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Created For Marketers By Marketers

Created For Marketers By Marketers

By Billy Loizou
A podcast for the modern-day marketer to listen, learn and be inspired by some of the industries best marketing minds.

Articles published at: www.billyloizou.com
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Currently playing episode

Rise Of Marketplaces (Guest David Brice)

Created For Marketers By Marketers

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Selling The Value Of Marketing (Guest Campbell Davies)
The topic we will be covering is “Selling The Value of Marketing”,  we will be discussing the effectiveness of consistent brand marketing and the importance of stakeholder management in both franchised and member co-operative based businesses. My guest for today is Cam Davies. Cam has been in sales and marketing roles for the past 25 years with Tabcorp then spending 14 years at Nike Australia in roles covering Retail Operations, Product Management and Development, Sports Marketing, and Retail Brand Development. He then moved to Greyhound Racing Victoria and revamped the racing and events brand and also the Greyhound Adoption Program. Moving to BIG4 Cam overhauled the brand strategy and re-launched their loyalty program renaming it BIG4 Holiday Perks and re-establishing parks as a key element of the loyalty experience. Currently, Cam has dual roles at Associated Retailers Limited where he oversees the Sports Division and SportsPower network of sports stores as well as being the Group Marketing lead for other brands such as Toyworld and Compleat Angler. Pearl Jam: https://open.spotify.com/album/5B4PYA7wNN4WdEXdIJu58a
36:57
August 10, 2021
The Creator Economy (Guest Juan Mendoza)
The topic we will be covering is “The Creator Economy”,  we will be discussing the intersection between building a career and a personal brand and the shift towards people in marketing and tech becoming independent creators who are building audiences at scale. My guest for today is Juan Mendoza, Juan is the creator and editor of The Martech Weekly (A weekly newsletter examining the latest news, research and important work in marketing tech), he is also a strategist at leading Martech agency The Lumery, he is a passionate tech enthusiast and a devoted father of two!! The MarTech Weekly: https://www.themartechweekly.com/ The Lumery: https://www.thelumery.com/ The Avalanches: https://open.spotify.com/artist/3C8RpaI3Go0yFF9whvKoED?si=y7omH2FwQ0KGu4w7iBbYTA
45:44
May 07, 2021
Implementing Marketing Technology (Guest Marta James)
The topic we will be covering is “How To Successfully Implement Technology”; we will be discussing should you buy or build, the importance of strategy and the relationship between IT and marketing to deliver on the future state vision. My guest for today is Marta James - digital strategist, MarTech and CX leader. Marta has worked in several highly reputable companies including BetEasy, Toyota and Melbourne Airport, driving their digital and customer-centric transformation, MarTech and AdTech adoption and personalisation. Most recently delivered end to end the Salesforce Marketing Cloud implementation at Toyota to reinvent their 1:1 customer engagement approach.   LinkedIn: https://www.linkedin.com/in/martajames/ Spotify: https://open.spotify.com/album/198GsVgwHgoas39b8TcPYp
59:36
January 13, 2021
Agencies Of The Future (Guest Michael Napolitano)
The topic we will be covering is “Agencies Of The Future”, we will be discussing creativity at the core, the importance of developing a more integrated offering, the shape of the work they will be delivering and of course the people that make the magic happen. My guest for today is agency veteran Michael Napolitano; Michael is the Group Managing Director at DDB Melbourne. I have had the luxury of working for Mike when he was the Managing Director at TBWA, he has also worked at GPY&R and been in agency land for over 20 years. LinkedIn: https://www.linkedin.com/in/michael-napolitano-2558841b/ Spotify: https://open.spotify.com/artist/6LBCQo20ri3tsvbsWWLmr6
51:55
December 06, 2020
Loyalty & Personalisation (Guest Elisse Jones)
The topic we will be covering is “Loyalty & Personalisation”, we will be discussing ‘What is Loyalty?’ both from the business and the customers perspective, plus the importance of data and relevance when it comes to driving advocacy. My guest for today is Elisse Jones; Elisse is a passionate customer-centric and data-driven marketer, Elisse's professional experience spans across the market, having worked in financial and professional services, Retail, FMCG, Sport and Franchising industries. Today she is the National CRM  & Loyalty Manager at Total Tools. LinkedIn: https://www.linkedin.com/in/elisse-jones/ Celine Dion: https://open.spotify.com/artist/4S9EykWXhStSc15wEx8QFK
35:55
September 15, 2020
Rise Of Marketplaces (Guest David Brice)
The topic we will be covering is the “Rise Of The Marketplaces”,  we will be discussing why they exist, who their customers are and how do you stay innovative in what is becoming a crowded market. My guest for today is David Brice. David is a general manager and executive of the customer group at Envato. Envato is a bootstrapped 15-year-old, Melbourne based, 500 person tech company that’s best known for its digital goods marketplaces and subscription services. The company is focused on providing “Everything you need to get creative projects done”. It has generated almost US$1Bn of earnings for its community of authors and the ThemeForest marketplace remains the top destination for premium WordPress themes. LinkedIn: https://www.linkedin.com/in/davebrice/ Envato: https://envato.com/ Gomez: https://open.spotify.com/playlist/1LHF85TtJfn5ttoT8FpL9y
38:52
August 21, 2020
How To Brand Yourself (Guest Chloé Oestreich)
The topic we will be covering is the “How To Brand Yourself”,  we will be discussing how to build self-awareness, improve visibility and the importance of KPI setting. My guest for today is Chloé Oestreich. Chloé is a consultant, coach and speaker. She works with global organisations and coaches CEOs and senior executives internationally to help individuals become effective communicators, so they can be heard and lead with impact. Splitting her time between London and Melbourne, Chloé helps leaders gain greater confidence and clarity in business environments through coaching and leading development programs at companies including Macquarie Bank, The Boston Consulting Group, KPMG, Pacific Brands, Cox, and McCANN. LinkedIn: https://www.linkedin.com/in/presentationskillstraining/ Bongeziwe Mabandla: https://open.spotify.com/artist/5upKpIk1pv0hh0u2gwblwy
38:31
August 13, 2020
Creating A Brand (Guest Sanjay Gill)
The topic we will be covering is “Creating A Brand”, we will be discussing everything from the logo, products, services and people that make the brand successful. My guest for today is Sanjay Gill. Sanjay is the CEO of Purebaby, Australia’s premier organic cotton baby and toddler brand. He has a history of working in the retail industry and a Masters in Information Systems. Purebaby: https://purebaby.com.au/ LinkedIn: https://www.linkedin.com/in/sanjay-gill-478b0827/
40:12
August 03, 2020
The Augmented World (Guest David Francis)
The topic we will be covering is “The Augmented World” and the way augmented reality plays a part in not just creating great brand experiences but is also solving large business problems. My guest for today is David Francis, CEO & Co-Founder of AR/VR Specialist Agency, Virtual Method. David is a pioneer of the AR industry, producing commercial consumer-facing AR for over 10 years now. He is regularly engaged to feature as a speaker to many different industries, internationally, about the disruptive or enabling impacts of AR and VR technologies. On top of creating and producing spatial content across scores of campaigns, for major brands in many verticals, David has also worked for-and-with leading hardware and software companies in the space, before founding Virtual Method in 2016. DJ Shadow: https://open.spotify.com/artist/5CE2IfdYZEQGIDsfiRm8SI Virtual Method: https://www.virtualmethod.com.au/platformsandpartners Gucci Gamification: https://www.goodtoseo.com/guccis-gamification-chief-on-strategy-dungeons-dragons-and-digital-transformation-econsultancy/ Zappar Example: https://vimeo.com/zappar
51:04
July 22, 2020
Demystifying Data (Guest Adam Cordner)
The topic we will be covering is “Demystifying Data”,  we will be discussing how businesses and in particular marketers can capture, manage and action data. My guest for today is Adam Cordner, Chief Problem Solver at Domo a leading Business Intelligence Software platform. Adam has been working in marketing technology for over 15 years with the likes of Microsoft and Salesforce. LinkedIn: https://www.linkedin.com/in/adam-cordner-3aa540105/ Metallica: https://open.spotify.com/album/2Kh43m04B1UkVcpcRa1Zug Rage Against The Machine: https://open.spotify.com/artist/2d0hyoQ5ynDBnkvAbJKORj Tribe Called Quest: https://open.spotify.com/album/0EguP4tsJurU5I8ocCxdyb Animals As Leaders: https://open.spotify.com/artist/65C6Unk7nhg2aCnVuAPMo8 Brain Dance: https://open.spotify.com/album/13jTvLPx2N9JbLOmq4yYQW?highlight=spotify:track:7cO6rxZSi7Ura92FtspKaf
01:02:16
July 14, 2020
What's Driving The 2020 Marketing Skills Shortage (Guest Hani Jaber)
The topic we will be covering is “What's driving the 2020 marketing skills shortage”, we will be discussing the skill gaps which exist and how we can shift the focus and prepare for change more effectively? My guest for today is Hani Jaber. Hani started his career in digital marketing in the hotel industry in Dubai before moving to Australia and working at Monash University for a tech start-up. He made a career switch in 2015 and moved into Digital Marketing recruitment and is now working at nVision Talent where he specialises in IT and MarTech recruitment. Hani Jaber: https://www.linkedin.com/in/hanigjaber/ Kendrick Lamar: https://open.spotify.com/album/13WjgUEEAQp0d9JqojlWp1
32:16
July 08, 2020
The State Of Digital Marketing (Guest Teresa Sperti)
The topic we will be covering is “The State Of Digital Marketing”, we will be discussing the importance of fusing digital and classic marketing. The increase in new channels and technologies has dramatically changed the environment in which marketers operate. My guest for today is Teresa Sperti, a true champion when it comes to all things customer. She has over 20 years worth of experience in marketing, she led digital transformation projects at Coles, Officeworks and most recently World Vision. Today she aims at bringing those learnings to many more marketers and has started her own advisory Arktic Fosx. Bruno Mars: https://open.spotify.com/artist/0du5cEVh5yTK9QJze8zA0C LinkedIn: https://www.linkedin.com/in/teresasperti/ Arktic Fox: https://www.arkticfox.io/our-story-1 Digital Masterclass: https://www.arkticfox.io/transforming-the-marketing-function
45:03
June 30, 2020
Getting A Seat At The Board Table (Guest Kyle Lacy)
The topic we will be covering is “Getting A Seat At The Board Table”, we will discuss what KPIs really matter and why marketers need to own a front line revenue number. My guest for today is Kyle Lacy; husband to 1, father of 2 and author of 3 books such as Branding Yourself, Social CRM for Dummies and Twitter Marketing for Dummies. He has worked in marketing roles for software vendors such as ExactTarget, Salesforce and today is the CMO of online training software leader Lessonly. Kyle Lacy -https://kylelacy.com/ Sleeping At Last - https://open.spotify.com/album/6ruZGlZqhoRrBTYhKcAaFt Smashing Pumpkins - https://open.spotify.com/artist/40Yq4vzPs9VNUrIBG5Jr2i Lessonly - https://www.lessonly.com/ Revenue Collective - https://www.revenuecollective.com/
49:32
June 16, 2020
Maximising Your Potential (Guest Scott Watters)
The topic we will be covering is “Maximising Your Potential”, we will be discussing the importance of ritual, gratitude and reflection. My guest for today is Scott Watters, former Australian rules football player and coach. Scott today is a respected leader with over 30 years experience in organisational and individual development, teaching, coaching and executive team performance. He is also the CEO and Co-Founder of LifeChanger a non-for-profit focused on addressing the challenges that Australian youth face today. LifeChanger - https://lifechanger.org.au/ The Church - https://www.youtube.com/watch?v=mA54NBtPKdI
58:18
June 11, 2020
Operating At Your Peak (Guest Scott Doughty)
The topic we will be covering is “Operating At Your Peak”, we will discuss ways that you can create and instil habits to be better at what you do. My guest for today is Scott Doughty; Scott has over a decade of global sales & management experience at industry-leading marketing technology companies such as Salesforce & Adobe. Scott today blends ancient wisdom and modern science to empower leaders and teams to thrive. Scott Doughty - http://www.scottdoughty.com The Good Vibes Playlist - https://bit.ly/goodvibes55
42:30
June 01, 2020
How To Build An Awesome Team Culture (Guest Ryan Bonnici)
The topic we will be covering is “How To Build An Awesome Team Culture” we will discuss the importance of vulnerability, diversity, data & relationships. My guest is Ryan Bonnici ranked one of Forbes Most Influential CMOs. He is one of the most passionate marketers I have ever come across; in the early days during the MarTech boom, he was running field marketing at ExactTarget, global marketing at HubSpot and now is the CMO at G2 a leader in B2B software and service reviews. G2 - https://www.g2.com/ Beyonce - https://open.spotify.com/album/7dK54iZuOxXFarGhXwEXfF
46:22
May 27, 2020
Why CRM Matters (Guest Justin Bausch)
The topic we will be covering is “Why CRM Matters.” We will be discussing how businesses can successfully implement a CRM strategy to manage their customers seamlessly across the customer lifecycle. My guest is Justin Bausch; a self-proclaimed massive nerd starting his love for technology in e-sports and gaming. Since then he has over 8 years experience in the CRM space both from an agency and client perspective having led market-leading programs at K-Mart and now Catch of The Day. Catch - https://www.catch.com.au/ Illenium - https://open.spotify.com/artist/45eNHdiiabvmbp4erw26rg
46:23
May 13, 2020
Building Your Marketing Technology Stack (Guest Damon McMillan)
The topic we will be covering is the “Building Your MarTech Stack”, but more importantly the role technology plays in marketing departments both successfully and sometimes not so. My guest is one of Australia’s savviest marketing technologists Damon McMillan, CoFounder Customer Experience agency Blended Digital. Damon has worked with brands such as ANZ Bank, Beyond Blue, CGU Insurance & Mercer Superannuation. Blended - www.blendeddigital.com.au Kanye West - https://open.spotify.com/album/5fPglEDz9YEwRgbLRvhCZy
54:43
May 12, 2020