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Between the Beat

Between the Beat

By Terri Watson
Between the Beat is a podcast dedicated to MUAs who are ready to soar in the beauty industry. For Makeup Artists all across the world who love a good confidence boost, advice here and there, or a good laugh.
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41. Support not coming through how you expected from family and friends, here's what to do!
In this episode, I recount my own experiences with family and friends supporting my business and I share my best pieces of advice to you. I want to share this knowledge with you in case you are struggling with support from family and friends. Tune into this episode to hear my thoughts on family and friend support!  Keys:  Stop limiting yourself to others beliefs about where you should be Expectations of support is draining Its okay to be disappointed, but you can't let that stop you from staying the course Take the Phases quiz here: Become my VIP client here:
September 12, 2022
40. What to do when its "not" your season
In this episode, I share multiple value points on how to overcome your "not so" season. From leaning into your support system, to prayer. I recount my own experiencers along with my best advice to you. It won't be your "not so" season for long, so listen to this podcast to get insight on how to survive it!  "We look to others to be the example and they are in some cases, but you have to be careful because the brain will decide that that's the standard and thats where you should be in life and that may not all be true." Take the Phases quiz here: Become my VIP client here:
August 30, 2022
39. How I created a quiz similar to zodiac, and why!
Because of my new quiz, students are better informed about their current state is business & it makes it easier to see where they need to go. From my research, my audience falls into one of two phase (i just call them phase 1 or 2)   The new artist, The growing artist. Listen to this episode to find out more about why I decided to go this route for my lead magnet and how successful the quiz has been for both me and my clients.  Take the quiz here: Human Design: Become my VIP client here:
August 15, 2022
38. Are you feeling a shift in your priorities? Here's what to do.
Take it from me, shift when necessary. That's what I'll be chatting about in this podcast episode. Shifting your priorities as a beauty biz owner when you've been called to whether it feels good or not.  "It doesn't mean that the priorities you had before no longer exist, it just means a shift needs to happen momentarily for you to excel in THIS arena"  Tune in to this episode for advice on how to shift your priorities and have tunnel vision on your now!  Take the quiz here: Human Design: Become my VIP client here:
August 01, 2022
37. What Makeup Artists should learn from Beyonce's new release.
I have a theory that priming is going to increase the buy power and anticipation for this album. First she posts her vogue spread, then she releases mystery boxes (more convo around the album),... which we have no clue what's even in them. And now we have to wait until the actual album releases.  Beyonce is a genius, and I am going to break down why I think she's a marketing genius and what we should take from her new album release coming July 29th -- see even I'm pushing her marketing and she didn't even have to ask me to. Lol Im just excited!  Take the Phases quiz here: Become my VIP client here:
July 20, 2022
36. A Recession? what should beauty pros do?
A candid conversation with my good friend, retired hair stylist, and hairstylist coach, @jewelsdroppingjewels about the recession hitting the US. We talked about why the recession may be hitting beauty pros so hard, why there needs to be more focus on foundation when building a business, and how to prepare for the recession. We also debunk any myths, concerns, and uncertainties held by viewers and as seen on many people's instagram posts.   Tune in for this juicy and informative episode. Be sure to follow @JewelsdroppingJewels! 
June 29, 2022
35. Here's what I learned from my VIP celebrity client this weekend (plus some mistakes I made)
This is your reminder to stop allowing "mistakes" to ruin your ability to see your potential for the next level. Even the best of the best mess up but the difference is that you keep going! Trust that your good for it!  Join the waitlist for my BTM Mastermind: Apply for a 1:1:
May 23, 2022
34. How to make room for what you need in your next level
When your feet are planted in chaos, it's hard to see the sunshine. But it's not impossible. You just have to removed some of the chaos to let some sunshine in. Listen to my thoughts on creating room for your next level and being fluid in your bad days/thoughts? Also, is it pop a squat or cop a squat? or neither?
May 16, 2022
Ep 33. From Ruby Kisses Powder to Working with top Atlanta MUAs w/ April Cooper!
Want to here about one of my students experiences with growing her business, faces challenges and investing in a class with me? Want to know what its looks like after working with me? Well tune into this episode to here about my student, April of Make Them More as she discusses starting her journey at a beauty supply store and making her way to working with the top makeup artists in Atlanta. 
May 10, 2022
Ep 32. How to push through the feeling of unworthiness
Are you constantly telling yourself that you aren’t worth it? Are you having a hard time pushing through those negative thoughts? In this episode, I talk about a sure fire way to push through feeling like you aren't worth it.  Use the calculator to find out how many clients you need a month to hit your revenue goals:
May 09, 2022
Ep. 31 Remember that fearlessness you had when you started your business, yeah lets tap into that!
Remember how fearless you were when you started your business? Full of life and passion? Does it feel like its dwindling? Well tune into this podcast to hear me recount my fearless moments and how I practice fearlessness daily!
May 02, 2022
Ep 30. Why you're struggling to commit to the big goal
Welcome back! I'm breaking down why you might be struggling to commit to your big goals. I'm talking from personal experience too, so yall know it's real! Take a step back and figure out where you're trying to go, what it's going to take to get there, and what have you already learned in previous experiences that will help you in this journey!
April 26, 2022
Ep 29. Here is the #1 way to gain clientele
I'm keeping it all the way 100 in this episode. I always get the question " How do I gain clientele?" and here is my answer: your current clients! I break down the importance of nurturing your clients, and how they directly connect to future clients via a marketing standpoint!  "Love on your clients now, so your future clients know that they will be loved when they book you"
April 19, 2022
Ep 28. You have to challenge yourself into trust and confidence
Hey hey, Happy Money March and cheers to the third month of the year. I am so excited to be sharing my thoughts and learning experiences with you guys about my journey launching my eith week program for makeup just like you. Like all tasks as a business, they come with challenges and this episode is a reminder that you can overcome them and come out alive.  Key Points:  "This of your business like a Mario game and you have to get to the next level"  "You can't be afraid of the next level" "You have to figure out how to use the tools under your belt"  Click below to apply to to the Beyond the Makeup, 8-week coaching program.
March 06, 2022
Ep 27. Here's your reminder to stop focusing on the dollar
Your business has to transition out of surviving and into thriving, and to do that you need to prioritize confidence. You can't expect to change the narrative of your business if you don't change the habits necessary to get there. I know that this episode is going to hit home for so many of you, and I can't wait to hear your feedback! Click here to get access to the 8-week program that i'm releasing in a couple of weeks. 
February 24, 2022
Ep 26. Making executive decisions to pivot in the name of progress (Mastermind tour update)!
Hey hey! Now yall know I am the queen of transparency, but I get really transparent about my decision to cancel my 4 city Mastermind tour. The timing felt off, so I had to go with my gut, and face change head on" Quotables: "I had to remind myself that I was safe"- shout out to @AllergictoHourly on twitter "I could reassess the situation and decide to move forward half ass..." -Shout out to @Cheriebeauty_ "You have the power of choice" "We are human"
February 08, 2022
Ep 25. I'm hosting a $37 live training!
The Makeup industry is a $18 billion dollar industry and you deserve to capitalize off of it! Join me for an international live webinar on February 13th at 11am EST. Whether you are just starting, have some experience, or have been doing this for years and your ready to scale your beauty biz, this is for YOU! In this webinar, we'll discuss how to scale your business from being under-served to undeniable. We'll talk about how I successfully did just that with my beauty business, including everything from what makes my offers so irresistible and profitable, to online courses, to perfecting my craft. In this webinar, you'll learn: How to thrive in an "over-saturated" industry How to get in front of those "underserved" customers (without really trying!) Why going from $65 to $5,000 is actually easier than you think If you're anything like me, it's no secret that you're sick of being under-served and underutilized. Doesn't it feel awful thinking about what your business could achieve if you were able to just replace all the blood, sweat and tears with an automated system that made you money while you slept? Learn how to master the steps to scale your business from being under-served to undeniable.
January 30, 2022
Ep 24. Clarity is the answer to scaling your beauty business to the next level
Hey Hey! And welcome back to a new episode of Between the Beat Podcast. I spend the next 30 minutes giving you the real on having clarity, scaling your beauty biz, and having a framework. It's time you buckle down and get rid of those smoke and mirrors so that you can clear the path forward for your beauty biz. Enjoy the episode!  Click here to use the MUA Rate Calculator to calculate your rate based off your expenses.  Click here to Register for the Mastermind for MUAs, so that we can build the plan for the beauty biz of your dreams. 
January 25, 2022
Ep 23. Special guest, Jhazmin Thomas, fearlessly, secures 4-figure weddings and helps makeup artist do the same!
Special guest, Jhazmin Thomas, ventured into makeup as a pick-me-up after having her beautiful baby girl. Little did she know that he affinity for beauty would spark into a full blown career in servicing women from all across the country. Listen to this amazing episode where Jhazmin and I chat it up about creating the beauty biz of her dreams.  Key Points: "I don't know where that sound came from, but i know I have to move my feet" "I took instagram feature, like reels, o my advantage" "I'm giving you some substance" "Willing and dealing with people will always cause a headache" "Since i'm taking this seriously, I said let me do a bridal campaign"  "You can't take a class with someone and expect your business to be like theirs" Registration for Houston, New York, and the DMV Beyond the Makeup Mastermind is now open and will be closing soon. 
January 20, 2022
Ep 22. How Imani Barnes scaled her beauty biz, pushed through fear, and became the sought after makeup artist she planned to be.
Hey guys! Enjoy this very candid and friendly conversation with my student and friend, @imanibyinfluence. She is the owner and operator of Glitter and Glory enhancement bar. She has worked her butt off after moving to a new city and state to build the business of her dreams in only two years. Listen to what it's like to bring your plans to life no matter the obstacles.  Key Points: "I I had to create a level of stability first" "Clarity was such a huge buzz word for em" "I'm so much more comfortable with getting the results that I want, so it's easier to go for it" "... I wan to give people something they'll want to come back for" Registration for my Houston Mastermind is now open.
January 14, 2022
Ep 21. "Best investment i've ever made for my business" ft. Chelsea Cotton
Come listen in on this chat with Mastermind Alumni Chelsea Cotton, owner of Chelsea Cotton Beauty, as we talk about her 2021 journey. We also talk about her experience working with me, the exponential growth in her business, and what 2022 looks like for her.  Key Points: Stay the course. Invest when you know what direction you want to go in, but don't know how to get to the destination. Write down what you want to achieve, so you reach those goals. Get better models to upgrade your content.  You need someone else to see the vision so that you can go above your own expectations. Keep products in your kit that your clients can't get from the drug store to up the luxury client experience.  "God just been looking out for your girl." "I want people to do right by me, so I do my best to do right by people." "I didn't get these same opportunities when people were paying me $75." "I know my makeup is good to the point where I can charge $150" Registration for my Houston Mastermind is now open. 
January 06, 2022
Ep 20. Purpose as big as MT. Everest
Happy Holiday's Between the Beat Gang!  This episode is full of inspiration, motivation, and is sure to put some fire under your a** for the new year!  Movie Reference-- 14 Peaks: Nothing is Impossible on Netflix  Join the waitlist for the Mastermind Tour by texting "Beyond the Makeup" to 8884740113 Apply to 1:1 by clicking here
December 26, 2021
Ep 19. How ego can stop you from making sh*t happen
Hiii, We are back and I really missed you! I have been so busy and finally got a chance to record. Here is an episode about how entrepreneurship requires you to just do the work and stop being so hard on yourself.  Takeaways:  1. Do the work  2. Read the room with your audience (whats working vs whats not) 3. Challenge yourself to see "it" through  We are going on tour and tickets are available now for Houston and NYC:  Join the Membership here:
December 16, 2021
Ep 18. Your destiny still requires action
Join -
September 25, 2021
Ep 17. Focus on what you're doing right
In this episode I break down my recent coming to Jesus moment. I had been trying crack this code for a few weeks and I finally did. I know this will help you in your beauty pro journey.  Lessons to learn: 1. Perfectionism leads to being unfulfilled.  2. You have to pop your shit to remember your confidence.  3. You are being unfair to your business if you are always focused on flaws.  Focus on what you're DOING, and then what you're doing right! 
September 15, 2021
Ep 16. If an idea fell from the sky, what would you do with it?
Millionaire MUA Academy is open for enrollment; Brayah Chanai (Brand Stategist) - @brayahchanai on instagram! Million dollar question: if you could do anything in this would, would you do it?
September 08, 2021
Ep 15. You’ll never know if the grass is greener if you don’t go look.
This episode was so good and passionate that I’m about to go listen to it myself lol. Key takeaways: 1. Stop waiting to move if you’ve been dreaming about pivoting 2. You stop your blessings when you stay stuck 3. Put your best foot forward to ensure you’re making the best decisions to move in the right direction.
August 18, 2021
Ep 14. Fake confidence until it's real AF
In this episode of Between the Beat podcast I talk about how the podcast was done on a whim. I wasn't sure what I was doing and at the end of the the day.. time, effort, and learning is what really set the tone for my confidence 14 (technically 16) episodes later.  Keys:  1. Allow yourself to be confident over time instead of all at once.  2. Be open to newness and new opportunities.  3. Doing the work + confidence = confirmation and alignment. 
August 11, 2021
Ep 13. How to pivot from Makeup artist to Educator, major advice!
We need more MUAs to be educator and confident ones at that! In this episode I talk about what it was like for me to transition from servicing clients to serving my students.  Hot Gems: 1. Being an educator gives you a new super power of encouraging other makeup artist and being a force in their MUA journey. 2. Education allows you to rest your feet and get from "behind the chair".  3. Be ready for your pivot; it's going to hit fast but as long as you're ready.. you're gucci! 4. Write down a plan for at least 6 months. 5. Write down your process and consider explaining why you do certain things in order make teaching easier.  6. Provide value for your audience. 7. Invest in your community. Links: Join the waitlist for Summer School: Purchase Claim your Calling (digital): Purchase Claim Your Calling Pink Version (Printed): Book your 1:1:
July 15, 2021
Ep 12. Free only gets you so far, sis!
Quick wins are great, but we said we were in this for the long haul, right?   Here are some key takeaways from the show: 1. High risk, High reward .. and when you play your cards right, that reward can be even higher. 2. Free information isn't enough to get you over stumps. 3. Paid trainings help make the process easier for you and your clients by increasing productivity and performance.  4. Paid trainings reduce uncertainty. Links: Join the waitlist for Summer School: Purchase Claim your Calling (digital): Purchase Claim Your Calling Pink Version (Printed): Book your 1:1:
July 14, 2021
Ep 11. Intentional Optimism vs Naive Optimism
Keys from today's episode: 1. Move with a purpose. 2. Move with excitement. 3. Learn more about yourself to figure out what you want for now and for the future.  4. Intentional Optimism allows you to invest wisely! Links: Join the waitlist for Summer School: Purchase Claim your Calling (digital): Purchase Claim Your Calling Pink Version (Printed): Book your 1:1:
July 13, 2021
Ep 10. Steps to avoiding burnout in your MUA business
Burnout happens sis, but have you thought about prioritizing yourself and moving with intention so that burnout doesn't happen so fast?  Key takeaways:  1. Celebrate yo'self! you deserve it.  2. Accept the elements of the process.  3. Do the work, and stop allowing procrastination to have you in a full nelson. 
July 02, 2021
Ep 9. Reintroducing your MUA business to social media
The answer is JUST DO IT, but with strategy. Create a plan to get you through thirty days of content.  1. Prioritize model sessions. 2. Prioritize your audiences wants by doing polls.  3. Prioritize your businesses needs by setting achievable goals. 
July 02, 2021
Ep 8.What I learned after 5 years in business
5 years later and it honestly feels surreal. I have learned so much over the years, and I am super proud to share them with you as a reminder to keep going. You are your biggest cheerleader and you have so much power to really take your business to the amazing heights. You are such a rockstar! I hope you enjoy this episode! 
June 18, 2021
Ep 7. Faith is always in action sis!
Keeping believing so you can keep working 👏🏽 1. Faith has to trump your fears. 2. Lean into your fears in order to conquer them. 3. Tell that voice in your head that she can’t tell you want to do because she doesn’t work here anymore!
June 11, 2021
Ep 6. The truth about setting your rates
You started this journey for the passion, and not for the money... but now the money is HERE, sis! So boss up, do the work, and charge the rate*.  Key points:  1.What to consider when setting your rate.   2. What's holding you back from charging your rate.  3. Why tiered rates can be confusing and lead to you getting less coin.  Enjoy!
June 08, 2021
Ep 5. Perfection is Fiction.
In this episode, I talk about how perfection is not real, but hard work is.   Key points:  1. Perfection stunts your growth.   2. Perfection and comparison are cousins.   3. Living in abundance and confidence is the way to beat perfectionism. Links: Join the waitlist for Summer School: Purchase Claim your Calling (digital): Purchase Claim Your Calling Pink Version (Printed): Book your 1:1:
May 31, 2021
Bonus - A moment to be proud of you!
I wanted to use this bonus episode as a reminder to you guys to be thankful for the skill you've been blessed with. A reminder that you have to focus on what you do have instead of what you don't have. I am reminding you guys, but this is also a reminder to myself. A reminder that I am just like you, I experience life like you, and I have to snap myself out of negative thoughts the same way.  thank you all for always supporting me and showing up in every capacity. Thank you for trusting me. Lastly, thank you for being proud of you. 
May 22, 2021
Ep 4. Being uncomfortable is good too ft. B Gandy
In this episode B. Gandy and I discuss a situation that happened for us that led B to a very uncomfortable state in her business, and how she was still able to prevail no matter the circumstances. B has a very special place in my heart and it was only right for me to interview her for this episode because she's such a winner. She knows how to make the easy decisions, the hard decisions, and she keeps pushing, which are all the things I love about her. I hope you guys enjoy this episode!  Key Points:  1. Making decisions is apart of entrepreneurship.  2. Sometimes you will be made uncomfortable in order to grow 
May 21, 2021
Ep 3. Showing up confidently on social media
In this episode I talk all about: 1. My current struggle with showing up on social media as a coach.  2. Ways to combat your "stuckness" as an MUA 3. The comparison train and how it goes against growth.  Thank you for tuning in!
May 14, 2021
The only imposter is Imposter Syndrome
In this episode, I'll be discussing imposter syndrome and how it had me in a full nelson/ chokehold for a solid year. I'll also be talking about how I walked myself into imposter syndrome and how I walked myself out of it.   Key points:   1. Your mindset change takes time, but you have to be putting in the work.   2. Even the people you look up to experience imposter syndrome  3. You will be tested in your entrepreneurship journey and you can't allow those crippling thoughts to tell you that you aren't ready, when you are! Links: Join the waitlist for Summer School: Purchase Claim your Calling (digital): Purchase Claim Your Calling Pink Version (Printed): Book your 1:1:
May 07, 2021
Exposure is Overated.
In this episode, I'll be discussing our love for exposure when it relates to celebrities and why I think it's overrated.  Key points: 1. You brand is important and you have more power than you think.  2. Celebrities are great, but they should not have control over who books you and who doesn't. 
May 04, 2021
Introduction to Between the Beat!
Between the Beat is a podcast dedicated to MUAs who are ready to soar in the beauty industry. For Makeup Artists all across the world who love a good confidence boost, advice here and there, or a good laugh. I am your host Terri Watson and I am here to remind you of your own power! Join me for Season 1 of Between the Beat podcast! 
May 03, 2021