jenn, and Bianca) speak with the co-founder of alcohol-free marketer -- both brick and mortar and dtc -- Nick Bodkins of Boisson.  Show starts in earnest:  01:20 (Note:  Audio only.  Video failed on this episode).  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
36:47
September 10, 2022
Ep. 112 Craig Purser of the NBWA with a Convention Primer
Today the gang is joined by National Beer Wholesalers Association chief Craig Purser, who gives us a rundown of what to expect at their annual NBWA convention and product showcase in Chicago on Oct. 9-12.  Note:  Video feed at https://www.youtube.com/watch?v=qShFK0-pbaE ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
36:07
September 10, 2022
Ep. 111 Chris Rhodes of Better Rhodes
Today Harry speaks with 'recovering' management consultant turned DTC purveyor Chris Becker, founder and CEO of Better Rhodes, a direct marketer and wholesaler of premium non-alc beverages.   Chris speaks about his business model, the challenges of non-alc, the changing drinking landscape, and their non-alc product rating app, Better Without. Note:  A video version is available at: www.youtube.com/beernetradio ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
21:54
September 07, 2022
Ep. 110 Monster vs Bang in Court, Part 1
Today the gang is joined by our legal correspondent Bianca Bruno to discuss the first few days of the trial between Monster and Bang Energy, where Monster has accused Bang of unfair and "despicable" business practices.  It's no secret there is no love lost between Bang founder Jack Owoc and Monster co-founder Rodney Sacks. This caps the third lawsuit between these two energy drinks giants, and Bianca discusses some of the behind-the-scenes color.   --About-- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
21:30
September 07, 2022
Ep. 109 Jeff Nedeau of TapRM
Today the gang speaks with Jeff Nedeau, Sr Director Of Business Development at TapRm, which works with emerging beer and seltzer brands to ramp up their DTC game. Learn how. Show Starts in earnest:  01:00 00:00 Intro- technical difficulties, hilarious banter. Harry tries being a morning zoo dj.  02:00 Sean joins the circus.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
20:12
August 28, 2022
Ep. 108 Molly Reilly of Double Green
Because beer and beverages are naturally heavy and temp-sensitive, it takes a lot of energy to move and store the stuff. That's why beer industry veteran Molly Reilly started Double Green, a consultancy that helps members of all three tiers achieve their sustainability goals -- while saving them money.   In fact, the NBWA just contracted with Molly to create a sustainability toolkit (along with carbon calculator) for distributors to assess their needs.   Today Harry and Jordan speak with Molly on why now is a good time to make some smart eco-moves, the low-hanging fruit to get started, how beer has always led the way, and much more.  Show starts in earnest:  02:00 00:00 intro - tech difficulties, hilarious banter.  02:00 molly joins show.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
34:48
August 20, 2022
Ep. 107 JB Shireman of Arlington Capital and Bump Williams of BWC
Today the gang speaks with JB Shireman of Arlington Capital and Bump Williams of Bump Williams Consulting on all things m&a, cross-category investments, pricing, and more.  Show starts in earnest:  04:00 00:00 intro - hilarious banter, recapping the johnny gillis memorial reception.  04:00 bump and jb join the show. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
47:25
August 17, 2022
Ep. 106 LeAnn Darland and Tara Hankinson of Talea Beer Co.
Today the gang speaks with LeAnn Darland and Tara Hankinson, co-owners of red-hot Talea Beer Company, the only veteran and woman-owned brewery in New York. Talea operates two brewpubs in Brooklyn and a popular pop-up in Grand Central Station.  Show starts in earnest:  05:45  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
33:23
August 10, 2022
Ep. 105 Colin Schilling and Eric Phillips of Schilling Cider
Today Harry and Jordan speak with the founder of Schilling Cider, Colin Schilling, and their COO Eric Phillips about raising hard cider's image, Schilling's points of differentiation, why cider should own October, and more. 00:00 Intro - hilarious banter 03:30 show starts in earnest ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once a week or as they contemplate emerging brands and categories in the beer and beyond space.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
34:30
July 27, 2022
Ep. 104 Kyle Cooke of Bravo's Summer House and Loverboy
Today the gang speaks with Kyle Cooke, the star of the hit Bravo reality tv series, Summer House and Winter House, and founder of the line of bev-alc fmb's and canned cocktails, Loverboy.   We speak of going with beer distributors, expanding to new markets, new rtd cocktail line, challenges, a new package refresh, and more. Reminder:  You can now watch the pod on video on Spotify or Youtube. Just search "beernet radio" in your app. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
33:16
July 26, 2022
Ep. 103 The gang groks summer trends, budget beers, Boston's results, and more
This week Harry, Jenn and Jordan discuss the latest news including the rise of budget beers and the fall of seltzers, Pepsi and Coke's ambitions, Molson Coors recent growth streak, light beer's resurgence; plus a special primer video of the Summit and the Breakers. Reminder:  You can watch the pod on video on Spotify or Youtube.  00:00 Intro - hilarious banter 05:00 show starts
28:26
July 26, 2022
Ep. 102 Wrong Answers Only with Jim Koch
Today the gang plays a game, Wrong Answers Only, with Boston Beer Co. founder Jim Koch. Show starts in earnest:  05:00 00:00 intro - hilarious banter, technical difficulties.  05:00 Jim joins the call.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
38:48
July 08, 2022
Ep. 101 Montucky Cold Snacks founder Chad Zeitner
Today the gang speaks with Montucky Cold Snacks co-founder and CEO Chad Zeitner on their ten years in business as a contract brewer.  Show starts in earnest:  07:00 00:00 Intro - hilarious banter, technical difficulties, grokking stone and greg koch.  07:00 chad joins the call ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
25:37
July 07, 2022
Ep. 100 Lance Goodridge, vp of global analytics and consulting at IRI
Today the gang speaks on Pricing, Pricing, and more Pricing. We chat with Lance Goodridge of IRI on beer's price elasticity of demand, differentiating your product during inflationary times, and more.  Show Starts in earnest:  03:15 00:00 Intro - hilarious banter, jordan is late ... or is he? 03:15 Lance joins the call.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
27:57
July 06, 2022
Ep. 99 Garrett Marrero and Scott Metzger of Maui Brewing Co.
Today the gang speaks with Maui Brewing Co. founder and CEO Garrett Marrero and COO Scott Metzger on their growth, competition, and more. Show starts in earnest:  08:00 00:00 Intro - hilarious banter, grokking modern times takeover bids, stone and sapporo, and more.  08:00 scott metzger joins the show 10:15 garrett marrero joins the show ---About---  Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.     -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬  -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com  -Twitter / IG / TikTok:  @beerbizdaily
46:14
July 04, 2022
Ep. 98 Michael Sargent of Rebel Hard Coffee
Today the gang meets Micheal "Sarge" Sargent, "brand builder" at Rebel Hard Coffee (Twelve5 Beverage Co.). Show Starts in earnest: 01:00 00:00 Intro - tech difficulties, hilarious banter 01:00 Sarge joins the show. ---About---  Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.     -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬  -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily 
24:31
June 07, 2022
Ep. 97 Marc Randazza of the Randazza Legal Group
Today the gang speaks with noted First Amendment attorney Marc Randazza, who recently dipped his legal toe in the beer industry with North Carolina brewer Sycamore Brewing's trademark infringement suit against Stone Brewing for their "keep it juicy" mark.   Show starts in earnest: 03:00 ---About---  Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.     -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬  -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
38:21
June 07, 2022
Ep. 96 Danielle Goss, founder and ceo of Kul Mocks - Craft Mocktails
Today the gang speaks with the founder and CEO of Kul Mocks Craft Mocktails, (the premium canned craft "cocktails" with no alcohol), Danielle Goss.   Show starts in earnest:  04:00 00:00 Intro - technical difficulties, hilarious banter.  04:00 Danielle Goss joins the show. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
49:10
June 07, 2022
Ep. 95 Mallika Monteiro, evp Constellation Brands
Today the gang speaks with Mallika Monteiro, Constellation’s executive vice president, chief growth, strategy & digital officer, about the challenges and opportunities Constellation faces going into a (mostly) post-pan summer.  Show starts in earnest:  07:00 00:00 intro - hilarious banter, technical difficulties, harry takes a live covid test.  07:00 Mallika joins the call.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
35:32
June 01, 2022
Ep. 94 Epic Western Cocktail Co.
Today the gang speaks with the S. Texan founders of Epic Western Cocktail Co.,  Adam Love, Dub Sutherland, and Royce Itschner on their quest to create a real agave tequila ranch water, why it hits at a big 10%, the new Paloma and Chispa Rita flavors, expansion plans, and more.  Show starts in earnest:  05:30 00:00 Intro - hilarious banter, technical difficulties.  05:30 Adam, Dub, and Royce join the show. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
35:19
May 25, 2022
Ep. 93 Brian Treacy of Sagamore Spirit
Today we speak with Brian Treacy of Sagamore Spirit, the Maryland-based distillery which focuses on Marland Rye, a historical style sourcing local Maryland rye wheat.  Show starts in earnest:  05:00 --------- 00:00 intro - historical banter, tech difficulties, a conspiracy revealed.  05:00 SHOW STARTS:  Brian Treacy, co-founder and CEO of Sagamore Spirit.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
28:10
May 19, 2022
Ep. 92 Bronya Shillo of Fishers Island Lemonade
Today the gang speaks with up-and-comer New Engand phenom Bronya Shillo, founder of Fishers Island Lemonade.  Launched on Memorial Day weekend 2014, Fishers Island Lemonade is one of the first craft cocktails in a can and a pioneer in the ready-to-drink category. The recipe for the original Fishers Island Lemonade was inspired by the signature house cocktail at The Pequot Inn, which Bronya’s family-owned and operated on Fishers Island, New York. Premium vodka, barrel-aged whiskey, lemon and honey are the ingredients for the original Fishers Island Lemonade. Show starts in earnest:  06:00 --time-stamped contents--- 00:00 Intro - hilarious banter, tech difficulties.  06:00 bronya joins call ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
31:11
May 12, 2022
Ep. 91 Exit interview with Jim McGreevy of the Beer Institute
Today we speak with Jim McGreevy, the Beer Institue chief for the last eight years as he prepares to take a public policy post at the Coca-Cola company.  Show Starts in earnest: 13:00   ----time-stamped contents--- 00:00 intro - hilarious banter, jordan returns with a pop quiz, harry describes how bad a neighbor he is, and technical difficulties.  13:00 Show Starts:  Jim McGreevy has joined the call.  14:40 beer vs soda industries: very different.  16:40 the threat of spirit-based rtd equivalency.  21:45 two big threats:  equivalency and global movement towards “no safe level” of alcohol consumption. 25:20 how to replace Jim?  29:00 how to navigate managing huge corp bi members: leading with alignment.  32:50 accomplishments over 8 years.  34:00 thoughts on treasury report on bev-alc competition.  36:00 decision to go to the coca-cola co.  38:00 wishing Jim well.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
39:40
May 05, 2022
Ep. 90 Obakeng Malope of Beer is Art project
Today the gang speaks with Obakeng Malope, a young filmmaker in South Africa who is using her love of beer and brewing to help other young folks appreciate beer as an art, (and possibly a career) rather than just an intoxicant. Oby uses film and U.S. brewer ties to make a difference in the Covid-ravaged S. African beer industry.   Show starts in earnest: 06:30 ---time-stamped contents--- 00:00 Intro - hilarious banter, technical difficulties.  06:30 show starts: Obakeng Malope joins the show.  07:45 from filmmaker to brewing enthusiast.  10:00 challenges culturally in s. africa over neg. connotations of alcohol. 10:15 america as the brewing mecca. 11:30 connecting with black beer chick.  13:00 beer is art: www.maalkop.co.za  15:00 oby describes the devastation covid lockdowns have had on s. african brewers, deep in debt.  20:00 budding craft beer industry in sa. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
21:23
May 01, 2022
Ep. 89 Kyle Bradshaw of New Belgium Brewing Co.
Today Jenn and Harry speak with New Belgium's VP of Brands, Kyle Bradshaw, on all things Voodoo Ranger, their new Fruit Smash extension, Bell's integration, and more. Show starts in earnest: 03:00 ---time-stamped contents--- 00:00 intro - hilarious banter, tech difficulties, jenn in a wind tunnel, the yuush.  03:00 show starts: kyle joins the call, new gig.  04:30 how voodoo franchise breaks thru clutter. 09:00 pricing strat.  10:45 marketing commitment.  12:00 voodoo copycats. 13:30 new fruit smash higher octane extension. 15:30 where fruit smash seltzer fits in size?  16:30 bell's integration progres. 19:00 growing past mil bbls.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
19:54
April 17, 2022
Ep. 88 Josh Landan of Wings and Arrow
Today Jenn and Harry are joined by Josh Landan of Ashland Hard Seltzer and now Wings & Arrow.  Josh was the founder of Saint Archer Brewing Co. which he sold to Molson Coors, and later Harland Brewing Co. Show starts in earnest: 05:50 ----time-stamped contents---- 00:00 intro - hilarious banter, technical difficulties, harry buys cookies for his young tenants, jenn teases the bro bus, tree falls, etc. 05:50 Show starts: Josh joins the call.  07:00 why put parent brand/holding co wings and arrow over ashland and voyager? 11:30 built to sell?  14:00 raising capital - expanding voice with celebrities / influencers.  16:20 differentiating factors.  18:40 viewing distribs strategically. 20:45 getting distrib network right is "everything".  22:45 cali and az markets.  23:30 going deep rather than wide.  24:20 no taproom for seltzer.  27:30 mc sale $? coy, but... ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
30:36
April 17, 2022
Ep. 87 BeatBox co-founders Justin Fenchel, Aimy Steadman and Brad Schultz
Today the gang speaks with the founders of BeatBox/Future Proof, the wine-based party punch in tetrapak. Most famously in pop culture, Beatbox was seed-funded by Mark Cuban with a million dollars on Shark Tank.  Today we speak with BeatBox co-founders Justin Fenchel, Aimy Steadman and Brad Schultz about their extraordinary growth.  Show starts in earnest:  03:00 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties.  03:00 show starts:  beatbox founders join.  04:15 recap of last year and tune-up.  05:15 most important metric is velocity/acct.  beatbox repeats are up.  11:30 on-premise velocity faster than off-premise on limited acct base.  12:30 beer distribution partners.  ab one, others.  14:30 beatbox zero sugar.  17:30 leveraging gopuff and retail relationships and homegrown data.  19:30 creating a community online.   21:30 dtc business. 24:30 raising capital.  27:15 the checkout rack.  28:45 channel mix.  30:30 advantages of tetra pak. 33:00 focusing on what works: the goated party punch.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
36:42
April 06, 2022
Ep. 86 Bianca Bruno of Courthouse News on Stone's massive settlement from Molson Coors
Today Jenn and Harry meet Bianca Bruno, the journalist from Courthouse News who brought everybody the eye-dropping verdicts against Molson Coors of $56 mill in favor of Stone Brewing (even though Harry kept saying $46 mil on the pod -- this is called an anticipatory correction).  Show Starts in earnest:  03:15 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties, busted neon. 01:00 oscar's blues:  harry somehow missed the drama.  03:15 bianca joins the call, background.  04:45 bianca's personal thoughts as civilian.  08:15 vibes at trial with jurors.  09:15 boring at points, very technical.  10:15 expert testimony.  consumer confusion, plus industry confusion.  12:30 archivist produced story of keystone.  13:14 the trademark versus mark in trade.  15:00 comparison to other trials bianca has covered. 18:00 this ain't done.  may appeal, more motions, treble damages?  19:00 a year or more to go.  20:45 stone may seek disgorgement.  even from distribs. $700+ mil? ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
23:16
March 29, 2022
Ep. 85 Kyle Cooke and Nick Califano of Loverboy
Kyle Cooke, the founder of one of the hottest hard teas on the market, Loverboy, and COO Nick Califano join Harry and Jenn as we speak about their challenges and successes in launching Loverboy amidst Kyle's popular Bravo series, Summer House and Winter House.   Show starts in earnest:  01:30 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties with slow internet after attempted burglary. 01:30 nick joins the call.  02:00 kyle joins the call. 02:45 update on loverboy since last time on pod.  03:00 getting into 2022 spring chain resets. 07:30 partnering with right distribs to build brand to go deep, plus omni-channel.  09:00 servicing dtc/merch in the mix.  09:45 400k cases last year with supply constraints.  The opportunity for this year in chains is great. 10:30 leveraging interest in indie accts before resets enacted, and wholesalers key in getting placements.  11:00 leveraging six pack form factor as differentiator in Kroger. 12:00 driving summer house fans to retail via website.  13:00 repeat buys — how velocity is affected by summer/winter house being on air nor not.  15:00 driving sales, then repeats due to clean ingredients, taste, etc.  16:00 six seasons on summer house, how it’s filmed. 17:30 grokking the consumer.  very incremental to beer. 18:00 premium liquor-type margins, at 4x the locations. 18:45 c-stores activation?  20:30 brutal filming sked for summer and winter houses, but different. 22:00 dtc and merch big businesses. 23:00 bringing premium super-high margin products to market.  24:15 what’s the goal for 2022:  1 mil ce’s?  more? 26:00 being early to the game has advantages.  27:00 retailers “heads were spinning” with so many seltzer/rtd options. 28:20 consumers leading to premiumization:  new age media leading them there. 29:30 plans for spirit-based product? 31:00 maybe institutional round, grinding, tune into summer house on monday nights on bravo.
32:07
March 22, 2022
Ep. 84 Jessica Lukas of Cannabis Analytics Firm BDSA
Jessica Lukas is the chief commercial officer of the leading data analytics firm for the cannabis industry, BDSA.  I've known Jessica for many years, since she was at Nielsen, and she has a proven and unique ability for distilling vast amounts of data-points into simple, real, actionable insights.  Join Harry as he and Jessica speak about the growing, but challenging, cannabis market in the U.S. and how it affects beverages.  Show starts in earnest: 01:30 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties.  jenn on "special assigment" in aspen.   01:30 SHOW STARTS:  Jessica talks wacky cannabis market.  02:30 chaotic: every state is operating like it's own country (even more than alc). production can't pass borders.  03:00 but it is still growing.  $61B globally - 2026, bulk from u.s.   04:00 u.s. driving global sales, cali driving that.  next 5 yrs, most growth coming from new adult use markets:  nj, ny.  05:00 bdsa tracking over-all cannabis sales, including illicit.  very healthy black market in cali.  07:00 do legal adult-use cannabis sales affect bev-alc sales?  08:30 the overlapping use-cases with cannabis and alcohol. 09:30 unfair to peg against cannabis specifically; many other factors.  co percent of users increasing. 20% to 50% adult users. 11:30 many use occasions don't overlap with bev-alc. and just form factor of beverage.  13:30 grokking thc/cbd/hemp beverages.  14:00 in legal states: bdsa data show edibles 15% of totes dolla sales, bevs 5% of that (1-2% of total are bevs, growing).  15:15 bevs are heavy.  diff dose for diff'rnt folks.  17:30 price and potency still main purchase drivers.  18:00 bevs are a premium way to consume cannabis.  19:30 grokking distribution of canna-bevs, making friends is our biz? 20:45 callouts for future: new market growth, big getting huge.  21:30 watchout for those newer but established middle markets coming up. az, mi, ill, mass, etc. --  snowball effect.  22:15 slowdown in mature markets - single digit growth.  23:00 acceptance of general market grows.  co, az, mi, nv, over 50% adults consuming cannabis.  24:00 big are getting bigger. multi-state operators, retail and house-of-brands, m&a footprints getting bigger. they dominate.  28:00 de-stigmatization of cannabis continues, even as it becomes legal.  29:30 giving gen z rare props.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
30:36
March 19, 2022
Ep. 83 Willie's Superbrew co-founder and CEO Nico Enriquez
Today the gang speaks with Northeast hard seltzer sensation Willie's Superbrew co-founder and CEO Nico Enriquez about the brand's start, last year's challenges, their re-branding, and more.  Show Starts in earnest:  13:15 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties. Baby watch 2022, jordan is having a baby.  13:15 SHOW STARTS:  Nico joins the podcast.  15:30 willie's origin story.  17:45 challenges of 2021 with seltzer saturation - greg owsley and lee schill join team for re-branding. 20:00 getting hits in chains and elsewhere. filling out east coast.  21:00 flavor and soul.  22:30 taking a look at new packaging.  24:45 current trends.  25:45 why lemonade/tea flavor? 26:15 beach aid.  29:45 how to test new flavors?  31:15 challenge of northeast: crowded and indie-driven account base. 33:00 draft and on-premise.  35:00 too much seltzer in NE.  36:30 all about flavor.  37:30 distributor network.  37:45 ginger burns.  40:30 more on expansion plans.  40:45 c-stores? 42:45 postscript:  jenn and harry talk superbowl ads, flavortown and bl next.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
48:17
March 13, 2022
Ep. 82 Sam Calagione of Dogfish Head
Today Dogfish Head co-founder Sam Calagione joins the gange to taste their two new innovations -- their canned cocktails variety pack, Bar Cart, and a new beer in partnership with Patagonia which makes use of the highly sustainable and earth-friendly Kernza grain:  Patagonia Kernza Pils.  Show starts in earnest:  02:00 ---time-stamped contents--- 00:00 Intro- hilarious banter, technical difficulties. Jenn is going skiing.  02:00 SHOW STARTS: sam calagione joins show.  05:00 grokking and tasting patagonia kernza pils.  19:00 grokking and tasting new barcart flavors from dfh distilling: vodka crush blood orange and gin crush lemon lime.  33:30 grokking spirit-based rtd's in general. 47:00 wrapping up the year.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
51:04
March 11, 2022
Ep. 81 Happy Dad co-founders John and Sam Shahidi
The Nelk Boys and Full Send brands enjoy millions of engaged and energized fans, especially among young men -- the perfect demo for a hard seltzer. Harry speaks with Happy Dad seltzer co-founders John and Sam Shahidi in a hotel suite in Austin about how they got the idea for Happy Dad, coming up with the product, getting started with distribs and retailers, the secret to maintaining celebrity brands, and more. (Note: Audio quality isn't great so we had subtitles added to the video version of this pod on youtube, which you can find at https://www.youtube.com/beerwriter ). ---time-stamped contents--- 00:00 intro - intro/ing john and steve shahidi of happy dad.  harry gets the nelk-mania treatment in austin. 02:00 nelk boys background.  more than just pranks - authentic. full send. 05:00 nelk boys treat everybody the same. 07:00 all about the fans. 08:00 pitching happy dad idea to nelk. 09:30 creating the product itself. 10:00 ((usual technical difficulties)) 10:15 formulation -- lower carbonation, electrolytes. 11:15 naming it. 12:45 managing a diverse team. 13:00 choosing flavors. 18:00 launched brand in cali, june 2021. 19:00 first day of launch: "absolutely destroyed". 20:00 adding initial retailers, then expanding. gopuff/bevmo. 21:15 promoting sustainable re-buys. 21:30 convert the beer drinker. 21:45 going with fat can. 23:30 secret to maintaining celerity brand:  brand has to become bigger than celebrity. casamigos vs indoggo. 27:00 pre-sold 100k cases in tex. trying for a million.  in six months 368k equivs in 3 states. 28:15 gaining breweries. 29:00 overcoming supply chain issues. 29:30 4mm ce forecast 2022. 31:00 getting mobbed at heb. 34:00 telling stories. 35:00 being instagrammable (like @bevbizblonde) 38:00 grokking on-premise.  ufc watch parties. 39:15 distributor partners.  getting w&s distribs into c-stores "is like lebron going to cleveland." 41:15 "i know how big we're gonna be." 42:00 believing in retailers and distribs who believed in them early on.  (gopuff, rndc, etc.) 44:30 importance of being in the cold-box. 45:00 learning from rndc. 46:00 spec's first chain.  then heb. 47:30 talking beer summit, jan 8, '23 palm beach. 50:00 rollout plans rest of year. 50:00 hitting markets where celebrities don't go. 52:30 pos, and merch drops. 54:00 full send nft/metacard. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
56:30
March 09, 2022
Ep. 80 Zing Zang CEO Brent Albertson
Zing Zang, the popular mixer most known for it's bloody mary and margarita mixes, has now entered the canned cocktail space with a line of spirit-based RTDs. Today Harry and Sarah are joined by Brent Albertson, CEO of Zing Zang, as we talk about the new launch, their innovation strategy, and more. Show Starts in earnest: 02:30 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties. 02:30 SHOW STARTS: Brent Albertson of Zing Zang joins the call. 03:40 background on zing zang. 05:30 route-to-market for non-alc zang mixer. 06:30 rolling out rtd in a can. 06:45 behind decision to go spirit-based rtd. 08:20 introducing mango, with real puree. 08:40 behind decision to go it alone versus co-branding. 09:10 higher abv. 11:15 leveraging chain relationships, hiring team from within bev-alc. 13:00 on-premise plans? 14:00 can rtd price point. 14:30 distributor footprint. 15:00 sourcing the booze. 16:10 ownership/capital structure. 16:40 innovation strategy: start with the mix. 18:30 started with 2 skus, on-premise. 19:15 quality focus: marg mix took 17 tries to "get it right." 20:15 consumer expectations, market research findings. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
22:44
March 06, 2022
Ep. 79 Alisa Beyer of Spa Girl Cocktails
Spa Girl Cocktails was originally conceived by Karen Haines in her kitchen in Palm Springs.  Later, serial entrepreneur Alisa Marie Beyer was brought in to re-capitalize and re-vitalize the brand, pivoting through covid along the way. Today, Harry and Jenn are joined by Alisa (and pr professional Elena Sheridan) as we talk about how she got here, and where Spa Girl Cocktails is going. ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties, grokking stz's results. 05:00 SHOW STARTS:  Alisa Beyer joins the call. 06:00 alisa gives her story. 09:00 covid pivot. 12:00 expansion plans. 14:20 looking for strategic partner/buyer. 15:20 focusing on the spa/resort channel.  massive press coverage doesn't move boxes. 17:50 dtc strategy. 19:40 social media strategy. pinterest. 22:00 diversity and inclusion. 25:00 pivot to small cans, less/better liquid, better buzz. 26:00 clean ingredients. 26:20 flavors, sparkling and still. 28:20 new drinking occasion: getting ready to go out. 30:00 connecting with 40k customers. 31:00 golf occasion - spas - resorts. 39:15 new innovations coming. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
41:00
March 06, 2022
Ep. 78 Julious Grant, CCO at Canopy Growth
Today the gang catches up with Julious Grant, CCO at Canopy Growth, as we talk about their beverage products including Biosteel and more. Show starts in earnest: 04:00 ---time-stamped contents--- 00:00 Intro - hilarious banter, technical difficulties. Jordan taking pat leave. 04:00 SHOW STARTS:  Julious Grant, CCO, Canopy Growth joins the show. 04:40 non-thc growth. 06:50 grokking biosteel. 08:45 biosteel channels and dtc. 09:30 regions where it shines. 10:20 sports marketing. 12:25 sharing with stz. 13:35 bev-alc line extension? 15:00 future thc? 16:20 changes in route to market. 18:00 grokking cbd products. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
22:44
March 05, 2022
Ep. 77 Dan Baum of digital marketing firm, MULTIPLY
Today the gang speaks with Dan Baum, the founder and CEO of digital agency MULTIPLY, which represents national consumer brands ranging from bourbon to national food brands and disruptive startups, as we speak about bev-alc digital social strategies and how the marketing times, they have changed. Show starts in earnest: 01:00 ---time-stamped contents--- 00:00 Intro - hilarious banter, technical difficulties. 01:00 SHOW STARTS - Dam Baum of Multiply joins the show. 02:00 dan's background - speed of culture for bev.  03:40 bev-alc social strategies. 06:00 beer stuck on tv ads still.  07:00 grokking xdashboard. 08:20 tracking efficacy of campaigns. 11:20 metaverse, nft's.  13:00 brewery planning issues: a new paradigm. 16:20 making social posts count.  17:00 grokking liquid death. 19:20 spirits kicking beer's butt in digital. 20:40 driving folks to purchase: in-store versus digital. 23:50 nft's: bs or cool or both? ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
30:27
March 05, 2022
Ep. 76 JuneShine co-founders Greg Serrao and Forrest Dein
Today Harry and Jordan (and briefly Jenn) are joined by top hard kombucha maker JuneShine co-founders Greg Serrao and Forrest Dein to talk about how they found a gap to fill in bev-alc, scaling up, their new lined of higher abv spirit-based canned cocktails, and more.  Show starts in earnest: 04:15 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties. 04:15 SHOW STARTS: Forrest and Greg join the call from JuneShine.  05:20 backstory.  07:20 hit upon hard kombucha, better for you was new in 2017. 09:30 brewpub opened june 2018. 10:30 bought old ballast point location, bp the giving tree to new ideas.  11:20 after good start, then what?  going in cans, early days. 12:10 getting distribution. building category outside southern cali. getting good people.  13:35 investing in brand, lifestyle platform, ambassador team.  14:20 mentoring with rxbar founder peter rahal.  15:00 what's in a name?  why juneshine? 16:45 top hard kombucha:  how?  reason for being: easy drinking, refreshing. branding and better-for-you, sustainable. 19:00 behind decision to go in cans.  benny of having partners.  21:00 new news: canned cocktails.  22:00 looking at occasions to fit into. hitting shelves as we speak.  (3/1/22). 23:00 classic cocktail flavors, two shots high abv, zero sugar.  8-10% abv. 24:15 pkg config and price point.  24:45 launch regions:  initially socal, nm. then summer scale more. 26:16 feedback with current consumers. addressing dayparts.  28:10 first tv ad in socal, outdoor.  29:00 how big is big? 30:00 getting resources: funding rounds. 32:10 aspiration: to be trusted household bev-alc products for younger generation.  32:50 social media and dtc.  33:50 diminishing returns on socials, ig fatigue.  in-person experiences back in vogue.  35:30 production of canned cocktails. partnering for ingredients.  37:10 monday morning arm-chairing. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
39:31
February 28, 2022
Ep. 75 Craig Purser of the National Beer Wholesalers Association
It's been a hot minute since we've caught up with National Beer Wholesaler's Association chief Craig Purser. And as we slide into springtime, our thoughts naturally turn to the upcoming NBWA Legislative Conference, which after a hiatus of two years returns to Washington DC in early April, and we have much to talk about. In the meantime, Craig and I spoke about equivalency, Treasury's report on competition in the beer industry, franchise law, consolidation, blurring of lines, and more.  Harry is joined by Craig and editor Jordan Driggers.   Show starts in earnest:  04:00 ---time-stamped contents--- 00:00 Intro - hilarious banter, technical difficulties, circling back pod, beernet power 20, etc.  04:00 SHOW STARTS: Craig Purser of NBWA joins the call.  05:00 consolidation, successor suppliers, what it means.  08:20 on stz/mnst combo. 09:00 non-alc and alc merger implications. 10:50 grokking treasury report on competition: incomplete, inaccurate, work-in-progress. 13:00 positive parts of report. 13:40 remembering faa act. 18:15 grokking pepsico's entrance as a beer distributor.  23:00 grokking discus' intentions.  tax breaks go both ways.  26:15 not dogging canned cocktails themselves. 27:00 balancing needs of distribs' of different sizes/strategies. sticking together.  31:00 everybody wants to be on beer distribs' trucks.  32:50 walking through nbwa legislative conference schedule, april 3-6.  34:25 importance of "tending to the fires of regular beer." 35:60 attracting and retaining workforce. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
38:17
February 20, 2022
Ep. 74 Annika Sörenstam and her Fizzy Beez line of canned cocktails
Annika Sörenstam, the Swedish professional golfer who has won 90 international tournaments making her the female golfer with the most wins to her name, is introducing a new honey-sweetened hard seltzer Fizzy Beez, spirit-based canned cocktails in the old standby flavors:  marg, cosmo, mule, and mojito.  Today Annika joins the gang as we talk about how she came up with the product, rollout out with Superior in Cincy, expansion plans, how she's cool with the antics at the WM Phoenix Open, and more.  Show starts in earnest:  00:50 ---time-stamped contents--- 00:00 Intro - hilarious banter, technical difficulties.  00:50 Annika Sörenstam of Fizzy Beez joins the show. 04:20 soft launch with superior in ohio.  05:20 expansion plans beyond ohio. 06:20 golfing lifestyle, classic cocktails on the go.  07:20 decision to go liquor-based rather than malt or wine-based.  08:40 calorie count vs. full flavor classic cocktail, natural honey sweetener. 10:10 flavoring the product and canning fizzy bees.  11:00 the superior bev connection.  11:45 annika's take on the waste management pheonix open shenanigans.  13:00 challenges of tackling new industry, "we're having fun along the way." 14:00 plenty of testers, worker beez.  14:35 learning the rules.  14:50 running down the flavors:  marg, cosmo, mule, mojito. 15:00 grokking the demographic: hits a lot of checkboxes. 17:50 more on expansion. 18:20 fizzy beez promise:  giving back to the bees.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
19:15
February 16, 2022
Ep. 73 Jeana Harrington of Austin-based Mighty Swell Spiked Seltzer
Today the gang meets Jeana Harrigton, ceo of Austin-based Mighty Swell Spiked Seltzers, on their new variety pack -- Keep it Weird -- and their growth plans, new funding, how they choose flavors/names, why tigers are hot this year, and more.   Harry is already in San Diego for the Summit pre-gaming, and is joined by editors Jenn Litz-Kirk and Jordan Driggers who are still back at home grinding. Show Starts in earnest:  03:15 ---time-stamped contents--- 00:00 intro - hilarious banter but no technical difficulties.  the gang compares how lit their shoe game will be for the summits.  03:15 SHOW STARTS:  introducing Jeana Harrington of Mighty Swell Spiked Seltzer - backstory.  04:40 expanding nationally, keep it weird variety pack.  05:20 markets - starting with austin.  06:50 region by region rollout, avoided huge metros at first.  07:50 jeana one of the original employees -ceo since august.    09:00 creating proffessional organization -  fighting supply chain issues to get product out on time.  09:45 doing about $20m in sales, keeping it weird incremental.  ability to make all the product they need. 10:30 jenn shows off packaging.  11:00 mighty swell differentiating flavors and creative names - leading innovator, no replication.  13:10 how to keep new flavors incremental - regional focus.  14:30 walking through the new keep it weird variety pack flavor names and flavors.  17:35 no color added at this time.  18:10 non-alc style nutrition panels on mighty swell. 19:00 how powerful a calling card is austin?  21:10 mighty swell's capital structure.  22:00 harry may be invited to launch party in march - keepin' it weird. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
24:49
January 27, 2022
Ep. 72 Rob Bratskeir of new bev-alc PR firm, Three Cheers
Today we speak with Rob Bratskeir, managing director of a new subsidiary of longtime PR firm 360PR+,  a dedicated beverage alcohol-focused firm called Three Cheers PR, which launches today with Drizly and Sagamore Spirits.  Join Harry, editors Jenn Litz-Kirk and Jordan Driggers, as we speak with Rob about some of the best practices and challenges of integrating PR into your marketing mix.  Show Starts in earnest:  10:00 ---time-stamped contents--- 00:00 Intro - hilarious banter, technical difficulties, a long boring discussion of health issues and doctors, dog gets a shock collar for xmas (for her own good of course), etc. (may wanna skip first 10 min this time). 10:00 SHOW STARTS: Introducing Rob Bratskeir of 360PR+ and now a new dedicated bev-alc only pr firm, three cheers.  11:00 backstory of rob, 360PR+ and three cheers, from boston to nyc.  13:00 why break off with new bev-alc specific agency? 15:00 pr not just for consumers, but faced toward distribs and retailers.  how  different is bev-alc than cpg? start with consumer and go backwards.  17:40 who is doing it well? maryland's sagamore spirits. 22:00 working with drizly: starting from scratch 5yrs ago to today.  24:00 leveraging drizly's the sales data.  25:00 the importance of marketing/pr in crowded marketplace.  25:30 tequila and rye.  27:10 ++amusing anecdote alert++  30:00 wrapping up. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
33:31
January 27, 2022
Ep. 71 King's and Convicts co-founder Brendan Watters
Today Harry finally meets the Convict, of Kings & Convicts fame, Aussy Brendan Watters, where we dig into Brendan's strategy of expanding through opportunity,  the Ballast Point acquisition, the more recent Saint Archer facility acquisition, and more. Harry is joined by editors Jenn Litz-Kirk and Jordan Driggers. Show starts in earnest: 06:50 ---time-stamped contents--- 00:00 intro - lotsa hilarious banter, technical difficulties, biscuit has a hangover, harry wraps up long three minute anecdote (first of 2).  03:40 jenn shows off her new "jenn's jams" neon.  06:30 editors:  early grokking of molson coors deal with coke to make canned hard versions simply juice. 06:50 more twisted tea or more hard mtn dew? 12:00 GUEST JOINS:  Brendan Watters joins the show and describes how he and his partner got started in the beer business. 17:20 brendan describes how the ballast point numbers got cauterwanky due to pipe-fill and contraction ... margins matter. 18:00 profitable retrenchment on west coast.  22:15 why st. archer purchase? and how to fill all that capacity? "there is a plan". brendan walks us through the economics and realities of tank sizes and packaging capabilities.  26:00 any possibility of brand acquisitions, partnerships?  yes, and beyond beer.  building a platform.  27:00 but not just a "collection" of brands -- gotta make cohesive sense.  27:15 also, don't want to be "culture change agents". 27:45 more on st. archer purchase.  28:45 will more big brewers sell the craft purchases they made years ago? big co's need focus, so likely.  31:40 how they dealt with transition issues for the bp brands, janky pricing, particularly sculpin.  retraction west.  34:50 who is bp's main competition in cali? 36:00 harry bubbles pitch goes sour.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
37:46
January 26, 2022
Ep. 70 Bill Moses and Liz Tomic of Flying Embers Hard Kombucha
Today we speak with Bill Moses, the founder and CEO of Fermented Sciences, maker of Flying Embers hard kombucha - (he was also the co-founder of non-alc probiotic brand Kevita, which was sold to PepsiCo in 2016 for ~$250 mil), and chief growth officer Liz Tomic to discuss the fast-growing hard kombucha and the difference between scaling a non-alc vs alc brands, the recent Beam investment, following the consumer's needs for clean ingredients and transparency, and more.  Harry is joined by editors Jenn Litz-Kirk and Jordan Driggers.  Show starts at 08:00 ---time-stamped contents--- 00:00 Intro - the usual technical difficulties - but moreso today, hilarious banter.  03:00 jenn shows off her new neon introducing a new segment, jenn's jams. 07:20 the big reveal of new neon. 08:00 SHOW STARTS:  Bill Moses joins the podcast, the party starts.  08:30 bill: underestimated the "amount of touch" needed in alc compared to non-alc.  more strategies to manage wholesalers and retailers.  "gotta forward spend." 10:15 chief growth officer Liz Tomic joins the call.  11:00 why beam for investment?  chemistry important.  12:45 could lead to something more perhaps.  13:35 portfolio breakdown and new product testing - all about premiumization, ingredients and transparency.  18:30 sales vs marketing mix spend (including taprooms in that mix, "beacons of the brand").  20:45 liz comes from a-b's zx ventures, transitioning to a more entrepreneurial culture.  23:10 booch vs seltzer, not comparable.  more comparable to craft.  25:20 grokking dtc space.  26:10 wholesaler mix: reyes, sheehan, hand, ben e. keith, columbia, etc. 27:00 flying embers expansion beyond west coast.  28:30 hard booch competition expanding fast.  30:00 hard booch is starting point for more to come in adjacent categories.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
34:18
January 23, 2022
Ep. 69: The gang groks MONarchy deal, race to cold box, equivalency, and more
Today all of the BeerNet Radio editors join the show to grok the Monster / CANArchy deal, what it signifies around the industry, and more.   ---time-stamped contents--- 00:00 intro - hilarious banter. waiting on jordan.  the usual technical difficulties.  03:20 grokking MONArchy, monster's acq. of cananarchy.  04:15 the cheap valuation.  05:20 opens the door to give bev-alc a shot, not about growing craft.  06:25 distribs wondering the why.  06:30 buying optionality.  07:10 pepsi blue cloud, what's coke's move? 07:40 is this a monster hedge against coke. 08:00 really about distribution.  09:05 succession? 10:00 fmr monster beer distribs thots.  10:30 end-game? race for distributor cold box dominance. 12:30 cold shelf space ain't growing. getting assortment right crucial.  13:30 godsend to craft brewers.  14:00 this msnt deal about national presence.  15:00 talking w&s deals: major brands to breakthru.  16:17 grokking writz, bt, mb deal.  17:30 grokking our wsd and bbd 2022 predictions.  18:40 jenn wants bylining predictions.  19:00 lots of inside baseball talk. 23:00 grokking equiv efforts.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
27:22
January 17, 2022
Ep. 68: Justin Fisch of U.S. Beverage and Jeremy Ragonese of Uinta Brewing
Today we are joined by Justin Fisch of U.S. Beverage and Jeremy Ragonese of Uinta Brewing to talk about the recent acquisition.   ---table of contents--- 00:00 Intro - new intro music, new pod, new you, new us.  01:45 - Justin Fisch of US Beverage joins the call, announcing acquisition of Uinta Brewing.  02:40 why now? 04:25 Jeremy Ragonese of Uinta joins. production brewer joins marketing company -- "marriage of complimentary strengths."  07:00 in talks for about a year.  07:30 uinta focusing on western market, retrench, cash-flow positive. 09:00 analyzing business, most likely distrib changes but not jumping into that immediately.  next 90 days looking at network.  10:10 us bev brings distrib/retail relationships and diverse portfolio to table, and do uinta mountains go east-west? 13:00 managing expansion and distribs through portfolio management at market level.  14:35 days of expanding to 48 states overnight are over, "that window has closed." 15:00 hyper-local had its day. now distribs/retailers looking for reliability.  17:00 salt lake perf located to supply west, mountain, and midwest.  19:00 uinta retrenched to the west, what are expansion plans? no mad rush, but door is open.  21:00 short vs long-term planning.  21:30 financial arrangement.   22:30 us bev is a buyer "down the road" in craft beer space.  23:15 usb/uinta as a bev platform.  24:00 the importance of scale today.  25:15 any beyond beer aspirations? (spoiler alert: yes).  30:00 cost challenges for smaller craft is going to be tough.  33:00 messages of hope and optimism. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
35:18
January 13, 2022
Ep. 67 Zeke Bronfman of XED Beverages / SESH
In the latest in our up-and-comers series, meet Zeke Bronfman, a fourth-generation entrepreneur in the bev-alc industry hailing from the Seagrams (yes, that Bronfman) to talk about their platform and their line of seltzers, SESH.   Zeke is the co-founder and CEO of XED Beverage Co., and is joined by BBD publisher Harry Schuhmacher for a chat to close out the year ---time-stamped contents---- 00:00 Intro - hilarious banter. Introducing Zeke.  01:00 zeke relates origin story with college roommate.  04:00 challenge of launching during pandemic, and windy.  05:20 launching sesh.  07:10 distribution strategy.  08:40 post-pan sampling oppys.  09:30 sesh product stats.  11:00 expansion states in '22. 13:00 built infrastructure for celebrity brands and wider portfolio.---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
16:25
January 09, 2022
Ep. 66 Jake Hill, serial cannabis entrepreneur and CEO of Grow Automations
In the latest in our Fresh Faces series, today we meet serial cannabis entrepreneur Jake Hill, who not only produces a myriad thc/cbd/hemp products, but also markets a CBD Delta-8 seltzer here in Texas (and a plant-growing automation system).  Jake joins Harry and beer editor Jordan Driggers as we explore this nascent and adjacent industry.   Ed. Note:  The internet connection was not ideal -- apologies for the audio occasionally cutting out.  ---- time-stamped contents ---- 00:00 Intro - hilarious banter, introducing Jake Hill.  03:30 describing the different types of cannabis products (cbd, hemp, thc, turpines, delta-8, etc.).  04:20 how hemp-derived delta-8 became legal in texas. 05:20 the federal financial drag.  07:10 Oregon vs Texas businesses.  08:30 leaning into cbd bevs.  10:00 scaling and managing inventory.  10:50 smokable pre-rolled hemp cbd cigs.  11:25 jake also runs automation for larger growers.  11:40 big co. playbook features drinks, higher production barriers to entry vs flower/tincture.  12:20 heavy relative to how much cbd/thc you get, but unique.  13:50 jake breaks down the math and relative of cbd bevs vs tinctures.  16:30 canna-bevs in oregon vs texas.  18:30 huge demand for thc bevs. always sold out.  20:00 grokking the brand cann.   20:20 cali tough market.  22:00 lots of big cos losing money. 23:00 grokking valuations. 24:00 pharma/med cos getting into it, standardizing processes. 25:30 importance of branding.  26:45 companies mastering different components: cookie in retail.  27:40 huge carbon footprint challenge of indoor growing.  28:20 jake walks us through differences in indoor vs outdoor growing.  29:00 some will grow massive amounts outdoor for pure thc.  32:00 jake shares how their automated AI growing system works. (vid important here).  36:40 managing growth of plants and matching with demand.  38:50 climate change, environment, farmers aging out, other challenges.  40:00 wonderful world of hermaphroditing plants. one male plant ruins the room.  42:00 cannabis industry AI-driven grow tech can be used for food production.  44:00 staying ahead of the curve on managing energy consumption.  47:45 biggest challenge: legislators making laws that allow black market to thrive, and make it hard for legit co's to make a profit.  why put daily limits on legal taxed sales, for example? ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at HarrysPod.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
53:16
December 26, 2021
Ep. 65 Taylor Foxman of The Industry Collective
‬In our new Fresh Voices series, meet Taylor Foxman, founder and ceo of the Industry Collective.  Taylor joins Harry, Jordan, and Millicent to discuss how emerging bev-alc brands can leverage the power of their story, personality of the founder, omnichannel strategy, social media, your audience, and more to win in an increasingly crowded marketplace.  Taylor is founder and CEO of The Industry Collective; PR WEEK 40 UNDER 40; Rolling Stone Culture Committee Member; Entrepreneur Media Contributor, and just a general badass in grokking bev strategies.  (Reminder:  We need your feedback on issues to tackle.  Call or text 262-345-2501). ---Time-Stamped Outline--- 00:00 hilarious and valuable banter about jordan's gambling problem, the new beernet radio neon, harry's "new" old house, etc. 06:20 taylor foxman joins the show.  07:10 grokking boston's truly crush. jim stories. 12:00 taylor's story. 14:00 reviving attitudes toward categories, and tackling nascent industries like cannabis. 16:00 e-commercec in bev-alc.  18:00 the changing dist. landscape. 19:00 tackling dtc with e-commerce platforms: speakeasy. 22:00 still need to sample new-to-market products.  23:40 trend of doing product drops and collabs.  24:30 smaller startup cos can be nimble, crowdsource trends, create limited drops.  26:20 new omnichannel models possible now for bev-alc.  new way to test new products in-market cheaply.  26:50 hypothetical: harry's hard bubbles rtd.   how to differentiate in a sea of sameness.  28:00 lead with your character, story rather than product.  29:00 creating a persona around a founder and product.  29:00 case study example: becoming a thought-leader.  30:45 own your specialness.  find what's "ownable" to you. 31:40 view counts and follows vs. active engagement.  32:00 audience-backed strategy.  crowdsource what the people want. if you have the audience - let them tell you what they want. 32:55 find your "so what?" 35:00 grokking beatbox's success.  doggface420 cran collab. 39:00 know your audience.    ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests weekly as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at HarrysPod.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily Love ya' mean it. -Harry
41:46
December 12, 2021
Ep. 64 JB Shireman of Arlington Capital Advisors
Harry is joined by industry veteran JB Shireman of bev M&A firm Arlington Capital Advisors. JB has been a friend to BBD since the very beginning and has seen it all.  Join Harry and JB as they attempt to divine just a few aspects of the exciting brave new world of beer and beyond.  **Disclaimer: “Presentations and public appearances content are informational and should not be considered as personalized investment advice or recommendations.  The information discussed today represents my very own ganja-soaked opinions and it should not be regarded as a description of services provided by Arlington Capital Advisors or its affiliate, Arlington Capital Services, LLC, Member FINRA/SIPC.” ---Time-Stamped Contents --- 00:00 Intro - hilarious banter, driving mules to bars and back. 02:10 guv needs to give cdl relief 03:00 harry introduces jb shireman, finally, of Arlington Capital Advisors.  04:40 going over the rundown of craft m&a deals arlington/jb have completed.  05:30 it's all colliding -- m&a follows the consumer.  06:30 the importance of distribution -- covid proved value of rapid-cold bottler/beer distrib dsd model.  08:00 more convergence: grokking blue cloud - pepsi's bev-alc distribution arm.  coke and molson coors too.  consumer is already there.  09:20 grokking craft brewer valuations across a wide spectrum:  value is eyes of the buyer -- it's complicated and nuanced.  10:40 distribution network as it affects valuations/buyers. 11:40 grokking beatbox beverage tetra-pack wine-based rtd as example of innovation. 13:20 exciting new world of premium beverages.  14:20 toto, we ain't in the beer biz anymore.  17:00 bev industry today very entrepreneurial.  18:00 everybody is label readers.  18:20 what does "better for you" mean to each consumer? something different to each.  "influential and powerful thing".... "secret sauce".  19:30 harry sees "california sober" becoming a big wave among lda gen z adults. cannabis.  22:00 becoming bev sub-category agnostic.  22:50 the coming reckoning over water and conservation.  rooting for nuclear fusion and water de-salination.   24:45 let's not leave out powdered drinks. 26:35 m&a in craft beer: more vibrant than people think.  27:45 a "big reshuffling" of the capital structures:  iron vs demand.  29:00 more craft casualties.  "Three torpedoes to the side." 31:00 different from late 90's craft issues.  31:35 getting excited about this wonderful new age of beverage convergence we are entering.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at HarrysPod.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
35:03
December 07, 2021
Ep. 63 Eric Ottaway of Brooklyn Brewery
Harry is joined by Eric Ottaway, longtime chief of Brooklyn Brewery as we grok the post-pan NYC beer market, wild swings in comps, pivoting, and the bifurcation of much of the beer consumer. We are joined by beer editors Jenn Litz-Kirk and Jordan Driggers. ---Time-Stamped Contents --- 00:00 intro - hilarious banter.  00:55 grokking the ball minimum can order deal.  01:20 talking about kelly meyer at nbbc's pod and experience.  03:30 can situation is like double whiplash for brewers.  04:20 eric ottaway joins the show.  05:40 industry bifurcating between hyper local and big.  06:20 efficiencies driving brewers to "platforms".  09:10 meaningless anecdote alert: peter luger 10:25 grokking new york market.  v-shaped bounceback didn't happen. improving but slow going.  14:20 europe locking down but not in brooklyn's main markets.  15:00 for brooklyn, international is 60%, NYC 25% of biz.  16:00 grokking covid comps and numbers.  brooklyn back in black for the year, particularly in nyc.  17:00 pivoting to ipa segment. hazy biggest new brand launch in years.... variety pack.  19:30 on vs off-premise.  20:00 pivoting to cans. almost equal to bottles now.  22:30 looking at beyond beer.  half of r&d work.  25:00 grokking gen y consumer.  origin story/green/social vs just good product.  bifurcation, either or.  28:00 more broad grokking of gen y.  32:10 talking lion - kirin thing.  huge company.  33:30 c-store focus:  4-5 new 19.2 can launches. 34:30 route-to-market:  dtc as incubator to reduce sku noise at distribs. and bring emerging brands.  win-win.  more bifurcation. 38:00 distribs benefit from brewery dtc to trim long tail, until proven.  39:30 dtc of non-alc.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at HarrysPod.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
40:37
November 24, 2021
Ep. 061 David Williams and BK Krueger of the BWC Company
--- Panel --- Harry is joined by industry consultants David Williams and BK Krueger of the BWC Company, along with editor Jenn Litz-Kirk, to discuss the rise of 19.2oz cans, canned cocktails, low and high alc, and more.  ---Liner Notes --- 00:00 Intro - hilarious banter, tech difficulties, winter is coming, jeff nowicki vs biscuit. 03:00 david williams of bump williams consulting joins,  more banter. 04:15 bk krueger finally decides to join.  more technical difficulties. 05:30 show starts in earnest, single-serve nation. 07:20 singles took a hit in share during pan even tho it grew. now 19.2 can back growing share. 08:00 innovation ramping up in 19.2's. more new brands. 08:20 abv's all over the place. 09:20 stovepipe can is the legacy of dale's and oskar blues.  12:00 fight club reference. 12:40 marketing for occasions and lifestyle. 14:30 shopping for shorter time periods.  outside of pan, shoppers. 15:20 retailers sensitive to velocity of singles? 16:00 danger of singles trading people down in pkg size, or more incremental? 17:00 singles driving trial.  17:30 seltzer 12pks still crushing it.  18:40 higher abv seltzers pulling?  craft higher abv coming back. 19:30 capturing consumers by occasions.  21:00 twisted tea vs mich ultra drinker: same people?  marketing for demographics vs lifestyle vs occasions. 21:30 still, not a huge amount of crossover from fmb's to seltzers/low cal. 22:00 wave on wave: low cal/abv/flavor moving to higher flavor/abv/cal. ?   23:00 no-alc and imperial ipa's both doing well now. 24:00 hazy new england ipa's still rocking and rolling, steady flow of successful new brands -- getting into chains. 25:00 traditional ipa's are struggling compared to hazy and imperial. 25:30 price point access on high abv imperial ipa's.  2 for 5 dollars.   26:00 grokking canned cocktails.  gallo's high noon slaying it. lots of new players getting share:  crown, cutwater, dfh, etc.  fits well with "in-hand" occasions.  something for everyone -- doubling share.  30:40 multi-packs also en fuego.  craft most incremental variety packs are themed, flavors, beer styles (ipa, sour), abv's etc.  32:00 expensive to pack (~extra buck a case?), but consumers demanding it and retailers allocating space.  34:00 harry glad he's not a brewer.  sounds too hard.  35:00 wrap up, and a...  Special Message of Hope from David Williams (tm). ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests a few times a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at BeerNetRadio.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
36:52
November 13, 2021
Ep. 60 Sean Mossman of COOP Aleworks, makers of Sonic Hard Seltzers
--- Panel --- Harry is joined by Sean Mossman of COOP Aleworks based in Oklahoma City, Oklahoma's largest craft brewer, and maker of the hot Sonic Drive-Inn's hard seltzer line.   Editors Jenn Litz-Kirk and Jordan Driggers also join. ---Time-Stamped Contents --- 00:00 intro - technical difficulties and hilarious banter.  00:20 sean mossman of coop aleworks, makers of sonic hard seltzer. 02:00 whirlwind year since idea for sonic hard seltzer took root.  03:30 saw other co's doing collabs with non-alc, blurring lines. 04:00 the cold text that changed everything.  05:30 license deal, works closely with sonic.  05:40 sacred responsibility for brand's equity. 06:20 getting flavors right.  07:30 tweaking flavor, package. walking through process of moving to contract production with city brewing. 09:20 sonic involved in every step: "joined at the hip and we're grateful." 11:00 remembering memorial day launch in ok city.  moving to sleek cans as more available now. 13:00 after rolling out new markets, what national share? sonic seltzer share bet with jenn. 14:00 surpassing coop craft colume. 14:30 memorial day blowout.  re-set at 12 share of sonic. 16:40 sonic brand awareness extends well beyond mason-dixon line. 19:00 choosing distributor networks in expansion markets.  agnostic to red or blue/silver, but..... 21:30 texas with red network, running on fire. 22:50 any confusion from consumers going to a sonic? 23:00 coop does the marketing.  good out-of-home boards.  10% of revs on marketing. 24:00 coop taking marketing to whole new level. 26:30 looking at topo chico model.  27:00 like topo, sonic bringing in new incremental consumers.  28:25 will there be innovations? how big? new pack sizes? 30:00 coop could become best-in-class operator of crossover brands with great network.  "house of brands" 31:50 chain acceptance. 32:35 national chains and regional chains supportive. 33:00 number one seltzer in central texas heb's for first ten days of launch. 35:00 chains getting behind brand early was crucial. 36:20 sprinting up the last part of the hill. finish the job. 37:15 plug of beer summit jan 30 hotel del. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at BeerNetRadio.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
37:49
November 06, 2021
Ep. 59 Dr. J Jackson-Beckham of Crafted for All
--- Panel --- Harry is joined by Dr. J Jackson-Beckham of Crafted for All and diversity and inclusion partner with the Brewers Association, along with editors Jenn Litz-Kirk and Jordan Driggers. ---Time-Stamped Contents --- 00:00 Intro - tech difficulties, hilarious banter. 00:30 grokking latest neilsen scan data. 04:20 harry recalls old adage from former mbco chief john bowlin:  never activate ads/rollers/tpi's/promos against empty shelves. 05:30 harry's theory on why co's still promoting without supply.  07:30 Dr. J. Jackson-Beckham of crafted for all. 08:20 harry relieved dr. j didn't block him on twitter. 09:30 dr j on how she got into beer.  11:00 in 2008: craft prices up, volume up in financial crisis. what? culture was happening.   16:45 turning point. connecting with julia herz and the ba.  18:30 change is slow, but that has advantages so it will stick. culture change. 19:00 building infrastructure with ba, create real data and benchmarking, events. 20:10 using structured mentoring as inclusion tool, build out networks.  22:10 are we moving needle?   23:00 misogyny callouts progress as we're not "hard shrugging" as much anymore in response to harassment and exclusion.  23:30 helps to have broader perspective:  industry has vastly improved since 2000. 24:30 race vs gender an issue? 26:10 improving craft exposure to new demos.  27:10 do breweries call dr. j in crisis mode, or to prevent crisis? 28:10 what is low-hanging fruit co's can work on?  28:30 dr. j's four a's:  acknowledgment, apology, action, atonement.  don't skip the first two. 28:50 harm hurts whether intended or not. 30:45 comparing to quality issues industry had: maybe put a lab in there. 31:10 not about being nicer. standardizing it, writing policies down, professional.  32:00 does alcohol over-consumption play a role?  dr. j increasingly connecting inclusion to health and mental wellness issues holistically in her work. 33:00 industry going through "crisis of wellness."  34:45 industry has pivoted on quality, sustainability, safety.  having "thriving human beings" working in industry is next big challenge. 35:50 harry: existential crisis, must expand craft market beyond young white dudes.  37:00 channeling garrett oliver of brooklyn brewery: don't chase the novelty dragon. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at beernetradio.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
41:43
November 05, 2021
Ep. 58 John Lane of Ohio's Winking Lizard Tavern
--- Panel --- Harry is joined by John Lane of Ohio casual dining/bar chain Winking Lizard along with editors Jenn Litz and Jordan Driggers. ---Time-Stamped Contents --- 00:00 Intro - hilarious banter, send harry beer hats.  01:00 john lane of winking lizard tavern.  01:50 tough 18 months, but "we're coming out of it just fine", kinda -- 95-98% back to 2019 levels.  02:15 but traffic is different, extended lunch, late night down. 04:00 on-premise traffic going to be "fundamentally different going forward" unless something big happens.  04:30 closed downtown cleveland store because metro/office isn't coming back in near future. 05:15 challenges in getting labor. "we'd be kicking butt" if they were fully staffed. down ~175 employees from 2019 (!) still open 7 days a week tho.  06:15 jenn: are suppliers keeping you in stock?  all over the board, even liquor cos having bottle shortages.  08:20 pricing outlook for 2022:  wl is value chain, try to hold the line.   09:20 supplier beer price increase timing is terrible (jan/sept).  wl going up dec 1 in anticipation.  dec and july are better for gpi.  10:15 regional craft strong, great lakes turnaround, cans and ipa. 11:10 john still a "core guy" on brands, and it's worked out well.  sierra, nbb, reingest, still pouring strong. big domestic premiums down a little (lack of sports). 12:00 increase in seltzers as sports returns. 12:30 diageo's lone river ranch water launching, doing well. 12:50 maintaining 28-33 tap model, one or two taps left open, little less rotation, focus on core.  14:00 draft or package seltzer?  seltzers rise as sports returned. 15:40 bev mix: beer slower to bounce back after pan, but getting there. wine and spirits holding their own and growing -- more dinner biz, less party biz. 16:30 harry goes on tangent about history of malt coolers. 17:30 prospects on-premise heading into winter.  challenges include vax mandates / labor shortage / cost inflation. 19:30 will we see more on-premise closings after holidays? 21:00 is bario concept easier to operate with labor shortage? 22:00 leaning more into liquor? 23:40 jenn remembers meeting john (via sam calagione). ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at BeerNetRadio.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
25:34
November 05, 2021
Ep. 57 Sam Calagione of Dogfish Head
Harry is joined by Sam Caligione of Dogfish Head and editors Jenn Litz-Kirk and Jordan Driggers.   ---Time-Stamped Contents ---  00:00 Intro - hilarious banter and the usual technical difficulties.  00:25 a celebrity appears: sam calagione of dogfish head / boston beer.   01:25 more banter, jenn joins the call. 02:25 sam has a new book: dogfish head after 25/26 years. 04:25 recounting recent eastcoast road trip with mariah: nature conservancy and meeting distribs.   06:10 sam on getting over 2020-21 "friction points": cycling pantry loading, getting distrib footprints in place from maine to miami, pushing through logistics challenges during transition to BBC network.   06:25 brand dogfish is healthy when including canned cocktails:  09:10 are distrib footprint issues mostly done?  goal to be 100% aligned in all 50 states.   09:50 ongoing for 2022,   10:20 jenn and sam start to geek out on the flavor profile of their gin canned cocktail before harry ruins their black panther pizza party.   11:00 how are canned cocktails doing?  how big? ranking the dfh cc lineup.   12:10 bar cart mixed 8 pack variety pack launching now, getting foundation for national presence.  "firing on the right cylinders" as far as which skus to lean into.  12:40 ain't their first rodeo:  dfh been making james beard nominated spirits - cocktails for over 20 years.   13:00 harry puts forth his theory that 8pk canned cocktail and 12pk malt seltzer pricing are equiv (due to tax differential).  sam not convinced it's quite there, plus dfh cc are 7% abv when most of competitors are 5%. 13.35 can craft cocktails scale to big boy status?   14:00 sam: "reason to believe" in dfh canned cocktail line, and best ranked salesforce in country.  14:35 working with bevy team.  15:00 90 minute in a 19.2 oz can: will it open up c-stores for dfh?  uh yes.  16:25 taking singles into venues. 18:00 harry has standard rant about jordan's headphones as he never lets a joke sit idle for long, (even if it's old). harry gets no respect like rodney dangerfield. 18:40 pan vs post-pan differences since last pod.  what's different? 19:30 sea quench first national sour of consequence, but covid slowed down its momentum. draft coming back. 21:00 how does the trade look compared to 2019?  Singles are hot. 22:15 harry things fruit sours will cut into hard seltzers in 2022. sam is taking notes. 22:30 what's going to happen to seltzer?  blurring of lines. 25:00 boston fast follower, bevy. long drink origin. 28:20 the flavors that weren't a hit. 29:30 jenn brings up the book again, how to find the time? 31:00 harry recalls sam standing him up at eately.  32:25 jordan: more about canned cocktails, focus away from spirits.  "I have a lot of non-oak wood projects I'm working on," whatever that means.  stretch cc to national, spirits east coast.  35:20 so important to be differentiated, for dfh: james beard nominated, 2 shots per can, quality.  36:30 how to maximize distribution in markets with restrictions on channels being spirit-based and 7% abv?  be yourself.  38:05 harry explains why he's so rude to sam. 39:20  39:30 what would sam be doing if not in the beer biz?  all of us. 43:35 sam and jenn may brew with crickets. 45:35 jenn compares harry to shiv on succession. 50:00 pod goes off rails i'm out.   ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.    -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at HarrysPod.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
49:58
November 03, 2021
Ep. 56 Bill Shufelt of non-alc brewer Athletic Brewing Co.
--- Panel --- Harry is joined by Bill Shufelt of non-alc brewer Athletic Brewing Co. on their meteoric growth over the past four years, along with editors Jenn Litz-Kirk and Jordan Driggers. ---Time-Stamped Contents --- 00:00 Intro - hilarious and interesting banter.  02:40 origin story of founders bill shufelt/john walker and athletic brewing.  05:20 addressing "pain point" of not having good non-alc alternative to drinking.  06:00 going from pain point to intellectual curiosity to passion.  10:00 people are watching inputs into their lives compared to outputs.  11:10 bws companies fighting over the same 2-3 days a week.  non-alc beer first incremental occasion driver.  13:20 giving heiney 0.0 props.  14:00 how big is big for non-alc brew?  15:25 the marketing has to be there too.  15:40 craft brewers have hit a wall as they haven't added new drinkers/occasions.  16:10 athletic as lifestyle marketer.  16:30 non-alc beer has to be actively marketed, often face-to-face 17:50 bill welcomes new entrants to raise category awareness.  18:20 how much interaction with cannabis? 20:00 going from 'cans in hands' marketing to real marketing -- multimillion-dollar marketing budget, addition of andrew katz from heineken.  20:40 athletic under-distributed at top 25 brand at only 7% acv distribution.  21:20 hop sparkling water and other innovations coming, something mysterious in march.  22:00 growing big manufacturing capabilities in short time challenge.  23:05 where is shelf space coming from?  (whole foods non-alc space up 100%). 24:35 on-premise small but growing, 4 to 8% of business.  25:50 grokking dtc vs dsd.  27:30 ecomm side directs them where demand is.  29:20 leveraging dry january and sober october to trial and retain new customers. 31:30 why not call out the low calorie count? 33:10 regulations, cleaning, making non-alc harder than alc.  34:10 like energy drinks or seltzers, non-alc will have 2-3 main players, shakeout of the rest.  34:25 losta barriers to entry  - hard to make.  35:15 how bill picks distributors. 37:00 no franchise, but utilizes strong contracts.  38:00 looking ahead and a message of hope.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at HarrysPod.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
39:47
October 28, 2021
Ep. 53 Jason Murphy of Buffalo Wild Wings
18% spirits, 2% wine.   27:25 non-alc mocktails small but increasingly important to consumers.  29:40 non-alc beers at bww.   31:00 ipa's and blue moon still popular. local brews hit too.  34:20 jason gives the industry an uplifting message of hope.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at HarrysPod.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily
33:42
October 26, 2021
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00:20
October 25, 2021