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Simple Tech Talk

Simple Tech Talk

By Joey Wenzler

Providing relevant conversations on trends and terms in the Mobile App sector. Sponsored by BoardActive.com
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Avoid 3 Costly Mistakes Commonly Made by Brands in Mobile Video Ads 📱🎥

Simple Tech TalkAug 30, 2019

00:00
06:33
✅ Adaptability & Growth in Business w/ former Fortune 100 CMO, Jeffrey Hayzlett

✅ Adaptability & Growth in Business w/ former Fortune 100 CMO, Jeffrey Hayzlett

Join us for a dynamic chat with Jeffrey Hayzlett.  Jeffrey is well known for his role as a Primetime TV (Celebrity Apprentice) and Radio Host (C-Suite Radio), and being a Fortune 100 CMO (Eastman Kodak).  He brings lessons, shares the biggest strategies, advice, and stories in this episode.  

Feb 06, 202024:25
Crenshaw Visions & BoardActive CEO talk OOH and Mobile as one

Crenshaw Visions & BoardActive CEO talk OOH and Mobile as one

This episode packs a measurement punch! With a forceful partnership between a South Carolina-based DOOH company and an Atlanta-based  Software company.  Listen in to how and why Digital Out-of-Home companies are seeking out this kind of strategic partnership.

Feb 04, 202019:58
How OOH is Transforming Into a Tech Company w/ Garrett Crenshaw, President, Crenshaw Visions

How OOH is Transforming Into a Tech Company w/ Garrett Crenshaw, President, Crenshaw Visions

Forward-thinking and vision are the bedrock for growth in today's ever-shifting Outdoor marketing and advertising scene.  Garrett Crenshaw of CrenshawVisions.com joins the show to talk about how and why his Digital Out-of-Home company is turning into a Media Tech Company.   

Feb 04, 202023:59
BoardActive CEO on the Reality of Partnerships, Patent and "Dirty Thirty"

BoardActive CEO on the Reality of Partnerships, Patent and "Dirty Thirty"

Join us for a riveting and eye-opening conversation on BoardActive's patent, partnerships, and Doug Pittman's "Dirty Thirty" list...

A must listen for any business-minded individual that wants to see the inner workings, connections, and intellectual property. 


Jan 31, 202018:30
🎙 Part Three: 20 Statistics on 2020 Mobile Marketing & Customer Engagement 💰

🎙 Part Three: 20 Statistics on 2020 Mobile Marketing & Customer Engagement 💰

PERSONALIZATION is the name of the game. You'll hear eye-opening facts about the connection between mobile app user engagement and retention when personalization is important to brand apps of any vertical.  

Jan 28, 202006:41
🎙 Part Two: 20 Statistics on 2020 Mobile Marketing & Customer Engagement 💰

🎙 Part Two: 20 Statistics on 2020 Mobile Marketing & Customer Engagement 💰

Welcome to Part II of this data-based podcast series on impactful mobile marketing that leads to higher customer engagement. 

Jan 21, 202004:40
🎙 Part One: 20 Statistics on 2020 Mobile Marketing & Customer Engagement 💰
Jan 17, 202008:32
🏆What makes BoardActive the best tool for delivering push notifications? The VP's of Technology and Engineering Explain...

🏆What makes BoardActive the best tool for delivering push notifications? The VP's of Technology and Engineering Explain...

VP of Engineering, Hunter Brennick & VP of Technology, Michael Carlson join us to share their knowledge, history, and vision for BoardActive software for 2020 and beyond. 

Jan 14, 202045:19
Patent Granted! BoardActive CEO and Patent Attorney discuss details of Award 🥇

Patent Granted! BoardActive CEO and Patent Attorney discuss details of Award 🥇

This patent has been described by global executives as the most powerful award in decades.  The implications are astounding and will impact every business vertical moving forward.  Listen to an insightful discussion about a seven-year journey surrounding intellectual property, innovation, and the team that made it a reality. 

Jan 05, 202033:30
👉🏻WHY BoardActive's CEO is leaving the Outdoor Advertising Association of America (OAAA) AND the Digital Signage Federation (DSF)

👉🏻WHY BoardActive's CEO is leaving the Outdoor Advertising Association of America (OAAA) AND the Digital Signage Federation (DSF)

Join us for a riveting conversation that focuses on connections, ethics, and how organizations and businesses should operate.

Jan 01, 202012:57
BoardActive Founder & CEO reviews 2019 and has a single source 2020 Mobile Marketing Vision 👀

BoardActive Founder & CEO reviews 2019 and has a single source 2020 Mobile Marketing Vision 👀

What better way to celebrate the future successes than pondering what has brought us here.  We sit down with Doug Pittman to give a year end review to 2019 and look ahead to 2020 as he shares his vision for Mobile Marketing that will impact business in a way that is turning heads. 

Dec 30, 201927:31
📲What Makes a Mobile App Valuable?

📲What Makes a Mobile App Valuable?

What would you say are the most valuable components of a mobile app? Is the the UX, UI, a combination of both? Perhaps there is more to the story.  We discuss that on this episode.  Thanks for listening! 

Dec 12, 201908:21
THIS JUST IN: #BlackFriday & #CyberMonday: Are Secretly Friends?!

THIS JUST IN: #BlackFriday & #CyberMonday: Are Secretly Friends?!

On this episode of Simple Tech Talk, Cierra and Joey discuss insightful ways for retailers to cash in on both shopping holidays, Black Friday & Cyber Monday, by using them to promote the other.  Who knew they could play so  nice? 

Nov 13, 201907:52
🥂Mobile Integration to increase Retention and Engagement for Family & Fine Dining Restaurant Apps! 🍽

🥂Mobile Integration to increase Retention and Engagement for Family & Fine Dining Restaurant Apps! 🍽

We covered how QSR (fast food) restaurants can benefit from mobile integration. We didn't want to leave our friends in the corporate, family-friendly sit down restaurants and fine dining establishments out!  There are plenty of ways they can benefit from integrating mobile into their marketing campaigns.  From events to reservations, seasonal menus, wine tastings, etc.  Listen in!

Nov 08, 201907:04
Who has the "Golden Goose" for Out-of-Home? BoardActive, that's who! 💰

Who has the "Golden Goose" for Out-of-Home? BoardActive, that's who! 💰

Earlier this month, Out-of-Home advertising expert, Jack Sullivan, pinpointed the single best solution for increased revenue for OOH now and in the years to come.  

Nov 07, 201901:35
Reinventing the QSR Coupon: The Birth of the Mobile Coupon

Reinventing the QSR Coupon: The Birth of the Mobile Coupon

Join us for a relevant conversation on the "Quick Service Restaurant" industry and how they are wasting resources on print campaigns and losing patrons by not utilizing ultra specific segmentation and filtered delivery.   

Nov 05, 201906:07
💬Part IV: BoardActive Endpoint Implications for Brand Apps & Out-of-Home Companies! w/ Tom Powell, Chief Technology Officer, BoardActive

💬Part IV: BoardActive Endpoint Implications for Brand Apps & Out-of-Home Companies! w/ Tom Powell, Chief Technology Officer, BoardActive

Recent developments have led to creating a 4th part to this dynamic series with BoardActive Chief Technology Officer, Tom Powell.  A ground-breaking discovery on how brand apps can integrate with BoardActive Software without installing an SDK! How? Listen in to understand endpoints and how those connections will benefit brand apps and out-of-home companies. 

Nov 04, 201914:55
📲 Part III: What is a Software Development Kit? Why are there SO MANY of them in Mobile Apps? w/ Tom Powell, Chief Technology Officer, BoardActive

📲 Part III: What is a Software Development Kit? Why are there SO MANY of them in Mobile Apps? w/ Tom Powell, Chief Technology Officer, BoardActive

In parts one and two of this series, BoardActive Chief Technology Officer, Tom Powell focused on why brands should have a mobile app and what those apps are comprised of.  In part three, we are diving in to what Software Development Kits (SDK) are and why there are so many in mobile apps.  

Nov 04, 201912:52
📲 Part II: What are Mobile Software Applications (Mobile Apps) Comprised of? 💡 w/ Thomas Powell, Chief Technology Officer, BoardActive Software

📲 Part II: What are Mobile Software Applications (Mobile Apps) Comprised of? 💡 w/ Thomas Powell, Chief Technology Officer, BoardActive Software

In part one of this series, we provided indisputable reasons for every brand to have a mobile app available to engage with their customers.  In part two, we discuss the inner workings of developing mobile software applications for both operating systems.  Follow us on Facebook and Instagram - @simpletechtalkpodcast

Nov 01, 201912:49
 🤳🏼Part I: Indisputable Reasons Why Mobile Apps Are Superior to Web Apps w/ Thomas Powell, Chief Technology Officer, Thomas Powell

🤳🏼Part I: Indisputable Reasons Why Mobile Apps Are Superior to Web Apps w/ Thomas Powell, Chief Technology Officer, Thomas Powell

Listen in for key reasons why every brand should have a mobile software application tied to their company, no matter what line of work they are in.  

Oct 30, 201907:32
🔥The Full Circle Mobile Marketing Service Vision...💰👀

🔥The Full Circle Mobile Marketing Service Vision...💰👀

We hear the term "Mobile Marketing" often.  However, understanding that term and how to close that circle are difficult to do.  Listen in for great strategies to complete the Full Circle Mobile Marketing Vision.  

Oct 28, 201906:12
BoardActive Software: "The Market Mover" with Founder & CEO, Doug PIttman and Cole Cummings, Director of Marketing

BoardActive Software: "The Market Mover" with Founder & CEO, Doug PIttman and Cole Cummings, Director of Marketing

Join in on a candid conversation about the trials and triumphs of the BoardActive Software journey.  Featuring Founder & CEO, Doug Pittman and Cole Cummings, Director of Marketing.  This is a story of innovation that people will be talking about for centuries to come.  

Oct 25, 201946:36
International marketing insight on how mobile and the industry connect 🇺🇸🇦🇺🇶🇦

International marketing insight on how mobile and the industry connect 🇺🇸🇦🇺🇶🇦

Doug Pittman, CEO & Founder of BoardActive, speaks with Mohamed Ghalayini, BoardActive International Director of Sales and Channel Partner! Mohamed gives insight into how mobile integration is being utilized in other parts of the world including the Middle East, Europe, Africa and more! A fascinating chat from a global perspective.

Oct 21, 201923:41
Bob Liodice, CEO of the Association of National Advertisers, and Doug Pittman, Founder & CEO of BoardActive, expose strategies and insight for brand marketers prior to annual ANA conference. 🤩🎯

Bob Liodice, CEO of the Association of National Advertisers, and Doug Pittman, Founder & CEO of BoardActive, expose strategies and insight for brand marketers prior to annual ANA conference. 🤩🎯

This is a must listen for anyone in the advertising space.  Uncover gems of wisdom about engaging customers, using correct tactics / measurement principles and practices to ignite long-term success. 

Sep 20, 201929:19
PART II: Spencer Graham, Head of Digital Signage Federation, talks the Power of Signage, Facial Recognition & Privacy 🛣✅👀

PART II: Spencer Graham, Head of Digital Signage Federation, talks the Power of Signage, Facial Recognition & Privacy 🛣✅👀

In part two of this dynamic discussion, Spencer Graham and Doug Pittman discuss privacy and how compliance to GDPR and CCPA should be of the utmost importance to tech companies and brand apps.  In addition, we give a sneak peek into a fantastic gathering taking place in the Big Apple in October.  Listen in, then head to www.BoardActive.com. 

Sep 19, 201919:44
Spencer Graham, Head of Digital Signage Federation, talks the Power of Signage 🛣🤳🏼👀

Spencer Graham, Head of Digital Signage Federation, talks the Power of Signage 🛣🤳🏼👀

Join us as Spencer Graham, Head of Digital Signage Federation and Doug Pittman, Founder and CEO, BoardActive discuss the power of Signage for Brand Apps across the globe. 

Sep 17, 201920:44
Exclusive E-Book Preview ~ 10 Ways to Master Push Notifications 📲👀

Exclusive E-Book Preview ~ 10 Ways to Master Push Notifications 📲👀

With the upcoming E-book about to be released, here is a sneak preview of what is to come!

Sep 09, 201905:57
3 Ways to Cash Out w/ Geofencing Technology 🌎🤳🏼

3 Ways to Cash Out w/ Geofencing Technology 🌎🤳🏼

We explore 3 tangible and practical ways for Mobile App Owners to maximize marketing efforts and make serious money using Geofencing Technology. Sponsored by www.BoardActive.com 

Sep 04, 201908:12
You Have Spoken. The "Average App Usage" Survey Results are IN! 👈🏻📝

You Have Spoken. The "Average App Usage" Survey Results are IN! 👈🏻📝

This episode reveals what consumers want out of their mobile apps.  How do your preferences differ? Listen in and get some great insights into the minds of your peers.  Sponsored by www.BoardActive.com

Sep 03, 201904:39
Avoid 3 Costly Mistakes Commonly Made by Brands in Mobile Video Ads 📱🎥

Avoid 3 Costly Mistakes Commonly Made by Brands in Mobile Video Ads 📱🎥

In this episode, we provide solutions to the 3 costly mistakes commonly made by brands in their Mobile Video Ads.  Experience the power of the BoardActive platform for yourself.  Visit www.BoardActive.com and schedule your free demo soon!

Aug 30, 201906:33
Mike Donahue with ANA talks Brands & VisualMatic 🤳🏼

Mike Donahue with ANA talks Brands & VisualMatic 🤳🏼

Want a peak of what is to come for Brand apps in the times ahead? Join us in this Illuminating conversation w/ Mike Donahue, Association of National Advertisers & Doug Pittman, Founder & CEO of BoardActive - www.BoardActive.com With decades of advertising experience, these innovators discuss how and why BoardActive is the future of Location-Based, Personalized Push Notifications around the world!  Get ready, this is going to be A MUST Listen for Anyone in the Mobile Marketing Space! 

Aug 29, 201921:49
Get to know your #BoardActivePeople - Tyler Burch - Mobile Marketing Specialist 😎

Get to know your #BoardActivePeople - Tyler Burch - Mobile Marketing Specialist 😎

Tune in as we get to know Tyler Burch, integral part of the BoardActive marketing team!  

Aug 19, 201923:03
Courage, Software Innovation & Entrepreneurship w/ Kevin Pride and Doug Pittman 🤩

Courage, Software Innovation & Entrepreneurship w/ Kevin Pride and Doug Pittman 🤩

A dynamic, behind-the-scenes conversation about the path to progress in the bustling business lives of entrepreneurs Kevin Pride, CEO of Influencer 365 and Doug Pittman, Founder & CEO, BoardActive.  Tune in for a candid chat that provides inspiration and brutal honesty about the life of a business. 

Aug 17, 201953:31
PART II - GDPR & CCPA Compliancy: Privacy, Preferences, and Permissions w/ Tom Powell, Chief Technology Officer, BoardActive 👨🏻‍💻

PART II - GDPR & CCPA Compliancy: Privacy, Preferences, and Permissions w/ Tom Powell, Chief Technology Officer, BoardActive 👨🏻‍💻

Tom elaborates further on the steps BoardActive takes to ensure that privacy and security are job #1.  In addition, Tom gives real life examples of industry use of this software.  

Aug 08, 201919:33
PART I - GDPR & CCPA Compliancy: Privacy, Preferences, and Permissions w/ Tom Powell, Chief Technology Officer, BoardActive 👨🏻‍💻

PART I - GDPR & CCPA Compliancy: Privacy, Preferences, and Permissions w/ Tom Powell, Chief Technology Officer, BoardActive 👨🏻‍💻

We get to know Tom Powell through his extensive technology related background.  From the internet boom of the late 20th Century all the way to 2019.  In addition, we discuss the shifting landscape of Mobile App offerings, privacy and what that interconnection truly means for Mobile App Users in this age and the one to come. 

Aug 06, 201917:30
Mobile Apps $1,000 Contest Winner: Heather Haney 💰

Mobile Apps $1,000 Contest Winner: Heather Haney 💰

We chat with Heather Haney, winner of BoardActive's $1,000 "Brands with Apps Contest", on her submission to the contest. We also discuss her path as a consumer and how BoardActive's personalization features would impact her spending decisions.

Aug 05, 201913:53
Getting to know Doug Pittman, Founder & CEO of BoardActive, The Process Behind Creating Visualmatic 🤳🏼

Getting to know Doug Pittman, Founder & CEO of BoardActive, The Process Behind Creating Visualmatic 🤳🏼

Welcome to the follow up of our conversation with Doug Pittman. In this episode, Doug reveals the challenges he overcame in transitioning to being in the business of being a Mobile App to becoming a Software Company.  We also discuss why "Visualmatic" is THE Single Source Solution for App owners as they target and reach their ideal consumers.  Listen in and reach out to www.BoardActive.com to experience this for yourself. 

Aug 02, 201921:10
Visualmatic: THE Single Source Mobile Marketing Solution for a Mobile App's 3 Largest Problems 🤳🏼

Visualmatic: THE Single Source Mobile Marketing Solution for a Mobile App's 3 Largest Problems 🤳🏼

There are 3 critical problems solved by a single source solution software development kit that is available NOW. Listen in and then reach out to www.BoardActive.com to experience the power of personalization for yourself. 

Aug 02, 201905:49
The 5 Industry Breakdown of Marketing Segmentation 👧🏻👨🏻👦🏾👨🏼‍🦱🧕🏼👩🏻‍🦰

The 5 Industry Breakdown of Marketing Segmentation 👧🏻👨🏻👦🏾👨🏼‍🦱🧕🏼👩🏻‍🦰

We highlight 5 top industries that use segmentation to maximize their marketing efforts in reaching their target consumers.  We also elaborate on how they can improve and get to the next level. Thanks for listening.

Jul 31, 201905:29
3 Types of Mobile App User Segmentation w/ Big Brand Examples 💬

3 Types of Mobile App User Segmentation w/ Big Brand Examples 💬

"It's about knowing how marketing segmentation is applied across different industries." We discuss 3 types of marketing segmentation and how they are applied for big brands across the globe.  This Episode is powered by www.BoardActive.com

Jul 29, 201904:29
Personalization through a Mobile Marketing Push Notification Service: Brand In-Hand (Part Two) ⭐️

Personalization through a Mobile Marketing Push Notification Service: Brand In-Hand (Part Two) ⭐️

We discuss how Brand Apps can build personal relationships between business and people.  This is done in 3 unique, yet complimentary components.   When these 3 parts are combined effectively mobile marketing magic comes to life.  Thanks for listening.

Jul 26, 201907:02
Personalization through Mobile Marketing Push Notification Service: Brand In-Hand (Part One) ⭐️

Personalization through Mobile Marketing Push Notification Service: Brand In-Hand (Part One) ⭐️

Imagine a world where brands can drop personalized, location-based messages right onto your smartphone...

That day has arrived. Thanks for listening.

Jul 24, 201906:44
Growing Mobile App User Loyalty & Retention Rates 📈

Growing Mobile App User Loyalty & Retention Rates 📈

We discuss the areas that App owners struggle in when it comes to retaining their user's loyalty.  We don't stop there.  We provide solutions here, also.  Listen in to expand your knowledge of commonplace issues and how they are solved. Thanks for listening.

Jul 22, 201906:59
Getting to know Software Pioneer, Doug Pittman, Founder & CEO of BoardActive ♚

Getting to know Software Pioneer, Doug Pittman, Founder & CEO of BoardActive ♚

On this episode, we get to know Doug Pittman, Founder and CEO of BoardActive. This is an intriguing story of humble beginnings, business lessons, and moving and shaking his way to success.  A must listen.

Jul 17, 201910:32
Branding in your Mobile App 🤳🏼

Branding in your Mobile App 🤳🏼

We discuss the importance of proper branding. We elaborate on imagery, recognition, repetition, and reputation. 

Jul 16, 201904:41
Do's & Don'ts of Mobile Push Notifications ✅❌

Do's & Don'ts of Mobile Push Notifications ✅❌

Today we discuss the mistakes that App owners make with their mobile push notifications.  These errors can be very costly.  In some cases, App owners can lose their users altogether.  A tragedy that can be avoided by App owners using simple techniques in communicating with their users.  Thanks for listening.

Jul 16, 201905:08
Understanding Mobile Targeting trends in Technology 📲

Understanding Mobile Targeting trends in Technology 📲

We discuss all the aspects of mobile targeting and how companies can maximize this amazing practice in business.  Thanks for listening.

Jul 16, 201903:13
The Complexity in Mobile App Ownership: Explained 🙋🏻‍♀️🙋🏼‍♂️

The Complexity in Mobile App Ownership: Explained 🙋🏻‍♀️🙋🏼‍♂️

We discuss all the details of what it means to be an App Owner.  It may seem simple, but it is a very complex deal.  Listen in as we explain.  

Jul 12, 201904:31
BoardActive Network: The Innovators in Hyper-Segmentation in Mobile Marketing 🙌

BoardActive Network: The Innovators in Hyper-Segmentation in Mobile Marketing 🙌

Hey, Friends and listeners! We discuss the power of connections, fresh ideas, and partnerships. 

Jul 10, 201903:36
The Solution to Problematic "Out-of-Home" Marketing & Advertising Campaigns 👀

The Solution to Problematic "Out-of-Home" Marketing & Advertising Campaigns 👀

We discuss the solutions to ineffective static and programmatic "out-of-home" advertising. 

Jul 08, 201905:53