B's Creative Asylum | Small Business Advice

Hey Busy Little Bees,

I'm actually ahead of my work for once in my life ahhh. So exciting, but I know it will be short-lived. I hope you're having a fantastic December and you're building the brand of your dreams.

This week we've finally made it to the super salesy stuff. The infamous sales funnel is all about thinking, planning, and testing.

We'll how to really think intuitively about your customer's needs. Then, we'll talk about ToFu, MoFu & BoFu. Then, we'll be discussing your offer.

Hey Busy Little Bees,

How's your week going? It's running away from me! Where has the time gone? This week is all about planning your content. So many brands I've worked with overthink this process and get so lost in calendars and perfection, something meant to help them makes it worst. I don't want you to be running and not understand why you're doing this.

Figure out what works best for you and your brand but in this podcast, I explain the baseline understanding of building your content strategy. Keep trying new things too. Never get too comfortable in any strategy until or unless you feel comfortable in the exact level of business your brand is doing each week.

My non-profit for this week is Hope Housing.

In this episode, I speak with my fellow creatives about how to receive feedback. I get it, getting feedback can suck sometimes. Suck time, energy, creativity but you HAVE to be willing to put yourself out there to properly grow. And as I say in this episode you should be growing or you should be going. Being a creative especially a creative marketer knowing how to direct and accept feedback is going to change your entire creative experience. A lot of this is about mindset and it's okay if it hurts sometimes. People always want us to "man up" and pretend things don't hurt. That toxic culture, you don't need someone to babysit your emotions but you certainly deserve to be spoken to and your work be spoken about with respect. Point blank exclamation mark! 

Nonprofit Shout out:

This episode is tough. Like as tough as that dry leftover turkey you're trying to make a sandwich with, but some of y'all wondering why you can find or keep a good writer need to hear this.

Seriously, please do not listen to this one if you're not ready to hear the full truth of what your creative and copywriters NEED and DESERVE from someone giving them notes. Hint, it's not some negative overgeneralized statement.

Don't worry, next week I'm coming for my fellow creative hard too about HOW they need to humble thy self to accept notes and edits.

But first, let me sit you down and have an honest one-on-one.

We're all afraid of technology, right? No, just me?

In this B's Creative Asylum podcast episode, we move into the preparation phase of building our website. This non-master class is getting serious y'all!

I give some tips for overcoming any lingering fear you may have with learning a new platform. I also give tips for getting it done son! Hint, don't defeat yourself and use those resources!

I see a lot of entrepreneurs just getting started myself included defeat ourselves about something that should excite us, learning new technology to help expand our startup life. I am passionate about my purpose and my small business so if learning this Shopify plugin or WordPress app is going to help get me closer I'm ready to be fantastically frustrated.

Are you?

As always you can find me at www.bliftedcreative.com or @bobbiejostuff @bliftedcreative on Instagram and @bliftedcreative on TikTok.

PSA: I'm moving this podcast into a more relaxed business therapy type atmosphere so if you're looking for old school "professionalism" in a podcast this is NOT for you, but there are plenty of other podcasts for you so get out there and find them. This podcast is real-life small business advice the messy, the funny, the real.

November is National Gratitude Month so let's talk about how gratitude can change your business. In this episode, I explain the top three reasons why having a gratitude practice in your business can significantly improve your hustle overall. I explain how I caught myself being ungrateful for my blessings and began cycling myself back.

I'm writing this from a devastated place as I just learned a creative mentor and friend of mine lost his battle with depression earlier this week. Many of us who knew him had no idea he suffered from this awful disease. I literally have no memories of this man with anything but a smile on his face. He was one of the best photographers I've ever met. He taught me a lot while I worked with him at Busch Gardens. He was so nice to me even though I was literally the lowest person on the marketing totem pole there. His Gasparilla parties were the closest I'd ever come to acceptance at frat house parties. His insane ability to work with and capture wildlife took my breath away every single time. This week's creative highlight goes out to the man, the myth, and now the legend, Matt Marriott.