In this episode of Behind the Binge, I'm continuing our deep dive into Noom to uncover if they live up to the statements they claim. Noom claims to center its brand around "evidence-based behavioral science."

But do they?

Today, I will take you through the studies they use to back up their various claims so we can decide if they walk the walk, they're talking.

If you haven't listened to the first part, make sure to go back and listen to Episode 32.

Listen in to learn more: I'll add timestamps with the final draft

Noom's article about long term weight loss & their claims
Claim 1 review: "Noom users lost more than 5% body weight by one year."
Claim 2 review: "Noom users had lost 6% body weight by 65 weeks."
Claim 3 review: "Noom users lost 4.7% body weight on average."
Reviewing their largest and longest weight loss study
Discussing the research publishing practices
Plus, much more information about Noom, including most of the authors of the studies mentioned, are employed by Noom.

Resources

Noom's article: "What the science says part one: what is long term weight loss?"
Studies discussed in the review of their claims from the article:
Noom's research publications: https://web.noom.com/research/publications/
Noom's Longest study/Long study: DOI: 10.1038/srep34563
Noom's emotional impact study: https://doi.org/10.3390/ijerph18126600

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Behind The BingeBy Marissa Kai Miluk, MS, RDN, LDMar 21, 2022