Have you ever wondered what a fashion publicist does? Who those gorgeous gorgeous girls standing at the doors of fashion events with iPads and headsets are? If all those things you've heard about 'PR girls' are true? In today's episode of Biased, José and fashion publicist Gregory Werbowsky discuss the magic of fashion public relations.

Gregory and I discussed all things fashion PR including myths and misconceptions on what a publicist is and what they do, how can brands navigate social justice, and what the present and future of fashion PR are. We also talked about how he approaches different clients, his 'big break' and career journey, and tried to answer the ultimate PR question: is all press good press?

Gregory has been in the industry for over a decade, working in Fashion PR, Events, and Celebrity Relations. He's held director-level positions at top PR firms as well as senior-level in-house positions. Some of his clients included Bode, Edie Parker, Loeffler Randall, and others. Fed up with the big agency model and looking to give emerging designers a well-rounded level of attention, he Co-Founded Loft Creative Group, a creative and communications agency, where he is Head of Public Relations. Some of his current clients include Christopher John Rogers, Elena Velez, Gypsy Sport, and PH5.

Follow José on Instagram: @eljosecriales

Follow Gregory on Instagram: @gregorywerbowsky

Check out Loft Creative Group: @loftcreativegrouppr

On Fashion Media and Writing About Fashion with Mario Abad

biased with José Criales-UnzuetaBy Jose Criales UnzuetaJun 15, 2021