Big Brander Journey with Dana Ohana

Using a strong headline can help you significly to increase exposure and engagement.

People are exposed to so much content, your headline is one of the things that going to help you to stand out.

One of the tips I'm sharing in today's episode is on the use of keywords in your headline, also what it my little trick to write strong and compelling headline.

If you want to learn more about the topic and to check out my marketing and strategy course, or book your 1-on-1 session or check out my online learning academy:

Hooking your audience on social media is crucial for capturing their attention and keeping them engaged with your content. 

In today's episode I'm sharing 7 effective ways to hook our audience:

• Start with a Strong Visual
• Use Compelling Headlines
• Thought-Provoking Questions
• Leverage Emotions Such as Humor 
• Use Storytelling
• Utilize FOMO (Fear of Missing Out)
• Create Interactive Content

Cleaning your email list is crucial for maintaining the effectiveness of your email marketing campaigns and ensuring that your communication efforts are reaching the right audience.

In today's episode I'm sharing 5 reasons why cleaning your email list is important:

• Improved Deliverability
• Cost Efficiency
• Higher Engagement Rates
• Compliance with Regulations
• Accurate Analytics
  

Are you using AI designs for your content?

As content creators we know how important it is to choose the right image, the one that will stand out, the one that will catch our audience attention.

In today's episode I'm sharing the top benefits of using AI design for our social media and other marketing tools content.

Here are the benefits:

• Easy to use. 
• Increased Efficiency
• Create creative designs. 
• Improved Personalization.
• Cost Reduction.
• Upgrade your brand looks and feel.
• Provide you a wider range of images to use.

When looking on marketing your business it is very important to make sure you are doing it the easy way, which mean the right way..

But what is the right way?

In today's episode I'm sharing some of the top don'ts and do's you should pay attention to when looking on marketing your brand.

For every don't I'm sharing the do which you should follow, because this is going to help you grow your business and build a strong brand by making your marketing easy to do.

Are you using ChatGPT to market your business?

What does it even mean ChatGPT and how we can use it the right way to help us market our business?

In today's episode I'm speaking about the difference between Google search to ChatGPT and what does it even mean.

What is the best way to use ChatGPT, how we can use it to find content ideas, to help us start writing our content and to validate the points we were thinking to speak about.

As well, why it is super important to make sure we are not just copy paste the content that it generates us.

If you want to learn more about the topic and to check out my marketing and strategy course, or book your 1-on-1 session or check out my online learning academy:

When building a business / brand having patience is key!

The question is... How much patience you've got...

Maybe a bit? A lot? Or maybe not so much?

I know that if I looked at my journey, in the beginning of the business I barely had patience, I wanted things to happen now!

But life showed me that this is not how things works...

That if we do things the right way then everything will full into place at the right time, at the right rhythm.

If you want to learn more about the topic and to check out my marketing and strategy course, or book your 1-on-1 session or check out my online learning academy:

It is time to make a shift in the way we see marketing, the way we do marketing is not as it used to be.

That is why in today's episode I'm explaining about the difference between traditional marketing vs. modern marketing.

How we moved from direct sales to soft sales, the move from feeling uncomfortable from the situation to build something that is based on creating an emotional connection with our audience.

If you want to learn more about the topic and to check out my marketing and strategy course, or book your 1-on-1 session or check out my online learning academy:

Want to learn how you can build your brand in just 3 minutes a day?

This episode is for you!

Before you get there you first need to focus on your brand foundation:

1. Define your business strategy
2. Find the right audience to focus on 
3. Have a clear message
4. Have a unique style which is your brand identity 

Once you have solid foundations for your business all you need to do, every day for 3 minutes only is to:

• Create a strong online presence in the right places / platforms
• Be consistent
• Measure and analyse the data and follow the results

Remember that brand building is an ongoing project and it takes time!

And that the most important part is to focus on building relationships with the right audience.

If you want to learn more about the topic and to check out my marketing and strategy course, or book your 1-on-1 session or check out my online learning academy:

I get asked a lot: do I still need to have a website for my business when I mostly use social media to promote my business?

My answer is: YES.

In today's episode I'm sharing why you should have a website and how it can help you grow your business.

For example, how it can help you to build credibility and to improve your online presence.

If you want to learn more about the topic and to check out my marketing and strategy course, or book your 1-on-1 session or check out my online learning academy:

In today's episode I'm sharing what is the difference between corporate marketing versus small business marketing.

What are the things we should copy paste and adapt from corporate and what are the things that are no right for us as small biz owners.

Here are 5 points I'm going to speak about that makes the difference between marketing in corporates to small business:

If you want to learn more about the topic and to check out my marketing and strategy course, or book your 1-on-1 session or check out my online learning academy:

Do you have an elevator pitch for your business?

Do you know how to present yourself and what you do in 30 seconds? 

How to create curiosity so the other person will want to hear more about your product / service?

In today's episode I'm sharing actionable tips to help you create elevator pitch for your business.

Follow my tips and practice on your pitch and once you are ready feel free to share it with me for free feedback.

If you want to learn more about the topic book your 1-on-1 session or check out my online learning academy.

How much does your audience knows about you? 

Are you sharing with them things from your personal life?

In today's episode I'm speaking about why it is important to share things from our personal life. How it can help use to build a personal connection with our audience and how much is good or too much.

Sharing about our personal life can help us build connections with our audience which going to help us build our brand, but it is also important to remember that oversharing is also not so good, we need to find the right balance, the one that is right for us! 

If you want to learn more about the topic book your 1-on-1 session or check out my online learning academy.

How many times a week are you posting? Maybe on a daily basis or few times a day?

In today's episode I'm sharing my believe on how often you should posts, when it's too little and when is it too much. 

I'm speaking about what are the things you need to know before making any decisions, because it is important to understand what is right for your business since we tend to do what others are doing cause we think that this is the right thing, but is it really? 

There is no such thing as a winning formula, there is what is right for you! For your brand, for your audience! 

If you want to learn more about the topic book your 1-on-1 session or check out my online learning academy.

Do you know how much you should share and what is the right way to expose your brand without making it feels like you are over selling?

People don't like direct sales anymore, we skip those profiles and brands, we want to get to know you first.

Remember that people buy from people, from those who they built relationship with and trust.

In today's episode I'm sharing about how much and how should you expose your brand so that it doesn't look like a direct sale.

If you want to learn more about the topic book your 1-on-1 session or check out my online learning academy.

Welcome to Big Brander podcast with Dana Ohana, the place to become a big brander, here I’m going to simplify social media and brand building to help you in your journey as entrepreneur. Learn how to create brand awareness and grow your business by generating relevant leads by using different marketing tools.

If you are using Instagram but not achieving the results you are looking for this episode if for you! 

In today's episode I'm sharing 5 actionable tips to help you improve your Instagram BIO, this will help you to increase exposure and through that to improve engagement by reaching out to the right audience. 

• Use your username to explain what you do
• Add location if you have a local business
• Add 2-3 hashtags
• Add a call to action
• Add a link even if you don’t have a website, it can be for social media platforms

If you want to learn more about the topic book your 1-on-1 session or check out my online learning academy.

Are you using LinkedIn for your business? 

Are you attracting the right connections to help you grow your business?

In today's episode I'm sharing tip on how to improve your LinkedIn profile, how to use your profile to attract the right connections which going to help you to grow your business by using this platform. 

• Choose the right profile pic
• Add relevant cover image
• Add a location if relevant for your business
• Update your about to what you do at the moment and improve your headline
• Be strategic with your endorsed skills
• Ask for recommendation
• Open your profile as a service provider
• Make your profile public

If you want to learn more about the topic book your 1-on-1 session or check out my online learning academy.

Are you looking on positioning yourself as an expert in what you do?

In today's episode, I'm sharing 3 ways to help you position yourself as an expert on social media.

By positioning yourself as an expert in what you do on the different social media platforms, you are going to build a strong online community around your brand.

• Create educational content on the right platforms
• Stay up to date and keep on educating yourself
• Be consistent 

If you want to learn more about the topic book your 1-on-1 session or check out my online learning academy.

Welcome to Big Brander podcast with Dana Ohana, the place to become a big brander, here I’m going to simplify social media and brand building to help you in your journey as entrepreneur. Learn how to create brand awareness and grow your business by generating relevant leads by using different marketing tools.

On today’s episode I’m sharing tips on how you can improve your visibility. 

To start ask yourself if you showing up or not so much and if not why is it because of fear and maybe feeling overwhelmed with social media?

aThen remind yourself that if you have time to scroll it means you have time to create! 

Follow my 3 tips to help you improve your visibility on the different social media platforms. 

If you want to learn more about the topic book your 1-on-1 session or check out my online learning academy. 

What are your biggest fears that are holding you back in life and preventing you from doing things that are outside of your comfort zone?

We all have fears that are holding us back, the question we need to ask ourselves is how we can get the courage to overcome them? 

In today's episode I'm going to share with you tips to help you find your courage, so you can push yourself to do more things that are outside of your comfort zone. Tips that I follow all the time, whenever I feel a fear that can hold me back from moving towards success. 

What helps you to find the courage? 

What push you to do things that are outside of your comfort zone? 

If you want to learn how to look at your numbers and analyse them reach out to me and book your 1-on-1 session and check out my online learning academy.

Would love to connect with you on my other social media, I share there more tips so feel free to reach out with questions:

Do you have a strong online presence?

What does it actually mean and why do we need to work on it? 

In today's episode I'm going to share what I think about the meaning of online presence and what does it mean to have a strong appearance.

If you want to learn how to look at your numbers and analyse them reach out to me and book your 1-on-1 session.

Would love to connect with you on my other social media, I share there more tips so feel free to reach out with questions:

This is one of the biggest marketing common mistake that most business are making, which is not knowing and understanding the numbers! 

How many of you are familiar with their business numbers? 

And no I'm not referring to the numbers your share with your bookkeeper! 

How many are you checking your social media numbers? Website? Newsletter? Paid marketing? etc.

Are you just checking them or are you analysing them and making the right changes after you learn them?

In today's episode I'm speaking about the importance of knowing those numbers and what you can learn from them, and how you can use them to grow your business.

 If you want to learn how to look at your numbers and analyse them reach out to me and book your 1-on-1 session.

Would love to connect with you on my other social media, I share there more tips so feel free to reach out with questions:

In today's episode I'm going to speak about another common mistakes different businesses tend to do, which is holding them back from growing the right way.

One of the most common mistakes businesses tend to do is trying to be everything to everyone, they are trying to reach out to as many as possible thinking this will being the best outcome. In reality the opposite is true, instead of helping us to grow we miss out other opportunities which are more accurate for us, for our business. 

If you want to learn how you build and grow your database, how you can make the most out of it, reach out to me and book your 1-on-1 session.

Would love to connect with you on my other social media, I share there more tips so feel free to reach out with questions:

We all make mistakes and that is the beauty in marketing, cause every mistake can just help us to move one step forward when building a business, building a brand. 

In the upcoming episodes I'm going to speak about the different common marketing mistakes most business tent to follow.

The first one is one of the biggest mistakes and it's the expectation for magic solutions, that we will go viral in a second and from here we are going to be at the top, generate leads and grow our business. But does it really works like this? 

The answer is.... 

NO!!!! 

There is no easy quick solution, there is no winning formula there other things you need to do first, to learn what all you need is to listen to this episode. 

If you want to learn how you build and grow your database, how you can make the most out of it, reach out to me and book your 1-on-1 session.

Would love to connect with you on my other social media, I share there more tips so feel free to reach out with questions:

Do you have database? 

Are you seeing any results from working with database?

In today's episode I'm hosting Erez Eltawil, Head of EMEA Region, Marketing Operations Specialist, SR Pro Marketing.

Together we speak about what are the best ways for you to manage your mail list, how to use your database to grow your business and build your brand. 

We share how you can make the most out of your database and other tips, such as how many times a week you should send your newsletter.

If you want to learn how you build and grow your database, how you can make the most out of it, reach out to me and book your 1-on-1 session.

Would love to connect with you on my other social media, I share there more tips so feel free to reach out with questions:

How many times things happened on your day to day life that put your business on hold? 

We all have days or weeks or even more that nothing goes as we planned, things are just happening in our life which get us to invest less time and effort into our business. But how can a business grow in times like this? 

In today's episode I share from my personal life how I still grow my business during those hectic times, how I overcome those challenging times and still keep on building a strong brand.

If you want to learn how you can do so reach out to me and book your 1-on-1 session. 

Would love to connect with you on my other social media, I share there more tips so feel free to reach out with questions:

If there is something I've learned during my journey as entrepreneur, is that we need to stop being so hard on ourselves.

We need to learn to forgive ourselves, nothing is perfect so why do we also expect us to do everything at the perfect time and way...

Would love to connect with you on my other social media, I share there more tips so feel free to reach out with questions:

Marketing can be very simple, especially if you follow the basics.

In today's episode I'm sharing few tips to help you fix your marketing just in few days.

Those tips are based on common mistakes most small businesses make all over the globe. 

Would love to connect with you on my other social media, I share there more tips so feel free to reach out with questions:

In the upcoming episodes I'm going to teach you how to do X in less than 3 minuets.

In today's episode I'm going to give you tips and teach you in less than 3 minuets how to build an email list from scratch. 

How by following few simple steps you can build email list and grow your database, which is going to allow you to reach out to more people in less time and effort. 

Would love to connect with you on my other social media, I share there more tips so feel free to reach out with questions:

We are all using social media to grow our business, to build our brand but are we using it the right way?

Are we making the most out of those different social media platforms? 

In today's episode I'm sharing some of the top do's and don'ts to help you get social media to work for you and not the other way around. 

I'm sharing some BIG NO NO NO that lots or businesses are doing, which is preventing from them to see growth on social media. Those mistakes are holding them back from building a strong solid brand, they are preventing them from converting followers to clients. That is why I share after each don't what need to be done.

Would love to connect with you on my other social media, I share there more tips so feel free to reach out with questions:

Do you know what does it mean organic marketing?

In today's episode I'm going to teach you more about organic marketing:

* What does it mean?

* How you can use it to grow your business? 

* How you can use it to build a strong brand 

Organic marketing is all about building relationships, that is why it is important to define your organic marketing strategy and follow it.

Would love to connect with you on my other social media, I share there more tips so feel free to reach out with questions:

Have you find the right balance between your work life to home life?

Are you working hard or working smart? 

In today's episode I'm sharing tips about finding the balance that is right for you.

We tend to think that the saying 'less is more' means that if we do less so we earn less, so the opposite is true!
Doing less can also mean that you work smart, you work strategically and this way you can earn more and work less and for that to work you need to find the right balance for you.

Would love to connect with you on my other social media, I share there more tips so feel free to reach out with questions:

On which social media platforms are you active?

We tend to be in different platforms just because they are popular or because someone recommended us, but do we really need to be there? 

So how can you know what to choose? 

Follow my 4K method to help you find the right social media platforms for your business. 

Follow me on social media for more tips and to reach out with questions:

When was the last time if ever that you wrote down your key strengths and weaknesses? 

You need to remember that you are the brand, you need to get to know yourself as much as you can.

You need to learn what are the things you are good with and what are the things you are not so good with. 

You need to learn what you can and should empower and highlight, versus what do you need to outsource or work on so you can see any type of improvement. 

Invest time and effort in getting to know yourself.

Make a SWOT analysis report about yourself, use the knowledge from there to help you grow as individual and on the professional side.

Follow me on social media for more tips and to reach out with questions:

What's your story?
When was the last time you told it and to who? 

We all have a story, every thing we are going through in our life is part of our story, it's another page or chapter.
As entrepreneur it is important to connect to our story, first for ourselves and second for our audience.
Sharing our story, or at least part of it with out audience will allow us to build connections with them, which is going to help us build relationships with them and in time to gain their trust.

In today's episode I'm sharing part of my story, how it helped me to get to where I'm today.

What is your story? Share with me and with your audience. 

Follow me on social media for more tips and to reach out with questions:

With the way we market our business today we need to be more and more true to ourselves, because if we are not being authentic our audience can smell it from a mile. That is why when building a brand we first need to get to know ourselves, who are we, connect to ourselves. When connect to ourselves we can connect to our audience and they can connect to us, which is the key for building a strong online brand that is going to be here for the long run.

Follow me on social media for more tips and to reach out with questions:

Are you consistent with your business? On your social media? 

By being consistent you can grow grow your business, it will help you to stay focus as well to build a strong relationships with you audience, cause if you are not consistently there for them so why should they trust you, right?

Follow me on social media for more tips and to reach out with questions:

If me as your audience going to look at your content would I understand what is your key message?

This is one of the most important things in your business, in the process of your brand building. 

Define your key message and use it to build connections with your audience, by doing so you can build relationships with them and gain their trust. 

In this episode I'm going to share with you tips to help you define your business/ brand key message. 

If you are not sure how to define your key message just message me :) Here or on my other social media platforms. 

Follow me on social media for more tips and to reach out with questions:

Some can think that there is no connection between brand building tips to tips about our journey as entrepreneur, but there is a huge connection! You are the BRAND! What you are going through in your journey as entrepreneur is impacting your brand >> impacting your business. That is why it is very important to invest not only on the the "dry" part of marketing but also on the personal development side to help you market your brand better.

Follow me on social media for more tips and to reach out with questions:

Are you struggling with your content creation on social media?

I want to share with you 4 different content strategies to help you have more structure and stay focused with your content.

Follow me on social media for more tips and to reach out with questions:

Do you have a business plan? Marketing & strategy plan? Are you planning your content? 

In today's episode I speak about why it is important to plan and do we need to plan everything in order to succeed in life and with our business. 

One of the most important parts of your business foundation in building a community for your audience.

In this episode you will learn why it is important to build a community and how to build one.

You will learn how building relationships with your audience can help you in building community around your brand.

Follow me on social media for more tips and to reach out with questions:

One of the most important parts of your business foundation in your audience.

Do you know who is your target audience? 

In this episode you will learn why it is important to know who they are and how to define them.

Here is a link to my free questionnaire to help you define your target audience:

Welcome to Big Brander new podcast :) 

In each episode I will share tips and tricks to help you build your own online brand by social media. 

In the upcoming episodes you will learn about what you need to have in your business foundation.

The first part is having a business strategy which is the big plan, what is the bigger picture? 

Follow me on social media for more tips and to reach out with questions:

Do you know what's your WHY? 

I've noticed recently the most people think they know their WHY, but when they start talking about it I realise that they are really far from knowing it. In this podcast I share how you can find your WHY and what is mine :) 

Welcome to Real women. Big successes. the place for you to hear stories from amazing female entrepreneurs.

They speak about their brand and on their journey as entrepreneur, the good and the bad, successes and failures.

In today’s episode I’m hosting Jennifer Hattingh from Beltza Lingerie.

Join us to a fascinating conversation about her journey and hear what’s her “WHY”, and on the way get some interesting tips to help you in your journey.

To learn more follow Jennifer on her social media platforms:

Welcome to Real women. Big successes. the place for you to hear stories from amazing female entrepreneurs.

They speak about their brand and on their journey as entrepreneur, the good and the bad, successes and failures.

In today’s episode I’m hosting Fiona Francesca Juan from Juan Herbal Health and Healing.

Join us to a fascinating conversation about her journey and hear what’s her “WHY”, and on the way get some interesting tips to help you in your journey.

To learn more follow Fiona on her social media platforms:

Welcome to Real women. Big successes.

Join me to hear stories from amazing female entrepreneurs who is sharing about their journey.

They speak about their brand and on their journey as entrepreneur.

In today’s episode I’m hosting Diane Lindemann from Girl Boss Hustle.

Join us to a fascinating conversation about her journey and hear what’s her “WHY”, and on the way get some interesting tips to help you in your journey.

To learn more follow Diane on her social media platforms:

Welcome to Real women. Big successes.

Join me to hear stories from amazing female entrepreneurs who is sharing about their journey.

They speak about their brand and on their journey as entrepreneur.

In today’s episode I’m hosting Melanie Ger from Crazy For Baby.

Join us to a fascinating conversation about her journey and hear what’s her “WHY”, and on the way get some interesting tips to help you in your journey.

To learn more follow Melanie on her social media platforms: