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Below the Fold

Below the Fold

By Below the Fold

Below The Fold is the most honest and raw digital marketing podcast around. Digital marketers sitting around a table, talking about what they do best.
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Currently playing episode

Specialize Vs Generalize - Episode 212

Below the FoldJun 04, 2016

00:00
49:02
Us vs Them, Focusing on Customer Centric Marketing - Episode 613

Us vs Them, Focusing on Customer Centric Marketing - Episode 613

This is a fluff-free episode. Paxton shared a LinkedIn post that claims that customer centric marketing performs better than sales centric marketing. It's an us vs them mentality. Do we focus on what we get out of the deal or what they get out of the deal? Some may disagree. Listen up!

Jul 14, 202050:00
The Secret to Getting Customer Reviews - Episode 612

The Secret to Getting Customer Reviews - Episode 612

As promised, this episode is full of great suggestions on how to solicit reviews and what to do once you have them. Listen up!

Jul 01, 202046:43
Yelp is the worst platform. EVER. PERIOD. - Episode 611

Yelp is the worst platform. EVER. PERIOD. - Episode 611

In this episode the guys discuss reputation management. What exactly it is, who it's for, and how to go about it. If you've dealt at all with building up positive reviews for your company, this podcast may just be for you.

Jul 01, 202031:36
Go Get Your Moles Checked! - Episode 610

Go Get Your Moles Checked! - Episode 610

Where do you get your digital marketing news? How do you stay up-to-date on all there is to know about digital? We spend the first little bit talking about that. Somehow we transition over to personality tests like Strengths Finder, Insights, and Myers Briggs. Do you buy into personality tests? Have you found any that are helpful? Listen up!

Jun 16, 202034:49
The Marketer's Moral Dilemma - Episode 609

The Marketer's Moral Dilemma - Episode 609

You have two choices, make your website the way your customer wants/needs or make the website in a way that makes your business more money. Which do you choose? In some cases, the two align, but in others you may be left with a decision that may or may not leave your morally bankrupt. 

We also talk through whether or not algorithms can be racist. That's a weird thought, but also very interesting.

Listen up!

Jun 11, 202043:10
Can you say that again?...I'm tone deaf - Episode 608

Can you say that again?...I'm tone deaf - Episode 608

Sometimes brands inadvertently misunderstand current social contexts and are seen as insensitive or even offensive. We dive into that a little. Listen up. 

Jun 04, 202045:09
TikTok: Psychological Manipulation or Dark Patterns? - Episode 607

TikTok: Psychological Manipulation or Dark Patterns? - Episode 607

TikTok isn't the only platform that is designed to keep you engaged (read addicted). Who has the responsibility in making sure that we are using our time wisely? To some it seems obvious that we make our own choices. Should platforms do their part in making sure people aren't wasting too much time on seemingly pointless things? Listen up.

May 28, 202042:42
We Talked Karen Into Getting a TikTok - Episode 606

We Talked Karen Into Getting a TikTok - Episode 606

Okay Boomer! We're talking TikTok, so maybe all you old people should keep on scrolling (JK). Listen up!

May 28, 202023:21
It's a Loosey Goosey World - Episode 605

It's a Loosey Goosey World - Episode 605

Two episodes in one week? Yup. We mostly talk about Twitter in this episode. Listen up.

May 22, 202038:16
2020 is Cancelled - Episode 604

2020 is Cancelled - Episode 604

We're back at it...doing remote recordings. This will be an interesting adjustment. We're having fun talking marketing. Where have we been, what are we doing, and what does Covid have in store for us next? Listen up.

May 21, 202035:13
Frankenstein's Monster - Episode 603

Frankenstein's Monster - Episode 603

Sometimes we create beautiful things, with the best of intentions. Sometimes those creations grow legs of their own and we lose control of them and they murder our friends and families...(Victor Frankenstein knows what I'm talking about).

In this week's episode we talk through what the obligations are of a business owner at the beginning, middle, and end of their building process. 

Should companies be built on the needs/wants of the market or is it okay to build a company with the sole purpose of making money? Let's find out together. Listen up!

Mar 03, 202055:08
Digital Marketing Roulette - Episode 602

Digital Marketing Roulette - Episode 602

The roulette table is back! Chris Dayley sits in for Paxton in this episode. We talk through 3 things: Time travel, open offices, and A/B testing morality. Listen up!

Feb 24, 202050:08
Do Superbowl Commercials Pay Off? - Episode 601

Do Superbowl Commercials Pay Off? - Episode 601

We're a little late to the party, but whatever. We talk through the ROI of superbowl ads. Listen up!

Feb 11, 202042:52
Paxton Gray, EVP at 97th Floor - Episode 522

Paxton Gray, EVP at 97th Floor - Episode 522

Final episode of the season. This is a marketing free-for-all. We've got Paxton back on. We're trying to convince him to come back on the podcast. We may have succeeded, you'll find out when Season 6 begins in a few months. Listen up!

Jul 29, 201901:05:47
Rick Galan, Head of Digital Marketing at Qualtrics - Episode 521

Rick Galan, Head of Digital Marketing at Qualtrics - Episode 521

Rick Galan - Take Two!! 2 and a half years since the first time we had him on, Rick is back with more awesome insights into digital marketing. This time our focus is mainly on B2C vs B2B marketing, but there are a few other nuggets in there for anyone who loves a little laugh in their day. Did I mention Rick is hilarious. Listen up!

Jul 01, 201901:02:37
Paige Watts, Not an "Influencer" - Episode 520

Paige Watts, Not an "Influencer" - Episode 520

Paige is dope. She creates content on Instagram and has amassed a pretty big following (72.5k at the time of this posting). She is known for her sleek photography and her witty captions. 

Wanna be Instagram famous?  Listen up!

#TossItLikePaige

Jun 24, 201901:08:34
Scott Paul, Founder and CEO of Wooly - Episode 519

Scott Paul, Founder and CEO of Wooly - Episode 519

Scott is an OG in the Influencer Marketing space. He started Instafluence back in 2013 before selling to Disney in 2015. He spent time at Disney as a VP of Technology & Product before moving to Utah to start Wooly, which is a platform that helps brands find the influencers that will have the greatest impact on their business. Listen up!

Jun 17, 201901:03:50
AJ Wilcox, Founder and CEO of B2Linked - Episode 518

AJ Wilcox, Founder and CEO of B2Linked - Episode 518

This is AJ's 3rd time on the show. He is one of our favorite guests. This episode is full of knowledge bombs (I think that's what he called them). Listen up!

May 14, 201959:31
Mikel Chertudi, Founder and CEO at Strala - Episode 517

Mikel Chertudi, Founder and CEO at Strala - Episode 517

Turns out, attribution modelling is crazy complicated. You've got first touch, last touch, linear, time decay, U shaped, W shaped, and many more. Several algorithms could go into each one, like gradient boosting, FTRL, neural networks, game theory and logistic regression. Your head will be spinning if you try and do it on your own. Mikel Chertudi understands very well how complicated it can be. He breaks it down for us. Listen up!

May 06, 201959:46
John Ivie, Founder of Ivie League - Episode 516

John Ivie, Founder of Ivie League - Episode 516

John is a CRO for hire (Chief Revenue Officer). He specializes in making sure that your sales funnel is up to snuff. Listen up!

Apr 29, 201901:00:48
Renya Nelson, CEO of Brand Aid - Episode 515

Renya Nelson, CEO of Brand Aid - Episode 515

What happens when you print your logo onto a low quality piece of swag? It goes straight into the garbage. Do you know what that means? That means that your brand is literally going into the garbage...that is bad.

Fortunately, Renya is here to help you figure out how to position your brand in a way that doesn't create an association with waste. Listen up!

Apr 22, 201901:12:08
Chris Dayley, VP of Testing and Site Optimization - Episode 514

Chris Dayley, VP of Testing and Site Optimization - Episode 514

Chris Dayley first came on the show a little over 3 years ago. In this episode, we talk through a lot of the changes in CRO that have happened over the last few years. Super interesting! Listen up!

Apr 08, 201901:06:42
Clay Olsen, Co-Founder of Fight the New Drug - Episode 513

Clay Olsen, Co-Founder of Fight the New Drug - Episode 513

Clay Olsen has helped change the way people talk about porn. At Fight the New Drug, they have found a way to get very passionate supporters. How? Well, that is what we talk about. We talk through a lot of different tactics they use to build a loyal following, including one of my favorites ...Controversial Marketing. Listen up!

Apr 01, 201901:01:09
Jordan Barker, CMO at Relic Agency - Episode 512

Jordan Barker, CMO at Relic Agency - Episode 512

Do you know what a predictable marketing engine is? We didn't either. This is actually a pretty fun episode where we learn more about ourselves than we do about marketing...;p

Listen up!

Mar 25, 201901:03:42
Joe Robledo, SEO Department Head at 97th Floor - Episode 511

Joe Robledo, SEO Department Head at 97th Floor - Episode 511

Wendy Piersall is quoted as saying, "Google only loves you when everyone else loves you first." But how do you get everyone else to love you first? That's exactly what we are talking about!! This episode is about SEO. Listen up!

Mar 18, 201901:06:38
Gabe Ray, COO at Evolved Commerce - Episode 510

Gabe Ray, COO at Evolved Commerce - Episode 510

Do you sell a product? According to Gabe, if you sell a product, it should be on Amazon. This episode focuses on what it takes to get your products sold on Amazon. Seriously, this is a really good episode. Listen up!

Mar 11, 201901:08:34
Ryan and Stetson, Owners of Dyno Analytics - Episode 509

Ryan and Stetson, Owners of Dyno Analytics - Episode 509

Does your business have a phone number? Do you know where your inbound leads are coming from? Stop living in the past. We can track that stuff now. Ryan and Stetson specialize in call tracking and analytics. Listen up!

Feb 25, 201957:40
Kenny Payne, CRO at Agility Media - Episode 508

Kenny Payne, CRO at Agility Media - Episode 508

For the first time in the podcasts history, we're talking about programmatic advertising. You know those times when you get creeped out by the ads that seem to follow you around...yup, that's programmatic advertising. Listen up!

Feb 11, 201954:59
Nina Bullock, Sales Manager at RSL - Episode 507

Nina Bullock, Sales Manager at RSL - Episode 507

Bob Burg says the single greatest "people skill" is a highly developed & authentic interest in the *other* person. Yup.

Our guest this week is Nina Bullock. She LOVES networking...a lot. Like, it's her "people skill." You'll quickly figure out that she has figured it out.

Listen up!

Jan 28, 201901:06:44
Steve Pearson, CEO at Friendemic - Episode 506

Steve Pearson, CEO at Friendemic - Episode 506

Steve Pearson walks through best practices when managing your online reviews. We also discuss the best ways of responding to customers, whether that is through those same reviews or through social media.


Jan 15, 201901:04:05
Cahlan Sharp, Head of Product at Mainframe - Episode 505

Cahlan Sharp, Head of Product at Mainframe - Episode 505

Words used in this episode include: blockchain, cryptocurrency, decentralized messaging system, and many other commonly used English words. If that sounds interesting to you, I invite you to listen. 

Our guest is Cahlan Sharp. He is known for starting DevMountain, one of the top coding bootcamps in the nation. After selling DevMountain, he started his current venture with Mainframe, a development platform company for blockchain enabled applications.

Listen up!

Jan 15, 201901:05:31
Chad Ingram, CEO at Jump - Episode 504

Chad Ingram, CEO at Jump - Episode 504

Jump is blowing up. In just 2 years, they are successfully competing with companies like Podium, Hootsuite, and Moz. That's no easy feat. Chad Ingram, Jump CEO, comes prepared with actionable best practices for each of their 3 main business pillars; Ratings and Reviews, Citation Listings, and Social Engagement. Listen up for what may be the best podcast you'll listen to this week.

Jan 15, 201901:04:54
Greg Judd, COO at Zigglio - Episode 503

Greg Judd, COO at Zigglio - Episode 503

If you're spending any time doing paid advertising, you'll want to listen to this episode. Zigglio is a behavioral retargeting ad company that gives you access to more accurate audience data. With their Facebook's Accelerator award in their back pocket, it's crazy more people aren't using their platform. Check it out!

Jan 15, 201959:36
Cole Rieben, Director of Digital Marketing at Aptive - Episode 502

Cole Rieben, Director of Digital Marketing at Aptive - Episode 502

Aptive is a huge company that just recently started doing digital marketing. What's it like building out a new team in a company worth hundred's of millions? That's what we wanted to know.

Jan 15, 201901:06:38
Podcast Reunion - Episode 501

Podcast Reunion - Episode 501

The summer break is over, Season 5 is in full swing! We decided to start the season off with a reunion show. We brought back the original cast to talk through the days when we first started. Welcome back Nate and Paxton!

The episode goes back to the beginning with clips from our earliest episodes. We also play a quick game of digital marketing roulette! 

Have fun!

Jan 15, 201901:09:54
IHOB - Episode 424

IHOB - Episode 424

IHOB? Is this for real?
Jun 17, 201849:29
Google IO Follow-up, GDPR, and Crappy Marketing - Episode 423

Google IO Follow-up, GDPR, and Crappy Marketing - Episode 423

Bots are people, too!
May 28, 201801:03:36
Google IO and Dark Patterns - Episode 422

Google IO and Dark Patterns - Episode 422

Google IO and Dark Patterns, one is good and one is bad...which is which?
May 13, 201851:23
Team Building (but not like that) - Episode 421

Team Building (but not like that) - Episode 421

What is the ideal team structure?
Apr 30, 201859:11
Kickstarter - Episode 420

Kickstarter - Episode 420

Kickstarter is fun...
Apr 15, 201801:06:27
Digital Marketing Hot Seat - Episode 419

Digital Marketing Hot Seat - Episode 419

Brandon and Jon are in the hot seat as they try and fill 30 seconds of unprepared value on a given topic of Jacob's choice.
Apr 08, 201801:00:21
Comparison Shopping Hacks? - Episode 418

Comparison Shopping Hacks? - Episode 418

Comparison shopping is huge. Listen up for some killer hacks.
Apr 01, 201859:10
Your Mom Goes to College - Episode 417

Your Mom Goes to College - Episode 417

Sometimes you have to remember where you came from.
Mar 25, 201858:46
Would you Rather 2.0 - Episode 416

Would you Rather 2.0 - Episode 416

Would you Rather listen to this episode now or listen to two episodes next week?
Mar 18, 201801:01:28
2018 Digital Marketing Trends - Episode 415

2018 Digital Marketing Trends - Episode 415

2018, the year of voice, chatbots, and influencers.
Mar 11, 201801:00:36
Gated vs Un-Gated - Episode 414

Gated vs Un-Gated - Episode 414

To Gate or not to Gate, that is certainly one way to ask the question.
Mar 04, 201801:01:07
Digital Marketing Roulette 3.0 - Episode 413

Digital Marketing Roulette 3.0 - Episode 413

Digital Marketing Roulette...take 3!
Feb 25, 201801:02:41
Ethics in Digital Marketing 2.0 - Episode 412

Ethics in Digital Marketing 2.0 - Episode 412

We talk ethics, a philosophical debate
Feb 18, 201801:03:55
The Small Business 411 - Episode 411

The Small Business 411 - Episode 411

Small business owners aren't using digital marketing like they should...let's change that.
Feb 12, 201858:51
The Hiatus is Over - Episode 410

The Hiatus is Over - Episode 410

After 3 months...we're officially back!
Feb 06, 201801:02:10