BJ Murphy 360

Episode 29 - Keynote Clips from School Admins Conference

An episode of BJ Murphy 360

By BJ Murphy
Since June 2018, BJ Murphy has been developing a hyper-local, digital news model called Neuse News. The small town online news outlet boasts over 4,200 daily email subscribers, 11,000+ followers on Facebook and consistent 2x engagement on a weekly basis.

As a social media entrepreneur, former Mayor of Kinston, NC, and family man, the BJMurphy360 podcast was created to share insights on business, social media, (maybe politics...maybe) and more.
More places to listen
Since June 2018, BJ Murphy has been developing a hyper-local, digital news model called Neuse News. The small town online news outlet boasts over 4,200 daily email subscribers, 11,000+ followers on Facebook and consistent 2x engagement on a weekly basis.

As a social media entrepreneur, former Mayor of Kinston, NC, and family man, the BJMurphy360 podcast was created to share insights on business, social media, (maybe politics...maybe) and more.

More places to listen

Shane Swindell: 17-year-old entrepreneur
Spotlight on Kinston’s 17-Year-Old Entrepreneur With the help of his family, 17-year-old Shane Swindell opened a business in the old K-Mart building on N. Queen Street, Kinston. The store is aptly named Shane’s Discount Outlet and provides quality pieces of merchandise at discounted prices. BJ and Zac sat down with Shane to discuss why he started the business, ideas for a social media marketing strategy, and the young entrepreneur’s business and academic aspirations.   Key points The What and Why of Shane’s Discount Outlet  Opening hours  What you will find at the discount outlet How does he find good deals?  Staffing and resourcing Ideas for a social media strategy Shane’s plans for school, college, and beyond Why your brand should be about you
December 1, 2019
Episode 2.13 Creating and Using Video Content
BJ and Zac sat down to catch up as well as recap the recent Social Media Masterminds meetup. They discuss Zac’s experience with TikTok and how he dared post a funny TikTok video to LinkedIn–yes, the professional site. Is BJ making progress towards his goal of mastering video? Tune in to find out. Key points Where did the idea for an SM3 meetup come from? Most people over-analyze their content before posting Why did Zac post a TikTok video on LinkedIn? Day trading attention You need to choose a social media platform to be active on Telling our local news via more video Recording videos can help more people… and future generations
November 30, 2019
ECU College of Business Lecture - Life Stories and Career Advice
What philosophies have driven BJ to get to where he is today? On November 18, 2019, he revealed this and more to students of East Carolina University. BJ talked about his own student days, his career journey and his sojourn into politics. Besides giving career advice and nuggets on entrepreneurship, BJ shared the story of how Neuse News came to be. Key points Will resumes become obsolete? BJ’s recounts his college years and early internships Why BJ went into sales… and politics Leadership lessons from Hurricane Irene Spotting marketing clues and using them to shape business strategy How the mayor of Kinston used social media during two hurricanes The inspirations behind Magic Mile Media and Neuse News Why most newspapers in the country are losing subscribers year after year Neuse News has put out about 3,000 pieces of content in 16 months Local news online for free without pop-up ads–how is that possible? Philosophies that have shaped BJ’s journey Why BJ videoed this event at ECU’s College of Business
November 30, 2019
Vocational Education Discussion - Episode 2.11
It’s Okay to Get a Vocational Education at the Community College  Magic Mile Media and Neuse News were at the 2019 Holly Jolly Holiday Show at the Kinston Community Center. Amidst the bustle, BJ and Zac took time out to record this podcast episode where they pondered the merits of internships, our community college system, and the four-year college degree. They also caught up on recent happenings in business and on social media.   Key points • Why students love visiting Additive America, Neuse News, and Magic Mile Media • Magic Mile Media is partnering with Lenoir Community College to develop a livestreaming course  • Being successful in social media for business requires much more than hashtags  • Are you considering vocational education for your high schooler? • Instagram has phased out the vanity metrics on likes… and not everyone’s happy • What does it mean for Neuse News to transition from a project to a “legit” business? • How BJ will respond to LinkedIn connections who insist on a salesy introduction Call to Action  Do you think we should encourage all high school students to get a four-year college degree?
November 23, 2019
Dear High School Students (and parents)
Dear high school students,  It's OK to get a vocational education at your community college. In fact, there are many occupations that will pay you handsomely if you possess the right training and skill set.  To your success,  BJ
November 14, 2019
Episode 2.09 - Fuel from Haters
LinkedIn and Facebook algorithms seem to prioritize native, organic content over reshared posts. Knowing which types of posts get more reach helps you choose how to repurpose or create content for various social media platforms.  On this episode, BJ and Zac discuss what they’ve learned through trial and error, recent business developments, how they deal with haters on social media, and so much more.   Key points • What it takes to livestream a football game • Why Zac started recording (and livestreaming) his 3D printing process • How Neuse News is using the YouTube channel • Selling versus telling stories: People don’t like to be sold to but they like to buy • Should businesses send marketing campaigns via snail mail? • The Neuse News email newsletter is free and ad-free • Formatting video for IGTV • Zac’s LinkedIn “algorithm test” • Two Facebook hacks: native videos and watch parties • BJ’s interesting experience with a hater • Embracing the people who don’t like what you’re doing
November 12, 2019
Episode 2.08 - ECU Intern Anna Ratti - The Facebook Journalism Project
The Facebook Journalism Project with Anna Ratti Have you heard about the Facebook Journalism Project (FJP)? Facebook is partnering with local journalism entities across the country and providing them with grants to support projects aimed at building community through local news. On this episode, BJ is joined by Anna Ratti, an intern student from East Carolina University. Using Q&A style, she gathers all the information needed to submit a Neuse News application for an FJP grant.  Key points  • What is the Facebook Journalism project and how did BJ hear of it?  • Specific Neuse News activities that the Facebook Journalism grant award would fund • Key players and resources needed to realize the Neuse News sub project • Who will benefit from all this?  • About community engagement and drawing upon diverse perspectives in the community  • How will success and impact of the sub project be measured?  • Plans to enhance organizational sustainability  • Potential challenges and how they will be addressed • Current audience numbers and demographics  • Redefining how some local newspaper stories are covered
November 10, 2019
BJMurphy360 Podcast Episode 2.07 - LinkedIn and Facebook with Zac Holcomb
Recently, a local small business used social media to tell the world they were modifying their business hours. Though they recognized the power of social media to communicate an important change in business, it turned out they hadn’t been using the same channel to promote their business. On this episode, Zac and BJ exchange notes on some of the best practices for posting on Facebook and LinkedIn. Whether you’ve been posting regularly on social or you’ve been wondering what to post, you’ll want to listen in. Key points · Leveraging social media for marketing · There is no such thing as a perfect post–any post can go viral · In business, it’s okay to be a copycat · Develop a relationship with people before you try to get them to buy · Why you shouldn’t use your personal Facebook profile for business · How Zac uses YouTube ads · A tip to make your video go viral · Does it matter how the Facebook and LinkedIn algorithms work? · An upcoming Social Media Masterminds meetup · The idea of a four-hour workweek Call to Action For more conversations like this, join our Social Media Masterminds Facebook Group–a community of entrepreneurs and rising personal brands.
November 6, 2019
BJMurphy360 Podcast Episode 2.06 - Talking Strategy with Zac Holcomb
Following the inaugural Social Media Masterminds Marketing Summit (SM3), the team at Magic Mile Media decided to relaunch the BJMurphy360 website, continue with regular meetups, and be intentional about building a content funnel. Zac is a newcomer to Kinston and on this episode, he and BJ share perspectives on how local business owners can promote their businesses a bit better, and some of the dos and don’ts when it comes to social media. Key points · Key action points from the SM3 Summit · Big Plans for the BJ Murphy360 podcast and content funnel · Why Zac is establishing local connections · How local businesses can rethink the allocation of their advertising budget · The beard challenge #BeardTheBeej · People are using social media to make buying decisions · Disrupting the news business with a new approach · How one business is killing it on social · A key strategy to employ when managing social media accounts · Why BJ will spend less time at the drawing board and more time at the doing board in 2020 Call to Action Do you use social media for business? We’d love to hear from you. Send us a message to let us know how relevant or not social media is to your business’s marketing strategy.
November 6, 2019
BJMurphy360 Episode 2.06 with Zac Holcomb
On today's episode Zac and I talk about how we've overcome mistakes, why we're producing so much content, networking with business leaders on and off social media, how to reallocate marketing dollars to be more effective and more.
October 29, 2019
BJ's Keynote at the Sm3 Summit
At the first annual Sm3 Social Media Masterminds Marketing Summit I needed to fill in for a speaker and ended up giving the final keynote address of the day. Since then we've started the launch of, which will include a blog, videos, newsletter and more. Here are the topics that I covered at the summit: 1. Social media philosophies 2. "Greater Than" series 3. Descending order of Facebook engagement 4. A sample content model for your brand 5. An example social media strategy for realtors 6. Your strengths and being happy I truly hope you enjoy this and it gives you value. 
October 28, 2019
BJMurphy360 Episode 2.04 with Zac Holcomb
On this episode, Zac and I find out the main communication tool of the next generation. We also discuss how to edit videos and how daily videos are equivalent to daily diary entries.   Zac also shares the story of how 3D industrial printing helped protect a cochlear implant for a wrestler. We also talk about the Neuse News Model for hyper-local, digital news and why we're both engaging more with the LinkedIn platform. Episode 2.04
October 23, 2019
BJ Murphy with Drew Dacey
What is the #1 thing small business owners should look for in hiring employees? High Point University freshman and recent Arendell Parrott Academy graduate Drew Dacey had a class assignment to interview someone in their field. Drew is from our area and loves what we're doing at Magic Mile Media and Neuse News and reached out to me. Here's what happened...
October 18, 2019
BJ at the Sm3 Summit Social
What is Neuse News? Why did I start Magic Mile Media? Why are we building these businesses? What's driving us? The night before our first ever SM3 Summit: Social Media Masterminds Marketing Summit dozens of our attendees gathered at Big Game Brewing for a social. I answered several of these questions and more. Hopefully, there's a nugget or two in here that you can use to challenge yourself today. #toyoursuccess Episode 2.03
October 16, 2019
Former intern Parker Mitchell on a test episode
How often does a 19-year-old check Snapchat, Instagram and Facebook in a day? Parker Mitchell is a former Neuse News intern and he currently helps with play by play for our high school football game of the week. As I was setting up for a podcast with Zac Holcomb (go check it out!) Parker and I chatted about the state of social media in his generation. This was not a planned event, but he dropped some incredible insight for you marketing professionals. @bjmurphy360 Episode 2.02
October 15, 2019
BJ Murphy and Zac Holcomb
I have re-launched the "BJMurphy360 Podcast" with the help of my friend Zac Holcomb. He recently moved his young family to Kinston from Ohio to start Addititive America, an industrial grade 3D printing company. On today's episode we chat about why Kinston, changes in social media and how small businesses can move fast with today's technology. Season 2, Episode 1
October 14, 2019
Social Media Roundtable - BJ Murphy | Brandon Potter | Aleatha Thrower
As social media practitioners, we see mistakes made by small business owners every day. Join me, Brandon Potter and Aleatha Thrower as we discuss the impact social media can have on your business. Oh, and what do we call this? LOL (listen till the end). >>>
September 20, 2019
Social Media Chat with Marie White, Turner-White Photography
"Social media is one of those things where we all think that we know it because we're consumers of it and we use it. So we think we know everything there is to know about it...until you own a business, or until you're trying to promote a non-profit, or until you're trying to get the word out about something else." - Marie White, Turner-White Photography and Vice President of Professional Photographers of North Carolina Thank you to Turner-White Photography for helping to sponsor the SM3 Summit: Social Media Masterminds Marketing Summit on Saturday, October 5th. For more details, click here >>>
September 20, 2019
Tanglewood Church's Graduation Sunday Message
For the first time in my life, instead of giving a welcome at church I had the honor of actually bringing the message. Pastor Allen Stocks and his leadership team at Tanglewood Church invited me to speak on Graduation Sunday.  My message was entitled "Side to Side" which took some cues from the parable of the talents and the movie "Hitch".  Five key talking points:   Service to others leads to greatness  Master the mundane  Answering the question "why?"  Trust and happiness  And, the oxygen mask   Congratulations to this year's graduating class. I promise you'll have challenges ahead, but the opportunities to use your talents and contribute to this world are far greater.  Watch the message here: 
May 19, 2019
Episode 32 - Interview with Bryan Hanks
On this episode of BJ Murphy 360, I had the pleasure of sitting down with Bryan Hanks. Bryan is the former Editor of the Kinston Free Press, has written for multiple national news outlets, and is an avid sports fan. We've worked together long enough that he's written both favorable and unfavorable editorials about policy/advocacy positions I've taken over the years. As you can tell we've got a great mutual respect for each other. I visited him at his home (full of Washington Redskins and UVA memorabilia) and we discussed sports, politics including Trump and the state of NC, and more. Our Rapid Fire Round included Lebron or Jordan, Coach K or Wooden, Wood Ducks or Indians, NC East or West BBQ, and when the first female POTUS could be sworn in. Then Bryan asks a Question of the Day that you do not want to miss! Oh, and you can spot our special guest? #toyoursuccess
April 3, 2018
Episode 31 - Algenon Cash is BACK!
On this episode of BJ Murphy 360, I sat down with Algenon Cash. He's a sought-after political commentator across the state, has chaired the North Carolina Energy Forum, and is the owner of Wharton Gladden - where they are now investing in the new Zesto restaurant in the Triad. We've done this at least once before and had great feedback, so here's another politically agitating, lighthearted, and fun episode for your viewing and educational pleasure. Algenon and I discuss: - North Carolina Leadership Forum - Guns & Mental Health - Trump & Stormy Daniels - Is POTUS keeping his campaign promises - Free Trade - $1.3 Trillion - 2018 NC Elections - 2020 NC Governor's Race And, in our Rapid Fire Round he's forced to choose between: - Socks or No Socks - Fight: Joe Biden v Donald J. Trump - Dollar or Cryptocurrency - Coca-Cola or Pepsi Be sure to listen and respond to Algenon's Question of the Day. Until next time here's to your success!
April 2, 2018
Episode 30 - Social Media Can't Replace Product's Quality
In today's episode, I'm driving from one client to a friend's house. I just left a client discussing marketing efforts on social media - timeline and advertising. One thing I found myself saying several times is that social media marketing can't replace your product's quality. Don't get me wrong, they have a great product. From the time a prospect clicks on your website, walks in your door, or calls the store, what happens next is on you. Social media is simply a great tool to get them there. And, in my opinion, is far out-pacing the attention game than traditional media. The reason I was visiting a friend is that he needed to understand why I believe he should be more focused on building a personal brand. Why should someone with incredible talent share them via a personal brand? Listen. :)
March 8, 2018
Episode 29 - Keynote Clips from School Admins Conference
Yesterday morning I had the privilege of chatting with the Lenoir County Public Schools Executive Office Professionals. We centered a lot of our conversation on leadership and teamwork. Here is a small clip of that 45-minute talk, where we discussed: - The power of God in our society, specifically through prayer vigils - How to stay positive regardless of the circumstances around you - Diffusing emotional conversations by understanding a logical response may not work - How and why I stopped asking the question Why?
March 6, 2018
Episode 17 - Give More Than You Receive
Why would followers keep coming back to your Facebook page if all they see is "Buy this" or "We're selling that"? We need to start adding more value to people's experiences with our pages. This will lead to brand ambassadors for your business or cause...much more likely than "buy, buy, buy". Also, I open up about being disappointed on the number of likes and listeners in the past, and why I've changed that attitude. I'm documenting a journey and the main thing is staying consistent with good content. During this discussion I talk about my career in B2B sales and even training sales associates in cold calling. Never know, that may be a podcast I do in the future! Here's to your success!
February 28, 2018
Episode 16 - Where will Facebook be in five years and how will we adapt?
During a meeting with a small business owner today, we discussed cable TV, social media and YouTube. We also discussed how the market is reacting to changes in technology, and even how our own parents are adapting. That led me to thinking, "Where will Facebook be in five years and how will we adapt?" I'd love to get your feedback and thoughts.
February 28, 2018
Episode 28 - Parkland Shooting & Creating Sound Policy
On this episode I take a different path from what I normally talk about in being an entrepreneur and social media marketing manager, and I decided to bring a little bit of my mayor background to the news topic of the day. Our country is having a major dialogue on policy as it relates to the school shooting in Florida and I want to weigh in on how we as a nation and state and local government should create sound policy that affects all of us. Maybe today's episode sparks some emotion in you that you either agree or disagree with my thoughts, so I would encourage you to give me some constructive feedback and feel free to call in and add to the show. Thank you so much!
February 28, 2018
Episode 27 - Campbell University Business School
By far the most analytical and constructive talk I've given regarding leadership, personal branding, social media, interviewing skills, going all-in on your strengths, and more. The Campbell University Lundy-Fetterman School Of Business students asked questions like: - In talking about goals and standards. Do you have a current goal that you are pursuing? - What was the biggest difference in strategy for the 2005 campaign that you lost versus the 2009 campaign that you won? - What sort of management skills did you use during Hurricanes Irene and Matthew? - You graduated ECU with a business degree. Why was politics your first move versus marketing and building a company like Magic Mile Media? - I want to follow a more passionate route and turn it into a business, what's the one thing that's kept you motivated and driven? Is it the fear of not having enough resources or not having enough to provide for your family? - I'm much younger than anyone I work with and I do social media and mar
February 26, 2018
Episode 26 - Interview with Algenon Cash on Small Business, Social Media & Trump
In today's episode of BJ Murphy 360, BJ interviews Algenon Cash about being Locked In with Algenon Cash. Algenon is an entrepreneur and civic leader in Winston-Salem, NC. We discussed small business challenges of raising capital, advantages of social media for entrepreneurs, and the current political climate for small businesses. He also gives some practical advice for millennials who are wanting to get involved in politics. Here are a few questions we discussed during our time together: - What's your #1 tip for small business owners? - What does it mean to be "locked in"? - Is President Donald Trump helping or hurting small businesses? - Does his Twitter presence impact small businesses? - How can we be part of the solutions in society?
February 5, 2018
Episode 25 - 4 Tips for Entrepreneurs on Social Media
Four Tips for Entrepreneurs utilizing Social Media 1. Add Value 2. Review Metrics 3. Borrow Another Brand 4. Make Mistakes and Learn/Grow Also highlighted Gary Vaynerchuk's new book "Crushing It" which debuted on Amazon's Top Seller's List.
February 1, 2018
Episode 24 - FB News Feed LOSERS = Small Businesses & Non-profits
Small businesses and non-profits need to listen up! The Facebook News Feed changes will not help you. You must adapt AND fast! Today, BJ Murphy gives you a very simple way to do that and reiterates some effective methods mentioned in Episodes 19 & 20.
January 23, 2018
Episode 23 - Is Email Dead?
In today's episode, BJ discusses the open and click-through rates of email, text messages, and Facebook Messenger. How do these numbers impact your marketing? And, is email marketing dead?
January 22, 2018
Episode 22 - I Lost The
In today's episode, BJ recounts losing the Mayor's race after serving for the last 8 years. More importantly, he discusses what he did next and how he used the moment to teach his oldest daughter.
January 19, 2018
Episode 21 - Why I'm Starting a FB Group Called Social Media Masterminds
Since Facebook is making changes to the News Feed social media marketers will have to adapt. Here are two strategies I'm using to do just that. I'd love to get your feedback on some other best practices. Feel free to call in on or email me at
January 17, 2018
Episode 20 - Call-ins re: FB News Feed Changes
Here's a quick episode featuring Call-ins from other podcasters from around the world. We are all having a conversation about the new Facebook News Feed changes and whether that's a good thing or not. If you listen intently, you'll pick up a few nuggets that could help your business. Here's to your success!
January 15, 2018
Episode 19 - Mark Zuckerberg Lost $3.3 Billion Because of This and He's Right
Mark Zuckerberg Lost $3.3 Billion Because of This and He's Right Facebook caused a stir this past week with the announcement of an impending change to the News Feed that will affect all pages. This development means that business pages (publishers and brands) will have more pressure on them to create content that generates conversations, to stand a better chance of being seen in News Feeds. Mark Zuckerberg said, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media.” In this episode, BJ explains how the new rules will change the way social media marketers interact with Facebook. Key points - What will and what will not be impacted - Get more creative in driving conversations because Facebook will prioritize such content - Businesses will rely more on paid advertising AND expect ad costs to go up - Opportunities on Facebook Live Make sure you subscribe to the BJ Murphy 360 Podcast and check out As always, feel f
January 15, 2018
Episode 18 - Why You Should Consider Personal Branding
In today's show, BJ Murphy describes a friend who is thinking more about the future than ever before. They had a conversation about how personal branding maybe the outlet he needs to capitalize on his experience and skills, while maintaining a rewarding job. In today's podcast, BJ describes why you should consider a personal brand, how to go all in on your strengths, and he leaves you with a few resources to tap into. Here's to your success!
January 11, 2018
Episode 15 - Social Media Philosophy & Tips
In today's show I discuss four philosophies that I use on a daily basis to drive engagement for my clients and myself. I tell a few stories and give practical tips to try immediately for increased social media engagement. Also, many of you have either "favorited" my station or called in with some thoughts...and I give you a little shout out. Thank you! If there's some value to you in today's show, please share with a friend and/or call in with your thoughts. To your success!
January 8, 2018
Episode 14 - Books vs Micro
Chapter Books vs Micro Content - How my reading habits have evolved
January 7, 2018
Episode 13 - How To Increase Facebook Likes
On today's BJ Murphy 360 podcast we discuss how to increase Facebook Likes, how to use Facebook Lead Ads to increase Mailchimp subscribers, and then we had two special call-ins. These podcasters helped answer the question "How can I promote this podcast?" Here's to your success!
January 5, 2018
Episode 12 - How I'm Building A Business
How I'm building a business through relationships. Today, I discuss an opportunity to collaborate with other small business entrepreneurs. If you have some tips on how to build better business relationships, feel free to Call In via Anchor or send me a mp3/wave recording with your thoughts to Here's to your success!
January 2, 2018
Episode 11 - Too Many Commercials
Too many commercials on TV are leading to a social media revolution in video. Pay attention to what your consumers are doing...turning off the TV!
January 2, 2018
Episode 10 - Paying Taxes 1st Thing In 2018
After spending a few moments with my girls this morning and as I sat at my desk, the very first thing I did was pay my taxes. Why? It's all reducing liabilities and giving me more freedom to build my business.
January 2, 2018
Episode 9 - Eyes On The Camera Not Display
Working with a client this morning, I noticed this small error and I want to encourage you to try a new technique the next time you record a video on your smartphone.
December 29, 2017
Episode 8 - 2018 Goal Planning Strategies
2018 Goal Planning Strategies Event held on a Facebook Live. We discussed SMART Goals, a goals worksheet to download, and what is your "why?".
December 29, 2017
Episode 7 - Mastermind Lunch
Today, I had lunch with a friend who owns a couple of businesses. It was our 2nd such lunch where we discussed being an entrepreneur. Now, we're calling it our Mastermind Lunch.
December 28, 2017
Episode 6 - Coffee With An Entrepreneur
This morning I had an interesting conversation with a photographer about social media. We discussed how some small businesses haven't even found the internet yet.
December 28, 2017
Episode 5 - Goal Setting For 2018
Investing in my small business | Preparing for a Facebook Live event | Anchor Podcast Call In with Top 3 Goals for 2018
December 28, 2017
Episode 4 - Relevant Vs Right
Small businesses - stop trying about being perfect on social media. Relevant > Right or Perfect
December 27, 2017
Episode 3 - Announcing FB Live Event Time
Announcing the date and time of the Facebook Live event - 2018 Goal Setting Strategy Session that we'll be doing together.
December 26, 2017
Episode 2 - FB Live Goal Planning Event
This time between Christmas and New year's eve is a great opportunity to pause, reflect and look forward.
December 26, 2017
Episode 1 - First Podcast
Make your own podcast:
December 26, 2017
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