The BRAND New You Show - A Personal Branding podcast

Today’s guests are Justin Foster & Emily Soccorsy co-founders of Root & River.

Root and River is a non-agency branding practice specializing in helping defiant leaders change the world by building their brands from the inside out.

Today’s guest is Andy Foote. 

Kelly Glover is the guest on today's episode. Kelly is the founder of the Talent Squad, where among other things, she and her team book podcast tours for entrepreneurs so they can build brand awareness and equity.

If you ever wanted to start a podcast this episode is for you. If you have a podcast and want to know what to do with your episodes so you grow your audience, this episode is for you too. 

Sarah Lynn Wallace is a personal branding coach and Instagram aficionado. She specializes in helping CEOs step out from behind a logo to design, build, and grow a personal brand that gets noticed by their most important audiences.  

After the doctor told Paul if he didn't change his ways, he would be dead within six years, Paul made massive changes to his lifestyle. Now, several years later, Paul has left his job as a teacher and now runs a book publishing company. In this show, Paul walks us through the process of becoming a published author and gives us his best tips and advice on how to do it smoother than you may think.    

Marie Zimenoff is the CEO of Career Thought Leaders and the Resume Writing Academy.

At Career Thought Leaders, Marie strives to equip career services providers with the tools, training, and support they need to succeed.

She also champions the world’s premier resume training organization, the Resume Writing Academy, to provide leading-edge programs, content, and resources for resume writers so they can elevate their writing skills to world-class standards.

"There are words you should not use on your LinkedIn profile." Find out what they are on today's podcast.

Josh Steimle is the founder of Influencer Inc. He coaches c-suite executives to leverage their personal brands and influence to become thought leaders.

Today's guest is AJ Wilcox, Founder of B2Linked. B2Linked is a LinkedIn advertising agency that specializes in account management as well as training and consulting for LinkedIn Ads.

AJ and his team manage over 300 LinkedIn Ad accounts and have spent over $110 million on LinkedIn Ads, which includes ads for four of LinkedIn's top 10 accounts.

For a free LinkedIn Ads checklist visit:

At Venture Tactics, Tyler Kemp helps his clients build authority and capture business leads using the power of LinkedIn. In this episode, we dive into Tyler's tactics to learn how you can leverage LinkedIn in your business to stay top of mind with potential customers.

“The easier you can make it for somebody to remember what you do, the more likely they are to remember why you do what you do and what a good referral is for you.”

David JP Fisher, a.k.a. D-Fish is the president of Rock Star Consulting. He is the author of eight books, seven from his Networking in the 21st Century series of books.

His latest book is called Hyper-connected Selling which is focused on how you can win more business by leveraging digital influence and creating human connections.   

The best ways to reach David

Kyle Elliott from CaffeinatedKyle.com discusses the challenges and tactics he used to take his side-gig updating resumes and LI profiles full-time.

Hello and Welcome to the BRAND new you show. THE podcast dedicated to helping you position your brand so you can boost the credibility in your career.

Hello and Welcome to the BRAND New You Show. THE podcast dedicated to helping you build your brand and boost the credibility in your career.

Today on the podcast, I welcome to the show Karen Tiber Leland president of the Sterling Marketing Group.  At Sterling, Karen helps, CEOs, executives, and entrepreneurs build stronger personal, team and business brands.  

Karen is the bestselling author of multiple books, including the one that will be the topic of today’s podcast, The Brand Mapping Strategy, she is a sought-after keynote speaker and has even been an actress with experiences in voiceover as well.

The Marketing Mastery Pyramid

In addition to the Brand Mapping Strategy, Karen has also developed a 3 step marketing mastery pyramid to help you understand at a high level the path you need to take as you begin to brand yourself.  The three steps listed below are discussed in detail on today's show.

1 - Platform Development

2 - Brand and Buzz Building

3 - Thought /Industry Leadership

The Brand Mapping Process

During her work with individuals, Karen discovered that many of her clients were trying to define their brand using the classic elevator pitch.  Karen realized that your brand is much deeper than an elevator pitch which is why she developed the Brand Mapping Strategy after several years of working with her clients.  The Brand Mapping Process focuses on 7 core elements all of which we discuss in details.

Do you need to boost your CareerKred?

Aaron Pierson is a Digital Brand Strategist, a Killer Content Creator, a Filmmaker, a #1 Best Selling Author, a Podcaster and an Award Winning Designer.

He has worked with John Lee Dumas from Entrepreneur on Fire and Joshua Smith from GSD Mode.  Aaron is an ex-rock climber, a husband, a father, and he wants to help you do branding like a boss.

Want to boost your CareerKred?

Hello and welcome to a very special Monday edition of the BRAND New You show or as I like to call it launch day.

I know it's been a while but season two is officially here.  In today's show, you'll learn what I've been up since the end of season one and when my first book CareerKred will be available.

Don't forget subscribe so you get the latest show on the day it releases.  

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

The Season Finale for Season One.  I provide my reasons for ending the season and provide details on what you can expect in Season Two. 

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Melissa Llarena is the president of Career Outcomes Matter, where she coaches top executives how to prepare for a job interview.

Melissa is an employee transition expert, interview specialist, career coach and blogger. Her articles have been featured in Forbes, The Wall Street Journal and The Huffington Post just to name a few.

She is the author of the eBooks The Mommy shift: A reentry strategy, The guide for landing a global assignment and the ebook we will discuss today How to get back in the driver seat Become the strongest job candidate.

MELISSA LLARENA’S CAREER JOURNEY

Melissa started her career in careers after soon earning a full-ride scholarship from Chase Bank to attend NYU. At the time, Chase, now J.P. Morgan Chase, offered many different professional development programs to participants in their scholarship program.

As a result, Melissa was exposed to many career-related workshops such as how to write an effective resume and how to interview more effectively. Because she attended these courses, she was always surrounded by high-level senior executives.

The combination of exposure to these executives and the workshops provided Melissa with the opportunity to apply what she was learning with her peers for free.

This eventually led Melissa to turn her “pro-bono” work into a full-time business helping senior leaders or corporate Olympians as she refers to them, prepare for job interviews.

THE 90 DAY PLAN

Melissa recommends going into the interview with a 90-day plan. The plan is both for you and the employer. You develop the plan as you prepare for the interview.

The 90-day plan you develop could very well be the plan you follow in your first 90-days in the role. The plan is derived from your research and forces you to scale up your knowledge of the company, the role, the competitors, the skills required, and how you meet or exceed all of them.

The plan gives you a good sense of how you would approach this new role if you were to be hired. In addition, it once again allows the employer to see you in the role as well.

When developing your plan Melissa recommends starting with the job description and using it as a skeleton to draft your plan. Look for “themes” within the job description.

As an example, one theme might be you in the role of leader with five direct reports. In this case, as yourself what will you do with those reports in the first 30, 60, and 90 days.

Will you review their current projects, will you attend their meetings, will you travel with them to a customer location?

If the role is cross functional, how do you plan to interact with your peers over the 90-day period? List out the activities you intend to complete.

The 90-day plan will show you’ve given serious thought to the role and that you’re able to hit the ground running.

I think the 90-day plan framework might just be the best way to prepare for a job interview.

THE BEST WAYS TO CONTACT MELISSA LLARENA

Belma McCaffrey is the founder of the Work Bigger program and the author of the book, How to negotiate without losing friends, fans or job offers.  

At Work Bigger, Belma helps her clients redefine what they call work so they can find their mission and lead with purpose.

1 - Identify your mission

Blema is big on mission, so it’s no surprise this is where the Work Bigger program starts.  Your mission starts with your understanding your values.  From there Belma encourages her clients to identify their interests and activities they are naturally drawn to.  

To determine your interests, Belma suggests considering the books you read or the podcasts you listen to.  Both are easy starting points.

Belma also helps her clients identify their skills and the work environment or tasks where they feel energized.  It’s the intersection of your values, your interests and your skills where your mission lies.

2 - Tell your authentic personal story

Once you know your mission, you now need to tie your mission to your personal story.  This is where you need to connect your past to your future.  

As you develop this story, Blema recommends you develop an ask as well.  The ask is essentially being so clear on your mission that people know exactly how to help you.  

David Mariano is the founder of Finance Career Launch.

David is a finance executive, with experiences in investment banking and mergers and acquisitions and he created Finance Career Launch as a way to share his experiences with young financial professionals who are eager to advance their careers.

But, David is not all numbers and spreadsheets. He is also a podcaster, a blogger, a musician, mentor, and coach.

His goal is to help people build more valuable lives & businesses and he somehow manages to do this all while working a full-time job.

FINANCE CAREER LAUNCH PODCAST

As a complement to the Finance Career Launch community, David launched his second podcast, the Finance Career Launch podcast.

This podcast is still active. You can listen to my favorite show HERE.

Through a mixture of solo shows and interviews, David shares his wisdom and knowledge of finance and leadership twice every week.

THE BEST WAYS TO CONTACT DAVID MARIANO

Welcome back to another episode of BYOB show, and that’s BYOB for building your own brand, not the brand you think someone else wants you to build.  

What does StrengthsFinder 2.0 have to do with your personal brand?

As you know, I’m a big fan of self-awareness and a critical key to becoming self-aware is to understand your natural talents.  

Today’s guest and I share a lot in common on this topic which was why I was excited to talk to her the first time and why I thought coming off the heels of Discover month on the BYOB show it would be appropriate to bring her back during moving month.

Lisa Cummings, CEO of Lead through strengths wants you to embrace your natural strengths

As the chief strengths sleuth, Lisa brings 20 years of experience in helping people find and leverage their strengths at work.

Her love for the strengths movement began after she read Marcus Buckingham's book “ first break all of the rules”.

A key takeaway from the book for Lisa was how leveraging your strengths at work will make you stronger, yet she noticed in the business world, companies seemed to be focused instead on how to fix what was “broken” with you.

Since then, Lisa has focused her career on developing people and organizations.   

Today, As a certified Gallup Strengths Performance coach, she is obsessed with helping leaders improve performance by leveraging their team's natural talents.  

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

I’m in Omaha, Nebraska this week to attend the very first Clifton Strengths Summit. The Summit is being hosted by Gallup, the company that brings you, StrengthsFinder.  

So for the next two days, I’m going to be hanging with fellow Strengths enthusiasts and geeking out about our Strengths.

As I was flying here today, I started thinking about my objectives for the conference. And yes, you should have objectives or goals of some type when you attend a conference.  

You may recall Madalyn Sklar gave us some great reasons why you need objectives when attending conferences. If you don’t remember, head on back into the archives and check it out.  

For the next three days, I have identified three objectives I want to meet while I’m here and I thought I would share them with you on today’s show.

OH, in case you are wondering, I’m recording this from my hotel room using my iPhone which is why the audio is not quite up to my normal standards.

And while it would have been easy for me to just skip this show this week, considering I’m at the conference and my main computer died on me, I thought doing it this way would serve as a great reminder that you really don't need any fancy equipment to produce content.

You CAN make due with what you have.

Which is exactly what I’m doing with today’s show.  So here you go, my 3 reasons why you should attend conferences.

With the DICE framework, attending conferences falls into the "E" or the Engage step. But you probably already guessed that didn’t you.  

Before I started this journey, I never went to a conference that wasn’t directly related to my day job.  In fact, I had never paid to go to a conference myself.  

Now I go to at least two a year.

Conferences are just a great way to force yourself to get out there and push the boundaries of your comfort zone.  

If it’s true that growth takes place just outside of our comfort zone, then I think we all need to be uncomfortable at times in to stimulate our grow both personally and professionally.  

Conferences can do both in spades.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

If your next career opportunity came down to the strength of your online profile, do you think you would you get the job?

Surprisingly, a lot of people, don’t even think about their digital brand when applying for new positions, yet in today’s world, it’s our digital brand that can set up apart from our competition.

It’s our digital brand that allows us to tell our career story online in a way that enables us to get  found and get recognized for our expertise.

Today’s guest helps us put our digital brands into perspective as it relates to everything from dating to obtaining your next job.

Sabria Clark is the director of marketing at brandyourself.com.  When she first appeared on the show we held a fairly wide-ranging conversation about your digital brand.  Today, I’ve narrowed the scope to the ten easy ways you can improve your digital brand.

So without any further ado, here is Sabrina Clark.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!