Between Two Servers

Join us today with Sonia Couto, Managing Director of Konverge, and with our guest, Kunal Singh, Marketing Manager of Konverge. Sonia and Kunal discuss the evolution of marketing and answer questions about marketing in the tech industry. This episode was taken from a recorded live on June 2022.

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In this episode of Between Two Severs, we bring a warm welcome back to Rosa Hoffman, CEO of Decisioning IT! This time, Sonia Couto, Managing Director of Konverge, and Rosa Hoffman discuss the challenges and steps when scaling a startup. This episode was taken from a recorded live on April 2022.

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To celebrate International Women’s Day, we are joined by Sonia Couto, Director of Konverge, and Christine Billinger, Director of Product Management. Both with over a decade of experience in the tech industry, they are here today to talk further about Women in Tech. This episode was taken from an Instagram live recorded earlier in March 2022.

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Some businesses use mobile apps for marketing and general brand recognition, but there are many other reasons why existing businesses need mobile apps.

Retail businesses for example might use mobile apps as a means to provide their loyal customers with discounts, coupons, and other incentives. Similarly, shops could let customers browse their online inventory or even place orders directly through an app helping improve the overall customer experience.

This mini-episode of Between Two Servers discusses some of the non-obvious reasons why businesses need mobile apps.

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Software development is difficult for any company. Right from the earliest stages where companies need to decide what platform they are targeting to later stages when they are working on building a Minimal Viable Product (MVP) that can be tested in the field, different challenges exist.

No matter if you are a small startup or one of the giants in the industry, software product development can be a complex process to navigate and one that requires specific skills and knowledge.

This mini-episode of Between Two Servers discusses some common issues that startups have when it comes to software product development and what they need to do in order to tackle these problems head-on.

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In the latest episode of Between Two Servers, Sonia spoke with Roxroy Clayton - Konverge's Development Manager - about the Role of Quality Assurance in a Custom Software Project. 

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In the world of business and custom software development, a small, seemingly insignificant factor can be the propeller that gets you ahead of the competition. It’s no surprise that the competition for attention, usability and good design has gotten steep as consumers are ever more demanding with their money and more scrupulous overall where it ends up. No matter how good your product is, if your website is slow, and your software unmaneuverable, it won’t be noticed. This mini-episode of Between Two Servers goes over Custom Software Development in a Nutshell.

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In the latest episode of Between Two Servers, Sonia spoke with Roxroy Clayton - Konverge's Development Manager - about the importance of Business Analysis as a Service and how it can leverage a custom software project for success.

The first step in building excellent custom software that doesn't go over budget is getting a Business Analyst to make a full analysis of your software project, and creating the documentation needed for a successful software project. This mini-episode of Between Two Servers talks about Business Analysis as a Service and what a Business Analyst can do for you and your business. 

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Melanie Ewan, Co-Founder and Managing Partner of Volition spoke with Sonia Couto about Volition, how the company has pivoted in the last year, difficulties of owning a startup, gender roles in tech and much more in this exciting conversation.

You can find Melanie and Volition right here: 

In this episode of our new podcast, Between Two Servers, Konverge's marketing team discuss how they've changed their marketing strategy throughout this time and how they maintain a level of creativity in their strategies.    

They'll be discussing how they've adapted to this new way of working, maintaining their team dynamic from home, what their creative process looks like and much more in this incredibly insightful episode for marketers.

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Co-ops are essential to our commitment to the wider community by allowing us to share our cumulative knowledge and expertise that we have amassed over the years as well as providing us with the opportunity to learn from the skills they bring to Konverge.

We'll be speaking with one of our co-ops, Julia Gorbatsevich. We’ll be talking about how her experience as a Quality Assurance Tester will help her in the future, what it’s like being a co-op at Konverge as well as what advice she’d give to other co-ops.

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Director of Konverge, Sonia Couto and Karan Dholakia, Social Media Content Producer and Videographer will discuss being creative out of the office, how being physically apart from team members has affected the way we’ve worked as well as some of the challenges in creating B2B content, especially coming from a B2C background. This recording was taken from an Instagram Live broadcast on May 15, 2020.

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When it comes to any project, Project Management is an integral part of any process. Figuring out where all the moving parts go, how to structure a project and where to focus the team’s energies on are all huge considerations.

This episode was taken from an Instagram live recorded earlier in May 2020. 

Sonia, the Director of Konverge had a conversation with Madhur, Konverge’s project manager about how he gets the best out of his team, how he manages to juggle multiple projects, what it means to be a project manager and what it is about being a project manager that he loves so much.

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Welcome to Between Two Servers, Between Two Servers is the podcast that doesn’t actually take place between two servers but talks about everything that exists between two servers.

The idea of Between Two Servers came from the need to want to share the knowledge that we at Toronto-based software developer Konverge have amassed over the years. Whilst our company has been around for well over 26 years, we’ve no sign of slowing down and wanted to bring you along on our journey.

We’ll be talking with industry experts and talented individuals who have been around long enough to see significant growth and change as well as a local panel of experts who are incidentally, also part of the team. You’ll hear about the way we work, how we’re continually adapting to this ever-changing tech world and much much more.

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