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Minding My Business - Digital Marketing Podcast for Local Businesses

Minding My Business - Digital Marketing Podcast for Local Businesses

By Rwbeckjr

Maybe you feel like you’ve tried everything without success. Or you’ve been putting off trying anything because you just don’t know where to start. My goal is to shed light on what a Marketing Plan might consist of for a local business. The key word (no pun intended) is "Plan"! There are no shortcuts...something I've learned over the last 8 years searching for a "Magic Bullet". It takes a strategic approach, and time.
We collaborate with businesses to put together a road map for their marketing; creating websites, offers (Every business needs to have "offers"!) and tools to nurture leads.
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Introduction to marketing automation

Minding My Business - Digital Marketing Podcast for Local BusinessesAug 15, 2019

00:00
11:40
Advertising tools for health practitioners.

Advertising tools for health practitioners.

Any health practitioner looking to grow their practice will want to look at this. Having the ability to get your practice’s name in front of new people moving into the area is powerful. As a new resident, especially those coming from out of state, they are looking for their primary physician, dentist etc. This is a powerful tool to launch a new practice, or revive an existing practice’s advertising efforts.
Nov 07, 202108:32
Are you an independent professional, e.g. Mortgages, Real Estate, Financial Advisors?

Are you an independent professional, e.g. Mortgages, Real Estate, Financial Advisors?

Many professionals that build their own book of business are finding it increasingly important to brand themselves. This segment isn't about "branding", but more about building an audience, and where you might be sending them, digitally speaking. Couple that with the shake up of social media and tech giant censorship, owning and managing your own presence has become so important. We will continue to use social media platforms, but we don't want to beholden to them at the same time. They can change the game whenever they want...you don't own your LinkedIn, Facebook, or YouTube channel, they do.

Aug 24, 202111:44
A RE-introduction…It’s been awhile!

A RE-introduction…It’s been awhile!

In this episode I just want to re-introduced myself and the company “minding my business”. It’s been a while since my last podcast and I do want to get back on track sharing what’s going on out there in the digital marketing space. Specifically we work with local business, small and midsize businesses. Some of the campaigns that are running now are using what we call AdTech solutions. Involves some Geo fencing, and combining direct mail with digital advertising campaigns.
Aug 08, 202111:24
Restaurants are beginning to reopen.....or are they?

Restaurants are beginning to reopen.....or are they?

For many being without income for sometime during the shut down coupled with increased supply costs and increased food costs, many are questioning whether they should reopen!
Jun 20, 202009:53
Restaurant takeout and food delivery, has skyrocketed by 70%.… Not surprising

Restaurant takeout and food delivery, has skyrocketed by 70%.… Not surprising

For the restaurants that have transitioned to online, their sales are back and are thriving. The rest, the restaurants still on the fence about what they should do, we want to help! There’s some info in here to direct them on what they should be doing to increase their takeout and delivery business...Let's Do This!

May 08, 202008:56
An Interview with Ian Bethell USHealth Advisors

An Interview with Ian Bethell USHealth Advisors

Apr 24, 202025:24
Interview with Charlie Janes a local business advisor & Sales Coach

Interview with Charlie Janes a local business advisor & Sales Coach

Charlie has 25+ years as a "Turnaround Expert", helping businesses improve internal processes, develop new product or service offerings and growing overall sales. In this interview Charlie makes some suggestions on what we as local business owners should do with the downtime and preparing to get back to business. 

Apr 22, 202025:04
Follow up from our last podcast restaurants need our help

Follow up from our last podcast restaurants need our help

Some additional resources we came across in the way of loans & grants. Not just to help the restaurant owner but also staff/restaurant workers.
Mar 31, 202010:40
Restaurants Need Our Help

Restaurants Need Our Help

Most Indepednent restaurants were not prepared for this. Unlike the bigger stores and franchises that have reward programs and text marketing giving them a way to stay in touch, most independents never put this in play. In this podcast we share some info for the “fighters” on what they can do, quickly to keep the doors open!
Mar 26, 202012:17
Why Email Marketing

Why Email Marketing

We find that the majority of businesses are ignoring their email lists or have not built an email list. When handled correctly, that is avoiding the dreaded “Email Blast”, this is one of the most effective tools for generating additional monthly sales! Marketing Automation Systems like the one we are using, does a fantastic job of “ Segmenting” to create personalized messages to customers and potential customers. Listen in for more insight on this overlooked tool that makes money for those using it!
Oct 25, 201913:13
Direct Response Marketing

Direct Response Marketing

If you’re not familiar with the name Dan Kennedy, he’s considered the grandfather of modern day Direct Response Marketing. It is “The Method” for local businesses to advertise. Of course it is a method that needs to be incorporated into our modern digital channels. I’m excited about learning more and digging deeper into this subject. I’ve heard others mention Dan Kennedy, but this is the first book I’ve read....couldn’t put it down. I’ll be getting more of his books for sure!
Sep 25, 201941:12
Talking points: Creating a Digital Marketing plan

Talking points: Creating a Digital Marketing plan

The “ Who” not the “ How”!
Aug 19, 201911:16
Introduction to marketing automation

Introduction to marketing automation

In this episode we touch on marketing automation. And how we are using it to help local businesses leverage Internet marketing. Just some concepts to paint a picture of how we might use this powerful platform.
Aug 15, 201911:40
Introduction: A little background

Introduction: A little background

This is my first podcast. I'm sure it will be evident as you listen. As I contemplated publishing this content, I more than likely would have re-recorded this a number of times. You know, trying to get it "right" or perfect. My mentor hammered me until I admitted, to myself, if I didn't just record and publish...take action, it wasn't going to happen! So, my hope is the introduction won't keep you from tuning in again when I actually get to the meat of the subject I'm sharing, to help our local business owners.

Make it a great week!

RW

Aug 11, 201905:13