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Behind the Screens

Behind the Screens

By Movio & Numero
We’re excited to introduce ‘Behind the Screens’, a new podcast showcasing our unique industry insights, experience, and thought-leadership, as we explore the people behind the box office. Each episode will be co-hosted by industry experts and lovers of all-things-cinema - Matthew Liebmann and Simon Burton. They will begin by discussing the weekend that’s just been, and continue into an interview segment with Vista Groups’ studio or exhibition partners, data scientists, colleagues and more! Find us on Twitter @moviohq & @numeroboxoffice
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Championing collaboration in domestic film industries with Sue Maslin & Gino Munari
We have an Australian double-feature this week with two highly-experienced guests from the Australian film industry: Sue Maslin and Gino Munari. They discuss The Australian Feature Film Summit, and how The Australian film industry can work together across the full range of production, distribution, and exhibition to create greater success for Australian titles and everyone involved. Matthew and Simons cover Doctor Strange’s holdover and audience evolution since its release. Topics and times: Box Office Recap - 1:05 Interview with Sue Maslin and Gino Munari - 7:50 Next Week - 37:01
43:24
May 17, 2022
A close look at Doctor Strange in the Multiverse of Madness
Matthew and Simon take us through a brief but close look at Doctor Strange in the Multiverse of Madness, covering the movie's box office results, impressive comparisons to other Marvel Cinematic Universe titles, and the audience makeup that comprised its opening weekend. With both hosts still on the road, it's short and sweet this week, with an exciting interview lined up for next week's episode. Topics and times: Australian International Movie Convention so far - 0:32 Box office recap for Doctor Strange - 1:09 Doctor Strange audience analysis - 3:12 Next Week - 4:30
05:40
May 10, 2022
CinemaCon Round Table with Leon Newnham & Sarah Lewthwaite
Vista Cinema CEO Leon Newnham and Movio CCO Sarah Lewthwaite join Matthew and Simon again for a round table discussion of their experiences at CinemaCon, with everything from the incredible slate lineup to impressions of Top Gun: Maverick. We also break down the audience that comprises everyone seeing Everything, Everywhere, All At Once, and take a look ahead at pre-sales for fellow multiverse movie, Doctor Strange in the Multiverse of Madness. Topics and times: Box Office Recap - 0:40 CinemaCon Round Tablet - 7:53 Doctor Strange pre-sales analysis - 31:52 Next Week - 34:09
35:03
May 03, 2022
Live from CinemaCon 2022!
Matthew and Simon join us from the same location this week, talking direct from CinemaCon 2022 in Las Vegas! They give us their impressions from the event so far, and break down the big releases and audiences for the week with The Bad Guys and The Unbearable Weight of Massive Talent. Topics and times: Box Office Recap - 0:54 What’s happening at CinemaCon - 7:26 Next Week - 10:38
11:41
April 26, 2022
Picturehouse's personalised programming and distribution with Sam Clements
In the second part of our interview with Sam Clements of Picturehouse we discuss Picturehouse's unique staff-driven take on film programming, and their distribution. Matthew and Simon analyse the audience for Fantastic Beasts: the Secrets of Dumbledore, as well as the usual box office results for the weekend, and a look ahead at the pre-sales audience for Doctor Strange and the Multiverse of Madness. Topics and times: Box Office Recap - 1:06 Interview with Sam Clements - 9:23 Next Week - 38:59
39:57
April 19, 2022
Sonic, Fantastic Beasts, and creating communities through membership with Sam Clements
Sam Clements, Head of Marketing & Membership at Picturehouse, joins us for part 1 of a 2-part interview, today examining how Picturehouse has created its cinema communities through the unique application of local-driven membership designs. Matthew and Simon bring us all the numbers and audience analysis for Sonic the Hedgehog 2, Fantastic Beasts: the Secrets of Dumbledore, and Michael’s Bay’s explosive Ambulance. Topics and times: Box Office Recap - 1:06 Interview with Sam Clements - 9:30 Next Week - 23:04
24:36
April 12, 2022
Movio all-stars insights from March, Morbius, and more!
It's a Movio all-stars episode this week with Ryan filling in for Simon, and Christine Rizzolo joins us for a new monthly segment, where she and Matthew examine the audiences for films of the previous month. This time, we're examining a bit more than March, and taking a look at the first quarter of 2022, as well as covering the box office for Morbius, Sonic the Hedgehog 2's early release, and Everything, Everywhere, All At Once. Times and topics: Box Office Recap - 0:30 Christine's insights from March - 8:28 Next Week - 21:00
22:01
April 05, 2022
Cinema advertising, campaigns, and data with DCM’s Steve Davis
Steve Davis, Exhibition Director of Digital Cinema Media (DCM), joins us this week for an in-depth look at cinema advertising; how campaigns work, the hurdles of implementing cinema advertising, and the payoff and impact compared to other forms of advertising. RRR brings in the numbers and audience breakdown for this week’s box office. Topics and times: Box Office Recap - 0:43 Interview with Steve Davis - 6:31 Next Week - 38:06
39:30
March 29, 2022
Shelli Taylor brings us the story of Alamo Drafthouse
After a week largely of holdovers in the box office, we’re joined by the incredible Shelli Taylor in an interview where she takes us through how Alamo Drafthouse navigated the devastating impact of the pandemic, and the unique Alamo experience that has defined them for years. As always, we bring box office analysis for this week’s biggest films, and Matthew and Ryan examine the anime-fan audience of new release, Jujutsu Kaisen 0. Topics and times: Box Office Recap - 0:24 Interview with Shelli - 8:46 Next Week - 34:55
35:57
March 22, 2022
Batman, BTS, and how to enhance your box office with Oscars nominations
We examine the holdover audiences for The Batman, and dive into the incredible performance of alternate content in cinema with BTS’s single-screening live concert. Then Christine Rizzolo joins us once again to talk about some of her incredible analysis and advice on how exhibitors can bring moviegoers back to the cinema with the pulling power of Oscar-nominated films. Topics and times: Box Office Recap - 0:31 Interview with Christine - 12:30 Next Week - 26:13 Oscars® Night: Turning Nominations Into Box Office: https://movio.co/blog/oscars-r-night-turning-nominations-into-box-office/
28:13
March 15, 2022
The Batman, with Sharon Strickland of Dendy Icon Group
As The Batman sweeps the box office in its opening weekend, we take a look at the audiences, numbers, and are joined by Sharon Strickland, CEO of Dendy Icon Group to talk all about her experiences and what makes Dendy Icon unique Topics and times: Box Office Recap - 0:32 Interview with Sharon - 5:38 Next Week - 22:12
23:12
March 08, 2022
Behind the Screens double-feature, with Francisco Schlotterbeck and Andrew Brooks
After a quiet week at the box office, we’re joined by two special guests, Francisco Schlotterbeck, CEO of Maya Cinemas, and Andrew Brooks, Executive Director of Sales and Marketing at Santikos Entertainment, for a deep dive discussion into how their businesses work, and what makes them unique. Topics and times: Box Office Recap - 0:35 Interview with Francisco and Andrew - 2:40 Batman pre-sales - 30:42 Next Week - 35:10
36:31
March 01, 2022
Charting new territory: Uncharted and the Malaysian movie market with Mohit Bhargava
Ryan Provencher joins Matthew again as we chart the audience and box office results for Uncharted as Tom Holland dominates the screens around the world. Our guest, Mohit Bhargava, Chief Marketing Officer of TGV Cinemas, talks us through the unique makeup and challenges of the multicultural audiences in the Malaysian cinema landscape. Topics and times: Box Office Recap - 0:36 Interview with Mohit Bhargava - 9:16 Next Week - 31:54
33:25
February 23, 2022
Examining the guest journey in cinema with Damian Kernahan
This week we welcome Damian Kernahan, Founder and CEO of Proto Partners, to talk about his experiences and views on the state of the guest journey in cinema; where it excels, where it falls short, and where it can make changes to improve. Matthew and Simon tackle the post-superbowl numbers with Death on the Nile, Blacklight, and Uncharted's international release, and examine the audiences behind those figures. Topics and times: Box Office Recap - 0:32 Interview with Damian Kernahan - 7:55 Next Week - 28:29 The Nine Steps of Business Growth: https://www.protopartners.com.au/resources/form/9-step-business-growth-map-detail.html
29:39
February 15, 2022
Jackass Forever & Returning Moviegoer Insights with Christine Rizzolo
This week we take a look at who returned to the cinema for a laugh with Jackass Forever, and then we dive headfirst into the importance of Moviegoer data with our own Christine Rizzolo, Senior Account Manager - Media & Operations. How audience targeting has adapted, who’s returning to cinema and at what frequency, along with how to use your moviegoer data to target an audience for a film that has felt comfortable returning to cinemas post-shutdown. (Now essential!) Box Office Recap: 0:30 Interview with Christine Rizzolo: 6:25 Next Week: 18:30
20:43
February 08, 2022
Talking Event Cinema with Grainne Clarke of the Event Cinema Association
While this week may have been light on new releases, we're not light on new things to talk about. Grainne Clarke, Managing Director of the Event Cinema Association joins us to talk about the evolution of Event Cinema, from new risers of K-pop and 4DX, to how event cinema is marketed, planned, and received by audiences around the world. Box Office Recap - 0:15 Interview with Grainne Clarke - 4:16 Next Week - 27:51
29:12
February 01, 2022
Streaming, Screaming, and Redeeming Love
Matthew and Simon take a look at how the streaming landscape has developed following Netflix announcing their results. We look at Spider-Man’s latest milestones, the audience behind the Scream opening weekend compared to this past weekend, and new release Redeeming Love. Topics and times: Streaming landscape - 1:24 Box Office Recap - 5:32 Next Week - 9:56
11:40
January 25, 2022
Scream-ing into the new year
Behind the Screens is back in 2022 with our second season. Starting the year off, we take a look at the people behind the box office for the Martin Luther King Jr Weekend, with the debut for Scream (2022), and the continued success of Spider-Man: No Way Home. Topics and times: Intro to Season 2 - 1:17 Box Office Recap - 1:55 Next Week - 12:56
13:46
January 19, 2022
Spider-Man’s Explosive Debut, Palace Cinemas with Benjamin Zeccola, and the 2021 round table
We have a double-feature episode to finish the first season of Behind the Screens! With Spider-Man swinging into cinemas with incredible success, Matthew and Simon as always bring you the numbers and audience analysis for the mega-hit, then we’re joined by Benjamin Zeccola to talk about the history of Palace Cinemas, exactly what an ‘epic pour’ means, and what makes them unique. Finally, to finish off the year, Matthew and Simon are joined by Sarah Lewthwaite once again for a round table reflection on 2021 and a look ahead at 2022. Topics and times: Spider-Man Box Office Recap - 1:02 Interview with Benjamin Zeccola - 7:03 Year in review roundtable - 27:02
50:24
December 21, 2021
Reflections with Movio Co-Founder William Palmer
In a bittersweet interview this week, Matthew and Simon have a conversation with William Palmer, Co-Founder and CEO of Movio, as he leaves the company this week, reflecting back on the history of Movio’s business, the growth of the industry around it, and where the future may take Movio and Will himself. Box office numbers and audience analysis for the new release West Side Story, and holdovers in the market this past weekend. Topics and times: Box Office Recap - 0:29 Interview with William Palmer - 4:14 Next week - 20:40
22:53
December 14, 2021
Spider-Man Saviour and Loyalty continued with Adam Posner
Join Matthew and Simon this week as they look ahead to the astronomical pre-sales for Spider-Man: No Way Home, and what it might represent for pandemic moviegoing habits, before the second half of Matthew’s in-depth interview with Adam Posner on Loyalty, which began with part 1 in episode 22. Topics and times: Box Office Reap - 1:10 Interview with Adam Posner - 8:00 Next week - 20:10
22:01
December 07, 2021
Representation in film with the Geena Davis Institute
Madeline Di Nonno, President and CEO of the Geena Davis Institute joins us this week to talk representation, research, data, and measuring the success of the Geena Davis Institute’s impact on representation in film. Debut weekend numbers and audience analysis for House of Gucci and Encanto. Topics and times: Box Office Reap - 1:07 Interview with Madeline Di Nonno - 8:11 Next week - 31:16
32:23
November 30, 2021
We talk campaigns, communication, and community focus with Ryan Miner of Megaplex
Two Ryans join us this week with Simon away, as we explore the box office and audiences for the debut weekend of Ghostbusters: Afterlife and King Richard. Ryan Miner, VP of Digital Strategy at Megaplex Theatres, joins us to talk about how Megaplex engages with their community and creates incredible successful campaigns to bring moviegoers back to the cinema. Topics and times: Box Office Reap - 0:41 Interview with Ryan Miner - 11:36 Next week - 27:33
28:48
November 23, 2021
Loyalty behaviour, belief, and ‘joyalty’ with Adam Posner
Matthew and Simon break down the weekend’s box office with the second weekend of Morvel’s Eternals and the debut of Clifford the Big Red Dog. Adam Posner joins us for Part 1 of a rich interview into global loyalty trends, his study ‘For Love or Money’, and how the self-coined term ‘joyalty’ can change how exhibitors look at the customer experience. Topics and times: Box Office Reap - 0:55 Interview with Adam Posner - 6:45 Next week - 20:15
22:45
November 16, 2021
Marvel’s Eternals and arthouse cinema with Bleecker Street’s Tyler DiNapoli
Matthew and Simon runs us through the numbers and audiences of the opening weekend for Marvel’s Eternals, as well as holdovers on Dune, No Time To Die, and Venom: Let There be Carnage. Tyler DiNapoli of Bleecker Street joins Matthew to discuss all things arthouse and specialist cinema, as well as the overlaps of theatrical and home entertainment. Topics and times: Box Office Reap - 0:46 Interview with Tyler Dinappoli - 7:13 Next week - 20:44
21:55
November 09, 2021
What makes a New Zealand film? We talk production with John Barnett and David Strong
This week, Matthew has his first interview diving into the production side of film, speaking to John Barnett, Founder of Endeavour Ventures, and David Strong, CEO of the New Zealand Film Commission to talk about what makes a film a New Zealand film. Simon returns to review the weekend box office for the end of October. Topics and times: Box Office Reap - 0:36 Interview with John Barnett and David Strong - 8:14 Next week - 31:17
32:53
November 02, 2021
Dune and the trends driving cinema in the Middle East with Zidane Lamrani
Ryan and Matthew break down Dune’s domestic release weekend, as well as Ron’s Gone Wrong and this weekend’s strong holdovers. We’re also joined by Zidane Lamrani, Group Marketing and Communications Director for ELAN Group and Novo Cinemas, ahead of the META cinema forum this week to break down how he’s applied his wide experience to the cinema industry in the Middle East. Topics and times: Box Office Recap - 0:51 Zidane Lamrani Interview - 11:24 Next week - 23:13
24:58
October 26, 2021
Halloween Kills, The Last Duel, & the recovery of UK exhibition with Phil Clapp
Ahead of the UK Cinema Association conference this week, we spoke to Phil Clapp, CEO of the UKCA about the impressive recovery of cinema exhibition in the UK. Simon is off sick this week, so Ryan joins us to take a look at Halloween Kills, The Last Duel, and holdovers for No Time To Die, Venom, and Dune. Topics and times: Box Office Recap - 1:17 Phil Clapp Interview - 9:03 Next week - 20:15
24:28
October 19, 2021
The CineEurope round table & bonding over Bond!
We’re joined by Leon Newnham, CEO of Vista, and Sarah Lewthwaite, CCO of Movio, for our CineEurope wrap up round table, and in a special appearance we have both Ryan and Simon on the episode to talk all things Bond, from No Time To Die’s impact to the history of all the actors who nearly took on the role before! Topics and times: Box Office Recap - 0:37 Bond Deep Dive - 2:16 Rounding out the Box Office - 13:52 CineEurope Round Table with Leon & Sarah - 15:00 Next week - 26:32
27:27
October 12, 2021
Bond breaks records & we chat Scene+ with Greg Ambrose
Bond breaks records internationally with No Time To Die, and Matthew and Simon break down the wide variety of huge releases around the globe this past weekend. Greg Ambrose of Cineplex joins us to talk about their extensive new loyalty program, Scene+ Topics and times: Box Office Recap - 1:10 Greg Ambrose Interview - 13:22 Next week - 25:58
27:43
October 05, 2021
Ann Stadler on Communities in Cinema, and a sneak-peek at Venom 2 Pre-Sales
As Shang Chi enters yet another week at the top of the box office, we take a look at audience evolutions, the tumbling of Dear Evan Hansen, a look ahead at pre-sales for Venom: Let There Be Carnage, analysing the audience so far for the sequel. Ann Stadler joins Matthew to talk about communities in cinema, her vast experience in cinema marketing, and the next steps in her career. Topics and times: Box Office Recap - 0:57 Ann Stadler Interview - 4:38 Pre-sales for Venom 2 - 21:06 Next week - 23:20
24:29
September 28, 2021
Evaluating iOS 15’s impact on email marketing with Clayton Calk
Matthew and Simon catch up on NZ’s lockdown changes, Shang-Chi’s third weekend at number one in the box office, and the unique audience of Clint Eastwood films. We welcome Clayton Calk to the podcast this week to explain what iOS 15 means for email marketing, which he dives deeper into in his blog article on movio.co Topics and times: Box Office Recap - 1:04 Clayton Calk Interview - 8:31 Next week - 17:49 To find out more about iOS 15, what it means for email marketing, and why we're ready visit https://movio.co/blog/ios-15-what-it-means-and-why-we-re-ready/
20:56
September 21, 2021
The Summer Season in Review; Horror, Trailers, and Future Changes with Andrew Williams
This week Matthew and Simon dive into assessing the summer results for the box office, and examine Shang-Chi’s second week on top around the world. Marketing veteran Andrew Williams joins them to discuss the summer season, give the low-down on trailers, and a look at the upcoming Malibu Horror Story. Topics and times: Box Office Recap - 1:00 Andrew Williams Interview - 8:17 Next Week - 22:18
23:04
September 14, 2021
Shang-Chi, and what Exhibition can learn from Retail with Wendy Liebmann
Special guest Wendy Liebmann, Founder and CEO of WSL Strategic Retail and host of the Future Shop Podcast, joins us this week to discuss how exhibitors can learn key lessons from the world of retail to enhance their appeal. Matthew and Simon break down the amazing box office results for Shang-Chi and the Legend of the Ten Rings. Topics and times: Box Office Recap - 0:35 Wendy Liebmann Interview - 9:56 Next Week - 30:29
31:35
September 08, 2021
CinemaCon round table with Leon Newnham and Sarah Lewthwaite
This week we're joined by Vista Cinema CEO, Leon Newnham, and Movio's Chief Client Officer, Sarah Lewthwaite, for a round table discussion of the highlights and experiences from CinemaCon last week. Matthew and Simon also break down the numbers and audience for Candyman, and pre-sales for the upcoming Shang-Chi and the Legend of the Ten Rings. Plus a few key insights from CinemaCon from some of Movio's attendees. Topics and times: Box Office Recap - 0:53 CinemaCon round table with Leon and Sarah - 6:15 Next Week - 16:16 Impressions of CinemaCon - 16:50
20:14
August 31, 2021
What happens at CinemaCon...
Matthew catches Ryan Provencher to talk about his arrival at CinemaCon, as well as discussing Paw Patrol, The Protege, The Night House, and Reminiscence. Simon Burton calls in direct from CinemaCon to give us all the latest from the biggest industry event of the last year. Topics and Time: Arriving in Vegas - 0:26 Box office Recap - 2:50 CinemaCon with Simon - 16:01 Next Week - 25:10
26:14
August 25, 2021
The business of Event Cinema with Marc Allenby
We break down Free Guy, Respect, and Don't Breathe 2, and Trafalgar Releasing's CEO, Marc Allenby talks to us about the business, recovery, and future of Event Cinema. Topics and Times: Box Office Recap - 0:47 Interview with Marc Allenby - 6:35 Next Week - 20:34
21:41
August 17, 2021
Mark Malinowski & The Suicide Squad!
National Amusements' VP of Global Marketing, Mark Malinowski, on loyalty, subscriptions, VOD and cinema CX, plus we breakdown The Suicide Squad audience. Topics and Times: Box Office Recap - 1:24 Interview with Mark Malinowski - 7:05 Next Week - 24:04
24:44
August 10, 2021
Jungle Cruise & Suicide Squad sneak peek with Jeremy Fuster from The Wrap
This week we discuss Jungle Cruise’s impressive opening weekend at the box office. We also sit down with Jeremy Fuster from The Wrap and take a look at Suicide Squad. How much it’s performance might influence decisions about Fall release dates and more! Topics & Times: Box Office Recap - 1:30 Jeremy Fuster - 11:07
26:13
August 04, 2021
Snake Eyes & global loyalty trends with Sarah Lewthwaite
We analyse 'Old' and 'Snake Eyes' and speak with Sarah Lewthwaite, Movio’s Chief Client Officer, about global loyalty trends, best practice targeting... and curling. Topics & Times: Box Office Recap - 1:21 Sarah Lewthwaite Interview - 7:07 Jungle Cruise pre-release audience - 23:26 Next Week - 25:27
26:26
July 27, 2021
We get Tearlach’s take on the current state of exhibition & discuss Space Jam
This week we cover the weekend just been, discussing Space Jam’s opening weekend and Black Widow’s progress at the box office. We also sit down with Tearlach Hutcheson, Studio Movie Grill’s VP of Film, and discuss the state of exhibition, how studios and exhibitors can be working closer together to maximise box office, and also how dine-in concepts like SMG’s lean into food as a cornerstone of their cinematic experience.Topics &  Times:Box Office Recap:  Space Jam & Black Widow - 1:40 Tearlach Hutcheson - 9:00 Next Week - 23:26
24:33
July 20, 2021
Black Widow, "couch-leakage" & leveraging your first-party behavioural data
This week we cover the weekend just been, going into depth on Black Widow’s opening weekend and "day-and-date release couch-leakage". We also sit down with Gabriel Swartland, Movio’s Regional Director & Vice President, EMEA and discuss the importance of first-party data, the difference between behavioural and demographic data, and how to use it to elevate your movie marketing. Topics & Times:  Black Widow - 0:22 Gabriel Swartland - 10:00 Next Week - 29:19 Blog link: How To Elevate Your Movie Marketing: Behavioural vs. Demographic Data
30:20
July 13, 2021
Movie Marketing with StudioCanal CEO Aus/NZ Elizabeth Trotman
This week we cover the weekend just been, exploring Boss Baby: Family Business and Forever Purge on their domestic opening weekends. We also sit down with Elizabeth Trotman, CEO of StudioCanal for Australia/New Zealand and talk movie marketing and local content. We also look ahead to this coming weekend and pre-sales for Black Widow. Topics & Times: Box Office Recap - 1:33 Elizabeth Trotman - 5:21 Black Widow - 22:00
24:13
July 07, 2021
Maximising your F9 Box Office
This week we cover the weekend just been, and explore F9’s domestic opening weekend. We also sit down with Caitlin Klein, one of Movio’s Senior Account Managers, to get some tips and tricks on how to maximise your marketing spend and box office returns for F9. Topics & Times: Box Office Recap - 2:23 Audience  - 4:35 Caitlin Klein - 7:38 Learn more about Omni Channel Marketing here: https://movio.co/blog/all-versus-the-many-an-omnichannel-update-for-movie-marketers/ And how to use RFM to segment your audience here: https://movio.co/blog/rfm-the-triple-threat-designed-to-increase-high-value-moviegoers/
16:42
June 30, 2021
We predict who’s most likely to return to cinema with Dr William Caceido
In our first episode we cover the weekend just been, taking a look in particular at the results and audiences for Hitman’s Wife’s Bodyguard and In the Heights. We also sit down with Dr William Caceido, Movio’s Senior Data Scientist, to explore recent research he’s done into the type of moviegoers most likely to return to cinemas first as theatres re-open after the pandemic.  Topics & Times: Hitman's Wife's Bodyguard - 2:15 In the Heights - 5:07 Dr William Caceido - 8:59 Learn more about Dr Caceido’s research here: https://movio.co/blog/identifying-returning-moviegoers-with-machine-learning/
15:30
June 22, 2021
Behind the Screens is coming soon!
Welcome to Behind the Screens, a new podcast showcasing our unique industry insights, experience, and thought-leadership, as we explore the people behind the box office. Each episode will be co-hosted by industry experts and lovers of all-things-cinema - Matthew Liebmann and Simon Burton. They will begin by discussing the weekend that’s just been and continue into an interview segment with Vista Groups’ studio or exhibition partners, data scientists, colleagues and more.  We'll see you soon!
01:26
June 17, 2021