Between Coffee and Pizza

Join Tony and Andrea as they sit down with Carter and Brie Stevenson, owners of Floor Coverings International in Spokane.
Delve into the challenges and triumphs of their journey in franchising, branding strategies, work-life balance, and customer-focused innovation in the home improvement industry.
Carter and Brie share their insights into franchising, discussing the importance of franchising consultants, the synergy between franchise support and local market efforts, and the personal and professional growth they've experienced. Gain valuable tips for aspiring business owners and discover how they redefine customer experiences and set new standards in home remodeling through local networking and technology integration.

Join your favorite marketing experts as they delve into digital marketing. From paid search ads to social media, website management, and lead tracking, they explore the diverse facets of digital advertising and the importance of strategic planning.
Tony and Andrea emphasize the significance of setting clear goals and understanding the "why" behind digital marketing initiatives. They stress the importance of being equipped with the necessary tools and insights before embarking on any digital advertising campaign, ensuring that every effort is aligned with your overarching business objectives.
Discover the key strategies and best practices for effective tracking and ongoing maintenance of digital marketing efforts as Tony and Andrea share their expertise and insights gained from years of experience in the field. Whether you're a seasoned marketer or new to the digital landscape, this episode offers valuable insights and practical tips for maximizing the impact of your digital marketing endeavors.

Join Tony and Andrea as they dive into the world of podcasting with Brennon Poynor of Spokast!
On this episode of Between Coffee and Pizza, you'll learn about Brennon's marketing roots, the story behind Spokast!, and how it has become a community-focused podcasting recording studio.
With a passion for community and a keen understanding of the challenges many face in navigating the technical aspects of podcast creation, Brennon started Spokast!, a podcasting studio that helps eliminate the technical burdens for podcast creators, allowing them to concentrate on the essence of podcasting — crafting content that is not only entertaining but also deeply enjoyable for listeners.

Join Tony and Andrea as they sit down with Cally King, the Sales & Marketing Manager at The Coeur d'Alene Resort.

A first-generation college student with a background in communications, Cally's career blossomed through a one-year paid public information internship with the City of Spokane Valley. Her journey took her from spa specialist to marketing guru, first at BrickHouse Massage & Coffee Bar and later at Coeur d'Alene Golf & Spa Resort, where she became the Marketing and Public Relations Manager.

Tune in to this episode filled with an inspiring story and valuable lessons as Tony, Andrea, and Cally King take you on a journey of thinking outside the box and the power of genuine connections in the world of sales and marketing.

Andrea and Tony sit with Kathy Gustafson, the Marketing Director of the Spokane Symphony and The Fox. Kathy recently rebranded the two organizations, bringing them into one. Listen how the process went and why it was important for the historic organization to make the change. The episode lingers into concert territory and Kathy’s Chicago roots.

Andrea (a lifelong fan of libraries) tries not to gush too much as she and Tony sit with Amanda Donovan, Marketing and Communications Director of the Spokane Public Libraries. The conversation covers an assortment of topics including, libraries without books, drinking after hours in the library and podcasting in the library (yes, this episode was recorded right in their brand new media studios) The trio talk then through the challenging task of creating an all-encompassing message for such a unique and robust organization.

Tony and Andrea sit down with Matt Edlen of ‘Edlen and Co.’ A Portland-based development company focused on affordability and sustainability. The Woodshop partnered with Edlen back in 2020 to help name, brand, and develop the personality of a new development project in Spokane. Listen in where we talk process, place, and a bit of food too - Matt’s kinda a foodie.. so this episode really hit on all cylinders. Plus, plenty of laughs with a group of creatives who clearly love working together.

Before we dip in too far, let’s set the table. Join Tony and Andrea, guests of themselves, for our first foray into the podcast. Episode 1, takes you into their relationship to marketing, what they make of agency life and why the hell this whole experiment is worth anyone’s time. Get to know the strategists from The Woodshop and get a wee little taste of what’s to come on the show.