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Horror Business

Horror Business

By Blood Bound Books
A podcast dedicated to helping authors make a career of their writing.
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Every Indie Dark Fiction Author SHOULD be on Godless
Drew Stepek of Godless dispels the myths and explains the true spirit of the platform.  Take control of your intellectual freedom, get involved in the horror industry, and find success in all forms of dark fiction.    Explore the distribution platform for yourself: https://godless.com/    Your hosts can both be found there as well!   Lucy Leitner: https://godless.com/collections/lucy-...    Mendes’ collaborations: https://godless.com/collections/nikki... Music performed by Shiver: https://m.facebook.com/shiverpgh/
01:18:46
January 26, 2022
AuthorTok + BookTok: Should horror authors get on TikTok?
According to TikTok’ing horror-loving mom Marian, aka @TF_DID_I_JUST_READ, horror authors should start getting on TikTok. It’s not because there’s anything special about this platform; it’s because Facebook’s era is over. It’s adapt or die for authors and indie horror, as Marian says. AuthorTok and BookTok are the present and immediate future.  Watch this episode to learn what types of content you should be making on TikTok to gain followers that will convert to readers.   If you want more from Marian, be sure to tune into the Mothers of Mayhe, podcast launching 1.1.2022. Watch the trailer here: https://youtu.be/nZDpaWkoGno
01:19:30
December 24, 2021
Facebook ads for authors - Pt. 1 with John Le
You publish a book. You spend a couple hundred bucks on Facebook ads. You get no results. Sound familiar?  “Facebook ads don’t work” is a common refrain in the horror writer community.  The thing is, Lucy’s been writing Facebook ads for years for clients in a wide range of industries. And they’ve been successful. So, why do her ads work and yours don’t? Enter John Le, a pro in social media marketing. Lucy writes wild horror story ads for a supplement company and John Le runs them to the right audiences for massive results.  While anyone with a Facebook account and a credit card can run Facebook ads, it takes knowledge, skill, and understanding of the platform to run them successfully. Sounds a lot like self-publishing, doesn’t it?  The good news is you don’t have to hire John Le to do your Facebook marketing. You just have to listen to what he has to say.   This is our first of many episodes with John, so if you have any specific social media marketing questions, ask them in the comments and we’ll get answers on his next episode.   About Your Hosts:  SC Mendes and Blood Bound Books' Mission is Spreading Hope Through Dark Fiction. Check out our amazing authors: https://amzn.to/3HsTVpCGet personalized books, horror greeting cards, and coloring books: https://www.etsy.com/shop/BloodBoundB...   Lucy Leitner: https://godless.com/collections/lucy-... Her novel OUTRAGE LEVEL 10 releases on Black Friday 2021 on Amazon: https://amzn.to/30slNJr  AND other great bookstores:  https://books2read.com/u/4A5ewe Video Mentions/Credit Music performed by Shiver: https://m.facebook.com/shiverpgh/
59:20
December 05, 2021
Creating Professional Landing Pages for Authors
Whatever you are selling, the structure of a landing page that converts does not change. In this episode of Horror Business, we discuss best practices to build landing pages for authors. A landing page is the destination web page for traffic from other sources. If you’re promoting your book on social media, you need to tell potential readers where to buy it. That’s the landing page.  Listen to the discussion and watch the video for examples of good book landing pages and structural elements of a successful landing page, as well as potential reasons to send traffic to your landing page instead of just to Amazon.   Example Websites from Video: Stephen King: https://stephenking.com/p/billy-summers/ Dean Koontz: https://www.deankoontz.com/book/the-o... About Your Hosts:  SC Mendes and Blood Bound Books' Mission is Spreading Hope Through Dark Fiction. Check out our amazing authors: https://amzn.to/3HsTVpCGet personalized books, horror greeting cards, and coloring books: https://www.etsy.com/shop/BloodBoundB...  Lucy Leitner: https://godless.com/collections/lucy-...Her novel OUTRAGE LEVEL 10 releases on Black Friday 2021 on Amazon: https://amzn.to/30slNJr  AND other great book stores:  https://books2read.com/u/4A5ewe
28:21
December 05, 2021
Publishing through multiple presses with horror author Glenn Rolfe
The small press vs. self-publishing conversation continues!  According to Glenn Rolfe, the best answer may be both. After his original publisher went under, Glenn has been diversifying, publishing with several presses as well as self-publishing.   Keep up with Glen: https://glennrolfehorror.com/  About Your Hosts: SC Mendes and Blood Bound Books' Mission is Spreading Hope Through Dark Fiction. Check out our amazing authors: https://www.amazon.com/Blood-Bound-Bo... Get personalized books, horror greeting cards, and coloring books: https://www.etsy.com/shop/BloodBoundB...  Lucy Leitner: https://godless.com/collections/lucy-... Video Mentions/Credit Music performed by Shiver: https://m.facebook.com/shiverpgh/ Photo by Matthias Zomer from Pexels: https://www.pexels.com/@matthiaszomer
38:17
December 05, 2021
Treat Your Writing Career as a Business
If you’re an author, then you’re also an entrepreneur, and there’s no time like the present to create a business entity to ensure your future success!   In this episode, we discuss the surprisingly easy steps you can take to protect yourself and reap the maximum benefits. -LLC vs sole proprietor -Creating a business checking account -Investing in your business -Taxes for authors  More on promissory notes: https://www.rockethq.com/learn/person...  About Your Hosts:  SC Mendes and Blood Bound Books' Mission is Spreading Hope Through Dark Fiction. We accomplish this by organizing blood drives, providing classroom sets of age-appropriate dark fiction books to teachers, and donating profits of certain books to children's hospitals.  Check out our books: https://www.amazon.com/Blood-Bound-Bo... Lucy Leitner: https://godless.com/products/lucy-lei... Video Mentions/Credit Music performed by Shiver: https://m.facebook.com/shiverpgh/
29:04
December 05, 2021
Stop Making Facebook Author Pages
If you're deciding which social network will get you the most exposure as an author, listen to this episode.   Author/small press owner SC Mendes and author Lucy Leitner discuss how your personality should influence your social media strategy.  As a horror author, your social media presence should be where you showcase your brand. There are billions of people on each of the four big networks; your audience is on all of them. Let your skills determine which network you make your primary form of communication.  Facebook: How comfortable are you with being yourself without much editing? Instagram: Do you have the eye to make aesthetically pleasing social images? Twitter: Do you like talking about current affairs? TikTok: How are your skills as a performer?  We've just touched the surface so please comment below with any questions that you'd like answered in future episodes.   About Your Hosts:   SC Mendes and Blood Bound Books' Mission is Spreading Hope Through Dark Fiction.  Please visit our website to find out how you can help: https://www.bloodgutsandstory.com/about  His books are available on Amazon and all major bookstores. More on Lucy Leitner Video Mentions/Credit:  Mr. Plow Commercial: https://www.youtube.com/watch?v=gArU-BAO7Kw  Books of Horror: https://www.facebook.com/groups/526308964218819  Music performed by Shiver: https://m.facebook.com/shiverpgh/ Mushroom cloud icon by macro 
42:54
December 01, 2021
Self-Publishing vs. Small Press
If you're deciding between self-publishing and working with an indie horror press, listen to this episode.    Author/small press owner SC Mendes and author Lucy Leitner discuss what you can expect from each publishing route.    Marketing skills for effective book promotions: What can a small press do that you can't do yourself? How much time should you expect to devote to marketing as an author? Can a small press reputation help sell your book?  Investment: How much money will you need to invest to have a professional self-published product?  Control: How much control do you retain when working with a small press? Why does this matter?    About Your Hosts:   SC Mendes and Blood Bound Books' mission is Spreading Hope Through Dark Fiction.  We accomplish this by organizing blood drives, providing classroom sets of age-appropriate dark fiction books to teachers, and donating profits of certain books to children's hospitals.  Please visit our website to find out how you can help: https://www.bloodgutsandstory.com/about  Our books can also be found on Amazon and all major bookstores Lucy Leitner Video Mentions/Credit  Lori Michelle - Artist Alley: https://www.theauthorsalley.com  Kristopher Triana: https://www.amazon.com/Kristopher-Tri...  Music performed by Shiver: https://m.facebook.com/shiverpgh/
46:31
December 01, 2021